- Benchmark ASINB0GFBTJ2YY
- MarketplaceUS
- Category ID166099011
- Analyzed Products
- Keywordlearning toys, sensory toys
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥12.44estimated
- Data Date2026-08-01
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不建议进入，因为它已经明显接近价格战区：新产品里只有12.50%赚钱，85.71%新产品不赚钱，且新品牌新品几乎没有可复制的成功样本。对小商家和大品牌都不友好，除非你能做出明显的结构、功能或模具差异，否则不该进场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不建议进入，这个市场已经接近/处于过度竞争区，且对新卖家不友好。 用户预算 50万人民币，理论上够覆盖单个ASIN前期铺货、头程和基础投放，但这不是问题核心；真正的问题是市场里新品盈利率只有 12.5%，整体可判定为盈利产品占比仅 38%，而新品牌新品亏损率高达 80%，说明大多数新进入者都在烧钱试错。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?37.50%New listing success rate (old brands):33.33%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Other major expensesR&DPotential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 高弹力黏土/史莱姆套装：通常单价更低，触觉刺激更直接，适合在家做感官玩耍；但需要家长清理和监管。
- 大颗粒积木/软胶拼插块：更便宜、普及度更高，既能练手部精细动作，也能替代部分“搭建+触感”需求。
- 硅胶理发剪/挤压解压玩具：价格通常低于专门的感统积木，主打挤压、捏握和安静减压，易于携带。
- 感官拉伸管/可伸缩玩具：入手门槛低、体积小、玩法直观，能满足拉扯、伸缩、触觉探索等核心需求。
- 拼图泡棉地垫/软质地面玩具：更适合低龄儿童的安全探索与触觉刺激，价格通常可控，也兼具防撞属性。
- 二手传统木质积木：可在二手平台低价获得，开放式玩法强，替代“创意搭建”需求且耐用。
- 家庭自制感官箱（米粒、豆子、面粉替代材质+勺子/杯子）：成本最低、获取最容易，能覆盖触摸、倒入、抓取等感官训练。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论是直接放弃。 关键信号非常明确：新品里新品牌几乎没有成功，最近一批新发布里 4 个新品牌全都没跑通，老品牌新发也只有 1 个成功、2 个失败，说明这里不是机会市场，而是低利润+高竞争+强品牌壁垒的市场。
New products with Highest revenueGoliath
Recent Monthly Revenue (USD):$1,217.50(50pcs/month)B0DVHTT1S3 (4.5/5 (49 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsLEGO
Recent Monthly Revenue (USD):$4,134.00(200pcs/month)B0DJ1BGHYJ (4.8/5 (598 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%
Recent Monthly Revenue (USD):$125,750.00(5000pcs/month)B07WJJF8PB (4.9/5 (12479 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Least investment in new productsMost investment in new productsImdroi
Recent Monthly Revenue (USD):$649.50(50pcs/month)B0FK4ZN35R (4.2/5 (17 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQLeast profitable new productsPUZSNAP
Recent Monthly Revenue (USD):-(-)B0FT2GYFNT (4.2/5 (28 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 软糖果冻风格，外观与常规硬质积木差异大
- |
- 可挤压、拉伸、揉捏，感官玩法很突出
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- 适合2岁以上幼儿，低龄家长更容易被吸引
B0DVH5D5F3 (4.6/5 (253 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 北极光霓虹混色，配色最有视觉辨识度
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- 带发光件，产品图片更醒目、更容易点击
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- 单一小颗粒拼搭结构很特别，适合创意型买家
B0FD2S7BTB (4.7/5 (4520 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，属于明显的价格战/高竞争市场。 现有可识别利润的产品里，只有38.00%赚钱，但新上架产品里真正赚钱的只有12.50%，而且新产品利润率大多只卡在10%~20%，没有任何新产品超过30%，说明新入场很难拿到健康利润。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0B2HQ3NH2Incredibly Interconnectable Toys2022-05-26Yes$15.99400pcs$6396.020.86%$1334.21
B0F44GM9V8TOMYOU2025-04-08Yes$25.19200pcs$5038.016.56%$834.3
B0B2J3J46DIncredibly Interconnectable Toys2022-05-26Yes$15.99200pcs$3198.021.1%$674.78
B08VDMY3SYPLUS PLUS2021-01-29Yes$24.38100pcs$2438.025.41%$619.5
B07K9DLBWJFUN LITTLE TOYS2018-11-07Yes$22.39200pcs$4478.012.54%$561.55
B07B4LF7WYPLUS PLUS2018-02-28Yes$17.91100pcs$1791.027.45%$491.63
B0723BXBZ7PLUS PLUS2017-05-24Yes$29.9950pcs$1499.524.42%$366.18
B08C8P2JSGPLUS PLUS2020-07-02Yes$29.9950pcs$1499.521.5%$322.4
B09DR15C9DPLUS PLUS2021-10-18Yes$24.9950pcs$1249.525.58%$319.63
B084G9GYNPPLUS PLUS2020-02-03Yes$26.950pcs$1345.021.57%$290.12
B0FBHZXP7SPLUS PLUS2025-05-30Yes$24.3450pcs$1217.022.85%$278.09B0GFBTJ2YYJelly Blox2026-01-07Yes$20.74100pcs$2074.012.04%$249.71B0FD2S7BTBPLUS PLUS2025-06-12Yes$17.9550pcs$897.526.37%$236.68
B0D3QT5LTTPLUS PLUS2024-05-09Yes$17.9850pcs$899.025.76%$231.59
B08TRWPB13PLUS PLUS2021-01-22Yes$17.3150pcs$865.525.99%$224.95
B0CC34NF32PLUS PLUS2023-07-17Yes$29.9950pcs$1499.514.3%$214.43B0DVH5D5F3Jelly Blox2025-07-10Yes$13.69100pcs$1369.014.77%$202.21
B0B2HZZPX5Incredibly Interconnectable Toys2022-05-26Yes$15.9950pcs$799.520.14%$161.02
B0CX77P4XPPLUS PLUS2024-03-05Yes$12.8750pcs$643.516.06%$103.35Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GFBTJ2YYJelly Blox2026-01-07Yes$20.74100pcs$2074.012.04%$249.71#New Product Success Rates
Listing这个市场不值得进入：新品成功率只有12.5%，整体可盈利产品仅38%，但新品里85.7%不赚钱，已经是明显的价格战/高竞争市场。 更关键的是，真正能跑出来的新品几乎全是老品牌或大品牌在做，新增品牌几乎没有可复制的成功样本，小商家没有清晰的合法成功路径。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
Jelly BloxNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
PLUS PLUSImdroiNiToyPUZSNAPGoliathCarlerait#Success Rate by Entry Time
Listing这个市场不值得进入，结论很明确：近期新品几乎全在亏，市场正在走向价格战和过度拥挤。 过去一年里，2025年出现了6个新品牌的新产品全部不盈利，2026年只看到1个新品牌新品盈利、1个不明盈利，最新一个月几乎没有新增可验证成功案例；新品牌新品盈利率只有0%，而老品牌新品也只有33.33%的盈利率，说明不是“新手可轻松切入”的市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 6 2026 0 0 0 1 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 4 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 1 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesPLUS PLUSB0723BXBZ7 (4.8/5 (1380 Reviews))PLUS PLUS Learn to Build, Basic Mix - 400 Piece Building Block Set
This listing is deemed profitablePrice (USD)$29.99Released TypeOld Release (2017-05-24)Brand is an old entry in this marketSize and Weight32.8 x 22.3 x 6.2 cm, 408.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
经典混色方案，包含高识别度的红、黄、蓝、绿等基础色，适合做通用搭建与拼图展示, 单一颗粒形状的互锁结构，能同时做平面马赛克和3D立体搭建，便于形成品牌差异化Key Buying Motive
400片大容量 + 双底板 + 指导手册，兼顾入门引导与扩展搭建Target Customers
偏向5岁以上喜欢安静、便携、无屏幕开放式搭建的儿童，以及希望提升精细动作和创造力的家长Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,499.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight20.72% / 24.42%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight8.42% / 12.12%Peak / Non PeakSales & BSR Performance
Incredibly Interconnectable ToysB0B2HQ3NH2 (4.7/5 (513 Reviews))KADÜ 250 Piece Rainbow Set Kids Age 5+ Building Block STEM Interlocking Toy
This listing is deemed profitablePrice (USD)$15.99Released TypeOld Release (2022-05-26)Brand is an old entry in this marketSize and Weight28.4 x 8.5 x 4.9 cm, 238.00gProfitable Factors
Based on old ASINDistinct functions and featuresLow pricing strategyDesign & Appearance
六种经典彩虹色组合，视觉上更偏明快、低龄化, 单一通用插接形状，250片装，便于拼搭与反复拆装Key Buying Motive
单形状开放式拼搭，强调随时随地便携收纳与静音玩法Target Customers
适合5岁以上需要便携、安静、可反复拼搭的学龄前/低年级儿童Early Investment
Investment
Monthly Revenue (Recent) (USD)$6,396.00400 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight17.84% / 20.86%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight10.57% / 13.59%Peak / Non PeakSales & BSR Performance
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