
这个市场不值得进入,结论很明确:已经是低利润、强竞争、几乎没有可复制成功样本的赛道。 现有数据里,新品牌和老品牌的新发布成功率都是0%,新上架产品100%都在亏损或未跑通;这不是“试试看”的市场,而是已经在拼价格和投放的市场。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很直接:这个市场不值得进入。 不是预算不够的问题,而是已经进入了低利润、低成功率的危险区,新品牌和老品牌的新上架都没有跑出盈利样本,继续投入大概率只是在拼价格和投放。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合进入:没有盈利样本,且新品牌/老品牌的新发布产品成功率都是0%,整体已经呈现价格战和高风险信号。 现有数据里,唯一能看到的“活跃”新品牌 HOLDRAIS 虽然单个 ASIN 做到 500 件/月、1.80 万美元/月收入,但利润率是 -3.34%,早期投入已到 3.60 万美元,仍然亏损;老品牌 3-H 的代表 ASIN 只有 5.82% 毛利,且近年新发布同样没有跑通,说明这不是低门槛市场,而是靠大投入也未必能赢的硬仗。
这不是适合进入的市场:新产品几乎没有盈利空间,且进入者样本里已经出现负利润,说明当前更像价格战而不是可复制的机会。以现有数据看,既不利于小品牌,也不值得大品牌重投,除非你能带来明显创新和更高预算。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
![]() | B0GVY4N5DR | HOLDRAIS | 2026-06-08 | No | $36.07 | 500pcs | $18035.0 | -3.34% | $-602.36 |
![]() | B0BNM1HBCM | 3-H | 2023-04-06 | No | $29.99 | -pcs | $- | 5.82% | $- |
![]() | B0H4KZJYR5 | HOLDRAIS | 2026-06-09 | No | $- | -pcs | $- | -% | $- |
![]() | B0FSXFF9HF | 3-H | 2025-09-27 | No | $- | -pcs | $- | -% | $- |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0GVY4N5DR | HOLDRAIS | 2026-06-08 | No | $36.07 | 500pcs | $18035.0 | -3.34% | $-602.36 |
![]() | B0H4KZJYR5 | HOLDRAIS | 2026-06-09 | No | $- | -pcs | $- | -% | $- |
![]() | B0FSXFF9HF | 3-H | 2025-09-27 | No | $- | -pcs | $- | -% | $- |
这个市场不值得进入:利润率已经被压到负值,且新品牌与老品牌的新发布产品成功率都是 0%,没有任何可复制的合法小卖家成功案例。 目前更像是低差异化的价格战市场;对大品牌和小企业都不是好机会,尤其不适合继续投入。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经明显偏向价格战和拥挤竞争。 新品牌几乎没有成功样本,最近进入的品牌要么亏损、要么销量不够支撑盈利;对大品牌和小商家来说都不是好赛道。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |