- Benchmark ASINB0F8B3VKJQ
- MarketplaceUS
- Category ID1055398
- Analyzed Products
- Keywordover the door pantry organizer, pantry door organizer, hanging pantry organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥30.79estimated
- Data Date2026-08-02
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不该进入。 现在不是机会市场，而是老品牌主导、利润被压低、最近新品几乎集体失利的价格战市场；对大品牌和小商家都不友好，尤其不适合小商家硬闯。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing结论很直接：用户预算足够入场，但这个市场不值得进入。 500000 CNY 远高于新产品建议预算区间 13924~15119 USD，资金不是问题；真正的问题是市场已经明显进入高压竞争，老品牌主导新产品，利润和成活率都偏弱。
Early sourcing + logistics + marketing budget (USD)$13,924.17 - $15,119.42Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):14.81%Which old brands have these successful new listings?Alternatives- 可伸缩抽屉分隔收纳盒/抽屉式调料托盘：通常比整套门挂架更便宜，安装门槛低，适合把香料、罐头、零食分层整理；不依赖门的厚度、门缝和承重，适配面更广。
- 磁吸式冰箱侧边/金属柜侧收纳架：如果厨房有金属表面，这类方案几乎免安装，拿取方便，成本常更低；适合小瓶调味料、包装袋和轻量杂物。
- 免打孔粘贴式墙面/柜内层架：利用门内侧以外的空白墙面或柜侧，价格通常更低，稳定性更高，且不受开门碰撞影响；适合固定品类的日常收纳。
- 台面窄层架或阶梯式香料架：不需要测门缝和门厚，放上即用，尤其适合小户型或临时收纳；用户接受度高、退货风险低。
- 可叠放收纳篮/周转箱：比门挂式系统更灵活，能放在地面、柜顶或柜内，搬家和重组更容易；适合装包装食品、囤货和不规则物品。
- 门内置简易挂袋/布艺收纳袋：成本更低、重量更轻、安装更简单，适合轻量物品如保鲜袋、清洁小物、包装调料；对门体和五金的要求更低。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显进入过度拥挤和价格战区。当前样本里新发布产品利润率只有14.81%，而且2026年新增产品几乎全部是失败：5月/6月出现18个低效新条目，6月整月的新品几乎被非盈利新品淹没，说明竞争正在加剧而不是打开机会。
从大品牌看，Delamu 21个产品里只有8个盈利、13个不盈利，盈利率38.10%；新品里只有2个盈利、4个不盈利，只有33.33%，这不是健康扩张，而是靠老品撑盘。能赚钱的老品是 B0CNCP4JHG，月销700、营收2583.70美元，利润率21.65%；B0CG987TT5 月销700、营收2376.50美元，利润率12.18%；B0CYZLPJFS 月销200、营收719.20美元，利润率21.03%。但它们都属于老品牌成熟款，复制门槛高、需要稳定供应链和长期投放，不是小商家该跟的路子。反过来，负面样本 B0F2HBMHDN（-1.13%）、B0F2HB1HRB（-1.18%）和 B0F8B4X9B7（11.3%但销售不活跃）说明这个类目里只靠改外观或换尺寸，根本撑不住。
对小商家来说，也没有真正可复制的低门槛成功案例。样本里所谓“新款”要么不赚钱，要么销量不够；而且产品成功原因都集中在“基于老款做功能强化、可调篮筐、防晃、防掉落、窄门适配”，这类改进往往意味着更高打样和更高投放成本。结论很直接：大品牌也不应进，小商家更不应进；如果硬要做，必须具备能做到 10% 以上利润且能承受重投放的老品牌资源，否则大概率只是去和已有老品牌打消耗战。
Old brand with the most profitable new productsDelamu
Recent Monthly Revenue (USD):$25,837.00(700pcs/month)B0CNCP4JHG (4.5/5 (1777 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$23,765.00(700pcs/month)B0CG987TT5 (4.6/5 (4494 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$7,192.00(200pcs/month)B0CYZLPJFS (4.5/5 (1777 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 黑色外观更显现代，图片对比强，容易吸引点击
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- 12.3英寸窄型设计，适合门后狭窄空间
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- 可调层高+防晃贴+防掉落护栏，功能差异更明确
B0FPMK88XF (4.6/5 (782 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 粉色外观在同类白黑款中更醒目，商品图更容易被注意
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- 6层窄型挂门架，尺寸更小，和常见8层款区分明显
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- 适合喜欢轻柔家居风、厨房/浴室收纳的用户
B0GVYY7SZL (4.5/5 (3031 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，已经接近价格战型饱和市场。 现有可识别利润产品里，只有20.39%是赚钱的；新上架里赚钱的只占14.81%，而且新产品里83.33%的利润率都落在10%以下，说明大多数新货一进来就被低毛利和成本压住了。
证据很直接： 目前分析到的14个品牌里全部都是老品牌，没有真正的新品牌样本；这代表你看到的“新成功者”其实还是老品牌延伸，而不是小商家自然突围。Delamu是典型大玩家，21个产品总预算43,258.63美元，8个赚钱、13个不赚钱，成功率38.10%。它能赚钱的核心不是低价，而是功能差异化和品牌积累，比如 B0F8B3VKJQ（Delamu，$51.31，月销50，月利润$499.76，利润率19.48%）靠的是“9层可调篮筐 + 门挂式窄版结构”，并且还依赖老ASIN延伸；而它在高运费情景下直接变成-12.81%，说明这类产品对物流和投放非常敏感，不是小商家轻松复制的模型。反过来看，亏损样本里有 Moforoco 的 B0BWHTDVV1（月销2000，利润率-1.3%）和 Eastherry 的 B0CN9G5VSM（月销1000，利润率-2.17%），这说明就算有销量，也可能只是靠流量硬顶，已经接近“predatory competitors”式打法。当前市场总样本收入约613,704.5美元，但真正能稳定赚钱的集中在少数老品牌和少数SKU上，属于高投入、低容错、强品牌/强差异化市场。
结论很明确：不要进入。 对大品牌来说，虽然资金上勉强可做，但要跟随的仍然是 Delamu、SNTD、Mefirt、VyGrow 这类老品牌，并且至少要准备接近1.4万到1.5万美元的单ASIN启动预算，还不含研发、认证、品牌成本；对小商家来说，真实可见的成功样本几乎没有，且利润大多低于15%，不具备不靠激进投放也能成功的条件。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CNCP4JHGDelamu2023-11-15Yes$36.91700pcs$25837.021.65%$5593.72
B0DPWXX689VyGrow2025-02-01Yes$40.34600pcs$24204.015.46%$3741.94
B0D8M2JMS9SNTD2024-07-02Yes$48.79500pcs$24395.013.82%$3371.39B0CG987TT5Delamu2023-08-22Yes$33.95700pcs$23765.012.18%$2894.58
B0D8M2GMKBSNTD2024-07-02Yes$51.77300pcs$15531.016.01%$2486.52B0CYZLPJFSDelamu2024-03-25Yes$35.96200pcs$7192.021.03%$1512.48
B0D2KKCK4LMefirt2024-09-08Yes$59.33100pcs$5933.022.99%$1364.0
B0DPWVZHKFVyGrow2025-02-01Yes$40.15200pcs$8030.014.45%$1160.34
B0D9BBX7RBDelamu2024-07-12Yes$48.29100pcs$4829.020.89%$1008.78
B0CZMYCDYZMefirt2024-07-15Yes$49.02100pcs$4902.016.97%$831.87
B0FQP5ZGCGDelamu2025-12-16Yes$45.92100pcs$4592.017.97%$825.19
B0CNCWS16PDelamu2023-11-15Yes$37.16100pcs$3716.021.66%$804.89
B0CZN18P9ZMefirt2024-07-15Yes$57.07100pcs$5707.013.75%$784.72B0F8B3VKJQDelamu2025-08-12Yes$51.3150pcs$2565.519.48%$499.76
B0FPMKKW29SNTD2025-09-03Yes$52.6450pcs$2632.016.08%$423.23
B0D2KGST88Mefirt2024-09-08Yes$50.1250pcs$2506.016.75%$419.76B0FPMK88XFSNTD2025-09-03Yes$52.5250pcs$2626.015.9%$417.54
B0CZMY2K68Mefirt2024-07-15Yes$54.0450pcs$2702.013.64%$368.56
B0CYZKJWNWDelamu2024-03-25Yes$33.2150pcs$1660.516.15%$268.18
B0CRDGRDHBPurdaz2024-01-03Yes$41.650pcs$2080.012.19%$253.56Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FQP5ZGCGDelamu2025-12-16Yes$45.92100pcs$4592.017.97%$825.19B0F8B3VKJQDelamu2025-08-12Yes$51.3150pcs$2565.519.48%$499.76B0FPMKKW29SNTD2025-09-03Yes$52.6450pcs$2632.016.08%$423.23B0FPMK88XFSNTD2025-09-03Yes$52.5250pcs$2626.015.9%$417.54#New Product Success Rates
Listing这个市场不适合进入：新产品成功率只有11.54%，但失败率高达84.62%，而且成功几乎集中在老品牌手里，说明新人进入门槛很高。 以当前数据看，不是一个适合小商家或大品牌轻松切入的市场；如果硬进，必须带着强品牌、强预算和强推广，否则大概率会被价格和流量竞争压垮。
从证据看，市场明显被老品牌主导。Delamu 这个老品牌总产品 21 个，盈利 8 个、亏损 13 个，整体成功率只有 38.10%，但它的单个成功款 B0F8B3VKJQ 却做到了 19.5% 利润率、月销 50、月营收 2,565.50 美元，早期投入高达 17,855.88 美元，其中广告就占 4,015.79 美元；这说明要复制它的成功，不只是补货和投广告这么简单，至少还要能承受接近 1.8 万美元级别的单品启动成本，而且还没算研发、品牌和认证。更关键的是，盈利新产品几乎都来自老品牌：SNTD 和 Delamu 各占 50% 的盈利样本，而亏损新产品里 ElegantArray 独占 63.64%。这不是“很多新人都能做起来”的市场，而是少数老牌在吃到结果，其他品牌大量试错。
对小商家来说，没有看到真正可靠的小商家成功样本，反而有明显的高风险信号：22 个新产品里只有 4 个盈利，成功率远低于你要求的 15% 可接受线。 现有盈利案例都挂在老品牌名下，且新产品成功主要是“老品牌推新款”而不是“新品牌真成长”；这意味着如果想靠合法、正常打法进入，成功概率很低，且很可能需要接近大品牌级别的预算和投放，甚至带有激进营销的压力。结论很直接：不要进入。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
DelamuSNTDNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ElegantArrayDelamuOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经明显走向价格战和老品牌垄断。 近一年新上架里，真正能赚钱的只有14.81%，而且全部成功样本都来自老品牌，没有任何新品牌跑出来；最近一年还出现了20个非盈利新上架，对应只有4个盈利样本，说明竞争正在加剧而不是变容易。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 4 0 0 0 2 2026 0 0 0 0 0 0 0 20 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 1 0 0 0 1 2025/9 0 0 0 2 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 1 1 0 0 0 0 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 18 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesVyGrow 12.3" W Narrow Over the Door Pantry Organizer, 8-Tier Over the Door Organizer with Adjustable Basket, Pantry Door Organization for Pantry Kitchen Storage Room Spice Rack, White
This listing is deemed profitablePrice (USD)$40.34Released TypeOld Release (2025-02-01)Brand is an old entry in this marketSize and Weight42.2 x 16.6 x 10.9 cm, 2440.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
白色外观更符合简洁厨房/储物间风格，和同类白色款相比没有特别强的颜色壁垒, 12.3英寸窄宽度、8层高层数的细长竖向结构，适合门后窄空间Key Buying Motive
8层可调篮筐，兼顾不同高度瓶罐与小物收纳，适配性强Target Customers
面向门后空间很窄、但希望把调味品和杂物集中收纳的厨房/储物间用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$24,204.00600 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight10.88% / 15.46%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-18.65% / -14.06%Peak / Non PeakSales & BSR Performance
Delamu Over The Door Pantry Organizer, 9-Tier Pantry Door Organizers and Storage with Adjustable Basket, Metal Hanging Spice Rack, Seasoning Organizer, Door Organizer for Home Kitchen Bathroom, Black
This listing is deemed profitablePrice (USD)$51.31Released TypeNew Release (2025-08-12)Brand is an old entry in this marketSize and Weight43.2 x 16.1 x 13.7 cm, 2948.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
黑色外观更适合深色厨房/门体，视觉更统一, 9层可调篮筐的门挂式窄版结构，强调更强收纳密度Key Buying Motive
9层篮筐可调高度，适合不同瓶罐和干货尺寸Target Customers
适合门后空间较深、希望把香料和干货集中竖向收纳的家庭厨房用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,565.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight15.24% / 19.48%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-12.81% / -8.57%Peak / Non PeakSales & BSR Performance
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