- Benchmark ASINB0GGNSM4T5
- MarketplaceUS
- Category ID11063551
- Analyzed Products
- Keywordmakeup remover towel
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥6.08estimated
- Data Date2026-08-01
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经是高风险价格战市场。 近6个新上架里只有1个盈利，成功率16.67%，而且盈利样本几乎完全被 MelodySusie 吃掉；对小商家来说，没有看到可复制的低门槛成功路径。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很明确：这个市场不适合进入，用户预算虽能覆盖单个ASIN的前期启动，但市场本身已经进入高风险、强价格竞争状态。 目前可识别的盈利产品占比只有16.67%，新品牌新品盈利率只有16.67%，而新品牌新品亏损/未达标比例高达83.33%，说明多数新入场者并没有跑通。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):16.67%Which new brands have these successful new listings?Alternatives- 化妆棉/卸妆棉片：更容易买到、使用门槛低，配合卸妆液即可替代部分卸妆擦拭场景，适合预算更敏感的用户。
- 一次性洗脸巾：比专用卸妆毛巾更通用，既可卸妆也可日常洁面/擦干，购买渠道广，出门携带方便。
- 可重复使用的超细纤维方巾：通常单价更低，清洁力强，适合替代专门的卸妆毛巾；洗后可反复使用，长期成本更低。
- 纯棉小方巾/婴儿纱布巾：材质温和、获取容易，适合敏感肌或对专用功能要求不高的人群，能承担基础卸妆擦拭。
- 免擦拭型卸妆产品（卸妆油/卸妆膏/卸妆乳）：直接乳化冲洗，减少对毛巾的依赖，适合想简化步骤、降低清洁负担的用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：整体已经是价格战区，新品牌成功率只有16.67%，而且新入场品牌里失败率高达83.33%。 现在唯一能跑出来的样本，是靠明显差异化+品牌力+足够前期投入的品牌；对小商家来说，几乎没有真正可复制的低门槛成功案例。
New products with Highest revenueMelodySusie
Recent Monthly Revenue (USD):$2,026.00(200pcs/month)B0GGNSM4T5 (4.7/5 (464 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast investment in new productsLeast profitable new productsMost investment in new productsExclaith
Recent Monthly Revenue (USD):-(-)B0G2M93MFC (5/5 (3 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 真实干花外观，视觉差异最大
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- 粉灰礼盒感强，更像送礼款
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- 功能覆盖修甲、去死皮、嵌甲护理，卖点更丰富
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- 适合居家精细护理，图片更容易吸引点击
B0GGNSM4T5 (4.7/5 (464 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 三色混装，颜色辨识度较高
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- 笔状浮石设计与普通工具不同
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- 15支装，适合分区使用和囤货
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- 基础护理定位明确，便携感强，容易被点开
B0GQMMP5Q1 (4.5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，核心原因是新品牌成功率只有16.67%，但几乎所有新产品都卡在低利润和失败区间，已经是明显的价格战/过度竞争市场。 你能看到的唯一赚钱样本是 MelodySusie 的 B0GGNSM4T5：月销200、月营收$2,026、利润率14.53%、月利润$294.38、早期投入约$3,298.21；但同品牌另一款 B0GWLWZNVW 已经转为无销量失败，Exclaith 的 B0G2M93MFC 直接是-9.85%，Hadnves 的 B0GQMMP5Q1 是-19.6%，SIMAYKUWA 的 B0GR1FQLTG 是-24.27%，说明这不是“稳定可复制的赚钱市场”，而是少数样本撑出来的假象。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GGNSM4T5MelodySusie2026-04-23Yes$10.13200pcs$2026.014.53%$294.38Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GGNSM4T5MelodySusie2026-04-23Yes$10.13200pcs$2026.014.53%$294.38#New Product Success Rates
Listing这个市场不值得进入：新品牌成功率只有16.67%，但样本里83.33%的新上架都没跑通，真正能赚钱的只有 MelodySusie 的 B0GGNSM4T5，且它明显不是低成本复制型产品，而是靠品牌力和差异化功能撑起来的。对小商家来说，市场里没有看到足够的“真实小品牌”成功样本，反而更多是高投入或大品牌型打法，新入场大概率会被价格和差异化卡死。
从数据看，当前可识别的盈利产品占比是16.67%，而新产品盈利占比同样只有16.67%；非盈利新产品占83.33%，这已经是很明显的高竞争压力。按品牌看，MelodySusie 是唯一的盈利新品牌样本，B0GGNSM4T5 卖到 10.13 美元、月销量 200、月收入约 2026 美元，利润率 14.53%；但它的成功原因不是简单低价，而是“基于老款做升级 + 功能整合 + 视觉差异化 + 品牌力”。相反，Exclaith 的 B0G2M93MFC（6.79 美元）利润率 -9.85%，Hadnves 的 B0GQMMP5Q1 也因“缺乏独特性、同质化严重、利润空间不足”失败。时间上看，2025 年到 2026 年的新入场里，只有 2026/4 的 MelodySusie 出现 10%~20% 的可盈利样本，其余多数都落在“其他/未跑通”，说明不是新机会扩张，而是越往后越难做。
结论很直接：这是一个对小商家不友好的市场，不建议进入；对大品牌来说也不是好市场，除非你愿意投入更高预算去做产品创新、品牌包装和长期投放。 你现在的预算 50 万元人民币，理论上能覆盖单个 ASIN 的前期铺货和推广，但这类成功样本背后还需要额外的研发、品牌与认证成本，普通复制打法不够。要么你复制 MelodySusie 这种强差异化、品牌化路线并准备更高投入，要么就不要进；按现有数据，这里不是一个适合靠低成本切入的市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
MelodySusieNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ExclaithHadnvesSIMAYKUWAMelodySusie#Success Rate by Entry Time
Listing这个市场不适合进入，已经接近价格战/高门槛状态。 近期新品牌里只有 1/6 个新上架产品是可盈利的，成功率仅 16.67%；而 5/6 是非盈利，说明新品牌入场后大多会亏。市场并没有出现你要的“多数新品牌都能稳定赚钱”的信号，反而是少数强品牌在吃掉利润。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 1 0 0 0 4 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 1 0 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesMelodySusieB0GGNSM4T5 (4.7/5 (464 Reviews))MelodySusie Nail Care Kit Nail Prep Set Cuticle Remover
This listing is deemed profitablePrice (USD)$10.13Released TypeNew Release (2026-04-23)Brand is a new entry in this marketSize and Weight26.0 x 11.8 x 1.9 cm, 168.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
套装中的收纳/工具配色偏粉灰，整体更像礼盒化组合，视觉辨识度高于普通单色工具套装, “真实干花悬浮”卖点带来明显的外观差异，区别于常规金属/塑料美甲工具套装Key Buying Motive
把指甲前处理、死皮修整、倒刺处理、嵌甲处理和打磨整合为一套，功能覆盖更完整Target Customers
适合居家做甲、修甲前准备、以及有倒刺/嵌甲困扰的人群，偏向“护理+修整”双需求用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,026.00200 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight11.57% / 14.53%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight3.47% / 6.44%Peak / Non PeakSales & BSR Performance