
结论很明确:这个市场不值得进入。 新品牌只有3个、总共5个新上架里只有1个成功,成功率20%但样本太小;同时近期开出的新产品里大多数利润已经落在10%以下甚至亏损,市场正在往价格战走,对小品牌和外来大品牌都不友好。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这不是一个适合进入的市场。 用户预算50万CNY只能覆盖单个ASIN前期投入,但当前样本里新入场品牌的结果很差,且利润率已经被压到明显的价格竞争区间,继续做只会更像在和成熟玩家硬拼。
Alternative solutions may pose a risk to your investment in certain markets.
这不是一个适合进入的市场:已经明显进入价格战区,而且新品牌成功率极低。 目前可见的新品牌里,盈利新发布只看到 Criusia 1 个,亏损新发布至少有 Hualleko 2 个、Criusia 1 个、Generic 1 个,按这组样本看新品牌新发布成功率只有约20%,失败率约80%;同时已出现高同质化、低门槛复制款,市场不是靠创新红利,而是靠投放和品牌力硬砸,风险很高。
这个市场不值得进入,已经接近价格战区,而且对小品牌尤其不友好。 目前新上架产品里,只有20%能做到有成交且利润率达标;新品牌里真正跑出来的只有 Criusia 的 B0GS8ZYY5V,其他新品牌 Hualleko 的 2 个新品都亏,Generic 的 B0GW7B7TR3 也是亏的。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0GS8ZYY5V | Criusia | 2026-06-10 | Yes | $35.85 | 800pcs | $28680.0 | 16.19% | $4643.3 |
![]() | B0C781BNJL | ULG | 2023-08-22 | Yes | $32.41 | 500pcs | $16205.0 | 21.11% | $3420.88 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GS8ZYY5V | Criusia | 2026-06-10 | Yes | $35.85 | 800pcs | $28680.0 | 16.19% | $4643.3 |
结论很明确:这个市场不值得进入,尤其不适合小品牌。 目前新品牌新上架产品成功率只有20%,但失败率高达80%,而且高利润成功样本只有1个,远远不足以证明这是一个可复制的机会;更关键的是,成功几乎都被少数老牌和少数强势新品牌占据,市场已经接近同质化竞争。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
结论很明确:这个市场不值得进入,已经接近价格战区,且对新品牌并不友好。 近几个月新品牌新增数量不多,但成功率只有20%,未成功率高达80%;同时已出现低于10%甚至为负的利润表现,说明竞争正在变硬,不是一个适合无差异切入的市场。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 1 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |