- Benchmark ASINB0DYHLGJTM
- MarketplaceUS
- Category ID6973717011
- Analyzed Products
- Keywordwhey protein isolate, vanilla whey protein
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥10.59estimated
- Data Date2026-08-02
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经是强竞争、低容错的赛道。 不是预算不够，而是盈利机会太少；新品牌真实可复制的成功样本几乎只有 ZEBORA，整体更像老品牌和高强度打法在吃市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这不是一个适合新卖家进入的市场。 用户预算500,000 CNY远高于单个新ASIN的起步预算，但市场已经明显偏向高竞争、低容错，资金够不代表能赚到钱。
Early sourcing + logistics + marketing budget (USD)$1,176.72 - $1,176.72Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?60.00%New listing success rate (old brands):0.00%New listing success rate (new brands):50.00%Which new brands have these successful new listings?Alternatives- 乳清蛋白浓缩粉（WPC）/普通 whey protein：通常比分离乳清更便宜、更常见，适合大多数日常增肌人群；如果用户只是想补蛋白而不是追求低乳糖与更高纯度，这是最直接的替代。
- 蛋白饮料即饮装（RTD protein shake）：在便利店、健身房和超市更容易买到，无需摇杯和冲调，适合临时补蛋白、通勤或出差场景。
- 植物蛋白粉（豌豆蛋白/大豆蛋白混合）：对乳制品敏感、想避开乳糖的人更友好，且常能在更低价格区间找到大包装或促销款。
- 高蛋白酸奶/希腊酸奶：开盖即食，口感接受度高，作为早餐或加餐更容易坚持；在零售渠道的可获得性通常也高于细分口味的分离乳清。
- 蛋白棒：携带最方便，不需要冲泡设备，适合办公室、车内和训练后快速补给；当用户不想喝粉末时是实用替代。
- 无味/原味乳清蛋白粉：如果用户主要是为了蛋白摄入而不是香草口味，原味通常更灵活，可加入咖啡、燕麦、烘焙，减少对特定口味的依赖。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论很明确：不是好机会。 目前只有约29.63%的产品可盈利，新品牌新品盈利率只有20%，而且已出现“价格不宽裕但靠低价+投放硬冲”的特征；对小商家来说，真正能复制的成功案例很少，进入后更像是在高风险竞争里烧钱试错。
Most investment in new productsLeast investment in new productsNew products with Highest revenueZEBORA
Recent Monthly Revenue (USD):$882.50(50pcs/month)B0DYHLGJTM (3.8/5 (91 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsAscent
Recent Monthly Revenue (USD):$9,036.00(200pcs/month)B0C792GXBC (4.5/5 (29 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 黄黑高对比包装，货架上很醒目
- |
- 薄荷巧克力口味更少见，容易吸引点击
- |
- 主打原生乳清和训练后恢复，健身人群定位清晰
B0C792GXBC (4.5/5 (29 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 5份小包装，形态和常见大桶蛋白粉差异很大
- |
- 香草杯子蛋糕口味有甜品感，视觉和口味都更讨喜
- |
- 适合试用装和短期补充，降低购买门槛
B0FG924FGR (4.4/5 (130 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing结论很直接：这个市场不值得进，尤其不适合小卖家。 新品牌只有 1 个，但整体只有 29.63% 产品赚钱，且新上架产品里只有 20.00% 赚钱；真正能活下来的新品牌案例几乎只有 ZEBORA 的 B0DYHLGJTM，别的要么亏损，要么还没跑出来，说明这不是一个靠普通选品就能稳进的市场。
证据很清楚：这更像“品牌硬实力+差异化”市场，不是低成本切入市场。 赚钱的产品几乎都来自老牌：Ascent 的 B0C792GXBC 月销 200、月利润 $2832.79，利润率 31.35%；Rule 1 Proteins 的 B0CP64J1DQ 月利润 $861.71；Z Natural Foods 的 B07NMV2FF7 月利润 $647.50；BulkSupplements 的 B01MV3Z05C 月利润 $269.52。成功原因也很一致：老 ASIN、品牌力、明确差异化（如 Ascent 的原生乳清+军方标签，B0C792GXBC；ZEBORA 的 B0DYHLGJTM 走 10.58 盎司旅行装、易消化、可烘焙、无人工甜味剂），而失败样本多是“同质化+竞争太挤+利润太薄”，例如 Life Extension 的 B07DBFHTS2、TransformHQ 的 B0D7FNQGYL、Earth Fed Muscle 的 B0G6CY85CS。新产品里甚至出现亏损的 $5.99 产品 B0G6CY85CS，利润率 -2.12%，说明低价并不等于能跑通。按这套市场节奏看，用户预算 500,000 CNY 当然足够覆盖入场，但问题不是钱够不够，而是没有足够强的差异化和品牌打法就会被老品牌压住；如果要做小生意，基本必须靠明显创新、包装/功能差异和强营销，不能按普通铺货逻辑进。
最后建议：不要进；如果硬要进，只能跟老品牌学，不要跟普通新品牌学。 大品牌应重点对标 Ascent 的 B0C792GXBC、Rule 1 Proteins 的 B0CP64J1DQ、Z Natural Foods 的 B07NMV2FF7；小生意唯一可参考的是 ZEBORA 的 B0DYHLGJTM，但它不是低门槛成功，而是靠明确小包装差异和功能卖点撑出来的。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0C792GXBCAscent2022-02-15Yes$45.18200pcs$9036.031.35%$2832.79
B0CP64J1DQRule 1 Proteins2024-07-17Yes$29.27100pcs$2927.029.44%$861.71
B07NMV2FF7Z Natural Foods2013-03-28Yes$24.99100pcs$2499.025.91%$647.5
B0049RFJUQsimply tera's2012-10-18Yes$30.4250pcs$1521.032.99%$501.78
B08C7CFQTRZ Natural Foods2020-07-02Yes$24.9950pcs$1249.525.53%$319.0
B01MV3Z05CBulkSupplements2013-08-13Yes$18.0750pcs$903.529.83%$269.52B0FG924FGRPEScience2025-07-01Yes$14.99100pcs$1499.014.49%$217.21B0DYHLGJTMZEBORA2025-10-21Yes$17.6550pcs$882.521.46%$189.39Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0DYHLGJTMZEBORA2025-10-21Yes$17.6550pcs$882.521.46%$189.39#New Product Success Rates
Listing这个市场不值得进入：新品牌真实可复制的成功太少，头部成功几乎都来自老品牌，且新发布里失败明显多于成功，属于高竞争、高壁垒市场。按现有数据看，它不是适合小商家“试错起盘”的赛道；大品牌即使有预算，也要面对强势老品牌和明显的价格/差异化压力。
证据很直接：整体可判断盈利的样本里，盈利率只有29.63%，而新发布产品的盈利率只有20.00%；按新发布拆开看，80.00%是亏损，新品牌里也只有50.00%能盈利，但这只是ZEBORA这一个新品牌的样本，不能说明小品牌普遍能成。更关键的是，成功几乎被老品牌垄断：Ascent、BulkSupplements、Rule 1 Proteins、PEScience、simply tera's、Z Natural Foods都在盈利样本里出现，而老品牌的新发布是100.00%亏损；这说明新品进入后，老牌优势非常强，新品牌想赢只能靠更明确的差异化和更高投入。ZEBORA是唯一新品牌里跑出来的正例，ASIN B0DYHLGJTM，售价17.65美元，月收入88,250，预算11,176.72美元，利润率21.46%，靠的是小规格旅行装、草饲乳清分离蛋白、易消化、可烘焙这类差异化；但同品牌另一款B0FX4FLNV9直接失败，说明这个方向并不稳。老品牌里，Ascent的B0C792GXBC月收入903,600，售价45.18美元，利润率31.35%，靠品牌力、功能差异和视觉差异取胜；PEScience的B0FG924FGR和Rule 1 Proteins的B0CP64J1DQ也都在盈利样本里，说明大品牌要进入，必须按这些头部老牌的标准去打，预算不能只看11,176.72美元这类前期成本，后续品牌、研发和认证投入会更重。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
ZEBORANonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Z Natural FoodsEarth Fed MuscleRule 1 ProteinsZEBORA#Success Rate by Entry Time
Listing这个市场不值得进入，已经接近价格战区，而且对新品牌极不友好。 近一年新品牌新品成功率只有20%，但真正能跑通的只有ZEBORA的B0DYHLGJTM；与此同时，老品牌新上架全部失败，说明现在不是“谁来都能赢”，而是只有既有品牌力、既有旧链接基础和明确差异化才能活下来。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 1 0 0 1 0 0 2 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 1 0 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 0 1 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Casessimply tera'sB0049RFJUQ (4.4/5 (1635 Reviews))Simply tera's Pure Whey Protein Powder, Bourbon Vanilla, Soy-Free - 12 Oz
This listing is deemed profitablePrice (USD)$30.42Released TypeOld Release (2012-10-18)Brand is an old entry in this marketSize and Weight17.9 x 10.3 x 10.2 cm, 340.00gProfitable Factors
Based on old ASINEstablished brand with longevityDesign & Appearance
白色瓶身配紫色瓶盖，整体识别度较高, 12盎司小包装，适合试用和便携场景Key Buying Motive
仅4种成分、草饲乳清、无大豆、使用天然香草与甜菊代替人工甜味剂Target Customers
偏好洁净配方、乳糖/添加剂更敏感、希望小包装试用的健身与健康消费人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,521.0050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight30.97% / 32.99%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight25.52% / 27.53%Peak / Non PeakSales & BSR Performance
BulkSupplementsB01MV3Z05C (4.4/5 (8197 Reviews))BulkSupplements.com Whey Protein Isolate Powder - Unflavored Whey Protein Powder, Nutritional Supplement - Gluten Free, 30g per Serving, 100g (3.5 oz) (Pack of 1)
This listing is deemed profitablePrice (USD)$18.07Released TypeOld Release (2013-08-13)Brand is an old entry in this marketSize and Weight20.2 x 12.5 x 2.1 cm, 99.00gProfitable Factors
Based on old ASINEstablished brand with longevityKey Buying Motive
无香型、用途更灵活，适合自行搭配奶昔或烘焙配方Target Customers
偏好无香精、无额外甜味的健身补剂用户，以及需要通用蛋白补充的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$903.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight28.00% / 29.83%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight25.32% / 27.16%Peak / Non PeakSales & BSR Performance
Loading samples... 25%