- Benchmark ASINB0F8B3VKJQ
- MarketplaceUS
- Category ID16351491
- Analyzed Products
- Keywordkitchen storage, home organizers
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥30.79estimated
- Data Date2026-08-02
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，结论很明确：新品牌几乎没有成功样本，利润已经被老品牌和少数成熟款锁死，整体是典型的价格战高压区。 你有50万CNY预算，表面上足够做单个新品，但在这个赛道里，预算不是最大问题，真正的问题是新产品成功率只有8.70%，且新上架利润率范围只有1.76%~14.48%，已经落在你定义的高风险线附近。
证据很直接：市场里只有2个新品牌（NQW、HOKOSFOKOS），却有6个老品牌在竞争；23个新发布里，只有2个能赚钱，21个亏损，盈利率91.30%为非盈利。 更关键的是，能赚钱的新品全部来自 Delamu，没有任何真正的新品牌成功样本；NQW 两个新品都亏，HOKOSFOKOS 的新品 B0F89GM4ZW 价格27美元，利润率-15.12%，月销只有50，属于明显跑不动的例子。反过来看，Delamu 作为老品牌有16个产品，8个盈利，单品牌月收入约1129.56万CNY，B0CNCP4JHG、B0CG987TT5、B0CYZLPJFS 这些成熟款利润率分别是21.65%、12.18%、21.03%，月收入分别约258.37万、237.65万、71.92万，说明这个类目已经被成熟品牌拿走主要利润。产品层面也印证了这一点：成功款几乎都靠“可调节、窄幅、门挂/墙挂双用、结构更稳”这种小升级，而失败款大多是公模相似、差异弱、价格或体积一上去就被运费和FBA吃掉利润。
短结论：大品牌也别贸然进，小品牌更不该进；如果一定要做，必须有明显结构创新或渠道优势，否则就是烧钱换低胜率。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不建议进入，这个市场已经明显是高风险、接近价格战的赛道。 你的50万CNY预算表面上够覆盖单个新品的前期启动，但市场里真正能跑通的新品很少，且新品牌几乎没有成功样本；更糟的是，低利润和高失败率说明这不是靠常规预算就能稳进的市场。
Early sourcing + logistics + marketing budget (USD)$14,215.04 - $20,185.83Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?86.95%New listing success rate (old brands):10.00%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Alternatives- 可调层架/抽屉式柜内置物架：通常比整套门挂式收纳更便宜，直接放进橱柜或食品柜里，不需要测门缝和门厚，安装门槛更低。
- 可堆叠透明收纳盒/零食收纳箱：适合把调料、袋装食品、罐头分组摆放，采购成本低、拿取直观，也更容易按需增减数量。
- 台面式分层调味架：如果用户主要收纳调料而不是整门储物，这类产品更便宜、安装更简单，且不受门体尺寸限制。
- 粘贴式小型置物篮/挂篮：适合轻量调料、清洁用品或浴室小物，成本更低，免打孔或少工具安装，适合临时性收纳需求。
- 旋转式转盘收纳盘（懒人转盘）：对于角落柜、深柜更友好，用户无需改造门体就能提升可见性和取放效率，价格通常低于大号门挂收纳架。
- 抽屉分隔收纳件：如果用户已有抽屉空间，这类方案最便宜且上手最快，能直接把小包装、调料包和杂物分类。
- 一次性/低成本纸质标签+现有容器改造：用现有玻璃罐、塑料罐搭配标签分装，几乎不新增硬件投入，适合预算极低或先试用的用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，结论非常明确：已接近/进入价格战区，且新品牌几乎全军覆没。 当前样本里可识别的整体盈利率只有26.23%，但新上架产品的盈利率只有8.70%，这已经低于你要求的10%风险线；更关键的是，新品牌新品盈利率为0%，而新品牌新品非盈利率达到100%，说明新品牌进来基本是在烧钱试错，不是正常获利。
大品牌能进，但也只能跟着 Delamu 这种老品牌硬打；小品牌不该进。 这里的强势老品牌是 Delamu：它有16个可识别产品，8个盈利、8个亏损，单品牌月收入约1129.56万，整体已经形成稳定阵地；它的成功款 B0CNCP4JHG 售价36.91美元，利润率21.65%，月销700、月收258.37万，累计约1777条评价；B0CG987TT5 售价33.95美元，利润率12.18%，月销700、月收237.65万，累计4494条评价；B0CYZLPJFS 售价35.96美元，利润率21.03%，月销200、月收71.92万，累计1777条评价。可复制的核心不是低价，而是“6层/可调节/门挂式收纳/金属结构/厨房浴室多场景”这种成熟定位，配合足够的投放和评论积累。反过来看，失败样本已经告诉你该避开什么：NQW 的 B0FSCTLL9P，售价48.55美元，利润率只有0.39%，4.6分但仅3条评价，说明高价重货+新品牌没有销量支撑；HOKOSFOKOS 的 B0F89GM4ZW 售价27美元，利润率-15.12%，50单/月但仍然亏损，说明即使有一定销量也扛不住运费和FBA成本。
New products with Highest revenueHOKOSFOKOS
Recent Monthly Revenue (USD):$1,350.00(50pcs/month)B0F89GM4ZW (3.8/5 (40 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsDelamu
Recent Monthly Revenue (USD):$25,837.00(700pcs/month)B0CNCP4JHG (4.5/5 (1777 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$23,765.00(700pcs/month)B0CG987TT5 (4.6/5 (4494 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$7,192.00(200pcs/month)B0CYZLPJFS (4.5/5 (1777 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsMost investment in new productsLeast investment in new productsNQW
Recent Monthly Revenue (USD):-(-)B0FSCTLL9P (4.6/5 (3 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FSCM2G35Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 白色极简外观，适合多数厨房风格
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- 12.3英寸窄幅，门后狭窄空间更适配
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- 8层可调篮筐，收纳密度高且灵活
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- 有大量好评，图片更容易建立信任
B0DPWXX689 (4.5/5 (3041 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 黑色外观与常见白色款差异明显
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- 9层可调结构，视觉上更醒目
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- 双门钩尺寸+防晃设计，实用感强
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- 适合现代风厨房，点击吸引力高
B0F8B3VKJQ (4.5/5 (145 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不值得进入，已经接近/处于价格战环境，新品牌成功率太低，不适合小商家，也不适合大品牌贸然切入。 新品里只有8.70%赚钱，整体可明确判断为高风险；而且现有利润主要被老品牌和少数产品吃掉，新增机会并不健康。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CNCP4JHGDelamu2023-11-15Yes$36.91700pcs$25837.021.65%$5593.72B0DPWXX689VyGrow2025-02-01Yes$40.34600pcs$24204.015.46%$3741.94B0CG987TT5Delamu2023-08-22Yes$33.95700pcs$23765.012.18%$2894.58B0CYZLPJFSDelamu2024-03-25Yes$35.96200pcs$7192.021.03%$1512.48
B0D2KKCK4LMefirt2024-09-08Yes$59.33100pcs$5933.022.99%$1364.0
B0DPWVZHKFVyGrow2025-02-01Yes$40.15200pcs$8030.014.45%$1160.34
B0D9BBX7RBDelamu2024-07-12Yes$48.29100pcs$4829.020.89%$1008.78
B0CZMYCDYZMefirt2024-07-15Yes$49.02100pcs$4902.016.97%$831.87
B0FQP5ZGCGDelamu2025-12-16Yes$45.92100pcs$4592.017.97%$825.19
B0CNCWS16PDelamu2023-11-15Yes$37.16100pcs$3716.021.66%$804.89
B0CZN18P9ZMefirt2024-07-15Yes$57.07100pcs$5707.013.75%$784.72B0F8B3VKJQDelamu2025-08-12Yes$51.3150pcs$2565.519.48%$499.76
B0D2KGST88Mefirt2024-09-08Yes$50.1250pcs$2506.016.75%$419.76
B0CZMY2K68Mefirt2024-07-15Yes$54.0450pcs$2702.013.64%$368.56
B0CYZKJWNWDelamu2024-03-25Yes$33.2150pcs$1660.516.15%$268.18
B0D2KQPCTVMefirt2024-09-08Yes$45.7350pcs$2286.510.22%$233.69Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FQP5ZGCGDelamu2025-12-16Yes$45.92100pcs$4592.017.97%$825.19B0F8B3VKJQDelamu2025-08-12Yes$51.3150pcs$2565.519.48%$499.76#New Product Success Rates
Listing这个市场不值得进入，已经进入明显的价格战区，且对新品牌几乎关闭。 关键结论很直接：新发布产品整体盈利率只有8.70%，远低于可接受线；非盈利新产品占91.30%，而有利润的样本几乎全部被老品牌 Delamu 吃掉，新品牌没有形成真正的成功案例。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
DelamuNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ElegantArrayDelamuOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经明显转向高压竞争区。 近一年新进入几乎都在亏，真正的新品牌成功率只有8.70%，整体可见盈利率也只有26.23%，而最新一批不是靠上旧链接就是大量亏损，说明竞争不是在变容易，而是在变更难。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 0 0 2 0 0 0 4 2026 0 0 0 0 0 0 0 16 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 1 0 0 0 1 2025/9 0 0 0 0 0 0 0 2 2025/10 1 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 0 1 0 0 0 0 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 15 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesDelamu Adjustable Cabinet Door Organizer, 6-Tier Hanging Spice Rack Organizer, Metal Over the Door Pantry Organizer, Pantry Organizers and Storage Shelves for Kitchen Bathroom Laundry Room, White M
This listing is deemed profitablePrice (USD)$36.91Released TypeOld Release (2023-11-15)Brand is an old entry in this marketSize and Weight42.4 x 15.1 x 12.0 cm, 953.00gProfitable Factors
Based on old ASINDistinct functions and featuresLow pricing strategyDesign & Appearance
白色百搭，适合厨房、浴室和洗衣房场景, 6层可调篮筐的窄体门挂结构，尺寸更偏向中等门宽场景Key Buying Motive
可调节篮筐高度，能兼容不同瓶罐尺寸；免打孔安装，且带防晃固定件增强稳定性Target Customers
适合门后空间有限、但又想把香料、零食和罐装调料集中收纳的租房家庭与小户型用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$25,837.00700 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight16.61% / 21.65%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-0.32% / 4.71%Peak / Non PeakSales & BSR Performance
Mefirt Over The Door Pantry Organizer, Pantry Organization and Storage, 8-Tier Deep Baskets Hanging Heavy-Duty Metal, Wall Spice Rack Seasoning Shelves for Home & Kitchen, Laundry Room Bathroom, Black
This listing is deemed profitablePrice (USD)$54.04Released TypeOld Release (2024-07-15)Brand is an old entry in this marketSize and Weight41.8 x 24.4 x 16.6 cm, 4010.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
黑色外观，偏现代简洁风, 8层深篮式可拆/可调结构，兼具落地与挂门两用Key Buying Motive
深篮设计更适合放调料罐、瓶装和杂物，且可通过壁挂或门挂方式安装Target Customers
面向门后空间较深、希望同时收纳调料与罐装物品的厨房/储物间用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,702.0050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight7.26% / 13.64%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-28.96% / -22.59%Peak / Non PeakSales & BSR Performance
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