Criusia Over the Door Shoe Organizer, 20-30 Pairs Heavy-Duty Hanging Shoe Storage with Large Pockets, 10-Tier Door Shoe Rack with 4 Hooks for Sneakers Sandals Heels Boots (Black)
Over the Door Shoe Organizers - 产品分析报告
  • Benchmark ASIN
    B0GS8ZYY5V
  • Marketplace
    US
  • Category ID
    11601917011
  • Analyzed Products
  • Keyword
    drawer organizer, kitchen organizer
  • Price Range
    -
  • Minimum Net Profit Margin
    10.00%
  • MOQ
    100
  • Est. Purchasing Cost
    ¥21.51estimated
  • Data Date
    2026-08-01
  • Your Budget (for new listing) (CNY)
    ¥500,000.00
Profitability Difficulty
Medium
Moderate Risk Due to Price Competition
Newly Released Counts (All Brands)
5
New Brand (5)
Old Brand (0)
Success rate (all brands)
20.00%
New Brand (20.00%)
Old Brand (0%)
Most products net profit margin range
-11.04% - 21.11%
Listing

Report summary from Keble AI Agent: Listing

结论很明确:这个市场不值得进入。 新品牌只有3个、总共5个新上架里只有1个成功,成功率20%但样本太小;同时近期开出的新产品里大多数利润已经落在10%以下甚至亏损,市场正在往价格战走,对小品牌和外来大品牌都不友好。

Recommended Products Features Direction
B0GS8ZYY5V
Why do customers choose it?
  • 黑色极简外观,偏现代家居风
  • 10层大容量鞋位,且两侧额外增加6个收纳袋,可同时收纳鞋子与小物件,功能区分更强
  • 适合宿舍、RV、租房及门后空间有限、又需要同时收纳鞋子和配件的用户
  • Sales
    Avg. price: $35.85|Latest price: $35.99|Approx. recent monthly revenue: $28,680.00 (800 pcs)|Net profit margin: 16.19%
    B0CM6GVYW8
    Why do customers choose it?
  • 外观属于常见的门背式悬挂收纳袋结构,6层大口袋+侧边小袋的组合很标准,和竞品高度相似
  • 主打50磅承重、双层布料、可视窗和侧袋,但这些卖点在同类产品中已非常普遍,差异化有限
  • 更偏向婴儿用品、浴室杂物、厨房小件的多场景收纳需求,但目标人群过于泛化,缺少足够细分的独特场景
  • Sales
    Avg. price: $32.99|Latest price: $32.99|Approx. recent monthly revenue: $1,649.50 (50 pcs)|Net profit margin: 17.68%

    These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.

    New Brands
    VS
    Old Brands
    3 new brands3 old brands
    3 brands have new listings0 brands have new listings
    5 new listings0 new listings
    1 succeeded
    0 succeeded
    4 failed
    0 failed

    Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.

    New Brands
    Old Brands

      How much did others invest?

      Collapse
    • #Budget Requirement

      Listing

      结论很明确:这不是一个适合进入的市场。 用户预算50万CNY只能覆盖单个ASIN前期投入,但当前样本里新入场品牌的结果很差,且利润率已经被压到明显的价格竞争区间,继续做只会更像在和成熟玩家硬拼。

      Early sourcing + logistics + marketing budget (USD)
      $14,828.91 - $14,828.91
      Explains the budget

      With all these investments, who has profitable new releases

      How many new listings are released by old brands?
      0.00%
      New listing success rate (new brands):
      20.00%
      Which new brands have these successful new listings?
      Alternatives
      1. 可调式抽屉分隔板/伸缩隔板:比整套抽屉收纳盒更便宜,适合先把现有抽屉内部区域快速分区,尤其适合厨房餐具、保鲜膜、杂物抽屉。
      2. 可裁切EVA/防滑抽屉垫+标签收纳:几美元就能把抽屉里东西固定住,再配合分区标签,适合预算更低、对外观要求不高的用户。
      3. 透明自封袋/拉链袋分类法:把同类小物件按袋分类后直接放进抽屉,几乎零门槛,适合厨具配件、清洁用品、零散小工具。
      4. 桌面/橱柜挂钩+门后挂袋组合:不买抽屉内收纳时,可把高频小物转移到门后或柜内侧面,成本更低、安装更简单。
      5. 一次性或可复用食品收纳盒/外卖盒改造:对厨房场景很实用,能把调料包、零食、茶包、小配件分装,成本低且替换方便。
      6. 磁吸收纳条/磁吸盒:如果是金属冰箱侧面、金属柜体附近,比抽屉方案更省空间,适合刀具、小剪刀、开罐器等高频小件。
      7. 叠放式廉价塑料收纳篮:不用严格适配抽屉尺寸,直接放进橱柜或柜下,便于移动和清洗,适合临时整理或租房场景。
      8. 临时用纸箱/鞋盒分隔:对于短期搬家、租房或过渡整理,鞋盒、快递箱裁切后就能实现低成本分区,是最便宜的替代路径。

      Alternative solutions may pose a risk to your investment in certain markets.

    • #Brands Investment Analysis

      Listing

      这不是一个适合进入的市场:已经明显进入价格战区,而且新品牌成功率极低。 目前可见的新品牌里,盈利新发布只看到 Criusia 1 个,亏损新发布至少有 Hualleko 2 个、Criusia 1 个、Generic 1 个,按这组样本看新品牌新发布成功率只有约20%,失败率约80%;同时已出现高同质化、低门槛复制款,市场不是靠创新红利,而是靠投放和品牌力硬砸,风险很高。

      Criusia
      Least investment in new productsMost investment in new productsNew products with Highest revenue
      Criusia Over the Door Shoe Organizer, 20-30 Pairs Heavy-Duty Hanging Shoe Storage with Large Pockets, 10-Tier Door Shoe Rack with 4 Hooks for Sneakers Sandals Heels Boots (Black)
      Recent Monthly Revenue (USD):$28,680.00(800pcs/month)
      B0GS8ZYY5V (4.6/5 (32 Reviews))Brand is a new entry in this market
      New ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
      ULG
      Old brand with the most profitable new products
      ULG 1-Pack Over Door Organizer with 5 Large Pockets 10 Mesh Side Pockets, 44 lbs Weight Capacity Hanging Storage Organizer with Clear Window for Bedroom Bathroom Kitchen, RV, Camper, Beige
      Recent Monthly Revenue (USD):$16,205.00(500pcs/month)
      B0C781BNJL (4.6/5 (8596 Reviews))Brand is an old entry in this market
      Old ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
      Hualleko
      Least profitable new products
      Over The Door Organizer-5 Layers Large Pockets, Heavy Duty Door Organizer Hanging Storage, 10 Mesh Side Pockets & Clear Window for Bedroom, Bathroom,Kitchen,Nursery, Pantry,Dorm Holds Shoes(Black)
      Recent Monthly Revenue (USD):-(-)
      B0FQGSYLQY (4.6/5 (15 Reviews))Brand is a new entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
      Hualleko 5 Layers Over The Door Organizer with Clear Window, 10 Mesh Side Pockets and 3 Hooks, 1 Pack Large Pockets Heavy Duty Hanging Storage for Bedroom/Bathroom/Pantry/Nursery
      Recent Monthly Revenue (USD):-(-)
      B0FQHW4QTGBrand is a new entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
    • #Differentiations

      Unique productsCommon products
      Criusia Over the Door Shoe Organizer, 20-30 Pairs Heavy-Duty Hanging Shoe Storage with Large Pockets, 10-Tier Door Shoe Rack with 4 Hooks for Sneakers Sandals Heels Boots (Black)
      Differentiation:
      1. 黑色极简外观,和常见米色收纳袋区分明显
      2. 10层鞋位+两侧附加收纳袋,功能组合更特别
      3. 适合宿舍、RV、租房等门后空间用户,购买场景清晰
      B0GS8ZYY5V (4.6/5 (32 Reviews))Brand is a new entry in this market
      New ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
      WishJazz Over the Door Organizer, 6 Shelf 50 lbs Load door organizer hanging, No Tilt Closet Organizers and Storage for Bathroom, Bedroom Nursery Newborn, Baby Necessities, Kitchen, Craft Storage
      Differentiation:
      1. 门后收纳袋是常见结构,但这款侧袋+透明窗更适合宝妈家庭
      2. 6层大容量收纳篮,适合婴儿用品、浴室杂物等高频场景
      3. 外观整洁、用途直观,图片更容易让人理解并点击
      B0CM6GVYW8 (4.7/5 (475 Reviews))Brand is an old entry in this market
      Old ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
    • What net profit margin are others making?

      Collapse
    • #Net Profit Margins: All vs New

      Listing

      这个市场不值得进入,已经接近价格战区,而且对小品牌尤其不友好。 目前新上架产品里,只有20%能做到有成交且利润率达标;新品牌里真正跑出来的只有 Criusia 的 B0GS8ZYY5V,其他新品牌 Hualleko 的 2 个新品都亏,Generic 的 B0GW7B7TR3 也是亏的。

      Profitability difficulty
      Moderate Risk Due to Price Competition

      All products distribution on different profit levels

      All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.

      x < -10.0%
      -10.0% <= x < 0.0%
      0.0% <= x < 10.0%
      10.0% <= x < 20.0%
      20.0% <= x < 30.0%
      30.0% <= x < 40.0%
      x >= 40.0%
      other

      New products distribution on different profit levels

      This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'

      x < -10.0%
      -10.0% <= x < 0.0%
      0.0% <= x < 10.0%
      10.0% <= x < 20.0%
      20.0% <= x < 30.0%
      30.0% <= x < 40.0%
      x >= 40.0%
      other
    • #Top Products by Net Profit Margin

      Top 20 Profitable Products

      Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.

      B0GS8ZYY5V
      B0GS8ZYY5V
      Criusia
      2026-06-10
      Yes
      $35.85
      800pcs
      $28680.0
      16.19%
      $4643.3
      B0C781BNJL
      B0C781BNJL
      ULG
      2023-08-22
      Yes
      $32.41
      500pcs
      $16205.0
      21.11%
      $3420.88

      Top 20 Profitable New Products

      Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.

      B0GS8ZYY5V
      B0GS8ZYY5V
      Criusia
      2026-06-10
      Yes
      $35.85
      800pcs
      $28680.0
      16.19%
      $4643.3
    • Is this a good time to enter the market?

      Collapse
    • #New Product Success Rates

      Listing

      结论很明确:这个市场不值得进入,尤其不适合小品牌。 目前新品牌新上架产品成功率只有20%,但失败率高达80%,而且高利润成功样本只有1个,远远不足以证明这是一个可复制的机会;更关键的是,成功几乎都被少数老牌和少数强势新品牌占据,市场已经接近同质化竞争。

      New products success rate.

      What is the ratio of profitable products

      Profitable (Unidentifiable released date)
      Profitable (Old product)
      Profitable (New product)
      Profitable (New product on old listing)
      New products but non profitable

      Profitable new products divide by brands

      What is the ratio of different brands owning all profitable new products

      Criusia

      Nonprofitable new products divide by brands

      What is the ratio of different brands owning all nonprofitable new products

      Hualleko
      Generic
      Criusia
    • #Success Rate by Entry Time

      Listing

      结论很明确:这个市场不值得进入,已经接近价格战区,且对新品牌并不友好。 近几个月新品牌新增数量不多,但成功率只有20%,未成功率高达80%;同时已出现低于10%甚至为负的利润表现,说明竞争正在变硬,不是一个适合无差异切入的市场。

      How many products released each year

      Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing

      How many products released each month

      Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing

    • #Net Profit Margins by Entry Time

      Different profit ratios of products released in year

      Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.

      Time/Profit%x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other
      202200000000
      202300000000
      202400000000
      202500000002
      202610010001
      ≥ 10% Profitable
      < 10% Unprofitable
      Unidentifiable

      Different profit ratios of products released in month

      Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.

      Time/Profit%x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other
      2025/800000000
      2025/900000002
      2025/1000000000
      2025/1100000000
      2025/1200000000
      2026/100000000
      2026/200000000
      2026/300000000
      2026/400000000
      2026/510000000
      2026/600010001
      2026/700000000
      ≥ 10% Profitable
      < 10% Unprofitable
      Unidentifiable
    • What factors contribute to success or failure?

      Collapse
    • #Case Study

      Success Cases
      ULG 1-Pack Over Door Organizer with 5 Large Pockets 10 Mesh Side Pockets, 44 lbs Weight Capacity Hanging Storage Organizer with Clear Window for Bedroom Bathroom Kitchen, RV, Camper, Beige
      Price (USD)
      $32.41
      Released Type
      Old Release (2023-08-22)
      Brand is an old entry in this market
      Size and Weight
      40.8 x 23.3 x 7.0 cm, 1070.00g

      Profitable Factors

      Based on old ASINDistinct functions and featuresUnique appearance design

      Design & Appearance

      米色版本更偏家居软装风格,比黑色/灰色更温和,适合卧室和儿童房, 5大仓位+10个侧边网袋+前透明窗的组合结构,属于更完整的门后收纳方案

      Key Buying Motive

      大容量主袋配合侧边网袋和可视窗,兼顾大件与小物分类收纳

      Target Customers

      适合需要把婴儿用品、化妆品、厨房杂物和RV车载零碎物统一收纳的多场景家庭用户

      Early Investment

      Investment

      Monthly Revenue (Recent) (USD)
      $16,205.00
      500 sold in the past 30 days · as of 2026年8月

      Net Profit Margin

      Sea Freight
      16.33% / 21.11%
      Peak / Non Peak
      Rail Freight
      - / -
      Peak / Non Peak
      Air Freight
      -0.38% / 4.41%
      Peak / Non Peak

      Sales & BSR Performance

      Criusia Over the Door Shoe Organizer, 20-30 Pairs Heavy-Duty Hanging Shoe Storage with Large Pockets, 10-Tier Door Shoe Rack with 4 Hooks for Sneakers Sandals Heels Boots (Black)
      Price (USD)
      $35.85
      Released Type
      New Release (2026-06-10)
      Brand is a new entry in this market
      Size and Weight
      37.5 x 32.7 x 7.5 cm, 1048.00g

      Profitable Factors

      Based on old ASINDistinct functions and features

      Design & Appearance

      黑色极简外观,偏现代家居风

      Key Buying Motive

      10层大容量鞋位,且两侧额外增加6个收纳袋,可同时收纳鞋子与小物件,功能区分更强

      Target Customers

      适合宿舍、RV、租房及门后空间有限、又需要同时收纳鞋子和配件的用户

      Early Investment

      Investment

      Monthly Revenue (Recent) (USD)
      $28,680.00
      800 sold in the past 30 days · as of 2026年8月

      Net Profit Margin

      Sea Freight
      10.28% / 16.19%
      Peak / Non Peak
      Rail Freight
      - / -
      Peak / Non Peak
      Air Freight
      -10.59% / -4.68%
      Peak / Non Peak

      Sales & BSR Performance

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