- Benchmark ASINB0FGD1J3L7
- MarketplaceUS
- Category ID11058711
- Analyzed Products
- Keywordbeauty tools
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥17.78estimated
- Data Date2026-07-31
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入：当前只有 1 个新品牌 r.e.m. beauty，2 个新发布里 1 个赚钱、1 个亏钱，新品牌成功率只有 50%，但样本太小，而且赢家并不是低门槛打法，而是明显靠品牌力、联名和差异化撑起来的。更关键的是，市场里已经能看到典型的高投入竞争信号，小商家没有稳定可复制的成功样本，贸然进入大概率会落进低利润或亏损区间。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很明确：这个市场不适合现在进入。 你的预算是50万CNY，表面上能覆盖单个ASIN前期启动，但市场里真正能跑出来的样本太少，且新产品盈利率只有50%，同时已经看到新品牌里同一品牌一款赚钱、一款亏钱，说明并不是稳定可复制的好机会，更不像低风险市场。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):50.00%Which new brands have these successful new listings?Alternatives- 单色腮红替代：可用一支高性价比单色粉状或液体腮红，直接替代多色盘中的主色效果，通常更便宜、上手更简单，也更不容易买到不常用色。
- 腮红棒/腮红膏：比粉盘更适合随手涂抹和快速出门，携带方便，且更容易用手指或海绵晕开，减少刷具依赖。
- 有色润唇膏兼作腮红：对于想要自然气色的人，用一支有色润唇膏同时点涂面颊和嘴唇，成本更低、场景更通用，适合不想买专门腮红盘的用户。
- 修容/高光双头笔或小盘：如果购买动机是想提升面部立体感而非单纯上色，小型双头产品往往更实用，价格也常低于主题联名大盘。
- 多用途彩妆棒：一支可用于眼、颊、唇的多用棒能替代“限定盘”带来的部分妆效需求，减少购买多个单一功能产品的必要。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场可以进入，但只适合资金充足的品牌，不适合小商家硬冲。核心故事很清楚：r.e.m. beauty 这种新入局品牌里，能跑出来的单品确实能赚钱，但失败单品也同时存在，说明市场不是没机会，而是对选品、包装和品牌力要求很高。
Least investment in new productsMost investment in new productsNew products with Highest revenuer.e.m. beauty
Recent Monthly Revenue (USD):$1,482.00(50pcs/month)B0FGD1J3L7 (4.7/5 (180 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FGD1J3L7 (4.7/5 (180 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0FS4NRN7ZBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入。 现有样本里只有 2 个新发布产品，且利润表现极端分化：1 个盈利、1 个不盈利，新品牌成功率只有 50%（样本极小，不能说明市场健康），但更关键的是，能赚钱的只有 r.e.m. beauty 这种带强品牌力、联名属性和明显差异化的产品；这不是普通小品牌可复制的赛道，且失败款已经显示出同品牌新款也会失速。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FGD1J3L7r.e.m. beauty2025-10-15Yes$29.6450pcs$1482.036.26%$537.38Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FGD1J3L7r.e.m. beauty2025-10-15Yes$29.6450pcs$1482.036.26%$537.38#New Product Success Rates
Listing这个市场不适合现在进入，结论很直接：成功信号太弱，且当前样本显示新品牌并没有形成可复制的健康打法。 你手上的预算是500000 CNY，但报告里能看到的真正赢家几乎都集中在 r.e.m. beauty，说明市场并不是“很多新品牌一起赚钱”，而是少数品牌靠强品牌力和联名打法拿走结果，新人空间很窄。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
r.e.m. beautyNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
r.e.m. beauty#Success Rate by Entry Time
Listing这个市场不值得进入：不是明显的“新品牌机会”，而是被大品牌/高投入打法主导的高风险市场。 目前只看到 1 个新品牌 r.e.m. beauty 的两条新发布：B0FGD1J3L7 盈利，B0FS4NRN7Z 不盈利，说明新品牌成功率只有 50%，而且没有任何“低门槛、低预算”的稳定成功样本可复制。市场新发布数量在最近一年几乎只剩这 2 个案例，表面上不是爆量拥挤，但利润表现仍是典型的高门槛竞争，不适合小商家贸然进入。
证据很直接：B0FGD1J3L7 当前为 盈利，利润率 36.3%，近月销售 50 件，近月营收 $1,482，早期投入 $6,898.48（其中广告 $1,550.78）；但同品牌的 B0FS4NRN7Z 则是 不盈利，而且新品牌整体新发布盈利率只有 50%，非盈利率也是 50%。市场整体盈利产品占比 50%，新发布盈利占比同样只有 50%，并没有形成“多数新产品都能稳定赚钱”的环境；反而是最近的成功非常集中在 r.e.m. beauty 这一个品牌、这一个 ASIN 上。再看时间趋势，2025 年 9 月先出现不盈利新品，10 月才出现盈利新品，说明进入节奏并不友好，最近并没有形成持续改善的走势。
结论：大品牌可以硬打，但小商家不应进。 你的预算是 500,000 CNY，看起来足够覆盖单个 SKU 的前期投入，但这个市场的可复制成功案例只有 r.e.m. beauty 的 B0FGD1J3L7，而且它的成功明显带有较高投放和新品打造成本；目前没有看到“<300 评价/年”的真实小商家成功样本，所以小商家不具备可靠入场标杆。要进入只能按大品牌逻辑准备更高的品牌、投放和产品创新成本，否则很容易落入 B0FS4NRN7Z 这种不盈利结果。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 1 0 1 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 1 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Casesr.e.m. beautyB0FGD1J3L7 (4.7/5 (180 Reviews))r.e.m. beauty by Ariana Grande Wicked: For Good | Cherry Blossom Blush Palette | Warm Coral | Blendable, Creamy Formula Blurs and Perfects Skin | Blendable, Creamy Formula | 3 Shades
This listing is deemed profitablePrice (USD)$29.64Released TypeNew Release (2025-10-15)Brand is a new entry in this marketSize and Weight14.6 x 10.2 x 2.5 cm, 191.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
樱花粉与暖珊瑚色系组合，整体更偏春日明亮感, 三格粉饼/盘式腮红结构，礼盒感联名包装明显Key Buying Motive
联名限定的三色腮红盘，兼顾哑光与细闪，可混搭出日常到高光感妆效Target Customers
追求 Ariana Grande / Wicked 联名收藏感、同时需要日常可用暖珊瑚腮红的美妆用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,482.0050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight35.17% / 36.26%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight32.03% / 33.12%Peak / Non PeakSales & BSR Performance