- Benchmark ASINB0GTT2T41J
- MarketplaceUS
- Category ID16322931
- Analyzed Products
- Keywordprotein snacks, healthy snacks
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥19.39estimated
- Data Date2026-08-02
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这不是一个值得进入的市场，结论直接是“不建议进入”。 新品盈利率只有12.5%，新品牌新上架成功率也只有33.33%，但真正可复制的成功样本几乎只有 KEV&COOPER 一家；与此同时，老品牌新推产品几乎都在被挤压，市场已经进入明显的价格竞争区。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入。 你现在的预算 50万 CNY 只能覆盖少数单品的前期起步成本，但市场已经出现明显价格战信号，整体只有 43.75% 产品盈利，而新品盈利率只有 12.5%，并且新品牌里真正跑出来的只有 KEV&COOPER 这一家，风险已经很高。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?62.50%New listing success rate (old brands):0.00%New listing success rate (new brands):33.33%Which new brands have these successful new listings?Alternatives- 烤鹰嘴豆/脆鹰嘴豆零食：通常比混合坚果更便宜，保质期长，蛋白和饱腹感也不错，适合办公室和随身吃。
- 花生或花生仁零食包：价格通常显著低于腰果、巴西坚果、夏威夷果等高价坚果，获取容易，适合作为日常高蛋白替代。
- 葵花籽仁/南瓜籽：单价通常更低，开袋即食，蛋白密度较高，可作为坚果混合装的低成本替代。
- 黄豆脆/烘焙毛豆：在健康零食里蛋白含量更有竞争力，口感接近脆零食，且一般比高级混合坚果更容易做预算替代。
- 高蛋白爆米花/高蛋白脆片：常见于健康零食渠道，通常比综合坚果更便宜、更易买到，适合想要‘吃零食但控制预算’的人群。
- 豆类零食小包装（如烘焙蚕豆、豌豆脆）：价格亲民、便携、耐储存，能替代‘咸香+脆感’这类需求。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是适合进入的市场：新品成功率只有14.29%，但新品牌新品成功率仅33.33%，失败占比高达85.71%，而且近几个月新增产品几乎都在失败，说明竞争已经很硬，正在向价格战/挤压利润方向走。 用户预算50万人民币足够做单一ASIN的早期投入，但这条赛道真正的问题不是起步资金，而是需要靠品牌力和差异化才能活下来；对小商家来说，若没有明显功能创新，基本会被挤出。
New products with Highest revenueKEV&COOPER
Recent Monthly Revenue (USD):$1,615.50(50pcs/month)B0GTT2T41J (4.6/5 (16 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsPLANTERS
Recent Monthly Revenue (USD):$142,560.00(6000pcs/month)B078J62RYJ (4.6/5 (12113 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$139,860.00(7000pcs/month)B008YK1U16 (4.6/5 (21103 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$59,520.00(3000pcs/month)B00BSW6RFG (4.5/5 (13112 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsLeast investment in new productsLeast profitable new productsGeneric
Recent Monthly Revenue (USD):-(-)B0FMGMPS8X (3.4/5 (4 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0FMGNH5JHBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 带壳原色坚果，外观和普通袋装零食差异最大
- |
- 面向松鼠或原味坚果爱好者，目标人群很特殊
- |
- 无调味、自然原料感强，容易在商品图里形成识别点
B0DXLCZX7H (4.7/5 (246 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 绿色单包分装，和常见大袋/罐装坚果区别明显
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- 24个独立小袋，更突出便携和控量
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- 50%减盐+低钠健康感强，商品图更容易吸引健康零食用户
B0FRB5HGJF (4.1/5 (187 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：已经明显被大品牌和老品牌占住，新品牌几乎没有稳定成功空间。 现有数据里，新品牌新上架的盈利率只有33.33%，但样本只有1个；更关键的是，老品牌新上架的盈利率是0%，新上架里老品牌占比高达62.5%，说明真正能拿走利润的还是既有品牌，不是普通新卖家。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B078J62RYJPLANTERS2018-02-19Yes$23.766000pcs$142560.020.07%$28611.8
B089LJB5F5CHEF'S NATURALS2020-06-15Yes$21.074000pcs$84280.017.46%$14715.29B008YK1U16PLANTERS2012-08-16Yes$19.987000pcs$139860.010.43%$14587.4
B00PPKSZO8PLANTERS2014-11-16Yes$28.342000pcs$56680.021.97%$12452.6
B07WS4RWTTRoastery Coast2018-02-13Yes$26.992000pcs$53980.020.71%$11179.26
B089M13G4DCHEF'S NATURALS2020-08-06Yes$20.363000pcs$61080.016.01%$9778.91B00BSW6RFGPLANTERS2013-05-07Yes$19.843000pcs$59520.015.05%$8957.76B0FRB5HGJFNuts.com2023-10-20Yes$34.991000pcs$34990.023.23%$8128.18B0DXLCZX7HNuts.com2025-02-18Yes$29.991000pcs$29990.015.32%$4594.47
B077GB2VJQRoastery Coast2018-06-18Yes$35.99500pcs$17995.020.81%$3744.76
B01NAEZ5ADCHEF'S NATURALS2017-01-15Yes$25.78500pcs$12890.023.35%$3009.82
B00FPXXQDUPLANTERS2013-10-08Yes$14.421000pcs$14420.014.22%$2050.53
B07QY945NRYupik2019-05-29Yes$24.92400pcs$9968.016.22%$1616.81
B07CXNFSVNWe Got Nuts2016-02-16Yes$29.81200pcs$5962.023.39%$1394.52
B077GBXD77Roastery Coast2017-11-14Yes$33.99200pcs$6798.019.1%$1298.42
B0BP99DRKGHealthy Earth2023-02-01Yes$22.97200pcs$4594.019.14%$879.3
B07QW7N264Yupik2019-05-29Yes$24.99100pcs$2499.016.41%$410.09
B0BP9XNNJXHealthy Earth2023-04-26Yes$22.97100pcs$2297.017.12%$393.25B0GTT2T41JKEV&COOPER2026-03-25Yes$32.3150pcs$1615.519.19%$310.02
B079TKNHKBRoastery Coast2018-02-14Yes$32.1450pcs$1607.017.19%$276.25Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GTT2T41JKEV&COOPER2026-03-25Yes$32.3150pcs$1615.519.19%$310.02#New Product Success Rates
Listing这个市场不值得进入，已经接近价格战区：新产品整体盈利率只有12.5%，新上架产品里85.71%不赚钱；老品牌新推产品100%不赚钱，说明大牌也在被挤压。 真正能活下来的，主要是像 PLANTERS、Nuts.com、CHEF'S NATURALS 这种老牌；新品牌里只有 KEV&COOPER 这一单例新款盈利，不能当作小品牌可复制的成功样本。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
KEV&COOPERNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Nuts.comPLANTERSSincerely NutsGeneric#Success Rate by Entry Time
Listing这个市场已经进入明显的价格战/高竞争状态，不适合现在进入。 近期新品牌里只有 1 个真正跑出来（KEV&COOPER），但同时已有 2 个新品牌新品失败、整体新品牌新上市成功率只有 33.33%，而近几个月里进入的新品多数落在“other”或非盈利区间，说明不是容易赚到钱的市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 4 2026 0 0 1 1 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 3 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 1 0 0 0 0 2026/4 0 0 1 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesRoastery CoastB077GB2VJQ (4.5/5 (1170 Reviews))Roastery Coast - Daily Nuts Healthy Mix Bulk | Nuts Snack Mix | Deluxe assorted snack | nut snacks | healthy snacks for adults | dry fruits | nut mix
This listing is deemed profitablePrice (USD)$35.99Released TypeOld Release (2018-06-18)Brand is an old entry in this marketSize and Weight31.7 x 23.0 x 8.7 cm, 1361.00gProfitable Factors
Based on old ASINDesign & Appearance
绿色包装+坚果散落视觉，强化“健康/自然”联想, 混合坚果大礼包式配比，属于常见公共市场混装设计Key Buying Motive
多坚果豪华配方，强调高蛋白、无添加、无糖/无油、无麸质、非转基因与犹太洁食认证Target Customers
面向健身、低碳/生酮、办公室加餐、徒步出行等需要高营养便携零食的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$17,995.00500 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight16.28% / 20.81%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-2.18% / 2.35%Peak / Non PeakSales & BSR Performance
Yupik Deluxe Roasted Salted Nut Mix, 2.2 lb (35.2 oz), Vegan, Cholesterol Free, A Blend of Cashews, Brazil Nuts, Hazelnuts & Pecans, Healthy Snacks
This listing is deemed profitablePrice (USD)$24.99Released TypeOld Release (2019-05-29)Brand is an old entry in this marketSize and Weight29.1 x 18.3 x 6.8 cm, 998.00gProfitable Factors
Based on old ASINKey Buying Motive
2.2磅大包装，兼顾家庭囤货与日常零食场景Target Customers
偏好坚果混合蛋白零食、需要可直接食用且可用于沙拉/烘焙/奶昔加料的健康消费人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,499.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight12.44% / 16.41%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-7.06% / -3.09%Peak / Non PeakSales & BSR Performance
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