- Benchmark ASINB0H14YHP59
- MarketplaceUS
- Category ID165796011
- Analyzed Products
- Keywordpotty liners, travel potty bags, disposable potty bags
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥5.75estimated
- Data Date2026-08-02
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经进入明显的价格战区，而且新品牌没有任何真实跑通样本。 现有数据很直接：新上架产品的盈利率是0%，全部12个新上架样本都没赚到钱；利润率区间甚至落在-22.34%到-1.30%，说明不是“能不能做”的问题，而是现在进场大概率就是先亏钱。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不建议进入，这个市场已经明显进入价格战区。 用户预算50万人民币看起来足够做单个ASIN的前期试水，但对真正能跑出来的头部打法不够；更关键的是，市场里新品利润率区间已经是-22.34%到-1.30%，连“高利润新品”都没有出现，说明不是预算问题，而是整体赚不到钱。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?23.07%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 一次性宠物尿垫/训练垫：很多家庭会拿来临时垫在便盆里或下面，吸收性强、购买更容易、单次成本通常更低。
- 普通厨房垃圾袋或小号清洁袋：如果只是‘兜住污物再丢掉’，很多人会直接用现成垃圾袋替代，不需要专门买盆型内衬。
- 一次性便座垫/马桶坐垫纸：对于外出上厕所、避免直接接触座圈的场景，这类产品更常见、使用门槛更低，且可替代部分‘旅行如厕卫生’需求。
- 便携折叠小便盆/儿童折叠厕所：虽然不是耗材替代，但能直接替代‘旅行便盆+内衬袋’方案；长期看更省耗材，适合高频外出家庭。
- 可洗硅胶/塑料便盆内胆或便盆盆体：用可重复清洗的内胆替代一次性袋子，初始成本略高但后续更省钱，也更容易在家中长期使用。
- 报纸/纸巾+垃圾袋组合：在临时、低频场景下，用户可能用纸巾或报纸简单铺垫后再配普通垃圾袋处理，虽然体验一般，但几乎零门槛、成本最低。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显进入价格战区，而且正在被老品牌和新品牌一起挤压。 关键不是有没有需求，而是大多数产品利润都太薄、很多新品牌一上来就亏，说明你如果现在进场，除非有明显创新或强品牌资源，否则大概率会被低价和投放成本拖死。
New products with Highest revenuepuravel
Recent Monthly Revenue (USD):$1,598.00(200pcs/month)B0FS1V1D6M (4.1/5 (19 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsNewnice
![[36 Counts]Newnice Disposable Potty Liners for OXO Tot 2-in-1 Go Potty](https://m.media-amazon.com/images/I/61q0PccLmSL._AC_SY145_.jpg)
Recent Monthly Revenue (USD):$19,680.00(2000pcs/month)B0DJ32SDJ2 (4.6/5 (286 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsMost investment in new productsLeast investment in new productsFNANJWQ
Recent Monthly Revenue (USD):-(-)B0FMS6D53G (4.6/5 (14 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 品牌更成熟，评价和口碑最好
- |
- 功能为抽绳内衬+吸收垫，画面更直观，容易吸引点击
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- 与其他两款相比更有组合感，适合家长快速选购
B00764JGQM (4.6/5 (1082 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 18×20英寸大尺寸，外观更醒目，和常规小袋区别明显
- |
- 90片装，适合高频外出/旅行场景，购买理由清晰
- |
- 主图展示卷装和便携感，容易让家长一眼看懂用途
B0C6D49HN4 (4.4/5 (632 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：利润率整体偏低，且已出现明显拥挤和价格战信号。 新品里可识别利润率的产品几乎没有正向表现，新品牌新上架产品盈利率为0%，老品牌新上架产品盈利率也为0%；同时最近上新的新品里，2025年9月到2026年6月连续出现多批非盈利新品，市场不是在变好，而是在往更激烈的低价竞争走。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DJ32SDJ2Newnice2024-09-27Yes$9.842000pcs$19680.011.83%$2328.15Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FS1V1D6Mpuravel2025-09-22No$7.99200pcs$1598.0-20.82%$-332.7B0H14YHP59Orzbow2026-06-25No$9.5850pcs$479.0-9.62%$-46.07B0FMS6D53GFNANJWQ2025-08-18No$9.34-pcs$--17.2%$-
B0FQ1V9GQ5kimitimi2025-09-06No$8.99-pcs$--17.38%$-
B0H3K9KNFVPanxxsen2026-06-01No$7.99-pcs$--23.49%$-
B0GCFJVK6RSinbana2025-12-24No$7.34-pcs$--38.49%$-
B0H1BC8WG2Orzbow2026-05-09No$--pcs$--%$-B0FQ1RJHY9kimitimi2025-09-05No$--pcs$--%$-B0GCFGHYPRSinbana2025-12-24No$--pcs$--%$-
B0FP17QNVMDEEKI2025-08-26No$--pcs$--%$-
B0FNM65PW4JOJHDR2025-08-25No$--pcs$--%$-
B0G3PX2S14VISATOR2025-11-24No$--pcs$--%$-#New Product Success Rates
Listing这个市场不适合进入：新品牌几乎没有真实盈利样本，整体已经进入高竞争、低利润的消耗战。 用户预算 50万 CNY 看起来够启动单个ASIN，但这只是“开局钱”，而不是能打赢市场的钱；真正能卖起来的样本主要是老品牌借老链接做出来的，说明新进入者要么被压价，要么必须靠更强的产品适配和更重的投放才能活下来。
证据很直接：新上架产品整体盈利率是0%，全部12个新上架样本都没盈利；新品牌的新上架也是0%，老品牌的新上架同样0%。 市场里可识别的总体盈利产品占比只有2.86%，而非盈利样本里，kimitimi、Sinbana、Orzbow 都各占一部分，说明失败不是个别问题，而是普遍问题。更关键的是，样本里没有出现“<300评论/年的真实小商家成功案例”；唯一明确赚钱的 Newnice 的 B0DJ32SDJ2 是老品牌产品，月销约2000件、月营收约1.97万美元，利润率11.83%，但它是基于老ASIN做出来的成功，不是新品牌轻松复制的样板。其余非盈利代表里，Tidy Tots、VISATOR、Panxxsen、Anyumocz、Maliton、Xilanhhaa 等都显示出低利润或亏损，典型问题是同质化、市场太小、竞争太重；甚至 B0DJ32SDJ2 在旺季空运下利润率会掉到-6.25%，说明这个类目对物流和成本非常敏感，稍有偏差就会从盈利变亏损。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
kimitimiSinbanaOrzbowOther#Success Rate by Entry Time
Listing这个市场不适合进入，已经明显处在过度拥挤和价格战区：近半年几乎所有新品牌新发布都没跑通，新进入的成功率是0%，而且最近新增品牌并不是在变少，而是持续有人进场但几乎全部亏损。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 0 0 0 0 0 0 8 2026 0 1 0 0 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 3 2025/9 1 0 0 0 0 0 0 2 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 0 0 0 0 0 2 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 1 2026/6 0 1 0 0 0 0 0 1 2026/7 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases[36 Counts]Newnice Disposable Potty Liners for OXO Tot 2-in-1 Go Potty
This listing is deemed profitablePrice (USD)$9.84Released TypeOld Release (2024-09-27)Brand is an old entry in this marketSize and Weight34.4 x 29.3 x 1.6 cm, 5.00gProfitable Factors
Based on old ASINDesign & Appearance
36片装，主打与OXO Tot 2-in-1 Go Potty等便携马桶的适配型耗材形态，属于标准通用替换耗材设计Key Buying Motive
内置大面积吸收垫，强调20秒快速吸收、漏液控制和免清洗的旅行场景体验Target Customers
有OXO Tot 2-in-1 Go Potty等便携马桶的带娃出行家庭，需要高速吸收、即用即丢的替换内衬Early Investment
Investment
Monthly Revenue (Recent) (USD)$19,680.002000 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight7.09% / 11.83%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-6.25% / -1.51%Peak / Non PeakSales & BSR Performance