- Benchmark ASINB0FG77ZQHZ
- MarketplaceUS
- Category ID16351491
- Analyzed Products
- Keywordkitchen organizer, bathroom organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥10.37estimated
- Data Date2026-08-02
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，结论很明确：已经接近饱和并进入价格战，新品牌几乎没有可复制的盈利空间。 新品牌一共14个，但新品牌新品的盈利率是0%，全部新发布产品的盈利率只有3.33%，而新产品里96.55%都不赚钱；这已经不是“试一试”的市场，而是“多数人进来就亏”的市场。
证据很直接：利润面上，新发布产品的利润区间是-22.79%到4.73%，说明大多数产品都被物流、平台费用和采购成本压在负利润里；节奏面上，2026年1月到7月仍然持续出现大量新失败产品，市场不是在打开，而是在继续变挤。品牌层面也没有真正适合小商家的成功样本，FAMNONE 3个新品全部亏损，Mowhut 3个新品也全部亏损；相反，唯一能拿来看的正面案例来自老品牌 Mustorn、Nieifi、Jolensoy 和 MIXISAV，这些产品大多依靠“老链接带新、功能差异、外观差异”才做出利润。比如 Mustorn 的 B0F83QF9HL、B0D6K95FVD、B0D6K6TFMC，售价大约20.22到21.99美元，靠黑色金属、双安装方式、门内和墙面双场景收纳做出正利润；Nieifi 的 B0FG77ZQHZ 也有正利润，但这类样本都属于老品牌打法，不是小商家能直接照搬的路。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不值得进入：新品牌几乎全军覆没，利润被价格战压到很低，用户预算虽然能覆盖单个新品前期成本，但不足以扛住长期竞争和品牌投入。 现在最直接的结论是：500000 CNY 可以做单个 ASIN 的首批入场，但按这个市场的胜率和利润结构来看，不建议推进；如果硬进，结果更像是在低利润、低成功率里烧钱。
Early sourcing + logistics + marketing budget (USD)$2,457.35 - $2,457.35Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?23.33%New listing success rate (old brands):14.29%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Alternatives- 可调节抽屉分隔板：通常比壁挂式收纳架更便宜，安装零门槛，适合不想打孔或粘贴的人，厨房和浴室都能直接用在抽屉里。
- 门后/柜门挂袋式收纳：用挂钩或悬挂袋替代固定式收纳架，几乎不需要工具，租房也友好，成本往往更低。
- 台面旋转置物架（懒人转盘）：无需安装，拿取方便，适合调料、洗漱用品、清洁用品，使用门槛更低。
- 层叠置物架/可叠放收纳篮：靠堆叠扩容，不依赖墙面或柜门，适合厨房台面、浴室柜内，通常更灵活、便宜。
- 粘贴式小挂钩 + 小收纳盒组合：用最基础、最便宜的组件替代成品收纳系统，用户可以按需拼装，适应厨房和浴室不同物品。
- 塑料抽屉收纳盒/桌面收纳盒：适合零散小物集中收纳，比壁挂架更通用，购买和替换都更容易。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：已经明显偏向饱和和价格战。 近一年新品牌进入非常密集，2026年就出现了至少7个新品牌、18个新上架失败案例；而可见的盈利产品占比只有11.86%，新上架盈利率更低到3.33%，这说明不是“少数做得好”，而是“多数都在亏”。
证据很直接：FAMNONE 是新品牌，3个可判定产品全部亏损，成功率0%，代表性ASIN B0GJRZGS6J，售价15.69美元，近月卖100件、月营收1569美元，但利润率仍是-2.4%，早期投入约5460.12美元；另一个新品牌 Mowhut 3个产品也全部亏损，月营收为0，说明新入场者连跑通销量都很难。时间趋势也不支持进场：2025年下半年开始新失败产品不断增加，2026年1月出现7个新失败，3月到6月又持续有新失败，市场是在向更激烈竞争走，不是在变宽松。唯一像样的成功样本是老品牌 Sinnsally 的 B0FJFT3Q1H，76评、月销700、月营收10374美元，但利润率仍是-4.5%，早期投入高达14805.18美元；这不是小商家可复制的成功，而是老品牌资源碾压下的“高销量低利润”。
如果只看可复制的正面案例，小商家几乎没有真正安全的样本；真正能拿来模仿的只有老品牌 Mustorn 的 B0F83QF9HL / B0D6K95FVD / B0D6K6TFMC 这类“黑色金属、门内+墙面双安装、适配锅盖/杯盖/香料/浴室”的差异化收纳产品，卖价约20.22–21.99美元，能做出正利润，但这些都属于老品牌打法，不是小商家的现实模板。结论：大品牌也不该进，小商家更不该进；如果一定要看标杆，只能研究 Mustorn 的差异化设计与老品牌渠道能力，不能把 Sinnsally 当成小商家成功案例。
New products with Highest revenueFAMNONE
Recent Monthly Revenue (USD):-(-)B0H69ZL2GZBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$1,569.00(100pcs/month)B0GJRZGS6J (4.7/5 (76 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Recent Monthly Revenue (USD):$2,830.00(200pcs/month)B0GJSC7GL6 (4.7/5 (74 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsSinnsally
Recent Monthly Revenue (USD):-(-)B0FJFR26GM (4.4/5 (341 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FJFS5QQCBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$10,374.00(700pcs/month)B0FJFT3Q1H (4.5/5 (328 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Least profitable new productsLeast investment in new productsMost investment in new productsMowhut
Recent Monthly Revenue (USD):-(-)B0GVST1SW2 (3.2/5 (3 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GHQD3ZR3 (3.2/5 (3 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0H38HYTKGBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 黑色金属风格，与常见塑料款差异大
- |
- 厨房+浴室通用，功能覆盖更广
- |
- 三层组合，门内/墙面收纳形态更独特
- |
- 支持免打孔和打孔，适合租房与小户型
B0F83QF9HL (4.4/5 (673 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 开放式线框篮，外观和前几款明显不同
- |
- 三种尺寸层叠收纳，视觉辨识度高
- |
- 适合门内、冰箱侧面、浴室等多场景
- |
- 黑色金属感强，适合现代家居风格
B0FJFR26GM (4.4/5 (341 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这不是一个适合进入的市场：新品牌已经明显过多，且新上架产品几乎被低利润和亏损包围，属于价格战+接近过饱和的高风险区。 现有数据里，总体可判定盈利的产品只有11.86%，新上架产品的盈利率只有3.33%，这已经低于你给的高风险线，意味着新卖家大概率不是被利润吸引进来，而是被竞争吞掉。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0D6K95FVDMustorn2024-06-08Yes$20.22300pcs$6066.013.55%$821.95
B0DG89B516MIXISAV2024-10-14Yes$18.99300pcs$5697.010.71%$610.15B0F83QF9HLMustorn2025-05-09Yes$21.99100pcs$2199.017.75%$390.33
B0D6K6TFMCMustorn2024-06-08Yes$20.23100pcs$2023.013.37%$270.48
B0F83R4L4MMustorn2025-05-09Yes$21.9950pcs$1099.517.73%$194.95
B0F89YHCPVJolensoy2025-05-12Yes$22.9950pcs$1149.512.63%$145.19B0FG77ZQHZNieifi2025-08-15Yes$17.2850pcs$864.012.99%$112.24Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FG77ZQHZNieifi2025-08-15Yes$17.2850pcs$864.012.99%$112.24#New Product Success Rates
Listing这个市场不适合现在进入，已经是明显的高风险价格战市场。 新品总体成功率只有3.33%，而在已确认的新品牌新品里，盈利率直接是0%；同时新品牌新品的非盈利率高达95.65%，说明大多数新进者都在亏钱，市场不是机会型，而是淘汰型。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
NieifiNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
MowhutFAMNONEOther#Success Rate by Entry Time
Listing这个市场不值得进入：新品牌进入已经很密集，但新发布产品几乎全军覆没，利润被价格战压到很低。 用户预算50万人民币远高于单个新品早期建议投入，但问题不在钱够不够，而在于这个赛道已经很难靠正常打法赚钱。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 1 0 0 0 10 2026 0 2 0 0 0 0 0 17 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 1 0 0 0 2 2025/9 0 0 0 0 0 0 0 2 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 0 0 0 0 0 5 2026/1 0 2 0 0 0 0 0 5 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 2 2026/4 0 0 0 0 0 0 0 2 2026/5 0 0 0 0 0 0 0 4 2026/6 0 0 0 0 0 0 0 1 2026/7 0 0 0 0 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesMustorn 4 Pack Adhesive Cabinet Door Organizer, Lid Organizers Inside Cabinet Food Container/Tumbler Lid Organizer and Storage Cup Lids Holder for Kitchen & Bathroom Wall Mounted(White)
This listing is deemed profitablePrice (USD)$20.23Released TypeOld Release (2024-06-08)Brand is an old entry in this marketSize and Weight23.0 x 13.8 x 11.2 cm, 730.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
白色简洁款，偏通用百搭, 4件套组合，兼顾2个篮筐+2个盖架；支持粘贴或打孔双安装Key Buying Motive
同时兼容食物盒盖、杯盖、香料和浴室用品，使用场景更广Target Customers
适合厨房与浴室都想做垂直收纳、且不想打孔安装的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,023.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight8.77% / 13.37%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-8.84% / -4.25%Peak / Non PeakSales & BSR Performance
Mustorn 4 Pack Adhesive Cabinet Door Organizer, Lid Organizers Inside Cabinet Food Container/Tumbler Lid Organizer and Storage Cup Lids Holder for Kitchen & Bathroom Wall Mounted(Black)
This listing is deemed profitablePrice (USD)$20.22Released TypeOld Release (2024-06-08)Brand is an old entry in this marketSize and Weight23.5 x 13.3 x 10.8 cm, 720.00gProfitable Factors
Based on old ASINDesign & Appearance
黑色金属外观，比透明塑料款更偏向现代极简风, 4件组合的门内/墙面挂式篮筐+双用途盖架结构，适合窄空间纵向收纳Key Buying Motive
同时兼容食品盒盖、随行杯盖、调料瓶，并可用于浴室与纸巾卷收纳Target Customers
面向需要在厨房门板、浴室墙面做窄空间分区收纳的家庭用户、租房用户和小户型用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$6,066.00300 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight9.10% / 13.55%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-8.28% / -3.83%Peak / Non PeakSales & BSR Performance
Loading samples... 29%