- Benchmark ASINB09ZKZJG19
- MarketplaceUS
- Category ID3081461011
- Analyzed Products
- Keywordphone case, cell phone case
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥6.59estimated
- Data Date2026-08-02
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经进入明显的价格战区，而且对小品牌尤其不友好。 你有50万CNY，看起来能覆盖单个ASIN前期投放，但市场里新品牌几乎全军覆没，真正赚钱的主要是老牌玩家，说明这不是“有预算就能做”的市场，而是“有品牌力和渠道优势才可能活下来”的市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不适合进入，尤其不适合小品牌。 你现在的500,000 CNY预算，表面上能覆盖单个ASIN前期投入，但这个类目已经出现明显的价格战和过度竞争信号，做进去大概率不是拼产品，而是拼品牌力和砸钱。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?21.42%New listing success rate (old brands):66.67%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Alternatives- 手机壳贴膜组合（仅贴膜/镜头膜，不买整壳）：比整套保护壳更便宜，也更容易买到，适合想保留原机手感但先做基础防护的用户。
- 手机外观保护贴（透明保护膜、背膜、边框膜）：成本更低、上手更简单，满足防刮和轻度防磨需求，适合不想增加厚重感的用户。
- 手机防摔挂绳/手腕带：不改变手机外观，价格通常低于高防护手机壳，能直接降低跌落概率，属于更轻量的替代方案。
- 磁吸手机环/指环支架：如果用户买壳主要是为了更稳手持或便于磁吸使用，这类配件更便宜、安装更快，还能兼顾支架功能。
- 通用手机收纳袋/保护袋：适合通勤、旅行、放包里携带，价格低且不需要精确适配机型，可替代部分‘防刮防碰’需求。
- 以旧手机/备用机过渡：对于刚换新机但预算有限的用户，先用旧机或备用机短期替代，延后购买保护壳，属于最便宜的策略性替代。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显接近/进入价格战区，且对新品牌极不友好。 现有样本里新品牌只有2个，却已经有28个新上架产品；新上架产品盈利率只有14.29%，而新上架产品的利润区间只有-9.11%到-5.35%，说明新进入者基本都在亏钱。
Least investment in new productsMost investment in new productsNew products with Highest revenueuvcoat
Recent Monthly Revenue (USD):-(-)B0G1237211 (4.3/5 (13 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0G128NLQM (4.5/5 (12 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0G11XM6C5 (4.5/5 (12 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsSUPFINE
Recent Monthly Revenue (USD):$88,800.00(10000pcs/month)B0FH65ZLHV (4.6/5 (74663 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$13,990.00(1000pcs/month)B0FH669X8M (4.6/5 (74984 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$13,810.00(1000pcs/month)B0G3NYYHSX (4.6/5 (74973 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 蓝紫渐变配色，辨识度高
- |
- 磨砂半透质感，偏高级风格
- |
- 自带屏幕保护，防护更完整
- |
- MagSafe磁吸兼容，实用性强
B0G5118946 (4.6/5 (75138 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 热粉色最醒目，点击率高
- |
- 强视觉风格，和其他款差异大
- |
- 磨砂半透+磁吸环设计，外观更时尚
- |
- 兼顾磁吸充电和防摔，容易促进购买
B0FBRVVDV5 (4.6/5 (74514 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经明显进入价格战和拥挤期，新品牌基本没有正向胜算。 现有数据里，新产品利润分布几乎被低利润和无利润段吞没；新品牌新发布产品盈利率为0%，而旧品牌新发布盈利率虽有66.67%，但本质上是老牌玩家在吃市场，新入场者并没有真实可复制的成功窗口。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FH65ZLHVSUPFINE2025-07-26Yes$8.8810000pcs$88800.015.56%$13817.28B0FH669X8MSUPFINE2025-07-26Yes$13.991000pcs$13990.029.76%$4163.43B0G3NYYHSXSUPFINE2025-11-24Yes$13.811000pcs$13810.029.44%$4065.67B0G5118946SUPFINE2025-12-04Yes$13.51000pcs$13500.029.9%$4036.5
B0G255BGYVSUPFINE2025-11-13Yes$13.461000pcs$13460.028.81%$3877.83
B0FH66694WSUPFINE2025-07-26Yes$13.83500pcs$6915.029.48%$2038.55
B0FH67VZXYSUPFINE2025-07-26Yes$13.28500pcs$6640.028.48%$1891.08
B0F2M3LQSRSUPFINE2025-03-27Yes$12.58400pcs$5032.027.06%$1361.66
B0CH7VMQDJSUPFINE2023-09-04Yes$12.02300pcs$3606.025.85%$932.16
B0DP62QBTMSUPFINE2024-11-28Yes$12.83200pcs$2566.028.88%$741.07B0FBRVVDV5SUPFINE2025-06-03Yes$12.04200pcs$2408.025.88%$623.2
B0GY4BRV9KFNTCASE2026-04-22Yes$11.63200pcs$2326.020.18%$469.39
B0DJCWLQ9XSUPFINE2024-10-02Yes$11.13200pcs$2226.018.83%$419.16
B0F43BRMP6SUPFINE2025-04-08Yes$12.3950pcs$619.527.59%$170.93
B0D75ZCHZ2FNTCASE2024-06-15Yes$9.8750pcs$493.518.92%$93.38
B0DGXK65LXFNTCASE2024-09-13Yes$9.5650pcs$478.018.4%$87.96Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G3NYYHSXSUPFINE2025-11-24Yes$13.811000pcs$13810.029.44%$4065.67B0G5118946SUPFINE2025-12-04Yes$13.51000pcs$13500.029.9%$4036.5B0G255BGYVSUPFINE2025-11-13Yes$13.461000pcs$13460.028.81%$3877.83B0GY4BRV9KFNTCASE2026-04-22Yes$11.63200pcs$2326.020.18%$469.39#New Product Success Rates
Listing结论很明确：这个市场不适合进入，已经是明显的价格战高风险市场。 关键原因不是“有没有需求”，而是新品牌几乎全军覆没，现有利润也被大品牌锁死；小商家没有稳定、合法的胜算。
证据非常直接：新释放产品整体成功率只有14.29%，但新品牌自身的成功率是0%，uvcoat 21个新上架全是亏损；已知新品牌只有2个，却有28个新释放，说明大量新品牌仍在试探，但几乎都没跑出来。 价格区间也很危险：市场里新释放产品的可见利润率集中在-9.11%到-5.35%，这已经不是正常竞争，而是亏损换量；而盈利样本几乎都来自老品牌 SUPFINE 和 FNTCASE，其中 SUPFINE 占了新产品盈利样本的75%，并且像 B0G3NYYHSX、B0G255BGYV、B0G5118946 这类产品月销都在1000件级别，利润率约29.4%~29.8%，但它们的品牌进入时间早、品牌力强，早就不是小商家可复制的起点。反过来看，uvcoat 的代表款 B0G1237211、B0G128NLQM、B0G11XM6C5 的利润率分别约-6.14%、-7.86%、-7.02%，售价只有$5.83~$5.89，连基础履约成本都压不住。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
SUPFINEFNTCASENonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
uvcoatOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经是明显的价格战高风险区。 近一年新品里，真正能算成功的只有 4 个/28 个，成功率 14.29%，但新品牌这边是 21 个新品全军覆没，成功率 0%；同时最近 2025 年 11 月一次性涌入了 22 个新品，其中 20 个来自 uvcoat 且全部不盈利，这不是健康增长，而是拥挤后的集体失血。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 3 0 0 20 2026 0 0 0 0 1 0 0 4 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 2 0 0 20 2025/12 0 0 0 0 1 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 1 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesSUPFINE Magnetic for iPhone 11 Phone Case Dark Purple
This listing is deemed profitablePrice (USD)$12.02Released TypeOld Release (2023-09-04)Brand is an old entry in this marketSize and Weight15.6 x 8.2 x 1.7 cm, 68.00gProfitable Factors
Based on old ASINUnique appearance designDesign & Appearance
深紫色在同类磁吸透明磨砂壳中更偏成熟、低饱和风格，能覆盖喜欢暗色系的用户, 磨砂半透明背板+显眼圆环磁吸结构，整体外观与常规纯透明/纯实色手机壳区分明显Key Buying Motive
内置磁吸，兼容MagSafe；同时主打磨砂防指纹和10英尺跌落防护Target Customers
偏好暗色高级感、又需要磁吸充电与基础抗摔保护的iPhone 11用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$3,606.00300 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight23.96% / 25.85%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight21.20% / 23.09%Peak / Non PeakSales & BSR Performance
SUPFINE Magnetic for iPhone 11 Phone Case Antique White
This listing is deemed profitablePrice (USD)$12.83Released TypeOld Release (2024-11-28)Brand is an old entry in this marketSize and Weight15.6 x 8.1 x 1.8 cm, 9.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
Antique White，偏低饱和暖白，属于更耐看、轻奢感的配色, 磨砂半透后盖+磁吸环的经典结构，整体是公模通用款，不属于明显独家外观Key Buying Motive
强磁吸兼容MagSafe，主打无线充电和车载支架场景；军规级跌落防护与防指纹磨砂背板Target Customers
面向使用iPhone 11、希望保留轻薄手感同时兼顾磁吸配件和日常防摔的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,566.00200 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight27.10% / 28.88%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight25.65% / 27.44%Peak / Non PeakSales & BSR Performance
Loading samples... 29%