
这个市场不值得进入,已经是明显的价格战和过度拥挤市场。新品牌只有7个,但最近一年的新发布产品盈利率是0%,34个新发布产品没有一个跑出正利润;用户预算50万人民币能覆盖单个ASIN的早期启动,但在这里也只是把钱送进低毛利竞争里,长期还会被研发、品牌和认证继续放大成本。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不适合现在进入,预算虽然够单个ASIN的早期启动,但市场已经是高竞争、低利润、几乎没有可复制成功样本的状态。 你有50万人民币,单看资金并不算低,但这类产品的早期启动成本只是“起跑线”,后面还会吃掉研发、品牌和认证预算;而市场里新产品几乎全军覆没,赚钱的空间已经被压得很薄。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合进入,结论是直接放弃。 新品牌进入已经有7个、旧品牌21个、近期新上架34个,但新上架可盈利率是0%,整体可盈利产品比例也是0%,而且新上架利润区间只有-9.75%到4.35%,这已经是明显的价格战区。
结论很直接:这个市场不适合进入,已经是高竞争、低利润的价格战市场。 新品牌正在涌入,但几乎没有真正跑通的盈利样本;对大品牌和小卖家来说都不是好赛道。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
![]() | B0F2MVBYGF | EmballaX | 2025-11-20 | No | $9.99 | 1000pcs | $9990.0 | -5.13% | $-512.48 |
![]() | B0F2MWSJHH | EmballaX | 2025-11-20 | No | $9.99 | 900pcs | $8991.0 | -4.75% | $-427.07 |
![]() | B0DP7G7HLS | EmballaX | 2025-11-20 | No | $9.99 | 700pcs | $6993.0 | -5.89% | $-411.88 |
![]() | B0CD26CSX3 | JollyTrip | 2023-07-28 | No | $18.99 | 200pcs | $3798.0 | -10.74% | $-407.9 |
![]() | B0F2MWT7XF | EmballaX | 2025-11-20 | No | $9.99 | 600pcs | $5994.0 | -4.66% | $-279.32 |
![]() | B0BBPCWS73 | EcoSwift | 2021-03-19 | No | $4.99 | 200pcs | $998.0 | -23.75% | $-237.02 |
![]() | B0D3RJ1TYB | POLYSELLS | 2024-05-09 | No | $9.99 | 100pcs | $999.0 | -21.11% | $-210.88 |
![]() | B0BY3QSKCN | Spartan Industrial | 2023-03-10 | No | $17.0 | 100pcs | $1700.0 | -12.09% | $-205.53 |
![]() | B0CM71B6JN | POLYSELLS | 2023-10-31 | No | $16.9 | 100pcs | $1690.0 | -9.18% | $-155.14 |
![]() | B0GWJ161WG | BESARME | 2026-04-08 | No | $11.43 | 100pcs | $1143.0 | -11.95% | $-136.58 |
![]() | B07DF7SJJB | Spartan Industrial | 2018-05-30 | No | $9.99 | 100pcs | $999.0 | -13.18% | $-131.66 |
![]() | B08Y5QXZ8B | METRONIC | 2021-01-13 | No | $21.42 | 100pcs | $2142.0 | -5.44% | $-116.52 |
![]() | B0CWTTRTMR | Aubeco | 2024-03-01 | No | $15.99 | 50pcs | $799.5 | -13.64% | $-109.05 |
![]() | B0DYJDL2TK | JinRuiKJ | 2025-02-26 | No | $17.99 | 200pcs | $3598.0 | -3.0% | $-107.94 |
![]() | B07DF6LDM1 | Spartan Industrial | 2018-05-30 | No | $13.0 | 200pcs | $2600.0 | -3.31% | $-86.06 |
![]() | B0GWHLKHZJ | BESARME | 2026-04-08 | No | $14.02 | 50pcs | $701.0 | -3.58% | $-25.09 |
![]() | B0BMV9W14P | Svaldo | 2022-11-18 | No | $9.43 | 50pcs | $471.5 | -4.28% | $-20.18 |
![]() | B0GWHWNPB7 | BESARME | 2026-04-08 | No | $18.55 | 400pcs | $7420.0 | -0.25% | $-18.55 |
![]() | B0GHT44TGP | Spartan Industrial | 2026-01-20 | No | $25.38 | 100pcs | $2538.0 | 0.03% | $0.77 |
![]() | B0BMVCH3RJ | Svaldo | 2022-11-18 | No | $15.06 | 50pcs | $753.0 | 2.29% | $17.25 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0F2MVBYGF | EmballaX | 2025-11-20 | No | $9.99 | 1000pcs | $9990.0 | -5.13% | $-512.48 |
![]() | B0F2MWSJHH | EmballaX | 2025-11-20 | No | $9.99 | 900pcs | $8991.0 | -4.75% | $-427.07 |
![]() | B0DP7G7HLS | EmballaX | 2025-11-20 | No | $9.99 | 700pcs | $6993.0 | -5.89% | $-411.88 |
![]() | B0F2MWT7XF | EmballaX | 2025-11-20 | No | $9.99 | 600pcs | $5994.0 | -4.66% | $-279.32 |
![]() | B0GWJ161WG | BESARME | 2026-04-08 | No | $11.43 | 100pcs | $1143.0 | -11.95% | $-136.58 |
![]() | B0GWHLKHZJ | BESARME | 2026-04-08 | No | $14.02 | 50pcs | $701.0 | -3.58% | $-25.09 |
![]() | B0GWHWNPB7 | BESARME | 2026-04-08 | No | $18.55 | 400pcs | $7420.0 | -0.25% | $-18.55 |
![]() | B0GHT44TGP | Spartan Industrial | 2026-01-20 | No | $25.38 | 100pcs | $2538.0 | 0.03% | $0.77 |
![]() | B0GZVZCCPQ | JinRuiKJ | 2026-05-07 | No | $15.99 | -pcs | $- | 8.62% | $- |
![]() | B0GXJ3VTB9 | FUNFERY | 2026-04-17 | No | $13.99 | -pcs | $- | 1.52% | $- |
![]() | B0GXJ2DY75 | FUNFERY | 2026-04-17 | No | $15.99 | -pcs | $- | 7.7% | $- |
![]() | B0FW4HDR77 | JinRuiKJ | 2025-10-14 | No | $16.99 | -pcs | $- | 0.05% | $- |
![]() | B0FW4GJS1Y | JinRuiKJ | 2025-10-14 | No | $15.99 | -pcs | $- | 2.85% | $- |
![]() | B0GZW3KHDW | JinRuiKJ | 2026-05-07 | No | $12.99 | -pcs | $- | -8.42% | $- |
![]() | B0FW4H4S3F | JinRuiKJ | 2025-10-14 | No | $18.99 | -pcs | $- | 10.48% | $- |
![]() | B0GZVVQCYD | JinRuiKJ | 2026-05-07 | No | $14.99 | -pcs | $- | -24.04% | $- |
![]() | B0FW4JR1F3 | JinRuiKJ | 2025-10-14 | No | $16.99 | -pcs | $- | 1.67% | $- |
![]() | B0FX7NF17Z | JinRuiKJ | 2025-10-22 | No | $15.99 | -pcs | $- | -2.9% | $- |
![]() | B0GZW5HFGW | JinRuiKJ | 2026-05-07 | No | $9.99 | -pcs | $- | -15.55% | $- |
![]() | B0FX7LGZ2R | JinRuiKJ | 2025-10-22 | No | $16.99 | -pcs | $- | -16.52% | $- |
结论很明确:这个市场不值得进入,已经是严重的价格战/过度拥挤市场。 新产品盈利率为0%,新品牌发布的新产品盈利率也是0%,而且近一年新品牌只有7个、老品牌21个,但所有可识别的新发布产品都没有跑出盈利,说明不是“还有机会”,而是“几乎没人能赚到钱”。
证据很直接:样本里34个新产品全部非盈利,老品牌新发布产品23个也全部非盈利,整体新产品盈利率0.00%,新发布产品盈利率0.00%。从品牌看,BESARME 4个产品全亏,JinRuiKJ有13个非盈利新产品,EmballaX有5个非盈利新产品;这不是单点失误,而是市场结构性失血。时间趋势也在恶化,2025年新产品非盈利16个,2026年已经增加到17个,且月度上持续堆积,说明入场并没有带来新增利润,反而在加剧内卷。更关键的是,典型失败产品价格都在约5到19美元之间,像 B0F2MVBYGF 9.99美元、月销1000但月亏512.48美元,B0GWHLKHZJ 14.02美元、52个评价、-3.6%利润率,B0GWHWNPB7 18.55美元、400销量却仍亏18.55美元,说明不是卖不动,而是卖得越多亏得越多。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入,而且已经明显饱和。最近一年几乎没有盈利新进入者,反而是大量新品牌新产品集中亏损;现在不是“还有机会”,而是典型的低毛利、强竞争、价格战市场。
证据很直接:近一年新品牌新发布产品的盈利率是0%,非盈利率是100%;整体市场可识别盈利产品比例也是0%,新发布产品盈利比例同样是0%。时间上看,2025 年 8 月到 2026 年 6 月持续有新产品进入,但几乎全部落在亏损区,2025 年 10 月、11 月以及 2026 年 4 月、5 月、6 月都出现成批失败案例。按品牌看,JinRuiKJ 30 个产品全部亏损,成功率 0%;BESARME、FUNFERY、RUSPEPA、HIPOPBERRY、weenon、GPI 这些近期进入者也没有形成可复制的盈利样本。市场利润分布也很差:整体样本里亏损产品 7 个、-10% 到 0% 有 9 个、0% 到 10% 只有 15 个,超过 10% 的利润率为 0,这就是明显的价格战区。
对大品牌来说,虽然用户预算 50万 CNY 看起来不低,但这个市场仍然不值得进,因为连老品牌的新产品都在亏,说明不是“资金不够”而是“结构不对”。可参考的失败样本很清楚:B0CM71B6JN(POLYSELLS,约 1690 美元/月营收)、B0BBPCWS73(EcoSwift,约 998 美元/月营收)、B0GZVZCCPQ(JinRuiKJ,85 评价、仍亏损)、B0GXJ3VTB9(FUNFERY,162 评价、仍亏损)都说明即使有销量,也很难转正。更危险的是,近期“看起来在卖”的产品并不是真正的小卖家成功案例,而是老品牌或已投入较重营销的predatory competitors;如果要和他们打,往往需要靠更大投放、更强包装或更激进营销,而不是普通单 ASIN 预算能撑住。结论:不要进入。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 4 | 0 | 0 | 0 | 0 | 0 | 12 |
| 2026 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 15 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 9 |
| 2025/11 | 0 | 4 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 8 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |