- Benchmark ASINB0DYHLGJTM
- MarketplaceUS
- Category ID6973717011
- Analyzed Products
- Keywordwhey protein isolate
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥10.59estimated
- Data Date2026-08-02
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论是否定的。 关键不是预算够不够，而是市场已经进入明显的高竞争、低容错状态：新品牌只有 2 个，但新品牌新品成功率只有 25.00%，全部新上架产品成功率只有 12.50%，近 87.50% 的新产品都没跑出来，已经接近高风险区。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不适合进入，结论是否定的。 用户预算 500,000 CNY 远高于单个新上架ASIN的早期投入门槛（约 1,176.72 USD，折合约 8,500+ CNY），但市场并不是因为“进得去”就值得进：整体可判定盈利的产品只有 29.63%，新品盈利率只有 12.50%，而新品牌新品的盈利率 25.00%、非盈利率 75.00%，说明新进入者大多数会失败；更关键的是，老品牌新品非盈利率达到 100.00%，说明这个赛道已经被成熟玩家和旧品牌强压，价格和投放都很激烈，不是适合小品牌切入的环境。
Early sourcing + logistics + marketing budget (USD)$1,176.72 - $1,176.72Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?50.00%New listing success rate (old brands):0.00%New listing success rate (new brands):25.00%Which new brands have these successful new listings?Alternatives- 乳清蛋白浓缩粉（WPC，尤其是基础香草/巧克力大包装）——通常比分离乳清更便宜，购买更容易，适合多数健身增肌场景；如果用户并不特别追求超低乳糖或极致纯净，这往往是最直接的替代。
- 蛋清蛋白粉——对乳糖敏感但又不想买高价分离乳清的人更友好，配方通常更简单，在“低乳糖/高蛋白”诉求下是一个更容易接受的替代方案。
- 大豆分离蛋白粉——通常单价更低、供应更广、适合日常补蛋白；对预算敏感用户来说，是比草饲分离乳清更具成本优势的替代。
- 豌豆蛋白粉——对乳制品不耐受或想避免奶源蛋白的人更容易使用，市面选择多、价格通常可控，适合做奶昔或混合植物蛋白。
- 蛋白棒/即饮蛋白奶昔——如果用户放弃购买粉剂，直接买便携成品更省事，便利店、超市和Amazon都更容易获取，适合替代“随时补蛋白”的使用场景。
- 希腊酸奶/高蛋白酸奶杯——属于更低门槛的日常替代，既能补充蛋白又无需摇杯冲泡，适合把蛋白补给嵌入早餐或加餐。
- 脱脂牛奶或高蛋白牛奶（如Fairlife类）——当用户主要需求是便宜、方便、口感好时，这类产品比分离乳清更容易直接饮用，也能提供不错的蛋白密度。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，已经接近价格战区，继续做只会更难。 你这条赛道里，新品牌近一年只有1个真正跑通（ZEBORA 的 B0DYHLGJTM），但同时有3个新品牌新品直接失败；按新品口径看，成功率只有25%，而最近几个月新品里失败占比明显更高，4月到11月新增里几乎都是非盈利或未跑通，说明竞争在变差。
证据很清楚：市场里可识别盈利产品只占29.63%，新品盈利率更低；ZEBORA 的成功款 B0DYHLGJTM 唯一可抄，售价17.65美元，前期预算1,176.72美元，前3个月平均卖233件，利润率21.46%，卖点是“透明乳清+电解质+维生素B5/B6”，把蛋白、补水、恢复三个需求绑在一起；但它同品牌另一款 B0FX4FLNV9 直接失败，Protein2o 的新款 B0G2PZPYB5 失败，老品牌新款同样失败，说明不是“随便上个蛋白粉”就能赢。更关键的是，真正赚钱的老品牌样本多是大品牌打法：Protein2o 的 B0DHW4G4H5 月销1000、月营收193.7万美金、利润率10.93%，Ascent 的 B0C792GXBC 月销200、月营收90.36万美金，但这类老品牌的成功靠品牌势能和功能差异，不适合小商家照抄。
你现在的预算500000元人民币是够做单个ASIN的，但不代表能打赢。对大品牌来说，可以参考 Protein2o 的 B0DHW4G4H5 和 Ascent 的 B0C792GXBC，靠品牌力、功能差异和长期投放进场；对小商家来说，唯一像样的成功样本是 ZEBORA 的 B0DYHLGJTM，必须做清爽饮用型、功能叠加、明确区分传统奶昔蛋白，否则就是直接撞进红海。短结论：不要进场；如果硬要做，只能复制 ZEBORA 这种明确差异化路径，但风险仍然很高，而且很可能需要更激进的营销才能站稳。
New products with Highest revenueMyprotein
Recent Monthly Revenue (USD):-(-)B0G2PZPYB5Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$8,994.00(600pcs/month)B0GX7XN1KN (4.4/5 (46 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsProtein2o
Recent Monthly Revenue (USD):$19,370.00(1000pcs/month)B0DHW4G4H5 (3.9/5 (434 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsMost investment in new productsLeast investment in new productsZEBORA
Recent Monthly Revenue (USD):$882.50(50pcs/month)B0DYHLGJTM (3.8/5 (91 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 清爽果汁型清蛋白，和常见奶昔型乳清差异大
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- 粉红西瓜草莓配色醒目，图片更容易吸引点击
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- 独立小袋装，便携且符合训练后即饮场景
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- 兼顾蛋白+电解质，功能卖点更直观
B0DHW4G4H5 (3.9/5 (434 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 黑黄高对比袋装，运动补剂感强，视觉冲击力高
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- 军规风格差异明显，容易从同类蛋白粉中脱颖而出
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- 主打原生乳清和洁净配方，吸引高端健身人群
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- 1.7磅袋装比常见桶装更有辨识度
B0C792GXBC (4.5/5 (29 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这不是一个适合新品牌或小商家进入的市场。 新品盈利率只有12.5%，整体可明确判断为低回报环境；更关键的是，真正跑出来的新品几乎都被老品牌和大品牌拿走了，新品牌只有ZEBORA这一家有正向案例，而且样本里还同时出现了亏损新品，说明这个赛道不是靠普通铺货就能赢。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0C792GXBCAscent2022-02-15Yes$45.18200pcs$9036.031.35%$2832.79B0DHW4G4H5Protein2o2024-09-24Yes$19.371000pcs$19370.010.93%$2117.15
B0CP64J1DQRule 1 Proteins2024-07-17Yes$29.27100pcs$2927.029.44%$861.71
B07NMV2FF7Z Natural Foods2013-03-28Yes$24.99100pcs$2499.025.91%$647.5
B08C7CFQTRZ Natural Foods2020-07-02Yes$24.9950pcs$1249.525.53%$319.0
B01MV3Z05CBulkSupplements2013-08-13Yes$18.0750pcs$903.529.83%$269.52
B0FG924FGRPEScience2025-07-01Yes$14.99100pcs$1499.014.49%$217.21B0DYHLGJTMZEBORA2025-10-21Yes$17.6550pcs$882.521.46%$189.39Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0DYHLGJTMZEBORA2025-10-21Yes$17.6550pcs$882.521.46%$189.39#New Product Success Rates
Listing这个市场不适合进入，结论很明确：旧品牌主导、真正新品牌几乎没有可复制的胜利路径，而且新上架产品成功率只有12.50%，已接近高风险区。 更关键的是，旧品牌的新上架是100%不盈利，新品牌里也只有 ZEBORA 这一条真正盈利，说明这不是一个靠普通选品就能赢的市场，而是一个需要强品牌、差异化和较高投入才能勉强切入的市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
ZEBORANonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Earth Fed MuscleMyproteinZ Natural FoodsProtein2oRule 1 ProteinsZEBORA#Success Rate by Entry Time
Listing这个市场现在不值得进入：已经明显偏向高竞争、低容错，且新品牌成功率太低。 近端数据只有 2 个新品牌在场，真正新品牌里可复制的成功案例只有 ZEBORA 的 B0DYHLGJTM；而新品牌新上架产品成功率仅 12.50%，失败率 75.00%，这不是适合小商家试错的环境。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 1 0 0 1 0 0 4 2026 0 0 1 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 2 2025/10 0 0 0 0 1 0 0 1 2025/11 0 0 0 0 0 0 0 1 2025/12 0 1 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 1 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesBulkSupplementsB01MV3Z05C (4.4/5 (8197 Reviews))BulkSupplements.com Whey Protein Isolate Powder - Unflavored Whey Protein Powder, Nutritional Supplement - Gluten Free, 30g per Serving, 100g (3.5 oz) (Pack of 1)
This listing is deemed profitablePrice (USD)$18.07Released TypeOld Release (2013-08-13)Brand is an old entry in this marketSize and Weight20.2 x 12.5 x 2.1 cm, 99.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
通用白色袋装包装，属于典型公共市场设计，没有明显差异化外观Key Buying Motive
无味、易混合，适合自行加入奶昔、冰沙或食谱，使用场景更灵活Target Customers
偏好无香精、无甜味剂、追求配方干净和可自由搭配的健身/补剂用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$903.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight28.00% / 29.83%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight25.32% / 27.16%Peak / Non PeakSales & BSR Performance
Z Natural FoodsB07NMV2FF7 (4.5/5 (114 Reviews))Z Natural Foods Whey Protein Isolate- Grass-Fed, No Sugar- Dark Choco, 1 lb
This listing is deemed profitablePrice (USD)$24.99Released TypeOld Release (2013-03-28)Brand is an old entry in this marketSize and Weight26.3 x 16.6 x 4.8 cm, 454.00gProfitable Factors
Based on old ASINEstablished brand with longevityDesign & Appearance
黑巧克力风味包装，偏向更强烈的可可视觉联想。, 1磅小包装的深色巧克力口味乳清分离蛋白，定位更偏口味型而非纯净基础款。Key Buying Motive
草饲乳清分离蛋白，低温一次巴氏处理，零糖并用甜菊糖调味，兼顾口感和配方洁净度。Target Customers
更适合追求无糖巧克力口感、同时在意草饲与低温加工工艺的健身补剂用户。Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,499.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight23.27% / 25.91%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight14.40% / 17.04%Peak / Non PeakSales & BSR Performance
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