
这个市场不值得进入:已经是老品牌占位、低差异化、低回报的成熟红海。 当前没有任何新品牌成功样本,新品牌数量为0;可见的新增产品只有1个,而且它没有跑出有效销量,说明这不是“新市场”,而是一个几乎没有新机会、只能靠存量品牌硬撑的赛道。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不值得进入。 现在看到的是低成功率、低利润、低差异化的组合,而且老品牌也没有跑出可复制的赚钱样本;你手上的50万人民币预算能覆盖单个ASIN的前期启动,但不足以改变这个市场的整体竞争结果。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,结论很明确:它已经进入价格战/低质量竞争区,而且新品牌几乎没有成功样本。 当前样本里,所有可识别利润的产品盈利率是0%,新上架产品盈利率也是0%;同时新品牌数量为0,已知旧品牌有5个,说明不是健康增长,而是被老牌和少数存量玩家占住了位置。
这个市场不适合进入,结论很明确:没有新品牌成功样本,且新上架产品的可盈利率是 0%,当前只能看到老品牌在用低差异化、低销量的方式硬撑。 从数据看,这不是一个可复制的机会,而是一个已经被老品牌占位、同时新入场几乎没有成功路径的市场。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
![]() | 1472977106 | Bloomsbury | 2020-10-11 | No | $24.73 | -pcs | $- | 17.77% | $- |
![]() | 1399412930 | Adlard Coles | 2023-12-07 | No | $32.44 | -pcs | $- | 29.37% | $- |
![]() | 1510704760 | Skyhorse | 2015-07-12 | No | $22.38 | -pcs | $- | 12.62% | $- |
![]() | B0FMPY6DQM | Majosta | 2025-08-17 | No | $19.99 | -pcs | $- | 20.43% | $- |
![]() | B0BXNHDG7P | Majosta | 2023-03-09 | No | $24.99 | -pcs | $- | 26.31% | $- |
![]() | B0B3RL8B64 | Majosta | 2022-06-15 | No | $15.99 | -pcs | $- | 15.33% | $- |
![]() | 1953953492 | Stripe Press | 2024-06-28 | No | $31.82 | -pcs | $- | 30.64% | $- |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0FMPY6DQM | Majosta | 2025-08-17 | No | $19.99 | -pcs | $- | 20.43% | $- |
这个市场不值得进入,结论很明确:老品牌和新品牌都没有跑出真正的盈利样本,整体是高竞争、低回报的价格战风险市场。 现有数据里,市场整体与新品盈利分布都没有出现可用的高利润带,说明不是靠少量差异化就能轻松切入的赛道。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这不是一个适合进入的市场:目前已经是明显的超饱和/价格战风险市场,用户不应继续。 依据数据,近一年几乎没有真正的新品牌进入,市场由5个老品牌主导;而最近唯一的新上架产品 B0FMPY6DQM(Majosta)利润率20.4%,却是非盈利、无有效销量、只拿到1个评论,说明“看起来有利润率”并不等于能跑通销售。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |