
结论很直接:这个市场不适合进入,尤其不是小商家战场。 新品牌成功率是0%,最近新进入的品牌也全军覆没;市场虽然还存在少数可赚钱产品,但利润主要被老品牌 Cisily 和 YIWANFW 吃掉,整体已经是明显的竞争压缩区,不值得现在下场。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不适合进入。 以你 50万人民币预算来看,入场资金本身够做一个单品试水,但市场已经呈现明显价格战和老品牌主导,新品牌成功率低,且你很难用这笔预算同时覆盖前期备货、物流、投放和后续品牌/研发成本。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不是好进场:新品牌只有2个,却已经出现明显价格战信号,已盈利的新产品主要集中在老品牌手里;对小品牌来说,真正能复制的成功样本很少,贸然进入风险很高。更直接说,这是偏拥挤、偏内卷的市场,不建议继续投入。
这个市场不值得进入:不是机会型赛道,而是被成熟大品牌主导、靠差异化和持续投入才能活下来的竞争场。 新品表面上有66.67%看起来盈利,但真正能拿来当“小商家成功样本”的只有少数,且多数盈利产品仍来自老品牌体系;对新品牌来说,最现实的结果是要么做出明显功能/外观创新并投入更高预算,要么直接被价格和流量挤压。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0F47X1KXL | Cisily | 2025-04-09 | Yes | $26.04 | 800pcs | $20832.0 | 24.07% | $5014.27 |
B0F47MRLXJ | Cisily | 2025-04-09 | Yes | $26.24 | 500pcs | $13120.0 | 24.16% | $3169.8 | |
B0FH21FPXQ | Cisily | 2025-07-08 | Yes | $25.35 | 400pcs | $10140.0 | 19.62% | $1989.47 | |
![]() | B0CSF9BY8X | Cisily | 2022-08-01 | Yes | $19.57 | 500pcs | $9785.0 | 15.93% | $1558.76 |
![]() | B0CSF8ZGB4 | Cisily | 2022-08-01 | Yes | $19.56 | 500pcs | $9780.0 | 15.81% | $1546.22 |
![]() | B0D9XJSK99 | Cisily | 2024-07-23 | Yes | $18.58 | 500pcs | $9290.0 | 13.57% | $1260.66 |
![]() | B0FGCFTTMN | YIWANFW | 2025-09-23 | Yes | $41.58 | 100pcs | $4158.0 | 18.9% | $785.87 |
B0FDFBT698 | Cisily | 2025-06-17 | Yes | $28.27 | 100pcs | $2827.0 | 24.18% | $683.57 | |
![]() | B0F2MNP37J | Cisily | 2025-03-27 | Yes | $20.15 | 200pcs | $4030.0 | 16.75% | $675.03 |
![]() | B0DY16356R | Cisily | 2025-02-01 | Yes | $19.2 | 200pcs | $3840.0 | 15.08% | $579.08 |
![]() | B0F478SYW7 | Cisily | 2025-04-09 | Yes | $24.78 | 100pcs | $2478.0 | 21.9% | $542.69 |
![]() | B0F2HRMDHL | Cisily | 2025-03-26 | Yes | $20.46 | 100pcs | $2046.0 | 17.48% | $357.65 |
![]() | B0FPFHHP3J | Cisily | 2025-09-02 | Yes | $20.23 | 100pcs | $2023.0 | 15.39% | $311.34 |
![]() | B0FPFHQ47X | Cisily | 2025-09-02 | Yes | $20.71 | 100pcs | $2071.0 | 14.07% | $291.39 |
![]() | B0FPFH68GJ | Cisily | 2025-09-02 | Yes | $20.03 | 50pcs | $1001.5 | 13.83% | $138.51 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FGCFTTMN | YIWANFW | 2025-09-23 | Yes | $41.58 | 100pcs | $4158.0 | 18.9% | $785.87 |
![]() | B0FPFHHP3J | Cisily | 2025-09-02 | Yes | $20.23 | 100pcs | $2023.0 | 15.39% | $311.34 |
![]() | B0FPFHQ47X | Cisily | 2025-09-02 | Yes | $20.71 | 100pcs | $2071.0 | 14.07% | $291.39 |
![]() | B0FPFH68GJ | Cisily | 2025-09-02 | Yes | $20.03 | 50pcs | $1001.5 | 13.83% | $138.51 |
这个市场不值得进入:老品牌在新品里几乎全面占位,新品牌新品成功率为0%,而且新进入者样本里没有任何真实的小品牌成功案例。 市场已经明显偏成熟且竞争强,用户50万人民币预算虽然能覆盖单个SKU前期启动,但不足以改变这种结构性劣势。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
结论很明确:这个市场目前不值得进入,尤其不是新品牌和小商家的好战场。 近端新增品牌只有2个新品牌,但最近的新品牌新上架结果是100%失败;同时市场里旧品牌仍在吃掉可盈利的盘子,说明竞争正在向更硬、更贵的方向走。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 4 | 0 | 0 | 0 | 0 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 4 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |