
这个市场不值得进入,结论很明确:已经进入价格战区,而且新品牌成功率太低。从数据看,整体新产品可盈利率只有18.18%,新品牌新品可盈利率只有16.67%,近一年新品里80%失败;利润率也很难看,已披露的新上市产品区间只有6.44%~19.51%,说明不是健康扩张,而是被成本和价格压得很紧。
竞争格局上,新品牌只有5个,虽然没到30个以上的明显品牌过饱和线,但已经是老牌强势主导的市场:老品牌8个,赚钱主要集中在 HOTOR、Pritent、SGLRT、Accmor 这类成熟品牌,新品牌里只有 OUDEW 的 B0FMR8DY77 证明了能赚钱,Tidyphil 的 B0FK6W3QRJ 8.25% 仍偏低,YGDMD 的 B0GTV5GDRT 甚至没有起量。这里的核心不是“有没有人做”,而是“能不能打赢已有强势品牌”,而目前答案是否定的。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
不能进入。这个市场已经明显偏饱和,且价格战很重:整体可盈利产品只有43.48%,新品可盈利率只有18.18%,而新品里不赚钱的比例高达66.67%。 你的预算50万CNY当然能覆盖单个ASIN的前期打样、首批货、物流和投放,但这不代表能在这里做成;真正的问题不是“买不买得起”,而是“买得起也很难打赢”。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场可以做,但不是好市场:它已经明显进入价格战区,且对新品牌并不友好。虽然有少数能赚钱的产品,但新品牌新品盈利率只有16.67%,整体新品亏损率66.67%,不属于值得重仓进入的环境。
这个市场不值得进入,已经进入低利润、强竞争的危险区。 新品牌里能证明自己赚钱的只有 OUDEW 这类少数案例,但样本里真正有清晰利润率的新品牌新品只有 1 个盈利、4 个亏损/不盈利,且 2026 年新品牌新品明显以失败为主;更关键的是,超过一半产品利润率都卡在 10%~20%,低于 10% 的也不少,说明不是健康增长,而是被成本和价格压得很紧。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B09CMFGTPG | SIBOFUEGO | 2021-08-14 | Yes | $14.57 | 3000pcs | $43710.0 | 16.48% | $7203.41 | |
![]() | B091C7BXQQ | HOTOR | 2021-07-31 | Yes | $18.98 | 100pcs | $1898.0 | 29.84% | $566.37 |
![]() | B0BD826HDK | HOTOR | 2022-11-28 | Yes | $16.6 | 200pcs | $3320.0 | 11.79% | $391.43 |
![]() | B0FMR8DY77 | OUDEW | 2025-08-18 | Yes | $14.47 | 200pcs | $2894.0 | 13.35% | $386.35 |
![]() | B0GGHH7SS9 | Pritent | 2026-01-13 | Yes | $16.97 | 100pcs | $1697.0 | 22.19% | $376.57 |
![]() | B0BPXP2KFF | HOTOR | 2023-03-31 | Yes | $14.76 | 100pcs | $1476.0 | 18.91% | $279.12 |
![]() | B0CHQWCRFM | SIBOFUEGO | 2023-10-15 | Yes | $15.31 | 100pcs | $1531.0 | 15.69% | $240.22 |
![]() | B0CLL5L1DH | Pritent | 2023-10-23 | Yes | $18.61 | 50pcs | $930.5 | 21.58% | $200.81 |
![]() | B0C7ZXHBJ2 | HOTOR | 2023-09-25 | Yes | $12.99 | 100pcs | $1299.0 | 14.63% | $190.05 |
![]() | B0D8W21SKT | Pritent | 2024-07-05 | Yes | $16.16 | 50pcs | $808.0 | 21.35% | $172.51 |
![]() | B0DH45QFP1 | SGLRT | 2024-09-16 | Yes | $12.98 | 100pcs | $1298.0 | 12.91% | $167.58 |
![]() | B0C4LGPG7Z | Pritent | 2023-07-09 | Yes | $15.33 | 50pcs | $766.5 | 19.08% | $146.25 |
![]() | B0CQNV4MJS | Pritent | 2023-12-20 | Yes | $16.23 | 50pcs | $811.5 | 17.44% | $141.53 |
![]() | B0CQNW379V | Pritent | 2023-12-20 | Yes | $14.93 | 50pcs | $746.5 | 18.48% | $137.96 |
![]() | B0C4LFQH4C | Pritent | 2023-05-08 | Yes | $15.22 | 50pcs | $761.0 | 16.87% | $128.39 |
![]() | B0DB1SXP1N | HOTOR | 2024-11-04 | Yes | $13.75 | 50pcs | $687.5 | 16.77% | $115.3 |
![]() | B0CXH3Q3SY | HOTOR | 2024-05-25 | Yes | $14.91 | 50pcs | $745.5 | 13.78% | $102.73 |
![]() | B0FB8NZXCY | HOTOR | 2023-09-30 | Yes | $14.36 | 50pcs | $718.0 | 12.53% | $89.97 |
![]() | B0DH4G8D6Y | SGLRT | 2024-09-16 | Yes | $12.98 | 50pcs | $649.0 | 13.23% | $85.87 |
![]() | B0F5W9NG4V | Accmor | 2025-04-22 | Yes | $13.99 | 50pcs | $699.5 | 11.63% | $81.36 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FMR8DY77 | OUDEW | 2025-08-18 | Yes | $14.47 | 200pcs | $2894.0 | 13.35% | $386.35 |
![]() | B0GGHH7SS9 | Pritent | 2026-01-13 | Yes | $16.97 | 100pcs | $1697.0 | 22.19% | $376.57 |
这个市场不值得进入,已经明显偏向老牌主导和价格战风险区。 现有新产品盈利率只有18.18%,但真正纯新品的盈利占比只有10%,而且新品牌样本里80%是亏损;更关键的是,赚钱主要集中在少数老牌/强势品牌上,新品牌想靠正常打法切入,成功概率很低。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,结论很明确:已经进入价格战+过热阶段,新品牌成功率低,且最近几批新品几乎都在亏。 近一年里,新品牌新品盈利率只有18.18%,非盈利率高达66.67%,而按最近可见的新品牌样本看,5个新品牌新品里只有1个赚钱,80%失败,说明现在不是“还能试”的市场,而是“很容易被卷死”的市场。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 2 | 1 | 0 | 0 | 0 | 2 |
| 2026 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 5 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 2 |
| 2025/9 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 2 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |