- Benchmark ASINB0H4MP7JQ9
- MarketplaceUS
- Category ID2619533011
- Analyzed Products
- Keywordfinger toothbrush for dogs, pet finger toothbrush, dog finger toothbrush
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥3.59estimated
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入：新品牌成功率 0%，新产品全部亏损，已经是明显的低价竞争市场。 你的 50万CNY 表面上足够做单个ASIN前期投入，但这里的关键问题不是预算，而是进场后几乎没有可复制的盈利路径。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不值得进入：利润率几乎被压到负区间，且新品牌成功率为0%，已经是明显的价格战市场。 你的预算 50万CNY 表面上足够覆盖单个ASIN的前期铺货、物流和投放，但在这里并不能换来可复制的盈利，因为样本里没有任何可确认的盈利产品，市场入口本身就失效了。
证据非常直接：新品牌 Exircy 的单品 B0FR41HKJ2，售价约 $5.36，月销 100、月收入约 $53,600，但利润率是 -11.71%；新品牌 Vet Worthy 的 B0H4MP7JQ9，售价约 $5.99，月销 50、月收入约 $29,950，利润率 -18.32%。市场里可识别的盈利产品占比 0.00%，新发布产品盈利占比也是 0.00%；而且可见产品高度同质化，都是指套式宠物牙刷+收纳盒这种公开款结构，没有真正的差异化。更糟的是，旧品牌 MIXNEX 的相关款同样全部亏损，B0FF39534Z 与 B0FF38B8TZ 的利润率分别约 -18.83%、-19.08%，说明这不是单个品牌失误，而是整个品类被运费、FBA 和低客单价共同挤爆了。这里没有“少花钱就能跑出来”的空间，想赢基本只能靠更重的投放、包装和品牌心智，而你的预算并不能覆盖这种长期消耗。
结论很明确：不建议进入。 如果硬要做，大品牌也只能把 MIXNEX 这类老品牌当作“失败样本”而不是标杆；小商家更没有可借鉴的真实成功案例，当前数据下没有任何<300评价的真正盈利新手样本可跟。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 软毛宠物牙刷（长柄款）
- 宠物指套纱布/纱布指套清洁法
- 宠物牙齿湿巾/口腔清洁湿巾
- 宠物口腔喷雾或凝胶（免刷型）
- 宠物牙齿咀嚼零食/洁齿棒
- 饮水口腔护理添加剂
- 超细纤维宠物口腔清洁布
- 一次性宠物口腔清洁指套（非牙刷型）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论很明确：新品进入后几乎都在亏，已经是明显的价格战/低利润市场。 目前能看到的两个新品牌样本，Exircy 和 Vet Worthy，全部新品都是非盈利，成功率 0%，而且新品牌新品盈利率也是 0%；这不是可复制的增长市场，而是高成本硬拼市场。
Least investment in new productsMost investment in new productsNew products with Highest revenueExircy
Recent Monthly Revenue (USD):$536.00(100pcs/month)B0FR41HKJ2 (4.6/5 (16 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsMIXNEX
Recent Monthly Revenue (USD):-(-)B0FF39534Z (5/5 (1 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FF38B8TZ (5/5 (1 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0FF38VVJ5Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQLeast profitable new productsVet Worthy
Recent Monthly Revenue (USD):$299.50(50pcs/month)B0H4MP7JQ9 (4.8/5 (24 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 食品级硅胶软刷毛，手指套形态更易控制
- |
- 浅粉+薄荷绿配色更醒目，图片辨识度高
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- 4只装，适合多宠家庭或替换使用
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- 面向小型犬、幼犬和猫，受众清晰且常见
B0FR41HKJ2 (4.6/5 (16 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
Differentiation:- 蓝色简洁包装，画面干净，点击感强
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- 双只装搭配，购买门槛低，适合试用
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- 美国制造卖点明显，易建立信任感
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- 软胶指套设计与普通牙刷类差异相对明确
B0H4MP7JQ9 (4.8/5 (24 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：新品牌成功率为0%，新产品利润率区间只有-19.06%到-18.43%，已经是明显的价格战亏损区。 你现在看到的不是可复制的机会，而是一个连新品都在持续亏钱的市场，继续做只会把预算烧在低价竞争里。
从证据看，市场里可识别的产品只有6个，可识别盈利率0.00%，新上架产品盈利率0.00%；其中新品牌 Exircy 的 B0FR41HKJ2 月销100件、营收$536，但利润率仍是-11.71%，Vet Worthy 的 B0H4MP7JQ9 月销50件、营收$299.5，利润率-18.32%。老品牌 MIXNEX 的 B0FF39534Z、B0FF38B8TZ 以及 QZCCDZBB 的 B09NCXP8B3 也都亏损，说明这里不是“新品牌打不过老品牌”，而是整个子类都被低毛利和同质化拖垮。样本里新品牌只有2个、老品牌2个，虽然还没到30~100个新品牌那种典型超饱和警报，但已经出现了新品牌全军覆没的早期恶化信号；更关键的是，B0H4MP7JQ9 的差评/失败原因集中在“缺乏独特性、市场太小或竞争极端、利润率太低”，B0FR41HKJ2 也同样是“低利润+无差异化+强竞争”。这意味着想靠常规铺货和低价切入，几乎没有胜算。用户预算500,000 CNY 虽然够覆盖单个ASIN前期投入，但在这里不是资金问题，而是投入后仍然难以跑出正利润；若要做出高毛利，必须靠研发、品牌和差异化，但工具显示当前市场没有任何已验证的高毛利新产品样本。
结论很直接：不要进入。 大品牌没有可抄的高利润标杆，小商家也没有真正的成功案例可跟随；如果硬做，只能走高压营销甚至疑似刷量路线，这个市场不适合新入场者。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0FR41HKJ2Exircy2025-09-15No$5.36100pcs$536.0-11.71%$-62.76B0H4MP7JQ9Vet Worthy2026-06-22No$5.9950pcs$299.5-18.32%$-54.86B0FF39534ZMIXNEX2025-06-22No$5.99-pcs$--18.83%$-B0FF38B8TZMIXNEX2025-06-22No$5.99-pcs$--19.08%$-B09NCXP8B3QZCCDZBB2021-12-10No$5.99-pcs$--55.02%$-B0FF38VVJ5MIXNEX2025-06-22No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FR41HKJ2Exircy2025-09-15No$5.36100pcs$536.0-11.71%$-62.76B0H4MP7JQ9Vet Worthy2026-06-22No$5.9950pcs$299.5-18.32%$-54.86#New Product Success Rates
Listing这个市场不值得进入，已经是高风险价格战区。 核心数据很直接：当前样本里可判断盈利的产品盈利率是0%，新上架产品盈利率也是0%，而新品牌新上架产品盈利率同样是0%；与此同时，头部可见的新产品都在亏损，说明不是“少数失败”，而是进入后很难跑通。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ExircyVet Worthy#Success Rate by Entry Time
Listing这个市场不可进入，已经进入价格战/过度竞争状态。 近端只有2个新品牌样本，盈利率0%，且近12个月没有任何可验证的盈利新品牌案例；反而最近新入场的品牌 Vet Worthy（ASIN B0H4MP7JQ9）和 Exircy（ASIN B0FR41HKJ2）都亏损，说明现在进场只会先烧钱。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 1 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases