- Benchmark ASINB0G2FKPLZJ
- MarketplaceUS
- Category ID23538328011
- Analyzed Products
- Keywordsensory toy, fidget toy
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥11.44estimated
- Data Date2026-08-02
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，原因很明确：新品成功率只有28.57%，新品牌新品成功率也只有31.82%，而最近一年的新开品大多被压在10%~20%利润带，已经进入明显的低利润竞争区。虽然用户预算50万CNY足够覆盖单个ASIN的入场资金，但这不代表能穿透竞争壁垒；对小商家来说，想靠低预算白手起家几乎走不通。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不适合你现在进入。 用户预算 50万CNY 够覆盖入场门槛，但市场已经被老牌和新入场品牌挤得很厉害，利润空间被压缩，低价竞争非常明显，不是适合小商家切入的环境。
Early sourcing + logistics + marketing budget (USD)$1,723.34 - $41,765.91Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?37.14%New listing success rate (old brands):23.08%New listing success rate (new brands):31.82%Which new brands have these successful new listings?...Which old brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 可替代为：便宜的普通解压球/挤压球（无IP、无精美包装），价格通常更低，且用途更直接，适合只想要“捏一捏”缓解焦躁的人。
- 可替代为：硅胶指尖小玩具（如简单的弹按/翻转/按压类），单价更低、携带更方便，也更适合课堂或办公场景的低调使用。
- 可替代为：橡皮泥/轻黏土类捏玩材料，通常按份购买更划算，既能解压又能顺手做造型，比成套小摆件更有可玩性。
- 可替代为：可重复使用的静音磁吸/拼搭小件（基础款），对喜欢手部操作和专注转移注意力的用户更友好，且往往比IP联名款更容易买到。
- 可替代为：简易纸质涂色本+彩笔套装，成本低、使用门槛低，适合儿童和家庭场景中的情绪安抚与注意力转移。
- 可替代为：基础款触觉贴/触感卡片套装，作为感官刺激替代方案更便宜，也更适合在教室、车内或随身包中使用。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing结论很明确：这个市场不适合进入，已经偏向价格战和过度拥挤。 新品成功率只有37.04%，但失败新品高达62.96%；更关键的是，2026年新入场品牌密集出现，且不少新品利润低于10%甚至直接亏损，说明这不是适合新玩家低成本切入的赛道。
New products with Highest revenueMidou
Recent Monthly Revenue (USD):-(-)B0GS96RN85Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$64,300.00(10000pcs/month)B0GH7H2GZF (3.7/5 (893 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsGeneric
Recent Monthly Revenue (USD):$86,160.00(8000pcs/month)B0DPV6Q119 (4/5 (1466 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$55,960.00(4000pcs/month)B0DTJX2SX4 (4.2/5 (1157 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$55,960.00(4000pcs/month)B0DTJWSVWG (4.2/5 (1146 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsLYPMWKMWH
Recent Monthly Revenue (USD):$1,361.00(100pcs/month)B0GXLT4YW4 (4.1/5 (328 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableMost investment in new productsHorizon Group USA
Recent Monthly Revenue (USD):$19,290.00(1000pcs/month)B0GZ4QWVS5 (4.4/5 (486 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableRecent Monthly Revenue (USD):$17,592.00(800pcs/month)B0GZ4VFSRT (4.3/5 (528 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableLeast profitable new productselopco
Recent Monthly Revenue (USD):-(-)B0H5B3F435 (4.3/5 (14 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0H5BZWC14 (4.3/5 (14 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 双角色烘焙造型，和常见圆球/动物款差异明显
- |
- 带甜香味，兼具嗅觉与触觉卖点
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- 马卡龙配色，视觉更软萌、更适合送礼收藏
B0G2FKPLZJ (4.8/5 (10 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 12只章鱼混色套装，外观与单品捏捏球差异大
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- 小尺寸多色组合，桌面和随身使用更吸睛
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- 章鱼造型可爱有辨识度，适合成人减压和礼品
B0D5CBZWRS (4/5 (984 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经接近价格战+过度拥挤，且小品牌没有稳定的白手起家窗口。 关键证据是：新产品里可确认盈利的只有28.57%，而新品牌新发产品里盈利率仅为31.82%，同时近期开品明显在2026年集中爆发，6月就出现4个盈利新品、5个亏损新品，说明竞争正在加速、不是在变松。
利润结构也偏紧，低于10%的新品占比不低，属于明显的低利润竞争区。 全市场已知利润里，0~10%占13.33%，10~20%占28%，20~30%占24%；新产品里0~10%仍有14.29%，10~20%是34.29%。虽然表面上有少数产品做到14%~23%利润，比如 La Squish 的 B0G2FKPLZJ（14.2%，月销600，月收入$11,442，早期投入$7,405.77）和 Horizon Group USA 的 B0GZ4VFSRT（18.39%，月收入$17,592，预算$41,765.91）、B0GZ4QWVS5（14.09%，月收入$19,290，预算$26,600.65），但这些成功都依赖明显差异化、IP/设计力、或更重的品牌与投放。反过来看，失败样本 Midou 的 B0GH7H2GZF 利润率是-8.62%，月销10,000但仍亏损；LYPMWKMWH 的 B0GXL85DYJ 和 B0GXLT3Y8F 只有3.58%和3.63%，都说明低价同质化会直接把新品打进亏损区。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FG779YKYSqueez'M2025-07-04Yes$17.9610000pcs$179600.020.69%$37159.24B0D5CBZWRSVESPRO2024-05-28Yes$15.787000pcs$110460.016.88%$18645.65B0DTJX2SX4Generic2025-01-21Yes$13.994000pcs$55960.022.69%$12697.33B0DTJWSVWGGeneric2025-01-21Yes$13.994000pcs$55960.020.58%$11516.57B0F7QX1PDHDrephere2025-06-30Yes$14.24000pcs$56800.020.01%$11365.68
B0F8QLRJMBVESPRO2025-05-15Yes$18.74000pcs$74800.013.77%$10299.96B0DPV6Q119Generic2024-07-06Yes$10.778000pcs$86160.011.74%$10115.19
B0D9T3FJRQGeneric2024-07-23Yes$13.993000pcs$41970.022.84%$9585.95B0DTJXDNX6Generic2025-01-21Yes$13.992000pcs$27980.022.68%$6345.87B0F1G4WTW8Mantyplay2025-03-14Yes$23.581000pcs$23580.018.12%$4272.7B0D9T4KCF8Generic2024-07-23Yes$25.99400pcs$10396.033.86%$3520.09B0GZ4VFSRTHorizon Group USA2026-06-25Yes$21.99800pcs$17592.018.39%$3235.17
B0DTJWCMWCGeneric2025-01-21Yes$13.991000pcs$13990.022.79%$3188.33
B0D9T3L8LWGeneric2024-07-23Yes$13.99900pcs$12591.022.85%$2877.05B0GZ4QWVS5Horizon Group USA2026-06-25Yes$19.291000pcs$19290.014.09%$2717.97B0F6Y71PMRDrephere2025-06-30Yes$12.911000pcs$12910.016.76%$2163.72B0DTJXWSBVGeneric2025-01-21Yes$14.99600pcs$8994.022.32%$2007.47B0G2LX7N79VISCOO2026-03-01Yes$13.431000pcs$13430.014.77%$1983.62
B0D9T4DQWYGeneric2024-07-23Yes$13.99600pcs$8394.023.0%$1930.62
B0DTJX99RTGeneric2025-01-21Yes$13.99600pcs$8394.022.67%$1902.92Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GZ4VFSRTHorizon Group USA2026-06-25Yes$21.99800pcs$17592.018.39%$3235.17B0GZ4QWVS5Horizon Group USA2026-06-25Yes$19.291000pcs$19290.014.09%$2717.97B0G2LX7N79VISCOO2026-03-01Yes$13.431000pcs$13430.014.77%$1983.62B0G2FKPLZJLa Squish2026-06-02Yes$19.07600pcs$11442.014.2%$1624.77B0GYF7HJ5NVESPRO2026-04-24Yes$25.92200pcs$5184.019.53%$1012.44B0FFHLCKHLGeneric2025-08-04Yes$13.05300pcs$3915.014.31%$560.24B0GBW15T4YYooshi2025-12-22Yes$25.99100pcs$2599.015.89%$412.99B0GBVHVTQZYooshi2025-12-22Yes$16.99200pcs$3398.010.63%$361.21B0GXLT4YW4LYPMWKMWH2026-04-17Yes$13.61100pcs$1361.018.4%$250.43
B0GZW22ZN7UWKNHS2026-06-18Yes$14.2100pcs$1420.011.31%$160.61#New Product Success Rates
Listing这个市场不值得进入，已经明显进入高竞争区，且对小品牌尤其不友好。 新品成功率只有28.57%，但失败率高达62.96%；更关键的是，新品牌里真正能做出利润的案例非常少，且大量新品集中在少数老牌和强势品牌手里，说明新进入者不是靠运气就能赢，而是要靠品牌力、差异化和更高预算硬顶。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
YooshiHorizon Group USAOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
LYPMWKMWHMidouelopcoOther#Success Rate by Entry Time
Listing这个市场当前不适合进入，结论很明确：已经进入高竞争、接近价格战的阶段。 最近一年新品牌入场虽不算爆量，但新品牌新品盈利率只有31.82%，非盈利率高达54.55%，而整体新产品盈利率只有28.57%，说明大多数新入场产品并没跑通。
证据上看，市场并没有给新玩家留出足够空间。 2025年几乎没有新产品释放，2026年却集中爆发：仅2026年全年就出现35个新产品样本，其中18个被归为暂未成功，7个利润在10%~20%，只有4个达到20%~30%，没有出现任何一个稳定高于30%的新入场主流案例。更关键的是，最近几个月的结果明显走弱：4月到7月新上架产品里，失败数量快速增多，7月样本全部落在“其他/暂未成功”，这就是典型的竞争加剧、利润被压缩的信号。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 3 0 0 0 2 2026 0 1 4 7 0 0 0 18 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 1 0 0 0 1 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 2 0 0 0 1 2026/1 0 1 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 1 0 0 0 1 2026/4 0 0 3 2 0 0 0 3 2026/5 0 0 0 0 0 0 0 2 2026/6 0 0 1 4 0 0 0 4 2026/7 0 0 0 0 0 0 0 8 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesVESPRO 12 Pack Fidget Stress Balls for Adults, Cute Octopus Stress Ball
This listing is deemed profitablePrice (USD)$15.78Released TypeOld Release (2024-05-28)Brand is an old entry in this marketSize and Weight21.7 x 15.0 x 5.3 cm, 259.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
多彩混装，区别于单色或常规动物款，能覆盖更广泛的送礼和减压偏好。, 主打可爱章鱼造型的小尺寸挤压球组合，相比常见莫奇、方块或单个压力球更有辨识度。Key Buying Motive
12只装、多款颜色与章鱼外形结合，兼具解压、手部训练和便携送礼属性。Target Customers
更适合需要随身减压、桌面缓压、办公室/通勤场景使用的成年人，而不是只面向儿童课堂奖励市场。Early Investment
Investment
Monthly Revenue (Recent) (USD)$110,460.007000 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight13.17% / 16.88%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight4.27% / 7.99%Peak / Non PeakSales & BSR Performance
Taba Squishy Hamster Toy, Cute Squishy Stress Relief Fidget Toy, Halloween
This listing is deemed profitablePrice (USD)$13.99Released TypeOld Release (2024-07-23)Brand is an old entry in this marketSize and Weight11.3 x 8.1 x 4.9 cm, 100.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
万圣节主题搭配，使其在同类解压玩具中更有节日感和礼品属性, 仓鼠造型的拟人萌系外观，区别于常见的球形、方块或多件装迷你捏捏套装Key Buying Motive
食品级硅胶、手工制作、附带惊喜小配件，兼顾触感、安全性和礼物属性Target Customers
更适合想买单个高颜值节日礼物、桌面减压摆件或收藏型捏捏玩具的消费者Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,798.00200 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight20.60% / 22.86%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight17.11% / 19.37%Peak / Non PeakSales & BSR Performance
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