- Benchmark ASINB0FQC9XFYR
- MarketplaceUS
- Category ID11059481
- Analyzed Products
- Keywordsilicone face scrubber
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥7.18estimated
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，且对小商家和大品牌都不友好。 目前只有 1 个新品牌 AdamPark、2 个新上架产品，样本里一款赚钱、一款亏钱，新品牌成功率是 50%，但样本太小，不能说明机会稳定；更关键的是，能赚钱的那款 B0FQC9XFYR 只是 15.77% 毛利、月销 50 单、月收入 598 美元，属于“能卖但不宽松”，而另一款 B0FQCD17YF 直接因为同质化和低利润失败，说明这里已经是很典型的微创新+价格挤压市场，不是可轻松复制的增长市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing这个市场不值得进入。 以当前数据看，用户预算 50万人民币表面上足够覆盖单个 ASIN 的前期铺货、物流和基础推广，但市场回报结构太差：已知新品牌新上架产品里，盈利率只有 50%，且失败率同样是 50%，样本里就已经出现了一个赚钱款和一个不赚钱款，说明这个细分并不稳定；更关键的是，能跑出来的盈利款只赚到 15.77% 的毛利，处在“能活但不宽松”的水平，且产品同质化明显，竞争并不轻。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):50.00%Which new brands have these successful new listings?Potential certificate expensesUL CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 一次性/可重复使用的纤维洗脸布或洁面巾：价格通常更低、无需充电、上手最快，适合想减少摩擦但不想买专门工具的人。
- 手指套式洁面海绵/硅胶指套：比独立手持刷更便宜、更不占空间，清洗和收纳都简单，适合轻度去角质或日常清洁。
- 超细纤维卸妆巾配合常规洁面：属于低门槛替代方案，很多人家里本来就有，能在不增加新设备的情况下提升清洁效率。
- 洁面泡沫起泡网：成本低、使用简单，能通过更丰富的泡沫改善“清洁感”，对想提升洗脸体验但不想买电动产品的人很有吸引力。
- 一次性棉柔洗脸巾/压缩毛巾：单次成本低、卫生感强，适合旅行或不想维护清洁工具的用户，比专用硅胶刷更易接受。
- 含低浓度酸类或温和去角质成分的洁面产品：通过产品本身完成轻度焕肤，替代物理摩擦工具，适合怕刺激、想简化步骤的人。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，结论很明确：目前呈现出高竞争、低容错的价格战特征，新品牌很难靠普通打法赢。 现有样本里只有 1 个可验证盈利新品、1 个亏损新品，样本成功率只有 50%，而且看起来更像个别单品跑出来，不是稳定机会；对小商家来说，52 条评论、15.8% 利润、月销 50 台的成功案例虽然存在，但并不能说明这个类目容易复制。
Least investment in new productsMost investment in new productsNew products with Highest revenueAdamPark
Recent Monthly Revenue (USD):$598.00(50pcs/month)B0FQC9XFYR (3.8/5 (52 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FQC9XFYR (3.8/5 (52 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0FQCD17YFBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这不是一个适合进入的市场。 现有数据只覆盖2个相似产品，已经出现1个盈利、1个亏损，但盈利产品并没有形成足够强的护城河，亏损款又暴露出“同质化+低利润”的直接问题；更关键的是，当前成功样本依赖旧款改造，不是靠真正的新品牌爆发。\n\n从利润看，已知可判断样本里，盈利产品仅1个，利润率15.77%，刚好踩在线上可接受门槛；但另一款同品牌新款直接失败，说明这类市场不是“做出来就能卖”，而是极容易掉进价格战和同质化陷阱。失败款B0FQCD17YF的特征非常典型：配色常规、外观通用、功能只是行业标配，数据明确指出失败原因就是“缺少独特性”“小市场或极端竞争”“好但利润太低”。盈利款B0FQC9XFYR虽然月销50、月收598美元，看起来能卖，但它的成功理由是“基于旧ASIN”，不是靠全新品牌教育；而且它最新这类产品在旺季空气运输下利润只剩8.21%，已经跌到高风险区，说明稍微一涨物流或广告，利润就会被吃掉。\n\n对两类卖家都不友好。 对大品牌来说，这个类目没有看到足够大的利润池去支撑重投放，也没有高利润产品证明可以靠品牌力长期收割；对小生意来说，也没有看到“真正的低预算、纯新品牌、<300 reviews/年”的稳定成功案例，反而更像是靠产品微调和流量硬推。当前市场入场预算参考是500,000 CNY，但这只覆盖前期供货、物流和推广，不含研发、品牌和认证；在这种利润结构下，想靠单个ASIN长期跑通，风险太高。结论很直接：不要进入。 若一定要做，只能把B0FQC9XFYR当作唯一参考，且必须接受它是旧ASIN改造路线，不是普通小品牌可复制的成功样本。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FQC9XFYRAdamPark2025-09-09Yes$11.9650pcs$598.015.77%$94.31Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FQC9XFYRAdamPark2025-09-09Yes$11.9650pcs$598.015.77%$94.31#New Product Success Rates
Listing这个市场不值得进入：当前样本里新品牌成功率只有50%，但这是建立在仅2个新产品样本上的结果，样本太小，不能证明有稳定机会；更关键的是，已出现明显的同类内自我内卷迹象，2025年9月只有AdamPark一个新品牌同时出现1个盈利ASIN和1个亏损ASIN。 这说明不是“新品牌普遍能赢”，而是“少数产品碰巧跑出来”，对后来者并不友好。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
AdamParkNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
AdamPark#Success Rate by Entry Time
Listing这个市场不值得进入。当前只有1个新品牌 AdamPark、2个新上架ASIN，近似样本里新品牌成功率只有50%，但时间趋势几乎没有形成持续新增，说明不是增长机会，而是一个样本极小、结果极不稳定的细分。 更关键的是，唯一赚钱款 B0FQC9XFYR 虽然有15.77%利润率、月销50单、月营收598美元，但它是基于旧ASIN思路做出来的，另一个同品牌新品 B0FQCD17YF 直接失败，说明这个市场靠微调和运气，不靠稳定复制。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 1 0 0 0 1 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 1 0 0 0 1 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesAdamParkB0FQC9XFYR (3.8/5 (52 Reviews))Heated Eyelash Curler, 10s Fast Heating Portable Electric Lash Curler, Type-C Rechargeable Travel Eye Lash Curlers with Anti-Scalding Silicone Pad, 2 Temp Modes & 24H Long Lasting Curves (Pink)
This listing is deemed profitablePrice (USD)$11.96Released TypeNew Release (2025-09-09)Brand is a new entry in this marketSize and Weight16.1 x 7.9 x 3.1 cm, 118.00gProfitable Factors
Based on old ASINDesign & Appearance
粉色外观更偏向礼物和女性审美，区别于常见白色/黑色款, 便携式细长机身，配合加热梳头式结构，属于通用电热睫毛夹外观Key Buying Motive
10秒快热、双温档、适配睫毛嫁接、带防烫硅胶垫和自动断电Target Customers
适合赶时间的上班族、学生，以及有嫁接睫毛护理需求的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$598.0050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight13.03% / 15.77%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight8.21% / 10.95%Peak / Non PeakSales & BSR Performance