
这个市场不值得进入,已经进入价格战区,新品牌几乎没有可复制的成功样本。 现有数据里,新品牌新品成功率是0%,整体新品成功率只有12.5%,而新品利润区间已经落在-23.72%到3.82%,这说明不是“能不能做”的问题,而是“做出来也很难赚钱”的问题。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不值得进入,既不适合大品牌,也不适合小商家。 现在的赚钱样本太少,利润空间又被价格竞争压得很低,用户预算 50 万元虽然能覆盖入场,但只能撑起前期上架与投放,撑不起长期品牌战;按现有数据,这不是一个稳健的机会,而是一个高风险的红海。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合进入,已经进入价格战/饱和风险区。 现有数据里,新品牌新品成功率为0%,新品牌新品失败率100%,而整体可判断盈利的产品里只有16.67%是盈利的;近一年新品里,2025年只有1个盈利、2026年已看到4个亏损新品,走势明显转差,不是上升机会。
这个市场不值得进入,已经明显偏向价格战和低利润竞争。 新品里只有 12.50% 有盈利,且已知利润数据中 62.50% 的新品利润率低于 -10%,没有任何新品达到 20% 以上利润率;按你给的规则,这不是可接受市场,而是高风险市场。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0DG89B516 | MIXISAV | 2024-10-14 | Yes | $18.99 | 300pcs | $5697.0 | 10.71% | $610.15 |
![]() | B0FG77ZQHZ | Nieifi | 2025-08-15 | Yes | $17.28 | 50pcs | $864.0 | 12.99% | $112.24 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FG77ZQHZ | Nieifi | 2025-08-15 | Yes | $17.28 | 50pcs | $864.0 | 12.99% | $112.24 |
这个市场不值得进入,已经明显接近价格战/高竞争区。 现有样本里,整体可识别盈利率只有16.67%,新上架产品盈利率只有12.50%,但真正能赚钱的几乎只剩 1 个案例 B0FG77ZQHZ(Nieifi),而失败样本有 7 个;这说明新产品成功不是普遍现象,而是少数老品牌在“旧款基础上微改”才能拿到结果。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经明显走向价格战;新品牌没有成功样本,近一批新进入者 4 个全军覆没,当前对大品牌和小商家都不是好机会。 用户预算 50万人民币看起来够做首批上架,但在这个市场里,钱更像是在买失败速度:最近可确认的成功率只有 12.5%,而新品牌成功率是 0%,新品牌失败率是 100%。
证据很直接:近几个月新增品牌里,2025年8月只有 Nieifi 这一单成功,9月到2026年5月几乎都是失败;2025年新上架产品里,盈利的只有 1 个,非盈利 3 个,2026年到目前为止 4 个新上架全部非盈利。 按品牌看,最近失败的都是 SHAIDOJIO、YIGII、Gurwen、HFYZZ;按 ASIN 看,B0FG77ZQHZ 是少数盈利样本,但对应利润区间只有 10%~20%,而 B0FP28XDR6、B0FRGDCTWF、B0G58ZR1VF、B0GKDNQ6GY、B0GSHZCCX7、B0GY3ZQRWZ、B0H2LJVMS7 都在失败或未能证明盈利。更关键的是,市场整体可识别的盈利产品占比只有 16.67%,新上架产品盈利占比只有 12.5%;新品牌的新产品盈利率是 0%,这不是“小品牌也能做”的市场,反而像是新玩家被快速淘汰的市场。
结论:大品牌也不建议贸然进场,小商家更不该进场。 目前看不到 30~100+ 新品牌涌入的超饱和证据,但已经出现明显的低利润和高失败信号:最近新产品里 100% 的新品牌样本都失败,说明竞争不是靠好产品就能赢,而是更像靠强营销、强投放或旧品牌资源硬推;如果要继续跟进,至少要把 Nieifi 的成功 ASIN B0FG77ZQHZ 当作唯一对标,同时把 SHAIDOJIO、YIGII、Gurwen、HFYZZ 这些失败样本当作反面教材。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 3 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |