
这个市场现在不适合进入,已经是明显的高竞争、偏价格战市场;用户预算 50 万元人民币能做单个 ASIN 的启动,但不足以改变市场里“新品牌普遍跑不通”的现实。 新品牌新发布产品的盈利率只有 13.33%,非盈利率高达 81.82%,而最近一批新上架里几乎都在亏损,说明不是“低门槛机会”,而是“进场就要被筛掉”的赛道。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不适合进入,用户预算足够做单个ASIN的起步,但市场本身已经进入高风险的价格战状态。 现有样本里,整体可盈利产品只有40.74%,但新上架产品的盈利率只有13.33%,而不盈利新上架占到81.82%,说明新玩家大多在亏损或没跑出来;同时,CxylCue 这类新品牌有5个新链接全部不盈利,doogojtwosea 也是2个新链接全不盈利,属于典型的“进场即被打掉”的信号。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,已经接近价格战区,而且新品牌整体表现明显偏弱。 目前样本里新品牌新发布产品盈利率只有13.33%,而新品牌新发布产品未盈利率高达81.82%;同时 2026 年新上架里仅看到 Grayleaf 1 个成功案例,其余大量是亏损或未转正,说明这里不是靠普通铺货就能打进去的市场。
这个市场不适合现在进入:新品牌盈利率只有13.33%,但可识别盈利产品里大多数都落在20%~30%区间,真正能打的高毛利不多;更关键的是,已出现明显的老品牌主导和新品牌模仿跟进,属于偏挤压、偏品牌战的环境,不是小商家友好的赛道。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0D8429H9Y | PETKIT | 2024-06-27 | Yes | $19.99 | 3000pcs | $59970.0 | 32.01% | $19196.4 |
![]() | B0GRRNMJ22 | Harich CurLife | 2026-03-08 | Yes | $29.99 | 600pcs | $17994.0 | 34.13% | $6141.36 |
![]() | B0F7QXNLLF | Meowant | 2023-12-01 | Yes | $28.5 | 500pcs | $14250.0 | 35.69% | $5085.83 |
![]() | B0F43DD2G7 | Fenkabs | 2025-04-08 | Yes | $22.99 | 800pcs | $18392.0 | 23.95% | $4404.89 |
![]() | B0DS9JCWJ9 | Harich CurLife | 2025-02-20 | Yes | $20.99 | 500pcs | $10495.0 | 26.99% | $2832.61 |
![]() | B0D5MKRSL7 | PetSafe | 2024-06-28 | Yes | $15.91 | 500pcs | $7955.0 | 27.32% | $2173.31 |
![]() | B0FJ8ZQ7LT | Ellenpent | 2025-07-21 | Yes | $18.99 | 400pcs | $7596.0 | 28.53% | $2167.14 |
![]() | B0D124PKDW | Litter Box Magic | 2024-04-06 | Yes | $32.99 | 300pcs | $9897.0 | 20.89% | $2067.49 |
![]() | B0DN1D91VY | waatoos | 2024-11-14 | Yes | $16.99 | 500pcs | $8495.0 | 22.52% | $1913.08 |
![]() | B00EDSADN4 | NonScents | 2013-07-27 | Yes | $19.97 | 600pcs | $11982.0 | 12.07% | $1446.23 |
B0G6Z4CNCR | Grayleaf | 2026-01-27 | Yes | $21.99 | 500pcs | $10995.0 | 12.4% | $1363.38 | |
![]() | B0FFMMX6JV | Meowant | 2025-06-26 | Yes | $15.48 | 200pcs | $3096.0 | 25.67% | $794.75 |
![]() | B0DQ6626TZ | VIKOS Products | 2024-12-11 | Yes | $17.36 | 200pcs | $3472.0 | 21.97% | $762.8 |
![]() | B0D6G47VQZ | waatoos | 2024-06-07 | Yes | $15.99 | 200pcs | $3198.0 | 20.69% | $661.67 |
![]() | B0DX1ZBLSK | Harich CurLife | 2025-03-10 | Yes | $23.99 | 100pcs | $2399.0 | 23.76% | $570.01 |
![]() | B0DXKJHW43 | NEWKE | 2025-02-18 | Yes | $20.04 | 100pcs | $2004.0 | 27.92% | $559.52 |
![]() | B0F9WYZPK5 | ALS AILISUO | 2025-05-26 | Yes | $15.05 | 200pcs | $3010.0 | 17.39% | $523.44 |
![]() | B0DPH85BLB | ShuRex | 2024-12-03 | Yes | $13.99 | 200pcs | $2798.0 | 17.38% | $486.3 |
![]() | B0DC872SVG | Litter Box Magic | 2024-08-05 | Yes | $32.99 | 50pcs | $1649.5 | 22.32% | $368.17 |
![]() | B0DNCJP8BY | Harich CurLife | 2025-02-20 | Yes | $14.99 | 100pcs | $1499.0 | 23.31% | $349.42 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GRRNMJ22 | Harich CurLife | 2026-03-08 | Yes | $29.99 | 600pcs | $17994.0 | 34.13% | $6141.36 |
B0G6Z4CNCR | Grayleaf | 2026-01-27 | Yes | $21.99 | 500pcs | $10995.0 | 12.4% | $1363.38 |
这个市场不适合现在进入:新品牌成功率只有10%,新发布产品整体成功率仅13.33%,而已识别的全部产品盈利率也只有40.74%,说明竞争已经很硬,尤其是新品牌几乎被压到只剩极少数胜出。更关键的是,真正赚钱的样本几乎都不是“全新原创”,而是围绕旧ASIN做功能差异化;如果你想靠普通通用品切入,胜算很低,市场明显偏向老牌和强运营玩家。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不建议进入,已经明显走向过热和价格战。 近期新品牌几乎都在亏损,真正能跑通的新品只占10%,而且成功案例很少,说明现在不是好时机。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 11 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 6 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |