
结论很明确:这个市场不适合进入。 新品牌在这里是 0,新增品牌接力没有出现,近 12 个新上架产品的可盈利率也是 0%,而且最近一年新增产品几乎全部失败,说明这不是等待机会的市场,而是已经被老品牌反复上新、持续压利润的低胜率盘。
证据也很直接:市场现在是价格战加同质化。 可识别利润率里,整体样本集中在 12.28%~21.27%,看起来不是完全没利润,但真正能赚钱的样本极少;新上架产品 12 个里,0% 盈利,100% 都是非盈利。按时间看,2025 年和 2026 年的新增产品都没有跑出明确盈利款,最近月份新增也没有转好,反而持续是“其他/未验证成功”的状态,说明市场没有形成新的健康增长窗口。样本里的失败产品几乎都卡在“缺少差异化、市场太小或竞争太强、利润不够好”这几个原因上,像 Majosta 的 B0G3HR5882、B0F7F8CL56、B0F27FYY3X、B0FRK91VY4、B0FR4WRB4L,以及 B0GS4L9HNJ,都没有形成可复制的成功路径。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
不建议进入,这个市场已经是价格战+低成功率的高风险市场。 你的预算 500000 CNY 不是最大问题,问题是市场本身:已识别产品里盈利率为 0%,新品盈利率也为 0%,而且样本里没有任何明确可复制的“低成本成功”案例,说明不是钱不够,而是这个赛道当前几乎没有可验证的赚钱路径。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,结论很明确:已进入价格战/饱和区,新品牌成功空间几乎没有。 目前样本里可识别利润产品为0%,新上架产品利润率也是0%,且 2025~2026 的新增产品几乎全是亏损;更关键的是,市场里可见的都是老品牌在反复上新,没看到任何真正的新品牌接力,说明这不是“新手可切入”的市场。
这个市场不值得进入,结论很直接:已进入价格战/同质化区,而且对新卖家和小商家都不友好。样本里可识别利润率的31个产品中,只有3.23%低于10%,54.84%集中在10%~20%,32.26%在20%~30%,没有任何产品超过40%;新产品12个里也只有8.33%低于10%,58.33%在10%~20%,25.00%在20%~30%,8.33%在30%~40%。这说明并不是“高毛利好做”,而是大多数产品只能落在勉强可做的区间,真正的赚钱点非常少,且集中在老品牌手里。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
![]() | B0D5WY9D89 | Majosta | 2024-06-02 | No | $33.96 | 100pcs | $3396.0 | 26.73% | $907.76 |
![]() | B0CMR3KYN8 | Majosta | 2023-11-06 | No | $29.99 | 100pcs | $2999.0 | 37.34% | $1119.83 |
![]() | 1964079454 | - | 2024-04-15 | No | $72.48 | 100pcs | $7248.0 | 34.45% | $2496.94 |
![]() | 1418048321 | Cengage Learning | 2011-06-21 | No | $25.76 | -pcs | $- | 28.81% | $- |
![]() | B0GS4L9HNJ | - | 2026-03-11 | No | $30.99 | -pcs | $- | 20.35% | $- |
![]() | B0G3HR5882 | Majosta | 2025-11-22 | No | $29.97 | -pcs | $- | 12.43% | $- |
![]() | B0F7F8CL56 | Majosta | 2025-05-03 | No | $24.99 | -pcs | $- | 19.97% | $- |
![]() | B0GS3BW5Z4 | - | 2026-03-10 | No | $30.99 | -pcs | $- | 20.06% | $- |
![]() | B0F27FYY3X | Majosta | 2025-03-23 | No | $46.85 | -pcs | $- | 24.23% | $- |
![]() | B0DZ671ZLM | Majosta | 2025-03-04 | No | $34.98 | -pcs | $- | 15.84% | $- |
![]() | B0FVMKF2C6 | Majosta | 2025-10-10 | No | $23.97 | -pcs | $- | 13.3% | $- |
![]() | B0DCBRRVGT | Majosta | 2024-08-06 | No | $33.55 | -pcs | $- | 14.42% | $- |
![]() | B0DK3M81FB | Majosta | 2024-10-15 | No | $35.99 | -pcs | $- | 17.08% | $- |
![]() | B0DM27529P | Majosta | 2024-11-05 | No | $38.42 | -pcs | $- | 22.44% | $- |
![]() | B0DXF2F5YC | Majosta | 2025-02-17 | No | $35.99 | -pcs | $- | 12.5% | $- |
![]() | B0F8C4BYZW | Majosta | 2025-05-12 | No | $33.99 | -pcs | $- | 16.69% | $- |
![]() | B0H4KKQ236 | - | 2026-06-09 | No | $29.99 | -pcs | $- | 14.4% | $- |
![]() | B0FKZ16B3C | Majosta | 2025-08-02 | No | $30.61 | -pcs | $- | 27.16% | $- |
![]() | B0DSG7QW1Z | Majosta | 2025-01-07 | No | $35.99 | -pcs | $- | 18.71% | $- |
![]() | B0DPXCRH3F | Majosta | 2024-12-09 | No | $29.99 | -pcs | $- | 16.37% | $- |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0GS4L9HNJ | - | 2026-03-11 | No | $30.99 | -pcs | $- | 20.35% | $- |
![]() | B0G3HR5882 | Majosta | 2025-11-22 | No | $29.97 | -pcs | $- | 12.43% | $- |
![]() | B0GS3BW5Z4 | - | 2026-03-10 | No | $30.99 | -pcs | $- | 20.06% | $- |
![]() | B0FVMKF2C6 | Majosta | 2025-10-10 | No | $23.97 | -pcs | $- | 13.3% | $- |
![]() | B0H4KKQ236 | - | 2026-06-09 | No | $29.99 | -pcs | $- | 14.4% | $- |
![]() | B0FRK91VY4 | Majosta | 2025-09-17 | No | $29.69 | -pcs | $- | 8.05% | $- |
![]() | B0GY48NGN5 | - | 2026-04-22 | No | $30.99 | -pcs | $- | 19.5% | $- |
![]() | B0H1X7B2X6 | - | 2026-05-15 | No | $39.39 | -pcs | $- | 31.27% | $- |
![]() | B0G4S3LJ9B | - | 2025-12-02 | No | $49.99 | -pcs | $- | 18.07% | $- |
![]() | B0H6GZ2N41 | - | 2026-06-23 | No | $32.99 | -pcs | $- | 17.28% | $- |
![]() | B0FR4WRB4L | Majosta | 2025-09-15 | No | $29.99 | -pcs | $- | 24.29% | $- |
这个市场不值得进入:已出现明显的价格战/高竞争信号,且新品牌没有任何成功案例,连老品牌的新上架也全军覆没。对新卖家和大品牌来说都不是好盘,继续投入大概率只是放大亏损。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经是明显的价格战区,而且对新卖家极不友好。 2025年以后几乎没有真正的盈利新品,反而持续出现亏损新品;最近一批新品牌/新产品的表现是越做越难,不是机会窗口。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 7 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |