- Benchmark ASINB0DCK6G3BJ
- MarketplaceUS
- Category ID2407781011
- Analyzed Products
- Keywordcell phone case, phone case
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥5.44estimated
- Data Date2026-08-02
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经是低利润价格战区，而且新品牌没有真实成功样本。 新品牌6个新产品里盈利率是0%，全部都没跑出来；市场里多数新产品利润率落在10%以下，近期入场越多，结果越差，说明不是“还有空间”，而是竞争在继续收紧。
证据也很直白。 这次样本里只有3个新品牌：Pokolan、iCsapr、Bencuku；它们合计6个新发布，盈利产品0个，非盈利6个，成功率0%。按时间看，2026年新发产品几乎都在“other”或亏损区，2026/3、2026/7都没有形成可复制的正向成功，反而是持续加码后仍然失败。利润分布上，已知产品里低于10%的占了3个，而高于20%的一个都没有；这就是典型的薄利甚至价格战市场。能撑住利润的主要是老品牌PEHAEL的B0DCK6G3BJ，售价$9.10，月销7000，月收入$63,700，利润率16.25%，但它有200,523条评价，属于强势大品牌打法，不是小商家能直接复制的样本。另一个相对能做的样本是LYWHL的B081CQTMXQ，售价$9.99，月收入$499.50，利润率也只是中等水平，说明这里没有明显的高利润空间。
对两类玩家的判断都是否定。 大品牌如果硬进，至少要拿出PEHAEL这种级别的品牌势能、评价规模和持续投放能力；小商家更不行，因为真正的新品牌样本全是亏损，且产品同质化严重，像Pokolan的B0GTZMFLHS和B0GTZ822VX都只是常规隐私膜组合，价格只有$7.98和$8.02，利润率分别只有8.78%和8.64%，根本不够覆盖长期品牌和推广成本。你的500,000 CNY预算，最多只够单个ASIN前期铺货和投放，但不够把这个类目里普遍存在的低利润、强竞争和品牌壁垒一起扛住；如果小商家还想进，基本就只能靠激进投放和高压打法，这不是正常可持续机会。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不适合进入：已经进入价格战/低利润区，而且新品牌几乎没有成功样本。 用户预算500,000 CNY可以覆盖少数单品前期铺货与投放，但不足以对抗这个类目里普遍的低利润和高竞争，更不适合小品牌硬闯。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?60.00%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 手机膜/钢化膜：比整机手机壳更便宜、安装更快，满足“防刮+一定防摔”需求，适合只想做基础防护的用户。
- 镜头保护膜：对担心摄像头刮花的用户来说，是比整套手机壳更低成本、更轻量的替代方案。
- 手机支架/磁吸支架贴片：如果用户购买手机壳的核心动机是“更好拿/更方便看视频”，支架类配件更直接，且通常更便宜。
- 手机挂绳/腕带：对防滑、防掉落有需求但不想加厚手机的人，挂绳比手机壳更轻便，使用门槛也更低。
- 防摔贴角/角保护套：只强化最容易受冲击的位置，成本通常低于整壳，适合预算有限、又想保留裸机手感的人。
- 裸机防护方案（屏幕膜 + 重点部位保护）：通过低价组合替代全包手机壳，兼顾基础保护和更少厚重感，适合不喜欢手机壳手感的人。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入：新品牌新上架几乎没有成功样本，最近一批新产品里可判定的盈利率是0%，非盈利率却是100%；再看时间趋势，2025年后新上架明显增加，但成功没有跟上，说明竞争在加剧而不是打开空间。对大品牌来说也不值得进，原因不是“有钱就能做”，而是现在已经进入了高压价格战和存量挤压阶段。
New products with Highest revenueMost investment in new productsLeast investment in new productsPokolan
Recent Monthly Revenue (USD):-(-)B0GTZMFLHS (4.3/5 (299 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GTZ822VX (4.3/5 (300 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FSX38CDZBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsPEHAEL
Recent Monthly Revenue (USD):$63,700.00(7000pcs/month)B0DCK6G3BJ (4.4/5 (200523 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 隐私防窥+摄像头膜一体，功能组合更少见
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- 3+3套装配安装框，开箱即用感强
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- 适合重视隐私和前后双重防护的iPhone 16 Pro用户
B0DCK6G3BJ (4.4/5 (200523 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 磨砂防眩光外观，和常见高清膜差异明显
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- 黑边全包设计更有存在感，图片识别度高
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- 适合强光下使用、想减少反光和指纹的iPhone 17 Pro Max用户
B0FG34G4T9 (4.3/5 (9629 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经接近价格战和过度拥挤，尤其不适合小品牌。 新品牌表现几乎全军覆没：15个新发布里，没有任何一个被确认盈利；已知利润率里，低于10%的占到34%，再加上大量“other”里包含未确认但明显在打价格战的产品，说明新进入者大多只能卷低价和投放，难靠正常经营跑出来。
证据很直接。 这组市场里只有9个品牌，6个是老品牌、3个是新品牌；新品牌 Pokolan 上了3个新品，3个全部亏损，盈利率0%，而且产品预算信息几乎为空，说明它连基本投入模型都没跑通。老品牌里真正能撑起利润的只有 PEHAEL 的 B0DCK6G3BJ：售价$9.10，月销7000，月收入$63,700，利润率16.25%；另一个老品牌 LYWHL 的 B081CQTMXQ 也只有18.86%利润率、月销50、月收入$499.5。反过来看失败样本更清楚：Milomdoi 的 B0FG34G4T9 只有$3.93售价却亏到-33.97%，B0FG351T1Y 也是-33.2%；新品牌 iCsapr 的 B0FSZ9BWBY、Pokolan 的 B0GTZMFLHS/B0GTZ822VX/B0FSX38CDZ 都是非盈利或未起量，核心问题不是“缺少一点预算”，而是产品同质化严重、价格空间太薄、成功依赖品牌势能或高投入营销。另外，PEHAEL 的 B0DCK6G3BJ 已有200,523条评价，明显属于强势大品牌打法，不是小商家可复制的自然成功案例；小商家想进场，必须走明显差异化，但这类差异化在这里已经被证明很难转化成高利润。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DCK6G3BJPEHAEL2024-08-08Yes$9.17000pcs$63700.016.25%$10351.25
B081CQTMXQLYWHL2019-11-11Yes$9.9950pcs$499.518.86%$94.21Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FG351T1YMilomdoi2025-08-25No$3.93100pcs$393.0-33.2%$-130.47
B0GTM2DF87Suttkue2026-03-23No$7.6750pcs$383.59.54%$36.59B0GTZMFLHSPokolan2026-03-26No$7.98-pcs$-8.78%$-
B0FSZ9BWBYiCsapr2025-10-10No$6.55-pcs$--8.05%$-B0GTZ822VXPokolan2026-03-26No$8.02-pcs$-8.64%$-
B0GWQXDZPPBencuku2026-04-11No$7.05-pcs$--0.37%$-
B0G4M4DRHSNixinioo2025-12-01No$6.99-pcs$-2.5%$-
B0GV3SVCN3Suttkue2026-03-27No$--pcs$--%$-B0HCCJ9D59Suttkue2026-05-06No$--pcs$--%$-
B0GV2FQT9BiCsapr2026-03-27No$--pcs$--%$-B0FSX38CDZPokolan2025-09-27No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入：新产品几乎全军覆没，已经是高风险价格战市场。 现有数据里，新上架产品成功率是0%，新品牌成功率也是0%，而且新品牌里没有任何一个是真正靠新产品跑通的；更糟的是，市场里已经出现明显的旧品牌压制，新品牌想靠正常打法切入，胜算很低。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
PokolaniCsaprSuttkueOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经进入低利润/价格战区，而且新品牌几乎没有真实成功案例。 近期入场明显在增加，但新释放产品的盈利率是0%，新品牌新上架的盈利率也是0%；反过来，失败样本里新品牌直接占了 iCsapr、Pokolan、Bencuku，说明新玩家进来基本都在亏。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 0 0 0 0 0 0 3 2026 0 0 1 0 0 0 0 10 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 1 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 1 0 0 0 0 4 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 4 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesLYWHL [2 Pack] for Samsung Galaxy S10 Plus Privacy Screen Protector, Anti-Spy Private Flexible TPU Film for Samsung Galaxy S10+ [Support Fingerprint ID] Easy Install Accessories Phone Case Friendly
This listing is deemed profitablePrice (USD)$9.99Released TypeOld Release (2019-11-11)Brand is an old entry in this marketSize and Weight21.2 x 9.1 x 1.7 cm, 50.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
柔性TPU隐私膜，属于常见公共款式，不是明显独家外观设计Key Buying Motive
支持屏下指纹识别，同时提供隐私防窥和自修复抗划痕Target Customers
三星 Galaxy S10 Plus 用户中注重防窥且必须保留屏下指纹解锁的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$499.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight16.40% / 18.86%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight13.73% / 16.19%Peak / Non PeakSales & BSR Performance
PEHAEL 3+3 Pack for iPhone 16 Pro Privacy Screen Protector with Camera Lens Protector Full Coverage Anti-Spy Tempered Glass Film 9H Hardness Easy Installation Bubble Free [6.3 inch]
This listing is deemed profitablePrice (USD)$9.10Released TypeOld Release (2024-08-08)Brand is an old entry in this marketSize and Weight17.5 x 9.2 x 1.7 cm, 91.00gProfitable Factors
Based on old ASINDesign & Appearance
3+3套装：3张隐私膜+3片摄像头膜，并配安装框与清洁包，组合更完整Key Buying Motive
隐私防窥+摄像头保护一体化，兼顾前屏与后摄防护, 支持Face ID，且强调与大多数手机壳兼容，安装更省心Target Customers
重视隐私保护、且希望一次性买齐前屏与镜头防护的iPhone 16 Pro用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$63,700.007000 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight13.64% / 16.25%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight8.76% / 11.36%Peak / Non PeakSales & BSR Performance