- Benchmark ASINB0CKHRZRL7
- MarketplaceUS
- Category ID3563987011
- Analyzed Products
- Keywordraised garden bed, patio umbrella, garden hose
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥11.69estimated
- Data Date2026-08-01
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不适合进入，已经处在明显的价格战和拥挤区。 新品牌只占 11 个，但新品牌新品成功率只有 13.04%，新发布产品里 86.36% 不赚钱，且最近新入场的利润几乎都卡在 10%~20% 或直接亏损，说明竞争在加速变差，不是变好。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：不建议进入。 这个市场已经接近/进入价格战区，利润率低、同质化强，而且新品牌成功率极差；你这 50 万人民币预算虽然能覆盖部分单品前期起步，但不足以改变市场结构，入场后大概率还是被拉进低利润竞争。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?21.73%New listing success rate (old brands):0.00%New listing success rate (new brands):16.67%Which new brands have these successful new listings?Alternatives- 遮阳网/防晒网：比完整棚罩更便宜，适合临时给菜床、盆栽或阳台植物做遮阳、防鸟、防轻度霜冻。
- 园艺无纺布保温布（按米裁剪）：可按实际尺寸自裁，通常比成套立式覆盖罩更灵活、更省钱，冬季防寒、防风效果也更直接。
- 细孔防虫网卷材：可直接铺在 raised bed、花盆或支架上，替代整套罩架式产品，兼顾防虫、防鸟且采购门槛低。
- PVC/PE 管+网布自组简易拱棚：用户可用五金店材料低成本搭建，比买成品罩更容易替换尺寸，适合预算敏感型买家。
- 夹子+覆膜/地布组合：用于临时覆盖花床或苗圃，比专用立式覆盖产品更便宜，且安装更直观，适合短期季节性保护。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，结论很直接：新品牌已经明显拥挤，而且新产品成功率只有13.04%，但失败率高达86.96%；更关键的是，已出现多款新品牌和老品牌新品都落在10%以下利润线，属于价格战高风险区。 对大品牌来说也不是好盘子；对小商家更不友好，因为真正能站住的，基本都靠明显差异化，而不是常规防霜罩。\n\n证据非常清楚：2025年到2026年，新发布产品里非盈利数量远高于盈利数量，2025年有13个非盈利新款，2026年又继续出现3个新品牌非盈利新品和3个老品牌新品失败；按你给的规则，这已经是持续的失败潮，不是健康增长。 代表性失败例子里，ForgeFrond 的 B0GZ2JVXNR 只做到9.4%利润率、2条评论、仍是非活跃销售；LUCKIPLUS 的 B0FRRP6SZL 利润率-32.34%，B0FPQLK3CK 为-22.16%，B0FRRPYFBC 为-21.88%，三款都没跑出来。更糟的是，市场里很多共通款都只是“基础防霜+抽绳/魔术贴”，几乎没有差异化；反而少数盈利款都靠功能区分：PURPLE STAR 1N 的 B0GJYD4WCP 月销50、营收885.5美元，靠蓝色折叠网罩、轻量防虫防鸟定位；BATULU 的 B0FRXWRHP2 月销50、营收1,199美元，靠长条花箱专用、全长拉链+底部抽绳。
New products with Highest revenueLUCKIPLUS
Recent Monthly Revenue (USD):$711.50(50pcs/month)B0FPQLK3CK (4.4/5 (16 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):$749.50(50pcs/month)B0FRRP6SZL (4.8/5 (12 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$1,078.00(50pcs/month)B0FRRPYFBC (3.7/5 (7 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsNANYEZH
Recent Monthly Revenue (USD):-(-)B0DMSJ26X7Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$1,999.00(100pcs/month)B0DCZV9ZSV (4.1/5 (77 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Least investment in new productsLeast profitable new productsMost investment in new productsForgeFrond
Recent Monthly Revenue (USD):-(-)B0GZ2JVXNR (5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 蓝色折叠网罩很醒目，和常见米色防霜罩差异大
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- 拱形轻量网罩更像便携式防虫笼，视觉识别强
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- 主打防虫防鸟而非单纯防冻，更适合夏季/日常园艺
B0GJYD4WCP (3.6/5 (38 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 浅米色长条罩外观更家居化，和透明网罩区分明显
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- 超长矩形尺寸适合长花箱/高架床，功能定位清晰
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- 全长拉链+底部抽绳，结构更完整，容易让人觉得好用
B0FRXWRHP2 (4.2/5 (42 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这不是适合进场的市场：整体利润被低毛利和亏损产品压住，新的机会只有少数靠差异化和更强投入的品牌能拿到，而且新品牌亏损面明显更大。 以当前数据看，市场更像是“同质化防守战”，不是普通小卖家的机会；如果要进，大品牌还有可能靠预算和产品力硬推，小商家想不靠激进营销基本很难赢。
证据很直接：新产品里有 26.09% 处在亏损区，另有 26.09% 只有 0~20% 的低利润区间；全部已知利润产品中，亏损/接近亏损的占比也很高，10%以下的产品合计明显偏多。 新品牌新上架的盈利率只有 16.67%，非盈利率高达 83.33%；而老品牌新上架的盈利率是 0%，说明旧品牌进来并不占优，反而也被价格和同质化拖住。样本里真正赚钱的新品只有少数：BATULU 的 B0FRXWRHP2，售价 $23.98，月销 50，月利润 $172.3；UYEDUJZ 的 B0FJ2DWNSM，售价 $22.04，月销 50，月利润 $151.86；PURPLE STAR 1N 的 B0GJYD4WCP，售价 $17.71，月销 50，月利润 $132.12。反过来看，亏损样本更扎眼：LUCKIPLUS 的 B0FRRP6SZL 月利润 -$242.38，B0FRRPYFBC 月利润 -$235.86，B0FPQLK3CK 月利润 -$157.66；NANYEZH 的 B0DCZV9ZSV 月利润 -$377.61。成功样本的共性不是便宜，而是明确功能差异，比如 B0FJ2DWNSM 的铝膜保温双层结构、B0FRXWRHP2 的全长拉链+底部抽绳、B0GJYD4WCP 的可折叠防虫鸟定位；失败样本则大多是普通米色防霜罩、结构雷同、功能弱。
结论：大品牌可以考虑，但要按“高预算+明确差异化”打法；小商家不建议进，除非你能做出比现有新品更强的功能创新，否则就是卷进价格战。 你的单个 ASIN 预算是 500000 CNY，资金本身不算低，但这类市场的真正门槛不是起步钱，而是后续品牌、研发、认证和持续营销；仅靠前期铺货预算，不足以复制这些赢家。若一定要跟，优先盯 BATULU（B0FRXWRHP2）、UYEDUJZ（B0FJ2DWNSM）、PURPLE STAR 1N（B0GJYD4WCP），小商家则不要学 LUCKIPLUS、NANYEZH 这类靠低价硬冲的路径。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FRXWRHP2BATULU2025-10-21Yes$23.9850pcs$1199.014.37%$172.3B0CKHRZRL7Homoda2023-10-05Yes$19.4850pcs$974.016.8%$163.64
B0FJ2DWNSMUYEDUJZ2025-08-06Yes$22.0450pcs$1102.013.78%$151.86B0GJYD4WCPPURPLE STAR 1N2026-01-27Yes$17.7150pcs$885.514.92%$132.12Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FRXWRHP2BATULU2025-10-21Yes$23.9850pcs$1199.014.37%$172.3B0FJ2DWNSMUYEDUJZ2025-08-06Yes$22.0450pcs$1102.013.78%$151.86B0GJYD4WCPPURPLE STAR 1N2026-01-27Yes$17.7150pcs$885.514.92%$132.12#New Product Success Rates
Listing这个市场不值得进入，属于明显的价格战高风险区。 新品成功率只有13.64%，但真正的新品牌新品成功率也只有16.67%，而旧品牌新品成功率是0%；更关键的是，2025年后大量新品涌入后，失败远多于成功，说明竞争正在变得更激烈而不是更好做。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
BATULUPURPLE STAR 1NUYEDUJZNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
LUCKIPLUSFULEIYACOZYDIGFiwochicOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经接近/处于过度拥挤状态。 近一年新品牌入场后，真正跑出盈利的几乎没有，利润主要卡在10%~20%低位，且最近新入场产品以亏损和不确定为主，说明竞争正在变难而不是变容易。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 0 0 2 0 0 0 12 2026 0 1 0 1 0 0 0 6 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 1 0 0 0 1 2025/9 1 0 0 0 0 0 0 6 2025/10 0 0 0 1 0 0 0 0 2025/11 0 0 0 0 0 0 0 3 2025/12 0 0 0 0 0 0 0 2 2026/1 0 1 0 1 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 3 2026/7 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesFrost Cloth Plant Freeze Protection, Plant Covers for Raised Garden Beds
This listing is deemed profitablePrice (USD)$22.04Released TypeNew Release (2025-08-06)Brand is a new entry in this marketSize and Weight30.7 x 26.0 x 5.9 cm, 748.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
银色铝膜内衬带来明显的保温外观区别, 矩形盒式罩套，适配4×2×1英尺 raised bed 的专用尺寸Key Buying Motive
非织造布+铝膜内衬的双层保温结构，兼顾透气与更强防冻Target Customers
专门面向带 raised garden bed、长方形花槽和阳台种植箱的冬季防冻需求用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,102.0050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight8.44% / 13.78%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-8.95% / -3.60%Peak / Non PeakSales & BSR Performance
BATULU Plant Frost Cover, Rectangular Planter Plant Winter Frost Blanket with Drawstring, Garden Netting for Garden Protection, Raised Beds in Winter Damaged Bark 2 Pcs(59 * 15.7 * 17.7 INCH)
This listing is deemed profitablePrice (USD)$23.98Released TypeNew Release (2025-10-21)Brand is a new entry in this marketSize and Weight33.5 x 29.8 x 4.1 cm, 240.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
浅米色非织造布外观，偏中性、家居化，区别于部分透明网罩或亮色竞品, 矩形长条花箱/高架床专用罩，尺寸较长且带全长拉链+底部抽绳的组合结构Key Buying Motive
全长拉链配合底部抽绳，安装更快且固定更稳，适合冬季防风防冻Target Customers
面向有长条花箱、矩形花槽或高架花床、需要冬季防冻保护的家庭园艺用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,199.0050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight10.06% / 14.37%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-3.83% / 0.48%Peak / Non PeakSales & BSR Performance
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