- Benchmark ASINB0DMZPSMLY
- MarketplaceUS
- Category ID21550399011
- Analyzed Products
- Keywordcell phone case
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥5.59estimated
- Data Date2026-08-02
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，结论很明确：已经进入低利润、强同质化的价格战区。 新品牌只有 YORRN，3 个新品全部亏损，成功率 0.00%；市场里新发布产品的可盈利比例也是 0.00%，而可见利润率只落在 4.44%~15.36%，说明大多数新品在扣掉物流、平台费和基础采购后几乎没有安全垫。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：不建议进入，这个市场对新品牌和小商家都不友好。 用户预算 50万人民币，单个ASIN的入场资金层面看得起，但市场本身已经偏价格战，且新品牌新发产品成功率为0%，不适合硬冲。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 手机原厂或通用透明保护壳：通常比镜头钻饰保护贴更便宜、选择更多，也更容易直接上手使用；若用户主要担心刮花，保护壳往往已能提供足够基础防护。
- 镜头圈贴膜/普通无装饰镜头保护贴：价格通常更低、安装更简单，且不改变手机外观太多，适合只想要基础防刮的人。
- 软质TPU手机套带加高镜头边框：往往是更低成本的一体化方案，不需要单独再买镜头保护件，装上即可获得基本防护。
- 一次性或低价防刮膜套装（屏幕+镜头组合）：相比单买“bling”镜头保护器，组合装更容易买到、性价比更高，适合预算敏感用户。
- 磁吸/可拆卸相机装饰框贴：如果用户主要是为了外观而非强防护，这类可拆卸装饰通常更灵活，出门/拍照前可随时移除。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经是明显的价格战/低利润市场，且新品牌几乎没有成功样本。 现有数据里，新品牌 YORRN 的 3 个新品全部亏损，成功率 0%；而整个市场可识别的盈利产品占比只有 25%，新发布产品盈利率更是 0%，这已经不是可试错的环境，而是高风险淘汰赛。
Least investment in new productsMost investment in new productsNew products with Highest revenueYORRN
Recent Monthly Revenue (USD):-(-)B0GCC236TQ (1/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GCCX8WMFBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$389.00(50pcs/month)B0GCCD37M5 (1/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsAACL
Recent Monthly Revenue (USD):$932.00(100pcs/month)B0DMZPSMLY (4.3/5 (201 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 粉色闪粉镜头圈，外观最醒目，最容易吸引点击
- |
- 适合追求装饰感的 iPhone 用户，风格辨识度高
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- 与普通黑色保护壳差异大，视觉上更特别
B0GCC236TQ (1/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 五个独立镜头环设计，结构区别明显
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- 适配三星 S25 Ultra，目标人群更明确
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- 带定位/拆卸工具，功能性和安装体验更突出
B0DMZPSMLY (4.3/5 (201 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经接近价格战/过度拥挤状态。 新品牌不是机会型胜利，而是直接全军覆没：新品牌YORRN上架3个新款，0个盈利，新品牌新上架盈利率是0.00%，而且可见的盈利区间里，低毛利产品占主导，最近可识别的利润率集中在4.44%到15.36%，这意味着一旦扣掉真实广告和长期品牌成本，空间非常薄。\n\n证据很直接：市场里只有2个品牌，老品牌AACL和新品牌YORRN，但真正跑出来的盈利款只有AACL的B0DMZPSMLY，售价$9.32，月销100件，月利润$163.85，利润率17.58%；这款的成功原因是基于老款思路做微创新，带定位/拆卸工具，且面向明确的三星S25 Ultra人群。反过来，YORRN的B0GCCD37M5售价$7.78，月销50件，利润率只有4.44%，另一款B0GCC236TQ利润率7.01%但仍不盈利，失败原因是同质化、市场太小且竞争极强。这不是小商家自然能赢的市场；YORRN并没有任何可视为“真实小商家成功案例”的产品，反而更像低预算硬闯失败样本。\n\n结论：不要进入。 对大品牌来说也不是好市场，因为没有看到足够高毛利来支撑重投入；对小商家更差，既没有可复制的低预算成功案例，也没有15%以上稳定利润的新品牌成功面。若一定要对标，只能参考老品牌AACL的B0DMZPSMLY这类“基于旧款改良 + 明确细分人群 + 工具化提升体验”的路线，但以你当前单ASIN预算500,000 CNY来看，这个市场的核心问题不是钱够不够，而是进去后仍然很难摆脱低利润和同质化。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DMZPSMLYAACL2024-11-14Yes$9.32100pcs$932.017.58%$163.85Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GCCD37M5YORRN2025-12-24No$7.7850pcs$389.04.44%$17.28B0GCC236TQYORRN2025-12-24No$8.34-pcs$-7.01%$-B0GCCX8WMFYORRN2025-12-24No$--pcs$--%$-#New Product Success Rates
Listing这个市场不适合进入。 现有数据已经显示出明显的高门槛：新品牌 YORRN 3 个新上市产品全部亏损，成功率 0%；整体新产品成功率也只有 0%，而样本里可见的盈利产品几乎全部来自已建立品牌 AACL，说明这个赛道更像老品牌主导、后来者难以复制的市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
YORRN#Success Rate by Entry Time
Listing这个市场不值得进入：不是机会市场，而是低利润、低成功率的高风险市场。 过去一年几乎没有可用的正向新品牌样本，最近唯一出现的新品牌 YORRN 上线 3 个新产品，全部不盈利，说明新入局者连最基础的启动阶段都没站稳；这不是可复制的成功路径，而是典型的试错失败信号。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 3 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 3 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesAACL for Samsung Galaxy S25 Ultra Camera Lens Protector Tempered Glass
This listing is deemed profitablePrice (USD)$9.32Released TypeOld Release (2024-11-14)Brand is an old entry in this marketSize and Weight11.4 x 7.5 x 1.6 cm, 18.00gProfitable Factors
Based on old ASINDesign & Appearance
五个独立镜头环式设计，区别于一体式镜片贴Key Buying Motive
带定位工具与拆卸工具，安装和更换更省心Target Customers
面向三星 Galaxy S25 Ultra 用户，尤其是重视镜头防护且要求与原装照片画质兼容的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$932.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight15.29% / 17.58%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight14.09% / 16.38%Peak / Non PeakSales & BSR Performance