- Benchmark ASINB0FGCQBRD3
- MarketplaceUS
- Category ID11059301
- Analyzed Products
- Keywordskin care
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥27.40estimated
- Data Date2026-08-02
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，整体已经被大品牌联名打法主导，小品牌没有真实可复制的成功路径。 现有样本里只有 r.e.m. beauty 这一家新品牌，2个新发布里1个赚钱、1个不赚钱，表面成功率50%，但样本太小，且盈利款 B0FGCQBRD3 依赖品牌势能、联名主题和明显的功能/设计差异，不是普通小商家能照搬的模式。
证据很直接：B0FGCQBRD3 利润率 40.59%，月销 50，月营收约 2283 美元，前期投入约 33861.46 美元；而 B0FVZB956V 直接不盈利、无有效销量。 这说明这个类目不是稳定赚钱池，而是少数资源型新品能活，其他新品容易失速。更重要的是，盈利样本 B0FGCQBRD3 已有 357 条评论，已经超过你定义的高风险评论区间，应该按“高强度营销/疑似刷评型竞争对手”看待；从时间走势看，2022-2024 几乎没有新发布，2025 才出现这2个新产品，说明市场不是扩张型，而是被单一强势品牌带节奏，后续更像资源战，不像开放增长市场。
- 对大品牌：可以参考 r.e.m. beauty 的联名、礼盒化、差异化设计打法，但单个新品前期就要准备至少 3.4 万美元以上，还不含研发、品牌和认证成本。结论是可做但门槛高，不是低风险机会。
- 对小商家：没有任何真实的、评论数低于 300 的干净成功案例；当前看到的“成功”本质上都是大品牌打法，不是小商家路径。结论是不建议进入。
- 关键一句话：这不是价格战下的机会市场，而是品牌力、联名资源和重营销竞争市场；你的 50 万 CNY 虽然覆盖单品前期投入，但不足以改变这个市场的进入难度。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进，且你的50万CNY预算也不应当拿来做这个类目。 现有数据里，核心样本只有1个新品牌 r.e.m. beauty，结果是1个盈利、1个亏损，表面上看是50%盈利率，但样本太小，完全不构成可复制机会；更关键的是，盈利款 B0FGCQBRD3 依赖强品牌力和联名主题，属于大品牌打法，不是小商家能照搬的路径。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):50.00%Which new brands have these successful new listings?Alternatives- 单支大地色/日常色眼影棒或液体眼影：比整盒彩妆套装更便宜，颜色更容易融入日常妆，也更适合试水新风格而不承担整套溢价。
- 开架品牌的单品唇线笔+润唇膏组合：用更低成本实现类似的唇部塑形和光泽效果，而且补货和替换更方便。
- 药妆/开架的多用途腮红棒或高光棒：一支可用于眼、颊、唇，替代这类礼盒里的多件套概念，价格更低、上手更快。
- 平价眼影盘中的绿色/棕色小盘：如果用户主要看重舞台感或联名配色，小盘更实用，且比限量联名礼盒更容易买到。
- 二手或拆售的联名彩妆单品：对只想要特定色号、又不在乎完整礼盒的人来说，拆单购买通常比整套更省钱。
- 自有彩妆抽屉里的相近色替代：用已有的棕色唇线笔、透明唇蜜和任意深色眼影即可复刻大致妆效，几乎零新增成本。
- 旅行装/迷你装的彩妆组合：如果用户只是想尝试新品氛围，迷你装比全尺寸礼盒更低门槛，浪费也更少。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，结论是偏危险而不是机会型。 目前样本里只有 r.e.m. beauty 这一组可见数据：一个新品 B0FGCQBRD3 虽然做到 40.6% 利润率、月销 50、月营收约 2283 美元，但同品牌另一个新品 B0FVZB956V 直接是非盈利且无有效销量，说明这里不是稳定赚钱池，而是少数大牌靠资源硬推、其余容易失速的市场。
Most investment in new productsLeast investment in new productsNew products with Highest revenuer.e.m. beauty
Recent Monthly Revenue (USD):$2,283.00(50pcs/month)B0FGCQBRD3 (4.8/5 (357 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FGCQBRD3 (4.8/5 (357 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0FVZB956VBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不值得进入，属于高风险、近似被头部品牌主导的市场。 目前只看到2个样本，且1个盈利、1个不盈利，表面盈利率50%，但真正赚钱的只有 r.e.m. beauty 的一个联名新品 B0FGCQBRD3；它靠的是品牌力、旧款延伸、功能和外观差异化，不是普通小卖家能复制的打法。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FGCQBRD3r.e.m. beauty2025-10-15Yes$45.6650pcs$2283.040.59%$926.67Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FGCQBRD3r.e.m. beauty2025-10-15Yes$45.6650pcs$2283.040.59%$926.67#New Product Success Rates
Listing这个市场不值得进入，结论很明确：不是成熟机会，而是被大品牌联名和高投入打法主导的高门槛市场。 目前能确认的成功样本只有 1 个盈利新品 B0FGCQBRD3（r.e.m. beauty），对应 1 个失败新品 B0FVZB956V（同品牌），新产品成功率只有 50%，但样本极小，不能说明市场友好；更关键的是，成功并不是来自小商家，而是来自带有明显品牌势能的联名新品，说明新人很难靠普通打法切入。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
r.e.m. beautyNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
r.e.m. beauty#Success Rate by Entry Time
Listing这个市场不值得进入，已经出现明显的价格战和失败信号。 目前只看到2个新上架产品，1个赚钱、1个不赚钱，表面成功率50%，但样本几乎全是 r.e.m. beauty 这一家，说明不是一个开放的新手市场，而是靠单一大牌带节奏的市场；对新进入者来说，风险很高。
从时间和盈利走势看，市场并没有扩张出更多可复制的新机会，反而是最近新增产品极少、盈利分化明显。2022到2024几乎没有新发布记录，2025年才出现2个新发布，其中 B0FGCQBRD3 赚钱，利润率40.6%，首月可见月销50、前3个月均销400、早期投入约33861.46美元；但同品牌的 B0FVZB956V 直接不赚钱、销量不可见，说明这个方向并不是“新品牌容易成功”，而是同一品牌内部都在筛选，胜出依赖强品牌力和营销资源。另外，市场总可见收入只有2283美元，样本支撑太弱，不足以证明有稳定增量空间。
对大品牌来说，可以跟随 r.e.m. beauty 这种老练打法，但要准备至少3.4万美元以上的单品前期投入，而且这还不含研发、品牌和认证成本；对小业务来说，没有真实的小品牌成功案例，也没有低于300评论、可验证的“干净成功样本”，所以不能把这类市场当成小品牌机会。更关键的是，B0FGCQBRD3 已经有357条评论，超过你设定的真假评论警戒线，应该按“高强度营销/疑似刷评竞争对手”看待；如果要在这里打赢，基本要走重营销路线，而这对小业务并不友好。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 1 1 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 1 1 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Casesr.e.m. beautyB0FGCQBRD3 (4.8/5 (357 Reviews))r.e.m. beauty by Ariana Grande Wicked: For Good | Elphaba Makeup Set | Waterpoof Eye Shadow, All Over Glow Stick, Creamy Lip Liner, Glossy Lip Balm | 4 Full Size Products
This listing is deemed profitablePrice (USD)$45.66Released TypeNew Release (2025-10-15)Brand is a new entry in this marketSize and Weight18.8 x 16.2 x 4.4 cm, 200.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
翡翠绿、金棕珠光、深莓果梅子色，整体偏《Wicked》角色联名的舞台感配色, 以“Elphaba”角色主题做成4件全尺寸礼盒套装，外观和配色都明显区别于普通单品彩妆Key Buying Motive
四件全尺寸组合覆盖眼影、提亮、唇线和唇部护理/光泽，联名限定感强，适合一套完成妆容Target Customers
喜欢 Ariana Grande /《Wicked》IP联名、追求节日送礼或角色妆效的彩妆用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,283.0050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight39.47% / 40.59%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight37.09% / 38.20%Peak / Non PeakSales & BSR Performance