- Benchmark ASINB0FS728YQ7
- MarketplaceUS
- Category ID695489011
- Analyzed Products
- Keywordkitchen storage rack
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥19.52estimated
- Data Date2026-08-01
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论是明确的：已经是低利润、低成功率的价格战市场。当前只有 1 个新品牌 Olldide、2 个新上架产品，全部亏损；新品牌成功率 0.00%，新上架盈利率 0.00%，而且最近新增样本也没有任何正向转化，说明不是“选品没选对”，而是这个类目本身就压不出健康利润。
证据上最关键的是利润和竞争结构都在恶化。 B0FS728YQ7 售价 32.53 美元，月销 200、月收 650.6 美元，但利润率只有 2.56%，远低于可接受的 15% 线；另一个新款 B0FZSJ67JX 直接无有效销量，两个新款都没有跑通。产品形态也很普通，都是“带轮+带盖+可拆袋”的常见公模思路，成功失败原因都指向“缺少独特性、市场太小或竞争太极端”。从时间维度看，2025 年的新进入只有这 2 个样本，全部落在 10% 以下利润区间，且没有任何更高利润段的产品，市场正在向更强的低价竞争靠拢。
对两类卖家都不友好。 大品牌虽然 50 万元人民币预算表面上能覆盖单个 ASIN 的前期铺货、运费和投放，但这点预算只够前几个月，撑不起后续品牌、研发和认证投入；小商家更没有真实成功案例可跟，市场里也没有 <300 评价的健康新胜出样本，反而只有 Olldide 这类新进入样本全败。短结论：不要进入；若硬要做，只能靠更强的产品改造、设计差异和更重营销投入去硬扛，但这不属于适合新品牌赚钱的市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进入。你的预算500,000 CNY表面上足够覆盖单个ASIN的前期铺货、运费和投放，但这类市场已经呈现出明显的低利润、低成功率特征，进入后大概率会被价格战吞掉。
证据很清楚：市场里已确认的可判定产品盈利率是0.00%，新上架产品盈利率也是0.00%；Olldide 这个新品牌两个新产品全部亏损，品牌成功率0.00%，其中 B0FS728YQ7 售价32.53美元，月销200、月收650,600，但利润率只有2.56%，远低于15%可接受线；另一个 B0FZSJ67JX 甚至是无有效销量的失败款。 这说明不是“没投够钱”，而是结构本身就不支持新品牌稳定赚钱。产品又几乎都是常规公模结构，差异点弱；同时市场里没有看到能证明小品牌可复制成功的案例，反而是典型的低门槛、强竞争、低回报场景。按规则看，这已经是价格战区域，不适合大品牌也不适合小商家。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 折叠洗衣篮：比带轮大容量脏衣篮更便宜、占用空间更小，适合临时收纳和快速搬运。
- 洗衣袋/网袋组合：几乎零安装成本，价格更低，适合按颜色或材质分拣，作为短期替代方案更容易接受。
- 普通无轮布艺脏衣筐：省去轮子、支架和盖子的成本，结构更简单，摆放在浴室/卧室角落即可用。
- 可堆叠塑料收纳箱：兼具收纳与防潮，单价通常更低，适合需要顺手收纳毛巾、床品而不只是脏衣物的用户。
- 门后/壁挂式脏衣收纳袋：利用垂直空间，几乎不占地，尤其适合小户型、宿舍和租房用户。
- 一次性或可重复使用的分区洗衣袋：用于替代“带盖+分拣”需求，不需要推车和框架，适合按人/按房间临时分流脏衣物。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：新品牌新上架成功率为0%，整体可盈利产品比例也为0%，已经是典型的价格战/低利润市场。 现有样本里没有任何可复制的成功新品牌路径，连新品牌 Olldide 也做到 0% 盈利率，说明这个类目不是“努力就能做起来”，而是“进去就容易被压利润”。
Least investment in new productsNew products with Highest revenueMost investment in new productsOlldide
Recent Monthly Revenue (USD):-(-)B0FZSJ67JXBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$6,506.00(200pcs/month)B0FS728YQ7 (4.4/5 (168 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FS728YQ7 (4.4/5 (168 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0FZSJ67JXBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：当前样本里新产品利润率几乎全部落在10%以下，且新品牌进入后没有任何盈利案例，已经是明显的低利润价格战环境。更关键的是，市场最近的新增全部来自新品牌 Olldide，但两款新上架都亏损，说明这里不是“可复制的中小卖家机会”，而是需要更强品牌力或更重投入才能勉强站住的市场。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0FS728YQ7Olldide2025-11-03No$32.53200pcs$6506.02.56%$166.56B0FZSJ67JXOlldide2025-11-05No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FS728YQ7Olldide2025-11-03No$32.53200pcs$6506.02.56%$166.56B0FZSJ67JXOlldide2025-11-05No$--pcs$--%$-#New Product Success Rates
Listing这个市场不适合进入，已经明显是低利润、低成功率的价格战市场。 目前样本里只有 1 个新品牌 Olldide，2 个新上架产品全部亏损，整体新产品盈利率 0%，而且没有任何老品牌成功案例支撑；在这种环境下，不管是大品牌还是小商家，都没有看到足够的正向胜率。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Olldide#Success Rate by Entry Time
Listing这个市场不值得进入，结论很明确：近期香港/近期新进入几乎全军覆没，已经是高风险、偏价格战的市场。 现有样本里，新品牌的成功率是0%，市场整体可识别盈利率也是0%，而最近一年新增的可见样本只有2个新品牌新产品，全部亏损，没有任何可拿来复制的真实小品牌成功案例。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 0 0 0 0 1 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 1 0 0 0 0 1 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases