
这个市场不适合现在进入:已经进入明显的价格竞争区,而且新品牌成功率只有21.74%,新产品里有76.19%不赚钱。 用户预算50万人民币足够覆盖单个ASIN的早期启动,但这不是问题核心,真正的问题是市场里利润空间太薄、胜出案例太少,小品牌要想活下来,基本得靠强差异化甚至带点激进打法。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不该进。 用户预算500,000 CNY虽然覆盖得起单个新品早期启动成本,但市场已经进入高压竞争区:总体可盈利产品只有25.49%,新品可盈利率也只有21.74%,远低于健康水平;再看品牌端,新品牌新品盈利率只有27.27%,而新品牌新品不盈利率高达63.64%,说明大多数新入场者都在亏钱。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不该进入:新品牌数量已到5个,且新上架总量23个,利润率区间只有-3.70%到19.59%,典型是价格竞争很重的市场;虽然不算‘新品牌爆表’式超饱和,但已经明显偏拥挤,不适合把它当成稳健机会。 对大品牌来说,能进但要重投资源、靠品牌力和差异化硬打;对小品牌来说,只有极少数真正做出材料、功能和定位差异的单品还有窗口,普通同质款基本没有胜算。
这个市场不值得进,已经接近价格战和过度拥挤状态;对小卖家尤其不友好,对大品牌也只是“能进但要重投”的类型。 关键原因不是单纯有销量,而是新产品盈利率只有21.74%,且新产品里大量订单被少数品牌和少数ASIN吃掉,意味着新进入者要么靠强品牌/高投入,要么就很难跑出来。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0H4LCP1FC | Doorich | 2026-06-09 | Yes | $31.11 | 2000pcs | $62220.0 | 24.57% | $15287.46 |
![]() | B0F1H4T8ND | Flexzilla | 2025-03-14 | Yes | $30.42 | 1000pcs | $30420.0 | 14.33% | $4359.19 |
![]() | B0FJX2B7V6 | Giraffe Tools | 2025-07-25 | Yes | $26.97 | 1000pcs | $26970.0 | 13.42% | $3619.38 |
![]() | B0G7Y11XBX | Doorich | 2026-03-02 | Yes | $19.6 | 1000pcs | $19600.0 | 18.34% | $3594.64 |
![]() | B0FJXLCW8Q | Giraffe Tools | 2025-07-25 | Yes | $20.9 | 1000pcs | $20900.0 | 16.47% | $3442.23 |
![]() | B0CN6D2GD6 | Giraffe Tools | 2023-11-13 | Yes | $28.86 | 700pcs | $20202.0 | 13.82% | $2791.92 |
![]() | B09NRKZD89 | Giraffe Tools | 2021-12-17 | Yes | $35.71 | 500pcs | $17855.0 | 15.11% | $2697.9 |
![]() | B0F29FR9TT | BlueGarden | 2025-05-11 | Yes | $18.87 | 800pcs | $15096.0 | 14.19% | $2142.13 |
![]() | B0FKMKZ6SJ | Giraffe Tools | 2025-07-31 | Yes | $25.65 | 500pcs | $12825.0 | 15.38% | $1972.49 |
B0D1LML36G | Flexzilla | 2024-04-12 | Yes | $43.63 | 200pcs | $8726.0 | 22.35% | $1950.27 | |
![]() | B0FJXZXDMM | Giraffe Tools | 2025-07-25 | Yes | $26.06 | 600pcs | $15636.0 | 11.43% | $1787.2 |
![]() | B0D1LYZM6R | Flexzilla | 2024-04-12 | Yes | $33.65 | 400pcs | $13460.0 | 12.45% | $1675.77 |
![]() | B0FN7V2HYT | Giraffe Tools | 2025-08-21 | Yes | $25.64 | 400pcs | $10256.0 | 15.18% | $1556.87 |
![]() | B0B2TXT8SF | Atlantic | 2022-08-13 | Yes | $17.61 | 800pcs | $14088.0 | 10.31% | $1452.48 |
![]() | B0CRV9MRW3 | Beeplove | 2024-01-09 | Yes | $21.64 | 200pcs | $4328.0 | 20.75% | $898.06 |
![]() | B0B2VF1T48 | Atlantic | 2021-05-02 | Yes | $17.6 | 400pcs | $7040.0 | 10.51% | $739.91 |
![]() | B0F6N5BNVK | MADHOLLY | 2025-06-02 | Yes | $17.61 | 200pcs | $3522.0 | 18.46% | $650.17 |
![]() | B0FB3MM9ZJ | Guitrees | 2025-05-28 | Yes | $28.74 | 100pcs | $2874.0 | 22.08% | $634.58 |
![]() | B0F6N1K1CC | MADHOLLY | 2025-06-02 | Yes | $17.12 | 200pcs | $3424.0 | 17.92% | $613.59 |
![]() | B0FB3MRG2D | Guitrees | 2025-05-28 | Yes | $23.94 | 100pcs | $2394.0 | 21.29% | $509.69 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0H4LCP1FC | Doorich | 2026-06-09 | Yes | $31.11 | 2000pcs | $62220.0 | 24.57% | $15287.46 |
![]() | B0G7Y11XBX | Doorich | 2026-03-02 | Yes | $19.6 | 1000pcs | $19600.0 | 18.34% | $3594.64 |
![]() | B0FN7V2HYT | Giraffe Tools | 2025-08-21 | Yes | $25.64 | 400pcs | $10256.0 | 15.18% | $1556.87 |
![]() | B0H5BVRKDG | Doorich | 2026-06-15 | Yes | $27.14 | 100pcs | $2714.0 | 14.3% | $388.11 |
![]() | B0GSVTGGG9 | Atlantic | 2026-03-17 | Yes | $15.97 | 50pcs | $798.5 | 11.73% | $93.67 |
这个市场不值得进入:整体成功率只有21.74%,但新产品里76.19%不赚钱,真正能跑出来的新品只占19.05%,而且老品牌依然占着高壁垒位置。 价格战已经很明显,市场不是“能不能做”,而是“做了也很难赚到钱”,对大品牌和小商家都不友好,尤其不适合现在硬冲。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经明显走向拥挤和价格战。 近一年新品牌虽不算爆发式涌入,但最近的新机会基本被大品牌和少数新品牌吃掉,整体新上架成功率只有21.74%,市场利润率中位区间也只有-3.7%到19.59%,对新卖家并不友好。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 1 | 2 | 1 | 0 | 0 | 0 | 3 |
| 2026 | 0 | 1 | 0 | 3 | 1 | 0 | 0 | 11 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 1 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 1 |
| 2026/1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 1 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/6 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 1 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |