- Benchmark ASINB0FCXZK7PH
- MarketplaceUS
- Category ID2335752011
- Analyzed Products
- Keywordphone case, matte translucent phone case, full camera protection phone case, phone case with screen protector
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥4.82estimated
- Data Date2026-08-02
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论：这个市场不值得进入，已经是明显的价格战市场；对小商家和大品牌都不是好机会。 现在看不到真正的新品牌成功路径，市场由老牌 FNTCASE、TOCOL 等强势玩家主导，新进品牌 uvcoat 28 个新品里 0 个盈利，属于直接失败信号。
证据很清楚：新品牌只有 1 个（uvcoat），但 28 个新品全部亏损，成功率 0%；全市场新增产品里可确认盈利的只有 26.23%，而非盈利新品占 70.37%。 近端月份里，2025/11 这个新品牌一次性上了 27 个新品却没有一个进入盈利；同一时期真正赚钱的多是 FNTCASE 的新品。利润带也不漂亮，已识别的新品利润区间是 -2.40% 到 23.33%，低于 10% 的样本很多，说明已经进入低毛利挤压。品牌层面，FNTCASE 有 30 个盈利产品、27 个亏损产品，月收入约 3,566 万美元，但这属于老牌规模优势，不是小卖家的可复制案例；可复制的盈利样本主要是 FNTCASE 的 B0GWDGNZK5（8.07 美元，12.13%，月收 8070 美元，预算 6897.8 美元）、B0GWDMJ57T（11.28 美元，月收 1128 美元，预算 13112.86 美元）、TOCOL 的 B0FDKXNZCQ（8.79 美元，约 18.83%，月收 17580 美元，预算 70062.06 美元）和 B0FP2GCX6M（8.95 美元，约 12.13%，预算 37457.72 美元）。但这些都还是老牌强资源打法；小商家没有真实成功样本，uvcoat 的 B0FZBTPGLQ、B0FZBX9F2M、B0FZBQYV35 这类新品利润只有 -4.18%、1.41%、1.97%，属于典型低价低毛利陷阱。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这不是适合你现在进入的市场。 你有50万人民币，资金本身够覆盖单个ASIN的前期启动，但这个市场已经进入明显的价格战/高竞争状态，真正能赚钱的新入场样本很少，贸然进场大概率会被低利润和高获客成本吞掉。
Early sourcing + logistics + marketing budget (USD)$6,897.80 - $37,457.72Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?54.09%New listing success rate (old brands):48.48%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Alternatives- 仅购买钢化玻璃贴膜，不买整套手机壳：如果用户主要是防刮和保留手感，这通常比“壳+膜”更便宜，也更容易自己贴。
- 只买软质TPU透明壳或基础防摔壳：放弃磁吸、半透磨砂和额外屏幕膜功能，价格更低，安装也更简单，适合预算敏感用户。
- 改用手机保险/延保方案：对于想要降低摔碎风险但不想增加手机厚度的用户，低门槛保险往往比购买高防护壳+膜组合更灵活。
- 使用临时可移除的贴膜或防窥膜：如果需求是短期保护或换机过渡，这类方案通常比购买带屏幕保护的一体式手机壳更省钱、更容易更换。
- 直接购买品牌官方基础保护壳而非第三方全能款：若用户只需要较稳妥的日常保护，官方基础款常更容易买到，兼容性和安装体验也更省心。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，已经明显偏向价格战和过度拥挤。 新品牌进来后几乎全军覆没：uvcoat 这组新进入品牌 28 个非盈利产品、0 个盈利产品；新品牌新上架盈利率是 0%，而老品牌新上架盈利率虽然有 48.48%，但那是 FNTCASE、TOCOL 这类老牌在用资源和品牌力硬扛，不是小卖家可复制的成功。
证据很直接：市场进入难度是中位偏价格竞争；新产品建议预算中位数约 13,112 美元，最低也要 6,897.8 美元，最高到 37,457.7 美元。你当前预算 500,000 CNY 够做单个 ASIN，但这只是前几个月的铺货、物流和投放，不含研发、品牌和认证；在这个市场里，低价并不能换来利润，反而容易被挤进 10% 以下毛利区。典型失败样本是 uvcoat 的 B0FZBTPGLQ，售价 5.77 美元，利润率 -4.18%；B0FZBX9F2M 只有 1.41%；B0FZBQYV35 也只有 1.97%。与此同时，老牌 FNTCASE 的成功样本如 B0DWXBQPCK（31,367 评、18.83% 毛利、月收 1,878,000 美元）和 B0GWDGNZK5（31,614 评、12.13% 毛利、总预算约 6,897.8 美元、月收 807,000 美元）说明：这个类目不是靠“小成本试错”赢的，而是靠品牌力、功能组合和持续投放。
如果硬要复制，大品牌只能跟 FNTCASE、TOCOL 这种成熟老牌学：做半透明磨砂外观、MagSafe 强磁、镜头/屏幕一体防护、再叠加配件套装；小商家则没有真正可抄的成功样本，因为当前可见的新品牌成功案例缺失，且新品牌 100% 都在亏损或未达盈利线。更关键的是，多个爆款样本评论数都在 3 万到 8 万级，属于强势老牌盘踞；如果想靠“高评论+低价”硬冲，基本就是需要带攻击性的投放和低价冲量，属于明显的掠夺式打法。结论：不要进。
Most investment in new productsNew products with Highest revenueLeast investment in new productsuvcoat
Recent Monthly Revenue (USD):-(-)B0FZBTPGLQ (4.3/5 (51 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FZBX9F2M (4.4/5 (55 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FZBQYV35 (4.4/5 (55 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsFNTCASE
Recent Monthly Revenue (USD):$18,780.00(2000pcs/month)B0DWXBQPCK (4.5/5 (31367 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$8,070.00(1000pcs/month)B0GWDGNZK5 (4.5/5 (31614 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$7,990.00(1000pcs/month)B0DY749H13 (4.5/5 (31627 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 绿色半透明磨砂+磁吸环外观，和常见纯色壳差异大
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- 适合喜欢简洁质感、又想保留机身标识的用户
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- MagSafe强磁+送钢化膜，一次满足多种需求，点击吸引力强
B0GWDMJ57T (4.5/5 (31857 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableSales & BSR
Differentiation:- 薄荷绿清爽配色，视觉辨识度高，容易吸引点击
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- 半透明磨砂+全镜头包边，外观和防护卖点都清晰
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- 磁吸、屏保、镜头保护打包，适合想一次配齐的用户
B0DYJBZL49 (4.5/5 (26958 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，核心原因是已经明显走向饱和，且新品牌几乎没有真实成功空间。 现有数据里，已知可判定利润的产品中只有35.00%是盈利；新品里真正盈利的比例只有26.23%，而新品按已知利润带看，20%以下的产品占了绝大多数，0%到20%合计只有约31.15%，说明市场不是在长利润，而是在靠低价和堆功能硬拼。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0D4XZY4K6SUPFINE2024-05-23Yes$8.987000pcs$62860.018.2%$11440.52
B0F43DLXJHSUPFINE2025-04-08Yes$9.533000pcs$28590.019.99%$5715.15B0DWXBQPCKFNTCASE2025-02-12Yes$9.392000pcs$18780.018.83%$3536.28
B0FDKXNZCQTOCOL2025-09-01Yes$8.792000pcs$17580.017.62%$3097.6
B0CBJZL29JTOCOL2023-07-10Yes$8.792000pcs$17580.017.16%$3016.73
B0DHVP9VVYSuydanBox2024-10-13Yes$10.041000pcs$10040.019.39%$1946.76
B0FDPPDMJXFNTCASE2025-06-19Yes$11.81500pcs$5905.026.41%$1559.52
B0GFN7HNWSFNTCASE2026-01-08Yes$11.31500pcs$5655.025.2%$1425.06
B0C5HWVWDRTOCOL2023-05-17Yes$8.811000pcs$8810.014.5%$1277.45B0DY749H13FNTCASE2025-02-24Yes$7.991000pcs$7990.012.92%$1032.31B0GWDGNZK5FNTCASE2026-04-07Yes$8.071000pcs$8070.012.13%$978.9
B0G4QTDTTYFNTCASE2025-12-02Yes$9.7500pcs$4850.019.35%$938.48
B0GYDWT25PFNTCASE2026-04-24Yes$11.61300pcs$3483.025.94%$903.5B0DYJBZL49SuydanBox2025-02-26Yes$9.62500pcs$4810.017.7%$851.37
B0FP2GCX6MTOCOL2025-12-07Yes$8.95500pcs$4475.018.11%$810.43
B0F7XTS7G5FNTCASE2025-05-08Yes$11.38200pcs$2276.025.26%$574.92
B0CTJW7MKVSuydanBox2024-01-30Yes$16.04100pcs$1604.031.39%$503.5
B0D9YKDDFDFNTCASE2024-07-23Yes$9.99200pcs$1998.020.3%$405.6
B0D49JLLCHFNTCASE2024-05-16Yes$9.95200pcs$1990.020.14%$400.79
B0GT4X91YLFNTCASE2026-03-19Yes$12.99100pcs$1299.028.64%$372.04Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FDKXNZCQTOCOL2025-09-01Yes$8.792000pcs$17580.017.62%$3097.6B0GFN7HNWSFNTCASE2026-01-08Yes$11.31500pcs$5655.025.2%$1425.06B0GWDGNZK5FNTCASE2026-04-07Yes$8.071000pcs$8070.012.13%$978.9B0G4QTDTTYFNTCASE2025-12-02Yes$9.7500pcs$4850.019.35%$938.48B0GYDWT25PFNTCASE2026-04-24Yes$11.61300pcs$3483.025.94%$903.5B0FP2GCX6MTOCOL2025-12-07Yes$8.95500pcs$4475.018.11%$810.43B0GT4X91YLFNTCASE2026-03-19Yes$12.99100pcs$1299.028.64%$372.04
B0GS8Y34HWFNTCASE2026-03-12Yes$11.7100pcs$1170.025.2%$294.84
B0GSZKY74CFNTCASE2026-03-18Yes$11.68100pcs$1168.024.98%$291.77
B0GV7M66L1FNTCASE2026-03-28Yes$11.34100pcs$1134.025.22%$286.0B0GWDMJ57TFNTCASE2026-04-07Yes$11.28100pcs$1128.025.06%$282.68
B0FND14W61FNTCASE2025-08-22Yes$11.8250pcs$591.026.01%$153.72
B0FNMP84YSFNTCASE2025-08-25Yes$11.5250pcs$576.025.19%$145.1
B0FNMNN3LGFNTCASE2025-08-25Yes$9.850pcs$490.020.88%$102.32
B0GS8VJLZFFNTCASE2026-03-12Yes$9.7350pcs$486.520.61%$100.27
B0G2QLP792FNTCASE2025-11-18Yes$9.5850pcs$479.018.93%$90.68#New Product Success Rates
Listing这个市场不适合新进入者，结论很明确：已进入价格战/高饱和区，不建议继续。 现有数据里，所有新增品牌只有1个，新品牌几乎没有形成可复制的真实机会；而新增产品的盈利率只有26.23%，整体可识别盈利产品也只有35.00%，说明市场主要靠老牌和少数强势玩家在吃单，新手大概率会被挤压。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
FNTCASETOCOLNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
uvcoatFNTCASE#Success Rate by Entry Time
Listing这个市场不适合现在进入：不是机会市场，而是明显的价格战市场，且已经接近饱和。 近端新品里，老品牌 FNTCASE/TOCOL 仍然能做出利润，但新品牌 uvcoat 的 28 个新品全部失败，说明真正的新进入者几乎没有生存空间；对小品牌来说，除非能拿出明显创新和更高预算，否则不建议进场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 4 3 0 0 30 2026 0 0 0 1 8 0 0 15 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 3 0 0 2 2025/9 0 0 0 1 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 1 0 0 0 27 2025/12 0 0 0 2 0 0 0 1 2026/1 0 0 0 0 1 0 0 1 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 5 0 0 2 2026/4 0 0 0 1 2 0 0 3 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 2026/7 0 0 0 0 0 0 0 6 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesTOCOL for iPhone 14 Pro Case, Compatible with MagSafe, Black
This listing is deemed profitablePrice (USD)$8.81Released TypeOld Release (2023-05-17)Brand is an old entry in this marketSize and Weight15.8 x 7.8 x 1.9 cm, 110.00gProfitable Factors
Established brand with longevityDistinct functions and featuresBased on old ASINDesign & Appearance
黑色半透明磨砂质感，偏低调商务风, 半透明磨砂背板，保留机身轮廓同时强化摄像头全包保护, 磁吸壳+屏保+镜头保护一体化，属于成熟公模上的组合升级Key Buying Motive
18N强磁吸，兼容MagSafe配件；同时带全包镜头保护、1.5mm镜头边框和1.3mm屏幕保护Target Customers
使用iPhone 14 Pro并高频搭配MagSafe车载支架、钱包和无线充电器的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$8,810.001000 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight11.89% / 14.50%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight5.80% / 8.41%Peak / Non PeakSales & BSR Performance
SuydanBoxB0DYJBZL49 (4.5/5 (26958 Reviews))SuydanBox Magnetic for iPhone 16 Plus Case, Compatible with MagSafe, [Full Camera Protection][Screen Protector] Silicone Shockproof Protective Phone Case for iPhone 16 Plus 6.7", Matcha
This listing is deemed profitablePrice (USD)$9.62Released TypeOld Release (2025-02-26)Brand is an old entry in this marketSize and Weight18.9 x 10.3 x 1.9 cm, 100.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
薄荷绿色（Matcha）, 半透明磨砂背板 + 全镜头包边 + 配套屏幕保护贴的组合方案Key Buying Motive
把MagSafe磁吸、全包镜头保护和随盒屏幕保护贴打包，降低用户一次性配齐防护的决策成本Target Customers
偏好清爽马卡龙风格、同时又想要手机壳和屏幕保护一次买齐的iPhone 16 Plus用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$4,810.00500 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight15.07% / 17.70%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight9.99% / 12.63%Peak / Non PeakSales & BSR Performance
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