- Benchmark ASINB0FDWV2PZS
- MarketplaceUS
- Category ID3760901
- Analyzed Products
- Keywordsleep mask, eye mask for sleeping
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥21.65estimated
- Data Date2026-08-02
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得现在进入，已经进入明显的价格战区，新品牌和小商家都不适合硬闯。 用户50万人民币预算表面上够做单个新品起步，但真正的门槛不是首批铺货，而是后续品牌、研发和获客成本；在这个市场里，只有少数靠强差异化的产品还能活下来。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不值得进入，结论很明确：预算能进，但市场已经接近价格战区，成功概率低。 用户预算50万CNY对单个ASIN的前期铺货、运费和投放是够的，但这不是问题，真正的问题是新品牌进场后赚钱很难，且要想跑出来往往要更高的品牌和研发投入，这部分预算并不覆盖。
Early sourcing + logistics + marketing budget (USD)$8,355.48 - $8,765.91Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?25.00%New listing success rate (old brands):33.33%New listing success rate (new brands):16.67%Which new brands have these successful new listings?Which old brands have these successful new listings?Potential certificate expensesUL CertificationFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 遮光窗帘/便携式旅行窗帘贴片：对“需要黑暗环境才睡得着”的用户，这是比眼罩更低摩擦的替代方案，尤其适合卧室、酒店或租房场景，成本也往往低于高端睡眠眼罩。
- 一次性航空眼罩/酒店提供的一次性眼罩：更容易获取、无需清洗和保养，适合偶尔出差、旅行或临时午睡的用户。
- 普通深色弹力发带/运动头带：如果用户主要是为了压光和减少头发干扰，普通头带更便宜、兼容性更高，也可兼作居家与运动用品。
- 遮光贴片/鼻梁遮光补丁：针对“鼻梁漏光”痛点，这类配件比整只眼罩更轻、更少压迫感，适合不喜欢包覆感的人。
- 耳塞 + 环境降噪替代方案：对很多用户来说，真正影响睡眠的不只是光，还有噪音；低价泡棉耳塞常比功能型睡眠眼罩更直接、更易购买。
- 睡眠眼镜/放松眼部热敷贴：如果用户购买眼罩是为了放松而非纯遮光，这类产品更偏舒缓用途，使用体验简单，也常见于药店和便利渠道。
- 被罩式头部遮光巾/睡眠头巾：比传统眼罩更少挤压眼球，适合侧睡或对眼部压迫敏感的人，价格通常也不高。
- 手机蓝光过滤与睡前模式替代：对部分“睡前被光刺激”的用户，开启设备夜间模式、降低亮度、定时断网，可能足以替代购买眼罩，几乎零成本。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：已经是高竞争、价格战明显的市场。 新品牌虽然还能做出个别成功款，但整体成功率只有11.76%，而失败新品高达83.33%；同时，新品牌里已有100%盈利样本的Mellow，但它靠的是明显差异化和更高投入，不是普通小卖家能直接复制的路径。
New products with Highest revenueMellow
Recent Monthly Revenue (USD):$77,520.00(2000pcs/month)B0H2K9SG39 (3.5/5 (41 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsManta Sleep
Recent Monthly Revenue (USD):$351,000.00(9000pcs/month)B07PRG2CQY (4.5/5 (15415 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsLeast profitable new productsLeast investment in new productsWJing Yi Jia
Recent Monthly Revenue (USD):$495.00(50pcs/month)B0FZ9HV2W7 (4.6/5 (66 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$494.00(50pcs/month)B0FZ9M5W7R (4.6/5 (66 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 加重包裹式设计，与普通平面眼罩差异大
- |
- 浅灰中性外观，视觉更高级，容易吸引点击
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- 双面冷热材质+无绑带结构，卖点明确
B0H2K9SG39 (3.5/5 (41 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 眼罩+蓝牙耳机一体，功能最独特
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- 黑色科技感外观，强烈吸睛，适合礼品场景
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- 3D立体头带式结构，与常规睡眠眼罩差异明显
B0GX56LL6Y (4.3/5 (27516 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，属于高风险、明显价格战环境；对大品牌和小商家都不是好机会。 新品里只有少数能做到15%以上利润，大多数新品牌新品已经被压到10%以下甚至亏损，说明现在不是靠低成本复制就能赢的市场。
证据很直接：新产品利润结构偏弱。 新品利润分布里，低于10%的占比很高，明确可见的新品里只有少数能达到15%+；更关键的是，2025年到2026年新品发布在变多，但成功没有同步放大，2026年1月那批新品里几乎全军覆没，9个新品里有8个不盈利，11月那批新品也是7个亏、2个赚，市场不是在变好，而是在变卷。用户预算50万人民币看似够，但按市场新产品建议投入，单个ASIN前期要约8355–8766美元，再加上创新、品牌和认证的长期投入，低价带状产品很容易把预算消耗在试错上。
大品牌这边也不是“稳赢”，而是只能靠品牌力和更高投入硬顶；小商家更难，因为真正能算成功的新品牌样本太少，而且很多“成功”其实是老品牌或带强营销的产品，不是普通小商家案例。 典型强势案例是 LC-dolida 的 B07PRG2CQY，售价39美元，利润率41.25%，月销9000、月收入351000美元；但它是2016年的老品牌积累，不是新手可复制模板。新产品里较好的案例是 Mellow 的 B0H2K9SG39，37.43%利润率、月销2000、月收入77520美元，但品牌只有1个成功新品，且这类加重眼罩靠明显功能差异和更高产品设计投入，普通小商家很难在不增加研发和品牌预算的情况下直接复制。反过来，WJing Yi Jia 这个新品牌有17个产品，15个不盈利，只有2个盈利，说明新品牌整体成功率很低，且很多低价新品已经被挤进了14%左右甚至更低的边缘利润区；如果要硬进，通常得靠更强营销、更强差异化或更高成本，不适合小商家常规打法。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B07PRG2CQYManta Sleep2016-04-01Yes$39.09000pcs$351000.041.25%$144787.5
B07T6FNLQVLC-dolida2019-06-18Yes$31.936000pcs$191580.039.7%$76057.26
B01E7YKAL8nodpod2016-08-03Yes$38.05000pcs$190000.037.15%$70585.0
B0BY39R8GBnodpod2023-03-10Yes$38.03000pcs$114000.037.16%$42362.4
B0BN559GVGLitBear2022-11-29Yes$29.383000pcs$88140.036.65%$32303.31B0H2K9SG39Mellow2026-05-21Yes$38.762000pcs$77520.037.43%$29015.74B09GYPT47KKitsch2021-09-23Yes$17.076000pcs$102420.026.43%$27069.61
B0FFHGFBZLKitsch2025-06-25Yes$22.773000pcs$68310.031.72%$21667.94
B07L91H64NALASKA BEAR2017-09-25Yes$15.134000pcs$60520.030.15%$18246.78
B09PVF11QVLC-dolida2022-01-06Yes$34.191000pcs$34190.040.67%$13905.08
B0B1SNDGBGnodpod2022-05-19Yes$38.01000pcs$38000.030.97%$11768.6
B0CFKRCM1YLitBear2023-08-14Yes$33.35900pcs$30015.038.3%$11495.75
B0BK3CDWWDMZOO2022-10-22Yes$29.391000pcs$29390.038.91%$11435.65
B0DQQ3Q87TLitBear2025-02-02Yes$33.32500pcs$16660.038.41%$6399.11
B0BBN627MKiCooBreeze2022-08-24Yes$19.991000pcs$19990.027.49%$5495.26
B09WCYVP38LC-dolida2022-03-24Yes$28.64400pcs$11456.038.14%$4369.32B0BB9Z23FDiCooBreeze2022-08-15Yes$20.21700pcs$14147.029.18%$4128.1B0D4911WTKLitBear2024-07-01Yes$33.39300pcs$10017.038.28%$3834.51B0CJMHPKKCTheSleepGuard2023-11-14Yes$29.95300pcs$8985.036.64%$3292.11
B0D41C9KZPZenssia2024-05-13Yes$19.99400pcs$7996.030.11%$2407.6Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0H2K9SG39Mellow2026-05-21Yes$38.762000pcs$77520.037.43%$29015.74
B0BFW6XKBSLC-dolida2026-04-14Yes$27.37100pcs$2737.037.53%$1027.2B0GX56LL6YLC-dolida2026-04-14Yes$27.45100pcs$2745.035.53%$975.3B0FZ9HV2W7WJing Yi Jia2025-11-03Yes$9.950pcs$495.014.27%$70.64B0FZ9M5W7RWJing Yi Jia2025-11-03Yes$9.8850pcs$494.012.46%$61.56#New Product Success Rates
Listing这个市场不适合现在进入，属于高竞争、明显价格战环境；新品牌成功率只有20.83%，新上架产品里78.26%都不赚钱，而已知盈利新品牌里只有3个真正的新品盈利，说明真正靠新品切入的空间很窄。
从品牌结构看，市场并没有被大量新品牌打开，反而是老品牌在持续压制：已识别的盈利样本里，老品牌LC-dolida占了全部盈利老品牌样本的100%，而在非盈利样本里，WJing Yi Jia一个品牌就吃掉了83.33%的失败样本，说明新进入者大多在低价同质化里被快速淘汰。更关键的是，市场里只有约20.83%的新上架产品能赚钱，整体盈利产品占比60.71%看似不低，但真正的新产品盈利只有13.04%，“新品牌+新产品”只有16.67%，而“新品牌新产品”失败率高达83.33%，这不是可复制的轻松机会。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
WJing Yi JiaLC-dolidaMellowNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
WJing Yi JiaLC-dolidaOther#Success Rate by Entry Time
Listing这个市场不值得进入，结论很明确：已经进入明显的价格战/饱和区，小品牌不该进，大品牌也不该贸然进。 近两年的新品牌表现是“少数赚钱、绝大多数亏钱”，而且最新一批新品几乎清一色落在低利润或亏损区，说明竞争正在加剧而不是变好。
时间信号非常差。 2025年几乎没有新增新品，2026年1月却集中出现大量新品，但绝大部分是亏损：WJing Yi Jia 2026年1月发布的8个新品全部不赚钱，2025年11月同品牌也只有2个盈利、7个不盈利；按新品整体看，新品牌新品盈利率只有16.67%（3/18），失败率83.33%（15/18）。进入门槛不是“做出来就行”，而是要靠明显差异化和更高投入硬顶；市场投资要求的单个新品前期预算中位数约8765.91美元，最低也要8355.48美元，换算约6.0万到6.3万人民币，这还没算研发、品牌和认证的额外成本。用户预算50万人民币看似够，但这只够起步，不代表能穿透后续的品牌和获客消耗。
真正能赚钱的案例也说明了门槛：盈利不是靠普通款，而是靠强差异化或老品牌优势。 例如 Mellow 的 B0H2K9SG39（38.76美元，月销2000件，月收入77.52万美元）靠加重、360°包裹、冷感/绒面双面设计做出明显差异；LC-dolida 的 B0BFW6XKBS 和 B0GX56LL6Y 也是蓝牙眼罩+睡眠眼罩合一的强功能款，单个产品预算约8355.48至8765.91美元。相反，WJing Yi Jia 的 6只装基础款 B0GK66TPMH、B0GK6PS52V、B0GK6LZJ9M 都是同质化公版，利润率分别约14.07%、14.07%、9.38%，其中后两款直接不赚钱；这说明如果没有功能创新，光靠低价和多件装已经很难活。 另外，Manta Sleep 这类老品牌仍能用 39 美元、41.25% 利润率维持高利润，属于大品牌优势，不是小商家可复制的安全样本。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 3 0 2 0 0 0 5 2026 0 0 0 0 0 3 0 11 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 3 0 2 0 0 0 4 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 8 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 2 0 1 2026/5 0 0 0 0 0 1 0 0 2026/6 0 0 0 0 0 0 0 1 2026/7 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases
LC-dolidaB08YYMD4J9 (4.3/5 (27516 Reviews))LC-dolida Sleeping Headphones Eye Mask, Sleep Mask with Bluetooth Headphones 3D Eye Mask Wireless Music Cotton Sleep Cover for Side Sleepers Nap Insomnia Air Travel Meditation Gifts for Unisex
This listing is deemed profitablePrice (USD)$29.06Released TypeOld Release (2021-03-15)Brand is an old entry in this marketSize and Weight22.7 x 11.5 x 3.6 cm, 159.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
深蓝/黑色科技感配色，区别于普通纯色丝绸眼罩, 3D立体包覆式眼罩+内置蓝牙耳机的一体化结构，明显不同于普通平面眼罩Key Buying Motive
睡眠眼罩、蓝牙耳机、音乐播放三合一，兼顾遮光与听音Target Customers
面向侧睡人群、经常出差/飞机旅行、需要白噪音或音乐助眠的失眠用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$5,812.00200 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight36.91% / 38.36%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight34.24% / 35.69%Peak / Non PeakSales & BSR Performance
LC-dolidaB0BFW6XKBS (4.3/5 (27498 Reviews))LC-dolida Sleep Headphones, Sleep Mask Bluetooth Wireless Music Eye Mask, Sleeping Headphones for Side Sleepers Sleep Mask with Bluetooth Headphones Ultra-Thin Stereo Speakers Perfect for Sleeping
This listing is deemed profitablePrice (USD)$27.37Released TypeNew Upgraded Version on Old ASIN (2026-04-14)Brand is an old entry in this marketSize and Weight22.6 x 11.5 x 3.4 cm, 150.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
深蓝色搭配黑色内衬与传统纯色睡眠眼罩相比更偏科技感, 一体式蓝牙眼罩，头带式包覆结构，内置超薄扬声器，区别于普通丝绸眼罩Key Buying Motive
睡眠眼罩与蓝牙耳机合一，支持边睡边听音乐，适合侧睡场景Target Customers
面向经常旅行、冥想、失眠以及需要音乐助眠的侧睡人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,737.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight36.03% / 37.53%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight33.35% / 34.86%Peak / Non PeakSales & BSR Performance
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