- Benchmark ASINB0FGCFTTMN
- MarketplaceUS
- Category ID3744031
- Analyzed Products
- Keywordkitchen storage rack
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥24.95estimated
- Data Date2026-08-01
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，原因很明确：已经是低胜率、低利润、老品牌压制新品牌的价格战市场。 现有样本里，整体可盈利产品只占3.33%，新品盈利率只有6.25%，而新品牌新品盈利率是0%；这不是“稍微难”，而是普通新卖家几乎没有可复制的赚钱路径。
证据很直接：新品牌一共4个，但带新产品的5个样本里，0个盈利、成功率0%；整体16个新发布里只有1个盈利，还是旧品牌 YIWANFW 的改款 B0FGCFTTMN，利润率41.58%、月收41.58万美元、月销100，说明真正能活下来的不是普通新品牌，而是有老链接/老资源/强改款能力的玩家。反过来，Ofiray-home 作为老品牌虽有10个样本、250件月销、总月收65.37万美元，但其7个新发布全部不盈利，典型如 B0FRMJJNWV 售价46.49美元、2,833条评价、利润率只有5.16%，B0FRMJ1Y9D 售价46.63美元、2,833条评价、利润率4.61%，B0FQBYS2S1 虽然利润率22.14%仍被判定非盈利；这说明市场不是“没需求”，而是利润被运费、平台费和同质化竞争吃掉了。另外，样本里已经出现 2000+ 评价的高压竞品，属于明显的强势/疑似激进投放玩家，小商家要靠正常打法很难正面突破。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进入，用户预算500,000 CNY也只能覆盖部分入场成本，但更大的问题不是钱够不够，而是市场已经明显进入价格战和低胜率状态。 目前可识别的盈利产品只占3.33%，新品盈利率只有6.25%，远低于你要求的可接受线；新品牌新品盈利率是0%，而老品牌新品也几乎全军覆没，说明这个赛道不是靠“小投入试错”就能赢的。
证据很硬：可作为小商家正向样本的只有 YIWANFW 的 B0FGCFTTMN，售价4,158 USD，月销100、月收415,800，322条评价，属于少见的白帽成功案例；但它是建立在旧ASIN上的差异化改款，不是低门槛新品牌模板。 反过来，Ofiray-home 的多款新品都失败了，例如 B0FRMJJNWV 售价4,649 USD、2,833条评价仍然不盈利，毛利仅5.16%；B0FRMJ1Y9D 售价4,663 USD、2,833条评价，毛利4.61%；B0FQBYS2S1 售价3,599 USD、2,848条评价，毛利22.14%但依然被判定为非盈利。PitInnov 也是同样问题，B0FW469TS5 售价1,044 USD，毛利-40.46%，3条评价，直接说明低预算新入场连第一步都站不稳。品牌层面看，PitInnov 新品盈利率0%，Ofiray-home 新品盈利率0%，这不是个别失败，而是系统性失败。市场里大量新入场品牌已经出现，且老品牌新品非盈利率达到90.91%，新品牌新品非盈利率更是100%，这符合典型的** oversaturation + price war **。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?68.75%New listing success rate (old brands):9.09%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Alternatives- 普通免打孔吸附式冰箱侧挂篮/门侧收纳篮：通常比磁吸层架更便宜，安装更直接，适合租房或不想确认磁力承重的用户。
- 挂门式置物篮/冰箱门收纳架：利用门内侧空间，不依赖磁吸金属面，覆盖更多非金属冰箱场景，价格通常更低。
- 可重复粘贴式壁挂收纳篮（强力胶/无痕胶版本）：适合厨房侧墙、橱柜门或冰箱侧板边缘，成本低、替代性强，且无需打孔。
- 台面阶梯式调料架/果蔬篮：虽然不挂墙，但更通用，直接放在台面或柜内即可使用，对冰箱材质没有要求，购买门槛更低。
- 可堆叠塑料收纳筐/网篮：价格通常显著低于磁吸金属篮，轻量、易清洗、可自由放置在柜内、台面或冰箱内。
- 冰箱顶置/柜顶收纳盒：对于想释放台面空间但又不想买磁吸配件的用户，这类收纳盒更普及、更便宜，且适用范围广。
- S型挂钩+简易挂篮组合：用现成挂钩和小篮子实现类似悬挂收纳，成本最低，灵活度高，适合预算敏感型用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不建议进入：新产品盈利率只有6.25%，整体可盈利产品占比也只有3.33%，已经是明显的高风险价格战环境；同时，新品牌新上架产品里可盈利率为0%，而老品牌新上架可盈利率却高达90.9%，说明这个赛道几乎被旧品牌资源碾压，新品牌没有真实可复制的成功路径。
New products with Highest revenueMost investment in new productsLeast investment in new productsPitInnov
Recent Monthly Revenue (USD):-(-)B0FW469TS5 (5/5 (3 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsOfiray-home
Recent Monthly Revenue (USD):-(-)B0FRMJJNWV (4.7/5 (2833 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FRMJ1Y9D (4.7/5 (2833 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FQBYS2S1 (4.7/5 (2848 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 白色外观更清爽，和常见黑色款差异明显
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- 双层磁吸开放式网篮，功能形态更独特
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- 带挂钩+U型开口，适合常挂物和快速取放
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- 适合小厨房、冰箱侧边等强收纳需求人群
B0FGCFTTMN (4.8/5 (322 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 星空渐变配色，视觉辨识度高，容易吸引点击
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- 多层磁吸香料架，展示效果强，适合冰箱侧面陈列
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- 外观装饰感明显，适合想兼顾收纳和美观的用户
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- 4件套整体感强，图片上更容易形成满满的收纳效果
B0F1Y5WLHH (4.8/5 (2829 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：新品牌几乎没有成功空间，已经进入明显的价格战+拥挤阶段。 30个样本里，已知利润率产品只有3.33%是盈利，且新上架产品里只有6.25%盈利；更关键的是，新品牌的新发布产品盈利率为0%，说明真正的新玩家几乎全军覆没。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FGCFTTMNYIWANFW2025-09-23Yes$41.58100pcs$4158.018.9%$785.87Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FGCFTTMNYIWANFW2025-09-23Yes$41.58100pcs$4158.018.9%$785.87#New Product Success Rates
Listing这个市场不值得进入：新品牌成功率为0%，新上架产品里93.75%不盈利，整体利润产品占比只有3.33%，典型价格战/同质化市场。 现有数据已经足够说明：老品牌和新品牌都在大量亏损，真正能赚钱的只是少数老品牌改款，市场不是给普通新卖家留空间的。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
YIWANFWNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
MystozerOfiray-homeBrightRowOther#Success Rate by Entry Time
Listing这个市场现在不值得进入，结论很明确：已进入价格战+过度拥挤状态。 近期开新品几乎全在亏，新增机会主要来自老品牌用旧链接硬推，真正能证明“小卖家也能赚”的案例几乎没有。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 1 0 1 0 0 0 11 2026 0 0 0 0 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 2 2025/9 0 1 0 1 0 0 0 6 2025/10 0 0 0 0 0 0 0 2 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesYIWANFW 2 Set Magnetic Fridge Shelf, White Magnetic Fruit Basket for Fridge
This listing is deemed profitablePrice (USD)$41.58Released TypeNew Upgraded Version on Old ASIN (2025-09-23)Brand is an old entry in this marketSize and Weight43.2 x 21.8 x 5.1 cm, 2168.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
白色外观，比常见黑色/透明款更清爽，适合浅色厨房风格, 双层磁吸+开放式金属网篮结构，带挂钩与U型取放口，和常规单层磁条式/塑料置物架差异明显Key Buying Motive
双重加强磁吸，单篮宣称可承重30磅，且无需打孔安装；开放式网篮利于通风保鲜，并附带可移动挂钩Target Customers
适合小厨房、冰箱侧边/洗衣机等金属表面收纳需求较强的家庭用户，尤其偏好免安装、可挂放香蕉和小工具的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$4,158.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight15.62% / 18.90%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-9.83% / -6.55%Peak / Non PeakSales & BSR Performance