- Benchmark ASINB0CKHRZRL7
- MarketplaceUS
- Category ID2972638011
- Analyzed Products
- Keywordplant freeze protection cover, frost protection plant cover, shrub frost cover, plant cover with zipper, plant jacket freeze protection
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥11.69estimated
- Data Date2026-08-01
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论很明确：新品成功率只有9.84%，新品牌新品成功率也只有9.30%，已经低于10%的高风险线；同时近90%的新品不赚钱，利润率区间还落在-10.87%到12.18%，这是典型的价格战市场。 2025年到2026年持续有新品牌涌入，但大多数都在亏损，说明市场不是在扩张，而是在内卷。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不能进入。这个市场已经明显失去性价比：新品成功率只有9.84%，低于10%的高风险线；整体盈利产品只占16.00%，而且近两个月新品几乎都在亏损，说明这是典型的价格战市场。
从资金看，你的50万人民币足够覆盖单个ASIN前期启动，但这个市场的单品启动预算只在约1879.87到1889.53美元，折合约1.35万到1.36万人民币，表面上远低于你的预算；问题不在“够不够”，而在“值不值得”。像 Clebay 的 B0FP4SHHZX 虽然能做到10.21%利润率、月销50、月收入119950美元，但同品牌另一款 B0FP4TZMMJ 只有-5.89%，B0FP4WBLHW 为-3.51%，说明同赛道靠微调尺寸和包装并不能稳定赚钱。ANGAR 的 B0FSRZHHYR 也只有10.23%利润率，月销50、月收入99950美元，但它的非盈利新品多达11个，盈利率仅8.33%；Whmayai 两个新品全部亏损，KOEVSU 也是0%盈利，Ideal Swan 更是0%且月收入为0，这些都不是小业务可复制的成功案例，而是高压竞争下的失败样本。**
结论很直接：这是一个过度拥挤、利润偏薄的市场，不适合现在进入。 2025年新品爆发最明显，2025年新品里亏损产品42个，2026年继续新增亏损新品11个，而真正赚钱的新品只有少数几款，说明竞争还在加剧而不是改善。若非要给大品牌找模型，只能盯住 Clebay 的 B0FP4SHHZX 和 ANGAR 的 B0FSRZHHYR 这种“老listing带动、轻差异化、还能勉强维持10%左右利润”的款；但对小业务来说，没有任何<300评价、且能稳定盈利的真实成功样本值得跟随，反而存在需要靠激进投放甚至高压营销才能活下来的信号。我的判断：不要做。
Early sourcing + logistics + marketing budget (USD)$1,879.87 - $1,889.53Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?29.50%New listing success rate (old brands):11.11%New listing success rate (new brands):9.30%Which new brands have these successful new listings?...Which old brands have these successful new listings?Alternatives- 旧床单/旧被罩：成本最低、家家都有，临时霜冻夜晚直接覆盖即可，适合不想专门买园艺罩的人。
- 大号无纺布育苗布/园艺保温布按米购买：通常比成套植物防冻罩更便宜，且可裁剪成任意尺寸，适合多株不同高度植物。
- 泡沫保温板或保温毯碎片：用于盆栽外圈或低矮灌木根部保温，材料易找、重复利用率高，适合重点防根冻。
- 纸板箱+石块压边：适合短期寒潮的夜间临时防护，获取门槛低、几乎零成本，但透气性和抗风性一般。
- 迷你塑料拱棚/小型简易冷框：如果用户本来就有菜园或育苗需求，这类结构能兼顾防霜和防风，单次使用成本摊薄后更划算。
- 盆栽移入车库/门廊/室内过渡区：对小型盆栽最省钱省事，往往比买罩子更有效，尤其适合短时低温或极端寒流。
- 防霜喷剂/抗冻植物保护剂：适合想减少覆盖频次的人，使用更快，不需要反复套罩和拆罩，但效果依作物和天气而定。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经接近价格战/拥挤竞争区：新品牌进入很多，但真正能赚钱的很少，最近新上架产品盈利率只有9.84%，整个市场可识别盈利率也只有16.00%。更关键的是，最近连续几个月新品牌大量涌入，2025年10月到2026年6月几乎都是非盈利新款在堆量，说明不是增长红利，而是在加剧内卷。
New products with Highest revenueClebay
Recent Monthly Revenue (USD):$1,199.50(50pcs/month)B0FP4SHHZX (4/5 (184 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsANGAR
Recent Monthly Revenue (USD):$999.50(50pcs/month)B0FSRZHHYR (4.2/5 (69 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast investment in new productsWhmayai
Recent Monthly Revenue (USD):-(-)B0FTYWHRDCBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$899.50(50pcs/month)B0FTYV5PQR (4/5 (30 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Most investment in new productsKOEVSU
Recent Monthly Revenue (USD):$899.50(50pcs/month)B0FNWQ92DQ (3.9/5 (38 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Least profitable new productsIdeal Swan
Recent Monthly Revenue (USD):-(-)B0FPLWWMCH (2.7/5 (3 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 绿色款更醒目，陈列辨识度高
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- 拉链+抽绳袋式设计，装拆更方便
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- 4件装更适合家庭多株植物使用
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- 适合冬季防冻，功能明确，容易被点击
B0FQ5NK69P (4.1/5 (64 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 圆顶外观和冬季防冻款差异最大，视觉更独特
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- 白色遮阳罩风格明显，图片辨识度高
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- 侧拉链+底部抽绳，使用场景清晰
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- 适合夏季遮阴防晒，和常见防冻罩用途区分大
B0GK14FCB4 (4/5 (32 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不值得进入。 新品利润率只有 9.84%，已经落在你定义的价格战/高风险区；更关键的是，2025 年后新品几乎是“多进少赚”，新品牌新品盈利率 9.3%，新品牌新品亏损率 90.7%，市场明显在往拥挤和低回报方向走。
证据也很硬。 全市场可识别盈利产品只有 16%，新品里能赚钱的只剩 9.84%；而且多数新产品都没有进入 20% 以上利润带，真正能跑出来的案例非常少。能赚钱的样本里，像 B0FP4SHHZX（Clebay，23.99 美元，月利润 122.47 美元，利润率 10.21%）、B0FQ5NK69P（LZMYIVE，28.99 美元，月利润 308.46 美元，利润率 21.28%）、B0FSF3QZ5V（Uudimee，17.68 美元，月利润 191.39 美元，利润率 21.65%）、B0FSRZHHYR（ANGAR，19.99 美元，月利润 102.25 美元，利润率 10.23%）都不是靠普通同质化打法赢的，而是靠拉链+抽绳、加厚无纺布、差异化外观、套装规格这些小幅差异；反过来，失败样本像 B0FP4WBLHW（Clebay，19.99 美元，-3.51%）、B0FP4TZMMJ（Clebay，13.99 美元，-5.89%）、B0FNWQ92DQ（KOEVSU，17.99 美元，-4.86%）、B0FPLWWMCH（Ideal Swan，12.99 美元，-7.62%）都说明：只要价格压低、结构不够新，立刻变成亏损。品牌层面，新品牌里有“真小商家”成功样本，但极少；Clebay 是 2025 年入场，1 个盈利、3 个亏损，虽有 B0FP4SHHZX 但整体不稳；Uudimee 和 YDSL 也只是少量样本跑通。相反，ANGAR、Kijamilee 这类老品牌在新产品上更像大品牌打法，不能当作小商家参考。再看趋势，2025 年新品已出现 6 个盈利、42 个亏损，2026 年一段时间又继续出现 11 个亏损、只有 1 个不确定盈利，说明竞争不是在变好，而是在恶化；此外，像 B0FP4SHHZX 184 条评论、B0FP4WBLHW 185 条评论、B0FNWQ92DQ 38 条评论这类样本里，短期高评论速度也提示了强营销压制，接近“predatory competitors”的味道。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FPQM2LGBKijamilee2025-10-15Yes$16.98200pcs$3396.020.89%$709.43B0FQ5NK69PLZMYIVE2025-10-21Yes$28.9950pcs$1449.521.28%$308.46
B0DCBW6CSCRooTrimmer2024-09-14Yes$29.2550pcs$1462.519.53%$285.63
B0CDVYLVLFGarutom2023-08-20Yes$20.9950pcs$1049.524.61%$258.29
B0D173BFYSOZMI2024-04-09Yes$21.6650pcs$1083.021.88%$236.97
B0DKFLR4LRWesnoy2024-10-29Yes$24.9950pcs$1249.517.97%$224.54
B0DDKGCDK3WonderField2024-10-05Yes$16.9950pcs$849.522.93%$194.8
B0FSF3QZ5VUudimee2025-09-24Yes$17.6850pcs$884.021.65%$191.39
B0B38TRKCWHomimp2022-08-25Yes$23.9950pcs$1199.514.85%$178.13B0D9GTPSPWKijamilee2024-10-03Yes$17.9850pcs$899.019.59%$176.12
B0DB22ZMDLANPHSIN2024-07-24Yes$19.9950pcs$999.516.73%$167.22B0CKHRZRL7Homoda2023-10-05Yes$19.4850pcs$974.016.8%$163.64
B0DNSLD7HWHomiton2024-11-22Yes$19.2550pcs$962.515.22%$146.5
B0DGCGSJ6JPhopich2024-10-18Yes$21.9950pcs$1099.513.3%$146.24B0DDKHLYSJWonderField2024-08-19Yes$19.1450pcs$957.014.37%$137.53
B08JYQQ9W6ANPHSIN2020-10-26Yes$15.9450pcs$797.016.69%$133.02B0FP4SHHZXClebay2025-10-30Yes$23.9950pcs$1199.510.21%$122.47
B081VCK21HMIXC2019-11-23Yes$16.9950pcs$849.513.9%$118.09
B095WMH3YRHomimp2021-07-14Yes$21.9950pcs$1099.510.09%$110.94B0DDKGRR16WonderField2024-08-19Yes$12.9950pcs$649.516.97%$110.23Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FPQM2LGBKijamilee2025-10-15Yes$16.98200pcs$3396.020.89%$709.43B0FQ5NK69PLZMYIVE2025-10-21Yes$28.9950pcs$1449.521.28%$308.46B0FSF3QZ5VUudimee2025-09-24Yes$17.6850pcs$884.021.65%$191.39B0FP4SHHZXClebay2025-10-30Yes$23.9950pcs$1199.510.21%$122.47B0FSRZHHYRANGAR2025-09-26Yes$19.9950pcs$999.510.23%$102.25
B0FL14GHQHYDSL2025-09-20Yes$15.9950pcs$799.511.37%$90.91#New Product Success Rates
Listing这个市场不值得进入：新品成功率只有9.84%，而新品牌新品成功率也只有9.30%，配合90.00%的新品不盈利比例，已经是明显的高竞争、低容错市场，不适合现在再进场。市场里真正能跑通的，更多是少数靠差异化和更强投放撑起来的案例，普通新卖家很难稳定复制。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
YDSLKijamileeLZMYIVEANGARClebayUudimeeNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ANGARGardeningwillOther#Success Rate by Entry Time
Listing这个市场不适合进入：已经进入过热竞争区，且对新品牌/小商家都不友好。 近一年新品牌新品盈利率只有9.84%，而最近 2025 年集中爆发了 45 个新品牌新产品尝试，其中 39 个不盈利、只有 4 个盈利，失败率高达 90.7%；到 2026 年继续是低胜率延续，说明不是机会变多，而是竞争更硬了。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 2 8 4 3 3 0 0 29 2026 0 1 0 0 0 0 0 11 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 1 0 0 0 0 5 2025/9 0 3 3 2 1 0 0 7 2025/10 1 3 0 1 2 0 0 8 2025/11 0 2 0 0 0 0 0 5 2025/12 1 0 0 0 0 0 0 4 2026/1 0 0 0 0 0 0 0 2 2026/2 0 0 0 0 0 0 0 2 2026/3 0 1 0 0 0 0 0 2 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 2 2026/7 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesHomimp Plant Covers Freeze Protection, 4 Pack Frost Covers with Zipper Drawstring (31.5" x 47.3") Plant Protection Cover Bags for Outdoor Winter Frost Cold Weather Shrubs Trees Jacket Covers(Yellow)
This listing is deemed profitablePrice (USD)$23.99Released TypeOld Release (2022-08-25)Brand is an old entry in this marketSize and Weight31.1 x 22.2 x 5.7 cm, 721.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
黄色款在同类以白色/绿色为主的市场里更醒目，偏向差异化陈列。, 4件装、31.5" x 47.3"规格，带拉链+抽绳的袋式植物防冻罩，外观与常见纯白无拉链款相比更具识别度。Key Buying Motive
拉链配抽绳结构，方便快速套取、浇水检查和固定防风。Target Customers
更适合需要频繁查看或照料盆栽、灌木和小型果树的家庭园艺用户。Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,199.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight10.70% / 14.85%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-3.97% / 0.17%Peak / Non PeakSales & BSR Performance
YDSL 3 Pack Plant Covers Freeze Protection, 25"×32" 1.77oz/yd² Plant Frost Covers for Outdoor Plants Shrub Potted Plants Use, Winter Cloth Plant Tree Cover with Drawstring for Cold Weather
This listing is deemed profitablePrice (USD)$15.99Released TypeNew Release (2025-09-20)Brand is a new entry in this marketSize and Weight34.1 x 25.8 x 3.1 cm, 299.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
白色无纺布袋式外形，顶部束口/下摆抽绳的通用冬季植株防冻罩形态Key Buying Motive
带抽绳收口，安装拆卸更快，能减少冷风从底部灌入；同时可重复使用，兼顾透气与防霜冻Target Customers
面向有盆栽、灌木、幼树等需要冬季临时防冻保护的园艺用户，尤其适合想要快速套罩、频繁开合检查植株的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$799.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight6.57% / 11.37%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-7.31% / -2.50%Peak / Non PeakSales & BSR Performance
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