- Benchmark ASINB0GD5S28KN
- MarketplaceUS
- Category ID11059371
- Analyzed Products
- Keywordmakeup remover
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥5.85estimated
- Data Date2026-08-02
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：已经是明显的低利润价格战区，新品牌几乎没有真实成功案例，连老牌也只能做到高流水、低利润。 你现在的50万人民币预算，勉强够做单个ASIN的前期启动，但不够改变这个品类的竞争结构；如果没有明显产品创新、设计差异或强品牌资源，进场大概率还是亏。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不适合进入：利润率整体太低、几乎没有可复制的盈利新品牌案例，而且新品牌/老品牌的新上架表现都在亏损。 你的50万人民币只能覆盖少数单品的前期起步成本，但在这个品类里，连“做出来并卖动”都不代表能赚钱；更关键的是，市场已经明显进入低利润竞争区，继续进场风险很高。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?50.00%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 一次性化妆湿巾/卸妆湿巾：比“卸妆液+棉片套装”更直接，外出和旅行时更省步骤，单价通常更低、购买也更方便。
- 微米纤维卸妆布/可重复使用卸妆巾：如果用户不想再买专门的卸妆液配套耗材，这类布配合清水或少量洁面即可使用，长期成本更低。
- 普通化妆棉 + 现有卸妆液：很多用户家里本来就有卸妆油、卸妆水或洁面乳，只需补买便宜的化妆棉即可替代整套产品。
- 纸巾/厨房纸 + 便宜卸妆产品：对预算敏感用户，先用家里现成纸巾搭配基础卸妆水或洗面奶，也能完成基础清洁，门槛最低。
- 洗面奶/卸妆洁面二合一产品：如果用户更重视一步完成清洁，这类产品可减少额外购买棉片、泵瓶等配件，使用更简化。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，结论很直接：已经是低利润、强竞争的价格战区，新品牌和老品牌的新款都几乎没有可复制的稳定盈利路径。 目前样本里市场盈利产品比例是0%，新发布产品盈利比例也是0%；利润分布里低于-10%的产品有5个，新品里也有2个，说明不是“还有机会”，而是“多数人都在亏”。
大品牌样本里，butter LONDON 可以当作“能卖量但不赚钱”的反面教材，不该作为新品牌跟进目标。 它的 B07STW4VR3 售价9.18美元、月销5000、月营收45.9万美元、1497条评价，但利润率只有8.97%，仍然不达标；同类的 NXJ INFILILA B0CHJRMRRP 售价9.99美元、527条评价、月营收29.97万美元，同样不盈利。它们共同的问题很明确：产品太常规、差异化弱、市场拥挤，靠堆量也只能换来低利润。对大品牌来说，至少要准备接近这类头部产品的运营能力与持续投放，但即便如此，结果也只是“高流水、低回报”。
小品牌这边更差，真实成功案例几乎不存在。 新品牌 GELLEN 的 B0GD5S28KN 只有438条评价，月销200、月营收1950美元，早期投入约1930.5美元，但利润率只有1.8%；另一新品牌 ShanySheny 的 B0GDTFZ1PX 只有46条评价，月营收884美元，利润率却是-12.7%。这已经说明：如果没有明显创新、差异化包装或更强的品牌心智，小商家不是“难成功”，而是大概率直接被压进亏损。而且 GELLEN 这种新品牌的成功概率并不符合小商家参考标准，它不是成功样本，反而是“花了接近两千美元仍然几乎不赚钱”的警告。
New products with Highest revenueGELLEN
Recent Monthly Revenue (USD):-(-)B0H2GD4BX9Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$1,950.00(200pcs/month)B0GD5S28KN (4.6/5 (438 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsbutter LONDON
Recent Monthly Revenue (USD):-(-)B0D7CQXHRYBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$45,900.00(5000pcs/month)B07STW4VR3 (4.6/5 (1497 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Least investment in new productsLeast profitable new productsMost investment in new productsShanySheny
Recent Monthly Revenue (USD):$884.00(100pcs/month)B0GDTFZ1PX (4.6/5 (46 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- 双面预浸独立包装，和常见棉片套装差异最大
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- 适合快速卸亮片/顽固甲油，使用场景更明确
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- 品牌认知强、评分高，商品图更容易吸引点击
B07STW4VR3 (4.6/5 (1497 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
Differentiation:- 无绒棉片+按压分液瓶组合常见，但套装结构更完整
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- 600片+锁扣瓶，视觉上像专业美甲耗材包
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- 粉色收纳盒和分装瓶组合，适合家用与沙龙用户点击
B0GDTFZ1PX (4.6/5 (46 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不值得进入，已经是高风险的价格战市场，新品牌几乎没有真实成功空间。 关键问题不是需求，而是利润被压到极低；新产品里有50%亏损、16.67%仅有0%~10%利润，整体新发布产品盈利率为0%，这不适合大品牌或小商家继续投入。
证据很直接：新品牌只有GELLEN和ShanySheny两家，老品牌有5家；但6个新发布里，盈利为0个，亏损/未成功占100%。GELLEN 的 B0GD5S28KN 目前有 438 条评价、月销 200、售价 $9.75，但利润率只有 1.8%，早期投入约 $1,930.50，说明即使有销量也几乎没钱赚；它所在品牌 GELLEN 2 个产品全都不盈利，成功率 0%。ShanySheny 的 B0GDTFZ1PX 月销 100、售价 $8.84、利润率 -12.7%，更差。老品牌 butter LONDON 的 B07STW4VR3 虽然有 5,000 月销和 1,497 条评价，但利润率也只有 8.97%，这属于典型低利润硬拼，不是可复制的健康案例；ANYINS 的新释放 B0GGR1RHMK、B0GZ2N7MHM 都是亏损，显示这里连老品牌也在被压利润。时间上，2026 年新释放集中出现但全部非盈利，说明市场不是在变好，而是在加剧内卷。
最终建议：不要进入。 大品牌也只能靠更大预算、更强品牌力和更重营销勉强挤入；小商家如果没有明显创新、品牌势能或能承受低利润甚至亏损的打法，基本没有胜算。可跟的对象只有 GELLEN 的 B0GD5S28KN、butter LONDON 的 B07STW4VR3 作为“低利润成交型”参考，但这类路径不适合当作正常盈利模式。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0CHJRMRRPNXJ INFILILA2023-10-12No$9.99300pcs$2997.0-18.32%$-549.05
B0GGR1RHMKANYINS2026-03-20No$6.99200pcs$1398.0-12.73%$-177.96
B0BWXFWVWCLuxiv2023-02-27No$8.09100pcs$809.0-16.44%$-132.99B0GDTFZ1PXShanySheny2026-02-15No$8.84100pcs$884.0-12.7%$-112.26
B0CRCYLX7JLuxiv2023-02-27No$8.0950pcs$404.5-21.19%$-85.71
B0D7PV4K2WFSpronail2024-09-15No$6.8350pcs$341.5-11.08%$-37.83B0GD5S28KNGELLEN2026-02-16No$9.75200pcs$1950.01.79%$34.91B07STW4VR3butter LONDON2019-06-10No$9.185000pcs$45900.08.97%$4117.23
B0CXJ5CFFNLuxiv2023-02-27No$8.1-pcs$--21.0%$-
B0D7PVXQJFFSpronail2024-08-10No$6.99-pcs$--12.95%$-
B0GZ2N7MHMANYINS2026-07-02No$6.99-pcs$--18.01%$-B0D7CQXHRYbutter LONDON2024-06-18No$--pcs$--%$-
B0GYWH5F1WANYINS2023-05-17No$--pcs$--%$-B0H2GD4BX9GELLEN2026-05-21No$--pcs$--%$-B0CRD41XKXLuxiv2023-02-27No$--pcs$--%$-
B0DFPR8DZYFSpronail2024-08-30No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GGR1RHMKANYINS2026-03-20No$6.99200pcs$1398.0-12.73%$-177.96B0GDTFZ1PXShanySheny2026-02-15No$8.84100pcs$884.0-12.7%$-112.26B0GD5S28KNGELLEN2026-02-16No$9.75200pcs$1950.01.79%$34.91B0GZ2N7MHMANYINS2026-07-02No$6.99-pcs$--18.01%$-B0H2GD4BX9GELLEN2026-05-21No$--pcs$--%$-#New Product Success Rates
Listing这个市场不适合进入，属于高风险、低回报的价格战市场。 现有数据里，新品整体盈利率是0%，所有已识别的新上架产品都没跑通；而且样本里没有任何一个“真实小商家”成功案例，反而是老品牌和新品牌一起在亏损，说明竞争已经把利润打穿了。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ShanyShenyANYINSGELLEN#Success Rate by Entry Time
Listing这个市场不适合进入，已经进入价格战/超低利润区间。 新品牌几乎没有成功样本：最近可见的新品牌新品成功率是0%，而新品牌新品里100%都没达到盈利标准；同时新上架产品的利润区间集中在-19.65%到-12.45%，这不是可复制的健康市场，而是明显的高风险市场。
证据很直接：2026年只看到6个新发布，2个新品牌（GELLEN、ShanySheny）和1个老品牌（ANYINS）参与，但没有任何新发布产品转正。 新品牌侧，GELLEN 2个新产品全亏，ShanySheny 1个新产品亏12.7%，ANYINS 也没有形成可验证的盈利样本；从时间上看，2月到7月陆续有新发布，但每一批都没有带来正向利润，说明竞争在加剧而不是变轻。样本里的代表产品 B0GDTFZ1PX（ShanySheny）月销100、46条评价，却仍然亏12.7%，早期投入约2201.16美元，说明连“看起来有销量”的新品也难以覆盖成本；GELLEN 的 B0GD5S28KN 月销200、438条评价，利润只有1.79%，仍低于可接受线，典型就是高销量换低利润。市场总收入样本约54684美元，但利润分布里负利润产品占多数，说明收入并不等于可进入性。
结论：大品牌和小卖家都不该进。 旧品牌里 butter LONDON 这种老牌虽然有 1497 条评价、月销5000、收入459万美元，但利润只有8.97%，同样不达标，说明这里连大品牌都在被压利润；如果小卖家想硬进，只能依赖更激进的营销甚至疑似刷评式打法，因为样本里 200+ 评价/年 的竞品已经明显靠强推而非健康利润生存。你当前预算 50万人民币也不足以改变这个格局，因为这个市场需要的不是普通启动资金，而是持续烧钱去抢量、抢曝光、抢评价。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 2 0 1 0 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 1 0 1 0 0 0 0 0 2026/3 1 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases