- Benchmark ASINB0FKMXSLRZ
- MarketplaceUS
- Category ID166869011
- Analyzed Products
- Keywordbaby bath seat, baby bottle warmer, baby diaper caddy
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥9.43estimated
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入。 结论很直接：整体已经进入低利润价格战，虽有个别新款能跑通，但成功案例太少、利润太薄，既不适合小商家，也不适合从其他赛道切入的大品牌盲目重投。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入。 用户预算 50万人民币表面上够做单个ASIN的前期启动，但市场已经在走价格战和低利润化，连老品牌都在亏，新品牌只有极少数靠差异化活下来，整体不是一个适合小卖家或大品牌稳妥切入的赛道。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):50.00%Which new brands have these successful new listings?Other major expensesR&DPotential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 磁吸式炉灶旋钮防护挡板：通常比独立旋钮盖更容易安装，适合不想逐个套装的家庭，且价格常更低。
- 可移除式炉灶旋钮集中锁扣条：一次性覆盖多个旋钮，减少遗漏单个旋钮的风险，使用门槛低于复杂联动锁。
- 临时性厨房安全围栏/门栏：当用户主要担心幼儿进入厨房时，这类方案比安装多个小配件更直接，也更适合租房。
- 炉灶总电源/燃气阀门控制贴标与提醒装置：不替代物理锁，但可作为低成本、低维护的提醒型方案，适合只需要降低误触概率的家庭。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：新品几乎没有利润空间，且已经出现明显的价格战信号。对大品牌和小商家都不是好机会；要么靠更重的品牌/广告投入硬打，要么直接被挤出。
Most investment in new productsLeast investment in new productsNew products with Highest revenueShularis
Recent Monthly Revenue (USD):$3,142.00(200pcs/month)B0FKMXSLRZ (4.4/5 (144 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsMr. Pen
Recent Monthly Revenue (USD):$649.50(50pcs/month)B0DBF8KK6B (4.6/5 (4199 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%
Recent Monthly Revenue (USD):$699.50(50pcs/month)B0DBF89GW9 (4.6/5 (4215 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$744.50(50pcs/month)B0D7SQTKZP (4.6/5 (4215 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- 透明半透明外观，和常见厨房收纳类产品差异明显，图片辨识度高
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- 主打儿童/宠物防误触，功能明确，适合有娃家庭快速理解并点击
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- 带变色警示贴和双按键结构，视觉上有安全感，也更有新意
B0FKMXSLRZ (4.4/5 (144 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 黑色棉绳编织外观更少见，在同类尿布收纳篮中更醒目
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- 大容量+可拆隔板+提手，功能清晰，适合新生儿家庭一眼看懂用途
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- 中性百搭风格更像礼物款，图片观感强，容易吸引点击
B0B1HPNHCL (4.8/5 (2237 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经是明显的低利润价格战环境。 新品牌里唯一能拿到正向结果的 Shularis 只占新品牌样本的 50%，但它的利润率也只有 10%~20% 档，说明想跑通必须踩到很窄的利润线；而市场整体 13 个样本里，46.15% 处于亏损档、30.77% 低于 -10%，高利润段为 0，根本不是健康市场。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FKMXSLRZShularis2025-09-16Yes$15.71200pcs$3142.010.58%$332.43Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FKMXSLRZShularis2025-09-16Yes$15.71200pcs$3142.010.58%$332.43#New Product Success Rates
Listing这不是一个适合进入的市场。 现有数据已经显示出明显的价格战压力：整体样本里低于0%的利润率占多数，而新产品里虽然有1个盈利样本，但只有10.6%，刚刚越过门槛，远不足以证明这是一个可复制、可扩张的好机会。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
ShularisNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Shularis#Success Rate by Entry Time
Listing这个市场不该进。 近一年几乎没有新品牌扩张信号，只有 Shularis 这一家新品牌在 2025 年进入，且 2 个新产品里 1 个盈利、1 个亏损，成功率只有 50%，并不是可复制的扩张型机会；同时，能跑出来的成功款也只是 10.58% 的薄利，说明一旦照搬，利润很容易被压穿。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 1 0 0 0 1 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 1 0 0 0 1 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesShularisB0FKMXSLRZ (4.4/5 (144 Reviews))Shularis Stove Knob Safety Covers, 5Pcs Fits 90% Oven/Stove 5 Heat Alert Stickers Oven Knob Covers for Child Safety, 2nd Gen Kitchen Burner Childproofing, Gas Stove Knob Locks for Kid Baby Pet (Clear)
This listing is deemed profitablePrice (USD)$15.71Released TypeNew Release (2025-09-16)Brand is a new entry in this marketSize and Weight25.8 x 17.2 x 6.2 cm, 372.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
通体透明/半透明清晰款，和常见白色、米色家居风产品区分明显, 采用带双按键的透明防护罩结构，并附带变色警示贴，外观与传统单纯卡扣式旋钮罩不同Key Buying Motive
双指按压解锁+耐高温胶贴安装+变色热警示贴，兼顾儿童防误触与成人快速操作Target Customers
有婴幼儿、宠物或需要提升厨房安全等级的家庭Early Investment
Investment
Monthly Revenue (Recent) (USD)$3,142.00200 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight5.66% / 10.58%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-8.58% / -3.67%Peak / Non PeakSales & BSR Performance