- Benchmark ASINB0CKVLPFVY
- MarketplaceUS
- Category ID7792528011
- Analyzed Products
- Keywordniacinamide face serum, zinc face serum, pore minimizing serum
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥15.74estimated
- Data Date2026-08-02
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入。 现在不是“还有机会”的阶段，而是已经被大牌和强新品牌反复验证过的拥挤赛道；新品牌新品成功率只有33.33%，但失败占66.67%，而且最近进入的新品里多数还是不赚钱，说明竞争正在继续变硬，不是在变软。
证据也很直接。 市场里总共有15个新品牌，但真正赚钱的新品牌新品只来自6个品牌，赚钱样本集中在 JUMISO、KLOSE FRNDS、PLANTIFIQUE、numbuzin、ma:nyo、INFINITY ZONE 这几个名字；其中 JUMISO 的 B0FM23ZR4H 虽然能做到31.75%利润率、月销3000、月收入约597.3万日元（折算数据口径），但它的对手已经非常强，像 CeraVe 的 B07VWSN95S 和 B07XJ7XWLW 都是33.04%~35.05%利润率、月收入分别约5547万和4086万，属于典型的大牌强势占位。真正能算“小品牌成功案例”的只有 KLOSE FRNDS 的 B0G6Q5SS9K，利润率37.66%，月销800，但它的新品预算已经到11677.03美元；而 AXWELL 的 B0G3QW65TK 直接失败，0销量、0利润，说明普通新卖家即使有接近2800美元定价，也未必能跑出来。市场总利润上看，全部可判断产品里盈利占44.34%，新品里盈利占30.77%，并不是极端低利润，但已经明显不是轻松市场，尤其是同质化烟酰胺精华这条线，很多失败样品都因为“缺乏独特性 + 竞争过强”。
给你的判断只有一个：不要进。 大品牌如果硬要进，必须接受高预算和强品牌打法，直接对标 CeraVe、SKIN1004、ma:nyo、SUNGBOON EDITOR 这种已经有成功新品的品牌；小品牌如果没有明显配方突破、包装差异、渠道优势，基本就是去碰价格战和流量战，而且还要面对 200+ 评论级别的强竞争对手。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入。 用户预算 500,000 CNY 只能覆盖少数可验证新品的前期打样、备货和投放，但当前市场已经呈现出明显的品牌挤压和价格竞争特征：新品牌新品成功率只有 33.33%，失败率高达 61.11%，而老品牌新品成功率只有 25.00%；同时，样本里已有多款新品利润率在 31.75%~37.66% 之间，但这并不代表容易复制，因为赚钱产品主要集中在品牌力更强的老牌和少数新品牌身上，普通新进入者很难稳定拿到结果。
Early sourcing + logistics + marketing budget (USD)$11,677.03 - $11,677.03Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?30.76%New listing success rate (old brands):25.00%New listing success rate (new brands):33.33%Which new brands have these successful new listings?...Which old brands have these successful new listings?Alternatives- 含烟酰胺的基础保湿乳/面霜：相较于精华更便宜、用量更省，适合把“控油+提亮”作为日常替代方案。
- 含锌的洁面产品或洗面奶：通过清洁端先处理出油和毛孔观感，门槛更低，且通常比留敷型精华更容易接受。
- 含水杨酸的日常化妆水/棉片：对黑头、闭口和毛孔堵塞的替代思路更直接，价格通常也更亲民。
- 壬二酸类凝胶/乳霜：兼顾痘印、泛红和粗糙肤感，常被视为比多功效精华更容易上手的替代选择。
- 维C提亮类精华或乳液：如果用户核心诉求是暗沉、肤色不匀而非单纯毛孔，维C产品是更常见的替代路径。
- 控油散粉/妆前乳：对“毛孔看起来小一点”的即时需求更有效，且无需改变护肤流程，属于更省事的替代。
- 泥膜/火山泥清洁面膜：作为低频次的毛孔清洁替代，适合不想长期叠加精华步骤的人群。
- PHA温和焕肤产品：对敏感肌来说通常比更强功效型精华更容易坚持，适合追求轻度平滑和毛孔观感改善。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场我不建议进入：已经明显拥挤，而且新品牌并不占优。 现在看到的新品牌里，赚钱的只有少数，且失败新品更多；如果你想进场，必须走高预算、强品牌、强内容打法，普通小卖家不适合硬冲。
New products with Highest revenueJUMISO
Recent Monthly Revenue (USD):$59,730.00(3000pcs/month)B0FM23ZR4H (4.4/5 (1076 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsCeraVe
Recent Monthly Revenue (USD):$554,700.00(30000pcs/month)B07VWSN95S (4.6/5 (56654 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$408,600.00(20000pcs/month)B07XJ7XWLW (4.6/5 (28331 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsLeast investment in new productsKLOSE FRNDS
Recent Monthly Revenue (USD):$25,208.00(800pcs/month)B0G6Q5SS9K (4.6/5 (267 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsAXWELL
Recent Monthly Revenue (USD):-(-)B0G3QW65TK (3.1/5 (11 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 绿色番茄浅绿包装，和常见精华瓶区别明显
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- 功能点集中在毛孔护理、控油和紧致，目标明确
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- 韩系功能安瓶外观更有新品感，容易吸引点击
B0GMWQYL4V (4.5/5 (29 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 粉色渐变瓶身辨识度高，视觉更讨喜
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- 主打温和版毛孔护理，适合敏感肌人群
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- 泵头+圆润滴管造型，包装差异化强
B0GYZ36NFP (4.3/5 (5 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，尤其不适合小品牌；它已经接近/进入价格战区，且新品牌成功率不够高。 现有数据里，全部可判断利润的产品中只有44.34%盈利，新上架产品里盈利率只有30.77%，虽然还没到你定义的“<10%极高风险”那种最坏状态，但新产品利润分布明显集中在20%~40%，而且0%~10%几乎没有空间，说明想靠普通同质化打法切入会很难。
Profitability difficultyPotential high net profit marginAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0D8W1YVBXEQQUALBERRY2024-07-05Yes$20.1140000pcs$804400.033.69%$271002.36B07VWSN95SCeraVe2019-08-14Yes$18.4930000pcs$554700.033.04%$183272.88B07XJ7XWLWCeraVe2019-09-09Yes$20.4320000pcs$408600.035.05%$143214.3B0CRDQPLCMSUNGBOON EDITOR2024-01-05Yes$23.5310000pcs$235300.035.37%$83225.61B0DGLCRZZ3Dr.Althea2024-09-10Yes$22.629000pcs$203580.033.8%$68810.04
B0D54G6811ANUA2024-06-20Yes$20.777000pcs$145390.032.98%$47949.63
B07WSS5M4ZNaturium2019-08-20Yes$15.178000pcs$121360.026.45%$32099.72
B091238V7NAXIS-Y2021-10-08Yes$14.737000pcs$103110.025.8%$26602.38
B07QFHZZZLThe Ordinary2019-06-01Yes$25.13000pcs$75300.032.2%$24246.6
B09ZYB8S31COSRX2022-05-10Yes$19.024000pcs$76080.029.42%$22382.74B0FM23ZR4HJUMISO2025-08-12Yes$19.913000pcs$59730.031.75%$18964.28
B0BT7KY271ANUA2023-01-27Yes$19.483000pcs$58440.029.29%$17117.08
B09TLFY4GPSKIN10042021-10-04Yes$13.097000pcs$91630.015.5%$14202.65
B0GGH9DCKKma:nyo2026-01-13Yes$19.172000pcs$38340.030.71%$11774.22B0B2KM4MKQNaturium2022-05-27Yes$27.991000pcs$27990.038.73%$10840.53
B0DPMYJ1CQKraveBeauty2024-12-05Yes$27.581000pcs$27580.036.93%$10185.3
B07YGQ2BHHBliss2019-09-27Yes$27.721000pcs$27720.035.73%$9904.36B0G6Q5SS9KKLOSE FRNDS2025-12-12Yes$31.51800pcs$25208.037.66%$9493.34
B0DCXD1L41Glo Melanin2024-08-12Yes$24.99800pcs$19992.035.17%$7031.19
B0G43T34M9Good Molecules2022-11-30Yes$23.94700pcs$16758.032.43%$5434.62Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FM23ZR4HJUMISO2025-08-12Yes$19.913000pcs$59730.031.75%$18964.28B0GGH9DCKKma:nyo2026-01-13Yes$19.172000pcs$38340.030.71%$11774.22B0G6Q5SS9KKLOSE FRNDS2025-12-12Yes$31.51800pcs$25208.037.66%$9493.34
B0FN4JJB38PLANTIFIQUE2026-05-20Yes$21.72200pcs$4344.033.21%$1442.65
B0FDXXJT66SKIN10042025-08-13Yes$12.46500pcs$6230.020.6%$1283.38B0GYZ36NFPnumbuzin2026-04-29Yes$21.38100pcs$2138.027.84%$595.22B0GMWQYL4VSUNGBOON EDITOR2026-02-23Yes$24.9850pcs$1249.033.5%$418.42
B0GG5R3DF2INFINITY ZONE2026-01-10Yes$9.99300pcs$2997.013.42%$402.2#New Product Success Rates
Listing这个市场不适合进入：新品成功率只有30.77%，失败率64.71%，而且成功主要被少数大牌和强新品牌拿走，竞争已经很硬。 你要面对的不是“还有空位”的市场，而是一个已经被 CeraVe、SKIN1004、SUNGBOON EDITOR、JUMISO、ma:nyo、numbuzin 这些品牌反复验证过的高门槛赛道；对新玩家来说，低成本试错的空间很小。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
SKIN1004numbuzinma:nyoINFINITY ZONESUNGBOON EDITORKLOSE FRNDSJUMISOPLANTIFIQUENonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
EQQUALBERRYThe Derma CoOther#Success Rate by Entry Time
Listing这个市场不适合现在进入，结论是直接放弃。 近一年新品牌里只有6个真正赚钱的新产品，而亏损新产品有11个，成功率只有35.29%；同时最近几个月新品牌持续有新品进入，但多数落在不赚钱区间，说明竞争正在变硬，不是变轻。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 1 2 0 5 2026 0 0 0 1 1 3 0 13 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 1 1 0 1 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 0 0 0 1 0 1 2026/1 0 0 0 1 0 1 0 2 2026/2 0 0 0 0 0 1 0 1 2026/3 0 0 0 0 0 0 0 2 2026/4 0 0 0 0 1 0 0 0 2026/5 0 0 0 0 0 1 0 3 2026/6 0 0 0 0 0 0 0 3 2026/7 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesCeraVe Resurfacing Retinol Face Serum with Niacinamide, Pore Minimizer, 1oz
This listing is deemed profitablePrice (USD)$18.49Released TypeOld Release (2019-08-14)Brand is an old entry in this marketSize and Weight12.6 x 5.6 x 3.6 cm, 30.00gProfitable Factors
Established brand with longevityBased on old ASINKey Buying Motive
封装型视黄醇+烟酰胺+三重神经酰胺，主打痘后修护、细纹平滑和毛孔视觉改善。Target Customers
痘印、粗糙肤质、敏感且希望兼顾屏障修护的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$554,700.0030000 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight31.50% / 33.04%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight30.38% / 31.92%Peak / Non PeakSales & BSR Performance
TruSkin Niacinamide Serum for Face with Hyaluronic Acid & Aloe, 1 fl oz
This listing is deemed profitablePrice (USD)$13.79Released TypeOld Release (2020-11-23)Brand is an old entry in this marketSize and Weight14.7 x 4.5 x 3.9 cm, 96.00gProfitable Factors
Established brand with longevityBased on old ASINLow pricing strategyKey Buying Motive
以烟酰胺为核心，结合透明质酸和芦荟，在控油、收敛毛孔与保湿舒缓之间做平衡，适合日常长期使用。Target Customers
面部出油明显、同时又担心干燥刺激的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$5,516.00400 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight20.60% / 22.66%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight17.20% / 19.26%Peak / Non PeakSales & BSR Performance
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