- Benchmark ASINB0FV2XJVCN
- MarketplaceUS
- Category ID3760901
- Analyzed Products
- Keywordspray, room spray, linen spray, smudging spray
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥10.24estimated
- Data Date2026-08-02
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论是直接放弃。 关键原因不是预算，而是已经进入价格战区：新发布产品里只有6.25%盈利，低于10%的高风险线；16个新发布里有14个亏损或不成立，且近期新进入并没有改善，反而更偏向失败，说明竞争在加剧。
证据很明确。 市场里真正跑出来的新品牌只有 Moonwater Elixirs，且它只靠1个新产品 B0FV2XJVCN 站住，利润率25.88%，月销约50件，月收入约853.50美元；但它的体量太小，不能代表普通新品牌可复制。另一个新品牌 Freshwaves 两个新品 B0G4SB5JYR、B0GSYGLCD2 全部失败，0%成功率。老品牌这边，Febreze、Muse Apothecary、Fresh Wave、The Laundress 仍在主导成功样本，但它们的新品成功更多来自品牌力、旧款延伸和功能微差异，不是小商家容易模仿的路线。更重要的是，市场里大量产品利润只有-22.44%到19.06%，多数样本低于10%，这就是典型的价格战环境；而且有些老品牌单品如 Febreze 的 B0BS4Y58ZQ、B0D4C94RKG 月销分别约1000和7000件，却仍是负利润，说明这不是“卖得动就能赚钱”的市场。
短结论：不要进。 对大品牌来说，虽然 500000 CNY 足以覆盖单个新品起步成本，但面对低利润、同质化和老品牌强压，仍然不划算；对小商家来说，现有成功样本太少，且可复制性弱，基本没有正常进入机会。若硬要做，只能走强差异化、强营销、甚至偏激进打法，但这不属于值得进入的市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这不是一个适合进入的市场：利润空间被压到价格战区，新品牌成功率只有6.25%，而且新品牌两款新品里有一款亏损，另一款虽显示25.88%利润率但仍只卖50件/月，说明放量和稳定盈利都很弱。 你的50万预算远高于单个新品的起步预算，但预算充足不等于值得进场；在这个类目里，钱更多只会换来更贵的试错，而不是更高胜率。
Early sourcing + logistics + marketing budget (USD)$1,921.43 - $2,472.25Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?75.00%New listing success rate (old brands):0.00%New listing success rate (new brands):25.00%Which new brands have these successful new listings?Alternatives- 自制床品/室内香氛喷雾：用蒸馏水 + 少量酒精/金缕梅 + 几滴精油自配，成本更低、成分更可控，适合想要“喷一下就有味道”的用户。
- 精油扩香器/超声波香薰机：比一次性喷雾更省耗材，适合卧室、办公桌和冥想区的长期使用，且香味强度更稳定。
- 香薰蜡烛或无火融蜡：用户若主要追求氛围感和放松感，这类产品的“仪式感”更强，且通常比功能性喷雾更容易被接受。
- 竹签/藤条扩香：无需反复喷洒，放在房间里即可持续散香，适合不想频繁操作、也不想接触烟雾的用户。
- 香氛织物喷雾的通用款（非“灵性/净化”定位）：如果用户只是想去味、提神或让床品更好闻，通用家居清新喷雾通常更便宜、品牌更多、购买更容易。
- 香囊/抽屉香包：适合衣柜、抽屉、床头等小空间，价格低、使用门槛低，不需要喷洒也没有湿痕问题。
- 空气净化器搭配轻香型滤芯/香氛片：对“清新空气、改善空间感”的需求更直接，尤其适合对喷雾香味敏感或担心残留的人。
- 薰衣草枕头包/干花包：如果核心需求是助眠和放松，这类低价、低维护替代品更贴近日常使用场景。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论是直接放弃。 现在能看到的新品里，只有1个新品牌 Moonwater Elixirs 走通了正向案例，而另一个新品牌 Freshwaves 两个新品都没跑通；同时市场整体可识别利润产品只有35.56%，新品盈利率只有6.25%，已经落在高风险区，明显不是适合新玩家硬闯的盘子。
New products with Highest revenueMoonwater Elixirs
Recent Monthly Revenue (USD):$853.50(50pcs/month)B0FV2XJVCN (4.3/5 (52 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsFebreze
Recent Monthly Revenue (USD):$12,380.00(1000pcs/month)B0BS4Y58ZQ (4.7/5 (69215 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Recent Monthly Revenue (USD):$87,780.00(7000pcs/month)B0D4C94RKG (4.7/5 (13167 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Least investment in new productsMost investment in new productsLeast profitable new productsFreshwaves
Recent Monthly Revenue (USD):-(-)B0GSYGLCD2 (5/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0G4SB5JYR (5/5 (4 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 无烟喷雾形态，和传统熏香产品差异很大
- |
- 灵性净化+护场景明确，适合冥想/祈祷人群
- |
- 白鼠尾草+龙血组合，视觉和概念辨识度高
B091G6N2WK (4.4/5 (2174 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 大容量双装，产品图信息最直观，容易吸引点击
- |
- 熟悉的Febreze强品牌+高评分，购买信任感强
- |
- 织物/地毯强力除味，功能明确，适合大众家庭
B0D4C94RKG (4.7/5 (13167 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不建议进入：新产品里可见利润结构偏低，已经接近价格战区，而且真正能赚钱的新入场几乎都不是普通小卖家能复制的路径。对大品牌来说可以硬砸预算做差异化，但对小品牌来说，若不靠强营销或强创新，胜率很低。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B01M07RTKTFresh Wave2013-08-11Yes$19.842000pcs$39680.020.29%$8051.08
B0DGS26XTWThe Laundress2024-09-11Yes$18.931000pcs$18930.025.51%$4829.05
B07QCVXQYLFresh Wave2020-08-14Yes$19.99500pcs$9995.022.26%$2224.89
B07Q62MLYTFresh Wave2017-10-11Yes$12.99900pcs$11691.018.95%$2215.45
B0DB3CDHXMMuse Apothecary2021-12-16Yes$18.98200pcs$3796.017.68%$671.14
B0CXR621ZWMuse Apothecary2023-04-28Yes$14.98200pcs$2996.021.92%$656.73
B096ZH6QJ1Aromafume2019-09-22Yes$18.98100pcs$1898.030.46%$578.14
B07FGGC8G1Fresh Wave2018-06-20Yes$11.92300pcs$3576.015.36%$549.28
B01M9DP25FTreeActiv2016-10-20Yes$14.95100pcs$1495.024.6%$367.77
B07Y6KNVT3Aromafume2019-09-21Yes$18.9950pcs$949.530.65%$291.03B0FV2XJVCNMoonwater Elixirs2025-10-07Yes$17.0750pcs$853.525.88%$220.89
B0016PS3I4Fresh Wave2011-03-24Yes$16.3150pcs$815.521.57%$175.91
B09NQS8MTSMuse Apothecary2021-12-16Yes$15.9850pcs$799.019.6%$156.61
B0855F1FRDMuse Apothecary2020-04-09Yes$14.9850pcs$749.019.96%$149.51
B0F2JMLMFMMuse Apothecary2023-09-29Yes$14.9850pcs$749.019.16%$143.51B091G6N2WKSoul Sticks2021-05-13Yes$12.8250pcs$641.020.51%$131.47Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FV2XJVCNMoonwater Elixirs2025-10-07Yes$17.0750pcs$853.525.88%$220.89#New Product Success Rates
Listing这不是一个适合进入的市场：新品牌成功率只有6.25%，低于10%的高风险线；14个新上架样本里有13个失败，失败率93.33%，而且成功主要被老品牌和少数成熟品牌拿走。 这说明这里已经是明显的价格竞争区，想靠普通新品切入，胜率很低，尤其不适合中小卖家冒进。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
Moonwater ElixirsNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Muse ApothecaryFreshwaves#Success Rate by Entry Time
Listing这个市场不适合进入：新品牌成功率只有33.33%，但失败率高达66.67%，而且整体新产品里只有6.67%是真正跑出来的，93.33%都没过线，已经是明显的高风险市场。 2025年之后新品牌进入明显增多，但盈利结果没有同步改善，反而是失败样本占主导，说明竞争正在变硬，且不是靠普通新品就能赢。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 2 5 0 1 0 0 6 2026 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 1 0 0 0 2025/11 0 2 5 0 0 0 0 5 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesFresh WaveB07QCVXQYL (4.2/5 (25522 Reviews))Fresh Wave Original Air Freshener Spray, 8 oz, 2-Pack Room Odor Eliminator
This listing is deemed profitablePrice (USD)$19.99Released TypeOld Release (2020-08-14)Brand is an old entry in this marketSize and Weight22.8 x 17.0 x 6.2 cm, 231.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
瓶身采用简洁的绿色标签与白色喷雾瓶组合，识别度高但不属于独特配色, 双瓶装8盎司喷雾的标准家清产品形态，属于成熟通用款包装Key Buying Motive
主打植物配方、非气雾、无酒精/无合成香精的除味喷雾，强调对织物、家具、床垫和垃圾桶等多场景去味Target Customers
面向重视安全成分、宠物友好和家庭除味效率的存量品牌用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$9,995.00500 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight18.70% / 22.26%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight8.92% / 12.48%Peak / Non PeakSales & BSR Performance
Muse ApothecaryB0855F1FRD (4.2/5 (9628 Reviews))Muse Apothecary Pillow Ritual - Aromatic, Calming and Relaxing Pillow Mist, Linen and Fabric Spray - Infused with Natural Aromatherapy Essential Oils - 4 oz, Fleur du Lavender, 2 Pack
This listing is deemed profitablePrice (USD)$14.98Released TypeOld Release (2020-04-09)Brand is an old entry in this marketSize and Weight18.6 x 10.2 x 6.7 cm, 113.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
双瓶装礼盒式组合更像品牌标准化陈列，非私模独占造型Key Buying Motive
主打床品/枕头场景的香氛喷雾，强调助眠放松与天然精油配方Target Customers
偏好睡前仪式感、床品留香和轻香薰护理的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$749.0050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight16.64% / 19.96%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight9.73% / 13.06%Peak / Non PeakSales & BSR Performance
Loading samples... 20%