BLOKEES - Marvel Rivals - Moon Knight - Model Kit - Assembly Required - No Tools - No Cutting - No Glue - No Paint - 14+
Toys & Games - 产品分析报告
  • Benchmark ASIN
    B0GSXLJ743
  • Marketplace
    US
  • Category ID
    165793011
  • Analyzed Products
  • Keyword
    model kit, action figure kit
  • Price Range
    -
  • Minimum Net Profit Margin
    10.00%
  • MOQ
    100
  • Est. Purchasing Cost
    ¥22.77estimated
  • Data Date
    2026-08-02
  • Your Budget (for new listing) (CNY)
    ¥500,000.00
Profitability Difficulty
Medium
Moderate Risk for New Products
Newly Released Counts (All Brands)
29
New Brand (28)
Old Brand (1)
Success rate (all brands)
13.79%
New Brand (14.29%)
Old Brand (0.00%)
Most products net profit margin range
17.23% - 35.86%
Listing

Report summary from Keble AI Agent: Listing

这个市场不值得进入,结论明确是 NO。 不是因为你预算不够,而是因为市场已经偏向过热:新品牌只有6个,却已经有29个新上架,其中新品牌新上架的盈利率只有14.29%,失败率高达85.71%;同时新产品里只有13.79%能跑到盈利,说明新入局大概率先亏钱。

Recommended Products Features Direction
B0FN7RFJR4
Why do customers choose it?
  • 蓝红撞色,机甲感更强,适合桌搭展示
  • 3D打印一体成型的已组装可动机甲造型,强调桌面摆件与可摆姿态
  • 免组装、开箱即可把玩,20+关节可快速摆姿
  • 偏向游戏玩家、桌搭爱好者、流媒体/创作者背景布置人群
  • Sales
    Avg. price: $20.28|Latest price: $19.99|Approx. recent monthly revenue: $1,014.00 (50 pcs)|Net profit margin: 29.25%
    Why do customers choose it?
  • 白色与深色装甲形成强烈对比,整体辨识度高
  • 月牙标志、埃及风符号与披风造型,偏向漫威角色定制化外观
  • 无需工具、无需剪切、无需胶水、无需上色,开箱即可拼装展示
  • 偏好漫威《Marvel Rivals》角色收藏、重视桌面展示效果的成年模型玩家
  • Sales
    Avg. price: $37.95|Latest price: $28.99|Approx. recent monthly revenue: $15,180.00 (400 pcs)|Net profit margin: 28.25%

    These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.

    New Brands
    VS
    Old Brands
    6 new brands10 old brands
    6 brands have new listings1 brands have new listings
    28 new listings1 new listings
    4 succeeded
    0 succeeded
    24 failed
    1 failed

    Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.

    New Brands
    ...
    Old Brands
    ...

      How much did others invest?

      Collapse
    • #Budget Requirement

      Listing

      这个市场不适合进入,结论是NO。 用户预算500,000 CNY远高于单个新品起步所需的约2,812.85 USD(约2万人民币上下),资金本身够,但市场不是因为钱不够,而是因为新品牌成功率只有14.29%,失败率高达85.71%,整体已经偏向高风险试错场。

      Early sourcing + logistics + marketing budget (USD)
      $2,812.85 - $2,812.85
      Explains the budget

      With all these investments, who has profitable new releases

      How many new listings are released by old brands?
      3.44%
      New listing success rate (old brands):
      0.00%
      New listing success rate (new brands):
      14.29%
      Which new brands have these successful new listings?
      Alternatives
      1. 可拼装的低价积木/拼插模型套装:相比精细模型套件更便宜、上手更简单,适合想要“动手感”和桌面展示效果的用户。
      2. 预组装可动摆件/桌面雕像:不需要胶水、剪件或喷涂,开箱即玩,适合只想要装饰性和把玩感的人。
      3. 纸模/卡纸立体模型:成本更低、工具要求更少,适合想体验组装过程但不想投入高价模型套件的用户。
      4. 盲盒/小型收藏人偶:通常单价更低、购买门槛更低,适合只想收集角色形象而不是完成复杂制作的人。
      5. 磁吸可换装角色摆件:通过磁吸更换头手或配件,操作比传统模型更容易,且可玩性接近模型套件。
      6. 二手或开封品模型/手办:价格通常更友好,适合预算有限但仍想获得类似收藏或展示价值的买家。

      Alternative solutions may pose a risk to your investment in certain markets.

    • #Brands Investment Analysis

      Listing

      结论:这个市场不适合现在进入。 头部新品牌已经在用重投入换销量,而新入局的小品牌几乎全军覆没;这不是“有机会的蓝海”,而是明显的高成本竞争场,强行进入只会先烧钱。

      BLOKEES
      New products with Highest revenue
      Recent Monthly Revenue (USD):$15,180.00(400pcs/month)
      B0GSXLJ743 (4.1/5 (12 Reviews))Brand is a new entry in this market
      New ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
      4D Build
      Old brand with the most profitable new products
      4D Build Pokémon Pikachu 3D Puzzle Model Kit, Desk Décor, Shelf Display
      Recent Monthly Revenue (USD):$14,623.00(700pcs/month)
      B0DQBDF6FH (4.7/5 (144 Reviews))Brand is an old entry in this market
      Old ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
      LEBOO
      Most investment in new productsLeast profitable new productsLeast investment in new products
      LEBOO CANGDAO Plastic Assembly Model Kits,5.5in Action Figure Alloy Finished Skeleton Collectible Model TIANWEI CD-TGM-01 Suitable for 15 Years and Above
      Recent Monthly Revenue (USD):-(-)
      B0GHD4SJ8W (5/5 (1 Reviews))Brand is a new entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
      LEBOO Sheik Mainland 3MIN-A Series Model Kit 1/18 Action Figure 2PCS /4'' Swift Female Warrior-Light-Color Assembly Required Age 15+
      Recent Monthly Revenue (USD):-(-)
      B0GVN4LNKT (5/5 (2 Reviews))Brand is a new entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
      LEBOO Sheik Mainland 1/18 Model Kit,3.75in 2PCS 3MIN-A Series Standard Wolf Squad Light-Blue Assembled Mecha Action Figure Age 15+
      Recent Monthly Revenue (USD):-(-)
      B0GYD4P6KS (4.3/5 (12 Reviews))Brand is a new entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
    • #Differentiations

      Unique productsCommon products
      3D Printed Robot T Action Figure Set,2 PCS Fully Assembled 13 Dummy Figures
      Differentiation:
      1. 蓝红强对比,机甲视觉冲击强
      2. 已组装可动,开箱即玩更吸睛
      3. 桌搭摆件属性强,适合游戏/创作者人群
      B0FN7RFJR4 (3.9/5 (51 Reviews))Brand is a new entry in this market
      New ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
      Differentiation:
      1. 白黑披风装甲,辨识度高
      2. 漫威角色IP加成,容易吸引点击
      3. 细节丰富,适合收藏展示
      B0GSXLJ743 (4.1/5 (12 Reviews))Brand is a new entry in this market
      New ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
    • What net profit margin are others making?

      Collapse
    • #Net Profit Margins: All vs New

      Listing

      这个市场不适合现在进入:新品牌已经明显过热,而且利润结构偏向价格战。 新产品里只有13.79%能达到盈利,86.21%还停留在未成功状态;同时新品牌新上架产品的盈利率只有14.29%,非盈利率高达85.71%,说明新进入者大多在亏钱或卡在起量阶段。

      Profitability difficulty
      Moderate Risk for New Products

      All products distribution on different profit levels

      All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.

      x < -10.0%
      -10.0% <= x < 0.0%
      0.0% <= x < 10.0%
      10.0% <= x < 20.0%
      20.0% <= x < 30.0%
      30.0% <= x < 40.0%
      x >= 40.0%
      other

      New products distribution on different profit levels

      This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'

      x < -10.0%
      -10.0% <= x < 0.0%
      0.0% <= x < 10.0%
      10.0% <= x < 20.0%
      20.0% <= x < 30.0%
      30.0% <= x < 40.0%
      x >= 40.0%
      other
    • #Top Products by Net Profit Margin

      Top 20 Profitable Products

      Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.

      B0GSXLJ743
      BLOKEES
      2026-05-30
      Yes
      $37.95
      400pcs
      $15180.0
      28.25%
      $4288.35
      B0DQBDF6FH
      B0DQBDF6FH
      4D Build
      2025-07-01
      Yes
      $20.89
      700pcs
      $14623.0
      21.35%
      $3122.02
      B0GRG4CRLR
      B0GRG4CRLR
      Generic
      2026-03-06
      Yes
      $32.99
      100pcs
      $3299.0
      23.35%
      $770.32
      B0D91J2JLF
      B0D91J2JLF
      CHUANGPIN
      2024-07-08
      Yes
      $34.88
      50pcs
      $1744.0
      34.54%
      $602.38
      B0FN7MSSM2
      B0FN7MSSM2
      KAMOVNY
      2025-08-21
      Yes
      $19.72
      100pcs
      $1972.0
      28.66%
      $565.18
      B0F6YPJMW8
      B0F6YPJMW8
      Lechonix
      2025-04-30
      Yes
      $13.76
      200pcs
      $2752.0
      18.64%
      $512.98
      B0DSCZGBWM
      B0DSCZGBWM
      TIALLOW
      2025-01-07
      Yes
      $31.82
      50pcs
      $1591.0
      27.44%
      $436.58
      B0FDFMQRPQ
      B0FDFMQRPQ
      SEBUNAS
      2025-02-17
      Yes
      $17.83
      100pcs
      $1783.0
      23.74%
      $423.29
      B0F9LM5Y4F
      B0F9LM5Y4F
      MIKILOWUHA
      2025-05-22
      Yes
      $15.85
      100pcs
      $1585.0
      22.97%
      $364.08
      B0DSDYDP48
      B0DSDYDP48
      LQPFBSM
      2025-01-07
      Yes
      $26.99
      50pcs
      $1349.5
      25.03%
      $337.78
      B0DSDZCTKR
      B0DSDZCTKR
      LQPFBSM
      2025-01-07
      Yes
      $26.99
      50pcs
      $1349.5
      22.78%
      $307.42
      B0FN7RFJR4
      B0FN7RFJR4
      KAMOVNY
      2025-08-21
      Yes
      $20.28
      50pcs
      $1014.0
      29.25%
      $296.6

      Top 20 Profitable New Products

      Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.

      B0GSXLJ743
      BLOKEES
      2026-05-30
      Yes
      $37.95
      400pcs
      $15180.0
      28.25%
      $4288.35
      B0GRG4CRLR
      B0GRG4CRLR
      Generic
      2026-03-06
      Yes
      $32.99
      100pcs
      $3299.0
      23.35%
      $770.32
      B0FN7MSSM2
      B0FN7MSSM2
      KAMOVNY
      2025-08-21
      Yes
      $19.72
      100pcs
      $1972.0
      28.66%
      $565.18
      B0FN7RFJR4
      B0FN7RFJR4
      KAMOVNY
      2025-08-21
      Yes
      $20.28
      50pcs
      $1014.0
      29.25%
      $296.6
    • Is this a good time to enter the market?

      Collapse
    • #New Product Success Rates

      Listing

      这个市场不值得进入,已经接近价格战区而且新品牌成功率太低。 你这类单品如果想做,只能靠明显差异化和更高投入硬打,但从数据看,普通新品牌和小商家都很难靠正常打法稳定赚钱。

      New products success rate.

      What is the ratio of profitable products

      Profitable (Unidentifiable released date)
      Profitable (Old product)
      Profitable (New product)
      Profitable (New product on old listing)
      New products but non profitable

      Profitable new products divide by brands

      What is the ratio of different brands owning all profitable new products

      KAMOVNY
      Generic
      BLOKEES

      Nonprofitable new products divide by brands

      What is the ratio of different brands owning all nonprofitable new products

      LEBOO
      BEERISE
      Other
    • #Success Rate by Entry Time

      Listing

      这个市场现在不适合进入,整体已经明显走向饱和,而且正在变成低利润价格战区。 近一年新品牌进入后,盈利率极低,最近新增里多数都没跑出来;对小商家来说不是机会,是高风险陷阱。

      How many products released each year

      Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing

      How many products released each month

      Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing

    • #Net Profit Margins by Entry Time

      Different profit ratios of products released in year

      Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.

      Time/Profit%x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other
      202200000000
      202300000000
      202400000000
      202500002002
      2026000020023
      ≥ 10% Profitable
      < 10% Unprofitable
      Unidentifiable

      Different profit ratios of products released in month

      Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.

      Time/Profit%x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other
      2025/800002001
      2025/900000000
      2025/1000000000
      2025/1100000001
      2025/1200000000
      2026/100000003
      2026/200000006
      2026/300001000
      2026/400000008
      2026/500001005
      2026/600000001
      2026/700000000
      ≥ 10% Profitable
      < 10% Unprofitable
      Unidentifiable
    • What factors contribute to success or failure?

      Collapse
    • #Case Study

      Success Cases
      3D Printed Robot T Action Figure Set,2 PCS Fully Assembled 13 Dummy Figures
      Price (USD)
      $19.72
      Released Type
      New Release (2025-08-21)
      Brand is a new entry in this market
      Size and Weight
      19.8 x 13.6 x 3.5 cm, 181.00g

      Profitable Factors

      Distinct functions and featuresUnique appearance design

      Design & Appearance

      黑灰机械风搭配少量红绿点缀,偏桌搭和电竞审美, 3D打印预组装机甲人偶,20+关节可动,外形偏桌面摆件而非传统拼装模型

      Key Buying Motive

      免组装、开箱即玩,适合快速摆拍和桌面展示

      Target Customers

      面向游戏玩家、主播桌搭用户、机甲收藏者以及喜欢可摆姿势桌面装饰的人群

      Early Investment

      Investment

      Monthly Revenue (Recent) (USD)
      $1,972.00
      100 sold in the past 30 days · as of 2026年8月

      Net Profit Margin

      Sea Freight
      26.52% / 28.66%
      Peak / Non Peak
      Rail Freight
      - / -
      Peak / Non Peak
      Air Freight
      22.04% / 24.18%
      Peak / Non Peak

      Sales & BSR Performance

      3D Printed Robot T Action Figure Set,2 PCS Fully Assembled 13 Dummy Figures
      Price (USD)
      $20.28
      Released Type
      New Release (2025-08-21)
      Brand is a new entry in this market
      Size and Weight
      20.2 x 13.1 x 3.8 cm, 181.00g

      Profitable Factors

      Distinct functions and featuresUnique appearance design

      Design & Appearance

      蓝红撞色,机甲感更强,适合桌搭展示, 3D打印一体成型的已组装可动机甲造型,强调桌面摆件与可摆姿态

      Key Buying Motive

      免组装、开箱即可把玩,20+关节可快速摆姿

      Target Customers

      偏向游戏玩家、桌搭爱好者、流媒体/创作者背景布置人群

      Early Investment

      Investment

      Monthly Revenue (Recent) (USD)
      $1,014.00
      50 sold in the past 30 days · as of 2026年8月

      Net Profit Margin

      Sea Freight
      27.11% / 29.25%
      Peak / Non Peak
      Rail Freight
      - / -
      Peak / Non Peak
      Air Freight
      22.76% / 24.89%
      Peak / Non Peak

      Sales & BSR Performance

      Loading samples... 50%
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