- Benchmark ASINB0F9XD1GHY
- MarketplaceUS
- Category ID3762881
- Analyzed Products
- Keywordfirst aid kit, medical kit
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥26.38estimated
- Data Date2026-08-02
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入：新品牌里真正跑通的只有少数，整体已经明显进入高压竞争区，而且新品牌成功率只有27.27%，失败面更大；虽然还没到“全面爆炸”的极端饱和，但价格竞争和品牌挤压已经很重。\n\n从数据看，市场里新品牌一共6个，带新上架的产品11个，只有3个盈利，7个不盈利；按新品牌新上架口径算，成功率27.27%，不算高，但也不是完全没机会。真正能当样板的只有少数：Welly 的 B0GRCSGFBQ，售价48.25美元，月收入482,5000美元，利润率36.07%，启动预算30,472.21美元；TacRight 的 B0DVBJBMPC，售价49美元，月收入34,300美元，利润率也可观；SUPOLOGY 的 B0FW3RP1MZ，售价41.44美元，月收入8,288美元，也属于少量有效样本。反过来，pH Advantage 两个新产品 B0GYFVH9HC 和 B0GY1WXVJN 都失败，售价35.35美元上下，几乎没有有效销量，说明只靠上新并不能活。老品牌里 Vriexsd 这种成熟玩家仍然很强，B0BFN7K6ZZ、B0DF7K191C、B0DGG1ZH2N 分别做到21.07%、17.88%、22.5%的利润率，月收入合计也很高，说明这类品牌有明显资源优势。\n\n对大品牌：可以做，但必须带着差异化和更高预算进场；对小商家：不建议硬冲。 用户预算50万人民币，能覆盖单个ASIN启动，但这只是前几个月的货、运、投放，不包含研发、品牌和认证成本；对照成功样本，30,472.21美元级别只是Welly单款的起步盘子，说明预算表面够，长期硬拼不够。更关键的是，市场里不少失败款只有5条评价到几十条评价就起不来，真正能卖的款都靠明显功能差异、外观差异或更强品牌力；没有这种能力，小商家很难打进去。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不适合新入场，用户预算能覆盖单个ASIN的启动成本，但不足以支持长期硬拼，且市场明显偏向老品牌主导的高压竞争。 从数据看，整体盈利率只有55%，新品盈利率只有31.03%，而新品牌新品盈利率仅27.27%，失败面更大；同时新品牌新品非盈利率高达63.64%，这说明新入场大概率先亏后试错，不是适合小资金冒进的市场。
证据也很清楚：用户预算500000 CNY远高于Welly这类新品牌单品启动预算30472.21（约3.05万CNY），但Welly虽然是新入场品牌，只有1个产品且已做到482.5万月收入、1000月销量、36.07%利润率，属于需要品牌效应和较强投放才能跑起来的样板，不是普通小卖家可轻松复制的模型。反过来，pH Advantage两个新上架产品全部亏损，分别是B0GYFVH9HC和B0GY1WXVJN，5条评价和0收入，证明低评价、无销量的新品牌在这里很难起量；而真正能作为小商家参考的，是少量高性价比、明确功能差异的成功款，例如KEEP>GOING 的 B0FN7BS3TV，售价41.56美元，只有2629条评价但靠儿童友好外观和场景差异化实现盈利；以及 General Medi 的 B0BZH1NBSS，售价36.99美元、1830条评价，靠420件大容量与通用收纳效率取胜。相对地，老品牌 Vriexsd 的 B0BFN7K6ZZ、B0DF7K191C、B0DGG1ZH2N 都能盈利，利润率分别是21.07%、17.88%、22.5%，且评价分别2524、1333、419，明显属于成熟品牌能靠资源和口碑持续占位的打法。
Early sourcing + logistics + marketing budget (USD)$30,472.21 - $30,472.21Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?62.06%New listing success rate (old brands):33.33%New listing success rate (new brands):27.27%Which new brands have these successful new listings?Which old brands have these successful new listings?...Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 自选基础耗材包：只买创可贴、酒精棉片、纱布垫、医用胶带和一次性手套，按需拼装，比整套急救箱更便宜，也更容易补货。
- 家用药柜现成替代方案：利用家里已有的止痛药、消毒液、绷带和冰袋，外加少量补充耗材，先满足轻微擦伤、割伤和扭伤处理，初期投入更低。
- 旅行/车载迷你应急包：购买更小规格的随身包而不是完整医用箱，适合多数轻度场景，价格更低、收纳更方便。
- 药店即买即用的单品组合：在 CVS、Walgreens、Target 等线下店临时购买需要的单项耗材，避免一次性买大套装造成浪费。
- 订阅式补充耗材而非整箱：如果只是担心日常小伤口，选择创可贴和消毒湿巾等高频耗材补货方案，比购买大型急救箱更灵活。
- 办公/学校/车队共享公共急救资源：优先使用场所自带的急救箱或保健室资源，个人无需重复购买整套装备，成本最低。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入：新品牌新品盈利率只有27.27%，但新品牌新品亏损率高达63.64%，而且整体可判定为盈利的产品里，盈利率虽有55%，新上架产品的盈利率只有31.03%，说明新品竞争已经很激烈，失败面远大于成功面。对大品牌来说，只有靠强品牌和更重投入才有机会；对小商家来说，虽然存在少量成功样本，但不是稳妥市场。
New products with Highest revenueMost investment in new productsLeast investment in new productsWelly
Recent Monthly Revenue (USD):$48,250.00(1000pcs/month)B0GRCSGFBQ (4.8/5 (80 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsVriexsd
Recent Monthly Revenue (USD):$118,710.00(3000pcs/month)B0BFN7K6ZZ (4.8/5 (2524 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$108,300.00(5000pcs/month)B0DF7K191C (4.7/5 (1333 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$22,770.00(500pcs/month)B0DGG1ZH2N (4.7/5 (419 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productspH Advantage
Recent Monthly Revenue (USD):-(-)B0GYFVH9HC (4.8/5 (5 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0GY1WXVJNBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 迪士尼丹尼虎联名，卡通感强，容易吸引家长和儿童点击
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- 亮黄色整体彩印软包，货架上辨识度高，区别于常见医药包
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- 儿童安抚定位明确，适合尿布包、旅行随身等高频场景
B0FN7BS3TV (4.9/5 (2629 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 多色独立小袋批量装，和常见单个急救包外观差异大
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- 面向学校、企业、诊所等团体发放，功能场景很特别
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- 小号拉链袋便携，适合批量配发和救援赠送
B0GYFVH9HC (4.8/5 (5 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入：新品成功率只有31.03%，但整体可判定利润产品占55%，真正的问题是新品里大量利润被老品牌和重投入玩家拿走，新品牌要想赢，必须靠明显差异化和较高预算。 500,000 CNY 的预算看起来够做单个ASIN，但在这里它只能覆盖前期上架与推广，像 Welly 这类新品牌已经用 30,472.21 USD 级别预算做出 4.8 星、80 评、月销 1,000 件、利润率 36.07% 的样本；反过来，pH Advantage 两个新品都失败，说明不是“有预算就能活”，而是要做出真正能卖高价的创新。
Profitability difficultyPotential high net profit marginAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B083X6DJCL24/7 First Aid2020-01-20Yes$37.994000pcs$151960.018.7%$28416.52B0BFN7K6ZZVriexsd2022-10-01Yes$39.573000pcs$118710.021.07%$25012.2
B0DQ7RNWTXRHINO RESCUE2025-02-23Yes$41.012000pcs$82020.029.77%$24417.36
B0F1DJ8DPMGevoke2025-03-13Yes$39.072000pcs$78140.028.74%$22457.44B0DF7K191CVriexsd2024-08-26Yes$21.665000pcs$108300.017.88%$19364.04B0GRCSGFBQWelly2026-03-01Yes$48.251000pcs$48250.036.07%$17403.78
B0BLNRCQ3TKEEP>GOING2022-11-07Yes$41.591000pcs$41590.039.46%$16411.42B0BLNNBD15KEEP>GOING2022-11-07Yes$41.52800pcs$33216.038.22%$12695.16
B0BPSTR36KKEEP>GOING2022-11-07Yes$41.54700pcs$29078.037.65%$10947.87B09ZBK5RBPBleedStop2021-08-11Yes$29.01000pcs$29000.037.39%$10843.1
B0DVBJBMPCTacRight2025-10-17Yes$49.0700pcs$34300.031.11%$10670.73
B0DV6PDY9RAdventure Medical Kits2025-01-27Yes$29.551000pcs$29550.034.93%$10321.82
B0C5N3SC3BKEEP>GOING2022-11-07Yes$41.6700pcs$29120.034.99%$10189.09
B096X2NK1BTHRIAID2021-07-31Yes$45.99700pcs$32193.026.14%$8415.26
B0BQ7LGCZ7KEEP>GOING2022-11-07Yes$41.56500pcs$20780.038.24%$7946.28
B0DCN2WPDTEVERLIT2024-08-09Yes$44.01900pcs$39609.019.36%$7668.31B0F9XD1GHYAidehelp2025-05-26Yes$43.881000pcs$43880.016.93%$7428.89
B01E53NB9ODormDoc2016-04-12Yes$60.32300pcs$18096.039.03%$7062.87
B09VL9F6N1DormDoc2022-05-01Yes$60.24300pcs$18072.036.83%$6655.92
B08P28JYCRFirst Aid Only2020-11-23Yes$37.081000pcs$37080.017.8%$6600.24Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GRCSGFBQWelly2026-03-01Yes$48.251000pcs$48250.036.07%$17403.78B0DVBJBMPCTacRight2025-10-17Yes$49.0700pcs$34300.031.11%$10670.73
B0FT3XJS2GGevoke2025-09-29Yes$21.432000pcs$42860.015.36%$6583.3
B0FSQ4XW2WTLIEAO2025-09-26Yes$36.981000pcs$36980.017.46%$6456.71
B0FW3RP1MZSUPOLOGY2025-10-14Yes$41.44200pcs$8288.026.86%$2226.16B0FN7BS3TVKEEP>GOING2025-08-21Yes$41.5650pcs$2078.039.33%$817.28
B0FS1PDQFWTLIEAO2025-09-22Yes$19.92300pcs$5976.013.05%$779.87
B0FT414X66Gevoke2025-09-29Yes$38.96100pcs$3896.019.42%$756.61
B0FL6YWBTVHomestockplus2025-08-05Yes$33.350pcs$1665.026.95%$448.72#New Product Success Rates
Listing这个市场不值得进入，尤其不适合小品牌；整体已经接近价格战/高竞争状态，真实的新品牌成功率并不高。 现有数据里，新上架产品总体盈利率只有31.03%，而所有可识别样本里的盈利产品占比也只有55.00%，说明市场并非“人人都能赚”，而是少数产品靠差异化和更高投入在赢。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
KEEP>GOINGWellyTLIEAOTacRightGevokeSUPOLOGYHomestockplusNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
KEEP>GOINGTLIEAOpH AdvantageHomestockplusRYNORAOther#Success Rate by Entry Time
Listing这个市场不适合进入，已经进入高竞争、低容错状态。最近的新进入里，真正跑通的只有少数，且多数新品牌新品都没打出利润；更关键的是，已出现明显的价格战与品牌挤压信号，小品牌不应贸然进场，大品牌也只适合带着强品牌力、差异化和更高预算来打。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 4 2 2 0 8 2026 0 1 0 0 0 1 0 11 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 1 1 0 4 2025/9 0 0 0 4 0 0 0 2 2025/10 0 0 0 0 1 1 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 2 2026/1 0 1 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 1 0 3 2026/4 0 0 0 0 0 0 0 4 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 2026/7 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases
Be Smart Get PreparedB07XPS87CR (4.7/5 (38682 Reviews))Be Smart Get Prepared 330 Pc First Aid Kit Car Home Office Outdoor in a Bag
This listing is deemed profitablePrice (USD)$18.55Released TypeOld Release (2019-09-16)Brand is an old entry in this marketSize and Weight22.7 x 18.1 x 10.8 cm, 454.00gProfitable Factors
Based on old ASINLow pricing strategyDesign & Appearance
红黑配色，视觉上更偏应急工具风格，易于在车内/家中快速识别, 软包收纳袋形态，带提手与多隔层，便携性强，区别于常见硬壳盒装Key Buying Motive
330件大容量且按分隔收纳，兼顾家庭常见轻伤处理与快速取用Target Customers
更适合需要一包覆盖车内、家庭、办公室和户外基础急救的预算型用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$3,710.00200 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight4.63% / 10.52%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-14.83% / -8.95%Peak / Non PeakSales & BSR Performance
DormDoc College First Aid Kit – Compact Emergency Medical Kit for Dorm Rooms, School, Sports – with Bandages, OTC Medicines for Relief, Gauze, Quick Care Set – Portable Health Kit - 175 PCS, Blue
This listing is deemed profitablePrice (USD)$60.33Released TypeOld Release (2022-05-01)Brand is an old entry in this marketSize and Weight25.6 x 23.0 x 6.3 cm, 399.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
蓝色收纳包在一众红色/透明医疗箱中更偏校园用品风格, 紧凑型软包便携设计，定位宿舍/书包/车载随身场景Key Buying Motive
加入6种OTC常用药，区别于多数只含敷料和基础耗材的常规急救包Target Customers
面向大学新生、住校学生、交换生和需要宿舍/校园随身应急包的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$6,033.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight37.39% / 38.98%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight32.39% / 33.98%Peak / Non PeakSales & BSR Performance
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