- Benchmark ASINB0GVX5FC4L
- MarketplaceUS
- Category ID695489011
- Analyzed Products
- Keywordkitchen organizer, storage rack
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥9.71estimated
- Data Date2026-08-01
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入。 不是单纯“有竞争”，而是已经出现明显的价格战和新品牌失败集中化；对小商家尤其不友好，对大品牌也只有重投放、重差异化才可能勉强切入。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进，用户预算够做单品启动，但不够支持长期硬拼，而且市场已经明显进入价格战和饱和风险区。 500000元预算对单个ASIN的前期铺货、物流和投放来说是够的，但从数据看，真正能跑出来的新品只剩下靠老品牌资源和差异化设计撑住的少数，普通小品牌进场很容易变成亏损样本。
Early sourcing + logistics + marketing budget (USD)$642.48 - $674.27Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?60.00%New listing success rate (old brands):33.33%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 抽屉式塑料收纳盒：价格通常更低、结构更稳定，适合台面下或柜内分层收纳，替代小型厨房置物架的“分区”功能。
- 可堆叠透明收纳箱：便于看清内容物，拿取成本低，适合存放调料、清洁用品、零食囤货等，比金属/木质架更省预算。
- 冰箱侧边磁吸收纳篮：不占台面空间，安装几乎零门槛，适合放保鲜膜、袋子、剪刀等高频小物，是厨房场景里更便宜的“临时扩容”方案。
- 柜门挂篮/门背挂架：利用现有柜门空间，免打孔、上手快，适合葱姜蒜、清洁抹布、保鲜袋等轻量物品，替代独立置物架。
- 可伸缩分层置物杆/隔板：直接把现有橱柜空间切成上下两层，安装简单，通常比买一整套厨房整理架更省钱。
- 自粘式墙面置物袋或挂袋：适合放一次性手套、保鲜袋、清洁工具，成本低、移动方便，比固定式收纳架更灵活。
- 塑料周转筐/水果筐：非常便宜、耐脏、好清洗，适合临时分类放囤货、蔬菜或杂物，在预算极紧时是实用替代。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不该进入，已经明显走向价格战。 现有数据里新品牌几乎没有跑通，最近一批4个新上架新品全部亏损，说明不是简单做个差异化就能赚到钱，而是竞争已经把利润压薄了。
Most investment in new productsLeast investment in new productsNew products with Highest revenueOptish
Recent Monthly Revenue (USD):-(-)B0H5TYW6V9Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$3,236.00(200pcs/month)B0GVX5FC4L (4.2/5 (7 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsMAIZMZ
Recent Monthly Revenue (USD):$2,398.00(200pcs/month)B0FRFR64Z6 (4.5/5 (31 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 黑白棋盘格，视觉差异最大
- |
- 装饰感强，适合拍图吸睛
- |
- 收纳+防水+可折叠，功能明确
B0FRFR64Z6 (4.5/5 (31 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 恐龙图案风格鲜明，儿童感强
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- 与其他格纹款外观差异明显
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- 男孩儿童房/玩具收纳场景更容易点击
B0G52H8VKY (4.5/5 (31 Reviews))Brand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，已经处在明显的价格战区，且新品牌表现没有形成可复制的成功路径。 目前只有1个新产品真正跑通（MAIZMZ 的 B0FRFR64Z6，16.15%利润率），其余新产品不是 10.55%、11.7% 这种偏低利润，就是直接亏损；从新上新表现看，近几个月新增的4个新品全部不赚钱，说明短期进入环境在变差，不是上升窗口。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FRFR64Z6MAIZMZ2025-09-17Yes$11.99200pcs$2398.016.15%$387.28Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FRFR64Z6MAIZMZ2025-09-17Yes$11.99200pcs$2398.016.15%$387.28#New Product Success Rates
Listing这个市场不值得进入，结论很明确：新品牌几乎没有真正的低门槛机会，且已经进入明显的价格竞争区。 目前可识别的新上架里，成功率只有20%，但这不是健康信号，因为5个新产品里有4个不赚钱；整体可判定的盈利产品占比也只有14.29%，已经接近高风险区。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
MAIZMZNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
MAIZMZOptish#Success Rate by Entry Time
Listing结论很明确：这个市场不值得进入，当前已经接近/进入饱和，而且利润在被价格战挤压。 近期香港式新发布只有5个样本，成功率只有20%，其中真正的新品牌 Optish 的新发布成功率是0%，失败率100%；老品牌 MAIZMZ 虽然拿到1个盈利样本 B0FRFR64Z6，但同品牌也有2个失败样本，说明这不是一个“新手友好”的市场。
证据上，门槛并不低，且最近明显更难做。 单个新ASIN的前期投入建议在642.48~674.27美元，用户预算500000元人民币表面上够，但这只是首批进货、运费和早期投放，不含研发、品牌和认证等长期成本；而市场盈利区间只有5.89%~14.36%，已经落在低利润带，低于15%的“体面收益”标准，说明大多数产品不是赚得少，就是根本不赚钱。时间趋势也不好：2025年还有1个盈利新品，但2026年出现4个非盈利新品，最近新增明显向亏损倾斜；样本里 B0G52HHHX3、B0G52H8VKY、B0GVX5FC4L、B0H5TYW6V9 都是新发布失败案例，且都集中在 MAIZMZ / Optish 这两个品牌上。产品层面，B0FRFR64Z6 之所以能赢，是因为它基于旧款做了外观和功能差异化，卖到11.99美元、月销2398美元；但其他样本大多只是换图案、换颜色，像 B0F8QHR7LS、B0FH9D9QLK、B0G52H8VKY、B0G52HHHX3 都被标记为“缺乏独特性+竞争极强”，这说明市场更偏营销和低价堆量，不是靠普通改款就能赢。新品牌里没有真正可复制的成功案例，反而有明显的“用新listing硬冲”的迹象；如果想进场，可能需要接近大品牌级别的投放和品牌建设，不适合小商家。
短结论：不要进。 对大品牌来说也只是“有机会但要重投放、重品牌、重差异化”；对小商家来说，当前没有可验证的低门槛成功路径，且成功样本太少、失败样本在上升。可参考的只有 MAIZMZ 的 B0FRFR64Z6；小品牌可参考对象基本没有，Optish 也不应作为成功案例。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 1 0 0 0 0 2026 0 0 1 0 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 1 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 1 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 1 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesMAIZMZ Checkered Laundry Basket Foldable Kids Hamper Storage Bins Women Waterproof Organizer Toy Box Large Canvas for Home/Dorm/Kitchen/Pet/Office/Closet/Shelf/Living Room Decor Baskets
This listing is deemed profitablePrice (USD)$11.99Released TypeNew Release (2025-09-17)Brand is an old entry in this marketSize and Weight37.1 x 26.6 x 1.2 cm, 222.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
黑白棋盘格外观，视觉识别度高，和常见纯色/卡通款区分明显, 棋盘格图案属于强装饰型设计，适合家居摆放与收纳场景Key Buying Motive
可折叠收纳、内层防水涂层、带提手，兼顾防潮与便携Target Customers
偏向需要兼顾装饰感和收纳功能的家庭用户、宿舍用户，以及儿童房/宠物用品收纳场景Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,398.00200 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight12.79% / 16.15%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight3.75% / 7.12%Peak / Non PeakSales & BSR Performance