- Benchmark ASINB0GXCBV6Y9
- MarketplaceUS
- Category ID2457292011
- Analyzed Products
- Keywordkitchen storage rack
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥11.93estimated
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不适合进入，当前表现更像是“高要求但不赚钱”的单品竞争，不是适合大品牌或小商家的机会。 现有样本里只有 Bentgo 这一家新品牌、两款新上架产品，成功率表面上是50%，但样本太小，真正能跑出来的只有 B0GXCBV6Y9；另一款 B0GY67L6HL 直接失败，说明这个类目不是靠简单上架就能做成，差异化不够就会迅速出局。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很直接：用户预算500000元足够做单品入场，但这个市场不值得进。 目前可见样本里，新品牌只有Bentgo一个，新增品牌进入压力不高，但盈利面并不强，且现有高利润主要靠品牌力而不是结构创新；对中小卖家来说，这不是一个适合硬闯的市场。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):50.00%Which new brands have these successful new listings?Alternatives- 一次性/可重复使用的分隔餐盒（塑料或PP材质）——通常比不锈钢分格盒更便宜，且在超市、办公用品店和Amazon上更容易买到；适合只想临时分装零食的人。
- 硅胶密封小盒/小号调味盒组合——单价更低、重量更轻，适合装坚果、果切、蘸酱等少量食物；对“防漏”需求较强但预算有限的用户很有吸引力。
- 可重复使用的果蔬保鲜盒/冷藏分装盒——很多用户其实只是想把零食分开装，这类产品更常见、用途更广，价格通常也更低。
- 多格便当盒/儿童午餐盒——如果用户需要的不只是“零食盒”，而是顺手装一顿简单餐食，多格便当盒往往更通用、选择更多、价格区间更宽。
- 带密封盖的玻璃小食盒——虽然更重，但在家/办公室场景下通常比高端不锈钢零食盒更容易买到，且常常有更低价的入门款。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，属于高风险的单品竞争市场，但目前样本里还不能直接判定为全面过饱和。 现有数据只有 1 个新品牌 Bentgo、2 个新上架 ASIN，成功率 50%，表面上看并不差；但这更像是“少量样本里的个案”，而不是一个宽松市场。更关键的是，真正能跑出来的只有 B0GXCBV6Y9，另一款 B0GY67L6HL 直接失败，说明这个类目对上新要求很高，失败容忍度低。
Least investment in new productsMost investment in new productsNew products with Highest revenueBentgo
Recent Monthly Revenue (USD):$19,890.00(1000pcs/month)B0GXCBV6Y9 (4.6/5 (54 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0GXCBV6Y9 (4.6/5 (54 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0GY67L6HLBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，结论很明确：现在是低门槛但弱盈利的价格战型市场，单靠普通新品很难做出稳定结果。 目前样本里只有 2 个新品，盈利 1 个、亏损 1 个，成功率 50%，但真正能站住脚的只有 Bentgo 的 B0GXCBV6Y9；另一个新品 B0GY67L6HL 已经直接失败，说明这类公版结构非常容易被复制，差异化不足就会迅速失利。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GXCBV6Y9Bentgo2026-05-11Yes$19.891000pcs$19890.023.21%$4616.47Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GXCBV6Y9Bentgo2026-05-11Yes$19.891000pcs$19890.023.21%$4616.47#New Product Success Rates
Listing这不是值得进入的市场。 现在的数据只显示了一个“新进入者”Bentgo，但它已经把可见的盈利与亏损都占满了，说明真正能跑通的机会极少，且成功高度依赖品牌势能而不是普通新品能力。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
BentgoNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Bentgo#Success Rate by Entry Time
Listing这个市场不值得进入，当前信号偏向“高门槛但不赚钱”，不是适合新品牌或小商家切入的机会。 近一年只看到 Bentgo 这一家新品牌同时出现了 1 个赚钱款和 1 个亏钱款，新增品牌成功率只有 50%，但样本极小，不能说明市场容易做；更关键的是，最近的盈利款只停在 10%~20%利润区间，另一个新品直接落到未形成有效利润的状态，说明最近入场并没有形成稳定赚钱能力。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 1 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 1 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesBentgo Stainless Steel Snack Box, Leak-Proof, 2 Compartments, 2-Cup Capacity
This listing is deemed profitablePrice (USD)$19.89Released TypeNew Release (2026-05-11)Brand is a new entry in this marketSize and Weight19.9 x 13.8 x 5.3 cm, 352.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
绿色/灰色高对比的简洁现代配色，视觉上比常规单色饭盒更醒目, 不锈钢盒体+双分格+扁平矩形盖的组合，属于常见公开市场结构，偏品牌化包装而非私模造型Key Buying Motive
18/8不锈钢内盒、双分格、防漏密封、可洗碗机清洗，适合少量随身零食分装Target Customers
面向需要便携分装零食的人群，如上学、办公、健身或通勤场景Early Investment
Investment
Monthly Revenue (Recent) (USD)$19,890.001000 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight20.49% / 23.21%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight11.85% / 14.57%Peak / Non PeakSales & BSR Performance