
这个市场不值得进入,且已经明显偏向价格战。 新品牌进入数量已达13个,近61个新上架里只有13.11%真正做成盈利新品,85.71%新产品没赚到钱;新品利润区间只有1.01%~16.96%,多数都挤在10%以下,说明不是健康增长,而是低利润互卷。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这不是一个适合进入的市场。 你的500000 CNY预算足以覆盖少数低门槛单品的前期投入,但这个类目已经明显进入高竞争、低利润状态,且新品牌成功率偏低,强行进入只会更像烧钱换流量。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:虽然有少数可复制的成功款,但整体已经是高竞争、低利润的价格战环境,新品牌想靠常规打法切入,失败概率很高。 目前能活下来的新品,基本都不是“普通同质化软管”,而是靠功能差异、低价、以及更强的前端营销推起来的;反过来,像 VERDOW 这样的新品牌两款新品都亏,说明新入场如果没有明显差异化,几乎只会被压在0~10%甚至更低的利润区间里。
这个市场不适合进入,尤其不适合小商家;它已经进入明显的低利润竞争区,且新品牌成功率太低。 当前样本里新品牌有13个、老品牌31个,近61个新上架里只有13.11%做成了可盈利新品,85.71%的新品没赚到钱;利润率主力集中在0%~20%,而新产品的可知利润区间只有1.01%~16.96%,这就是典型的价格战市场,不是可轻松切入的机会。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DN13CM22 | EOOIO | 2024-11-14 | Yes | $20.88 | 5000pcs | $104400.0 | 11.29% | $11786.76 | |
![]() | B0G7Y11XBX | Doorich | 2026-03-02 | Yes | $19.6 | 1000pcs | $19600.0 | 18.34% | $3594.64 |
![]() | B0FJXLCW8Q | Giraffe Tools | 2025-07-25 | Yes | $20.9 | 1000pcs | $20900.0 | 16.47% | $3442.23 |
![]() | B0FBMG652J | BlueGarden | 2025-06-02 | Yes | $12.48 | 2000pcs | $24960.0 | 11.34% | $2830.47 |
![]() | B0D6G3GGKL | beitopamz | 2024-06-07 | Yes | $15.77 | 900pcs | $14193.0 | 19.66% | $2790.35 |
![]() | B0FBMGMX6Z | BlueGarden | 2025-06-02 | Yes | $14.39 | 1000pcs | $14390.0 | 15.57% | $2240.53 |
![]() | B0F29FR9TT | BlueGarden | 2025-05-11 | Yes | $18.87 | 800pcs | $15096.0 | 14.19% | $2142.13 |
![]() | B0D6F4GC39 | beitopamz | 2024-06-07 | Yes | $17.71 | 900pcs | $15939.0 | 12.57% | $2003.54 |
![]() | B07NTTV4HQ | Cesun | 2018-09-25 | Yes | $13.96 | 1000pcs | $13960.0 | 12.16% | $1697.54 |
![]() | B07VD4LN4C | Cesun | 2018-09-25 | Yes | $16.94 | 500pcs | $8470.0 | 18.29% | $1549.17 |
![]() | B0DQ1BDLR6 | Cesun | 2025-02-08 | Yes | $16.05 | 400pcs | $6420.0 | 17.34% | $1113.23 |
![]() | B0GG67CJ18 | JYI&FORGE | 2026-02-01 | Yes | $18.43 | 300pcs | $5529.0 | 19.95% | $1103.04 |
![]() | B0GFY5BYG5 | wiselifetech | 2026-01-10 | Yes | $18.28 | 300pcs | $5484.0 | 19.35% | $1061.16 |
![]() | B07VBHKDBV | Cesun | 2018-09-25 | Yes | $19.8 | 300pcs | $5940.0 | 15.66% | $930.21 |
![]() | B0CRV9MRW3 | Beeplove | 2024-01-09 | Yes | $21.64 | 200pcs | $4328.0 | 20.75% | $898.06 |
![]() | B0DPMMPF7J | HODUP | 2024-12-05 | Yes | $21.06 | 200pcs | $4212.0 | 18.1% | $762.38 |
![]() | B0DQ16ZSMW | Cesun | 2025-02-08 | Yes | $18.31 | 200pcs | $3662.0 | 20.21% | $740.1 |
![]() | B086MNV6W3 | Solution4Patio Expert in Garden Creation | 2020-04-01 | Yes | $19.53 | 200pcs | $3906.0 | 18.61% | $726.91 |
![]() | B0GG6LG7YM | JYI&FORGE | 2026-01-11 | Yes | $14.44 | 300pcs | $4332.0 | 16.4% | $710.45 |
![]() | B0F6N5BNVK | MADHOLLY | 2025-06-02 | Yes | $17.61 | 200pcs | $3522.0 | 18.46% | $650.17 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0G7Y11XBX | Doorich | 2026-03-02 | Yes | $19.6 | 1000pcs | $19600.0 | 18.34% | $3594.64 |
![]() | B0GG67CJ18 | JYI&FORGE | 2026-02-01 | Yes | $18.43 | 300pcs | $5529.0 | 19.95% | $1103.04 |
![]() | B0GFY5BYG5 | wiselifetech | 2026-01-10 | Yes | $18.28 | 300pcs | $5484.0 | 19.35% | $1061.16 |
![]() | B0GG6LG7YM | JYI&FORGE | 2026-01-11 | Yes | $14.44 | 300pcs | $4332.0 | 16.4% | $710.45 |
![]() | B0GG6V5Q3W | JYI&FORGE | 2026-01-11 | Yes | $20.88 | 100pcs | $2088.0 | 16.97% | $354.34 |
![]() | B0G6D9V99V | PJT | 2025-12-11 | Yes | $14.1 | 200pcs | $2820.0 | 11.46% | $323.18 |
![]() | B0GLF1RVZD | Atlantic | 2026-02-04 | Yes | $17.44 | 100pcs | $1744.0 | 12.26% | $213.82 |
![]() | B0FM86NRY9 | beitopamz | 2025-10-01 | Yes | $11.67 | 100pcs | $1167.0 | 17.31% | $202.01 |
这个市场不值得进入,结论很明确:已进入高竞争、低容错的价格战区,新品牌几乎不是靠自然机会成功,而是靠更高预算、差异化和激进投放硬顶出来。 数据上看,整体可识别利润率只有20.88%,新品里真正盈利的只有13.11%,而新品牌新品盈利率仅13.51%,对应未盈利率高达78.38%;这不是适合中小品牌轻量试错的市场。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经接近/进入过度拥挤状态:2026年新品牌新品出现明显放量,但盈利只集中在少数样本里,绝大多数新入场都在亏损或暂时跑不通;同时,市场最近的成功越来越依赖老品牌背书或高强度营销,而不是普通小卖家的自然切入。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 4 | 2 | 0 | 0 | 0 | 9 |
| 2026 | 0 | 0 | 2 | 6 | 0 | 0 | 0 | 38 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2025/10 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 2 |
| 2025/11 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 2 |
| 2025/12 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 2 |
| 2026/1 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 11 |
| 2026/2 | 0 | 0 | 1 | 2 | 0 | 0 | 0 | 2 |
| 2026/3 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 5 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 |
| 2026/5 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 6 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 |