
这个市场不适合进入,已经明显是价格战且处于过度拥挤状态。 新品牌有13个,近一年新发布产品里28个全部没跑通盈利;新品盈利率0%,而且新产品利润区间几乎都压在0%到10%以下,典型的低毛利硬拼场。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
不能进入。这个市场已经明显是价格战+过度拥挤的状态,用户500000 CNY只够做“起步测试”,不够支撑长期竞争。 市场里新品牌密集涌入,2026年仅新发布产品就有21个非盈利样本,整体新品盈利率只有0%,而市场可识别盈利产品占比也只有4.92%,这不是可正常切入的赛道。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合现在进入:新品牌几乎全军覆没,且利润率集中在低位,属于明显的价格战高风险市场。 近一年新推出的产品里,28个里28个都没跑出可确认的盈利,成功率是0%;同时利润难度被判定为高,说明不是靠简单跟款就能赚钱的市场。
从品牌数据看,老牌 TomCare 明显比新品牌更有资源,但它的新上架也没占到便宜:B0GVJ1SK4P 标价$29.99,毛利仍是-5.93%;B0G2BRX4F3 标价$23.83,毛利-4.3%。这说明大品牌也在被成本和竞争压住,不能把它当成“好进场”的信号。反过来看,新品牌 niffgaff 的 B0GCYFSB1M 和 B0GCYTTJ2M 虽然有100单和900单/月销量,但毛利只有7.2%和6.7%,都低于可接受线;Philbinden 的 B0GTVGRTQZ 只有5条评论、售价$13.72,毛利-4.05%,GBESTWOOW 的 B0GV6VVK63 虽然有19.17%毛利,但销量数据不完整,不能算真正的稳定成功案例。这个类目3个月内还持续有新产品出现,但全部都是非盈利或利润不足,市场在持续加剧而不是放松。
如果一定要看标杆,大品牌可跟 TomCare 的结构,不可跟它的结果;小商家则没有真正成立的成功样本可抄。 大品牌要复制的是它对“大容量、壁挂、金属材质、耐用”的定位,但要额外准备至少$29.99级别的定价空间和更重的投放预算;小商家这边最接近的低成本样本是 Philbinden 的轻量化双件装思路,但它目前是失败案例,说明低价+轻功能在这里扛不住。结论很直接:不建议进入;若硬要做,只有大品牌带着更强品牌预算和差异化研发才有可能,普通小商家不应进场。
这个市场不适合进入,结论很明确:新品利润已被压到价格战区,而且新品牌几乎没有真正跑通的盈利样本。 新品牌新品盈利率为0%,新品非盈利率高达95.83%;新产品利润分布里,0%以下和0~10%合计占66.66%,10%以上几乎没有,说明这是一个高风险、低回报的市场,不值得继续推进。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0DQWQXFDH | EPHIFY | 2024-12-19 | Yes | $28.28 | 100pcs | $2828.0 | 20.35% | $575.5 |
![]() | B0B7KW1K9W | PeoMev | 2022-04-20 | Yes | $19.34 | 100pcs | $1934.0 | 10.59% | $204.82 |
![]() | B0DQWY6WP7 | EPHIFY | 2024-12-19 | Yes | $23.24 | 50pcs | $1162.0 | 13.74% | $159.66 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0G38SPB8Z | Dorblely | 2026-01-28 | No | $8.93 | 100pcs | $893.0 | -31.34% | $-279.86 |
![]() | B0FZQ4J6GN | DECLUTTR | 2026-01-15 | No | $23.38 | 50pcs | $1169.0 | -19.58% | $-228.89 |
![]() | B0GS8Y5WYX | YFFSRJDJ | 2026-03-12 | No | $26.64 | 100pcs | $2664.0 | -8.09% | $-215.51 |
![]() | B0G2BRX4F3 | TomCare | 2026-01-30 | No | $23.83 | 50pcs | $1191.5 | -4.3% | $-51.23 |
![]() | B0G6CLFBT4 | OLV | 2026-03-23 | No | $25.14 | 50pcs | $1257.0 | -3.74% | $-47.01 |
![]() | B0GWCNM4HG | QINGQIUYUDA | 2026-04-07 | No | $19.48 | 100pcs | $1948.0 | -1.93% | $-37.59 |
![]() | B0GT1DGQZY | GritVibe | 2026-03-20 | No | $14.99 | 50pcs | $749.5 | -4.14% | $-31.02 |
![]() | B0GTVGRTQZ | Philbinden | 2026-03-25 | No | $13.72 | 50pcs | $686.0 | -4.05% | $-27.78 |
![]() | B0GYMS37ZG | Frienda | 2026-04-27 | No | $24.41 | 50pcs | $1220.5 | -2.22% | $-27.09 |
![]() | B0GFM87Z48 | kuaima | 2026-01-08 | No | $13.54 | 50pcs | $677.0 | -3.1% | $-20.98 |
![]() | B0GSJGY3QC | Whaleme | 2026-03-27 | No | $15.9 | 50pcs | $795.0 | 1.73% | $13.76 |
![]() | B0G2BQWW3T | TomCare | 2026-01-30 | No | $29.54 | 50pcs | $1477.0 | 2.87% | $42.39 |
![]() | B0G38M65H4 | Yantuo | 2025-11-21 | No | $24.9 | 50pcs | $1245.0 | 4.73% | $58.89 |
![]() | B0GCYFSB1M | niffgaff | 2025-12-29 | No | $20.96 | 100pcs | $2096.0 | 7.2% | $150.92 |
![]() | B0GCYTTJ2M | niffgaff | 2025-12-29 | No | $20.92 | 900pcs | $18828.0 | 6.7% | $1261.48 |
![]() | B0GV6VVK63 | GBESTWOOW | 2026-03-28 | No | $16.92 | -pcs | $- | 19.17% | $- |
![]() | B0GLN6DN66 | MENG ZHI AO | 2025-11-28 | No | $17.14 | -pcs | $- | 1.82% | $- |
![]() | B0G4DWL3WH | MENG ZHI AO | 2025-11-28 | No | $16.99 | -pcs | $- | -0.54% | $- |
![]() | B0GVJ1SK4P | TomCare | 2026-03-31 | No | $29.99 | -pcs | $- | -5.93% | $- |
![]() | B0H28G8Z39 | Whaleme | 2026-05-18 | No | $- | -pcs | $- | -% | $- |
这个市场不适合进入,已经是明显的价格战高风险区。 新品成功率只有0.00%,可识别的整体盈利产品比例也只有4.92%;更关键的是,新品牌和老品牌的新发布产品都没有跑出可复制的盈利样本,说明不是“谁更聪明”就能赢,而是大多数人都在亏。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经明显进入过度拥挤区。 近一年新品牌新发产品几乎全军覆没:新品牌新发盈利率为0%,非盈利率高达95.83%,而且最近一批新发里,2026年1—7月几乎全部都是亏损或未验证成功的产品,说明竞争正在迅速恶化,不是机会窗口。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 2 |
| 2026 | 1 | 4 | 1 | 0 | 0 | 0 | 0 | 19 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 2 |
| 2025/12 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 3 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 7 |
| 2026/4 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |