- Benchmark ASINB0GBVJR7MQ
- MarketplaceUS
- Category ID165119011
- Analyzed Products
- Keywordkitchen gadget, kitchen tool, home organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥11.39estimated
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不该进，至少不适合小商家，也不是大品牌值得硬冲的赛道。 现在看到的不是健康增长，而是一个已经被少量品牌占住、利润偏薄、靠执行和投放硬拼的市场；用户50万人民币能覆盖单个ASIN前几个月的启动，但只能勉强对标，离长期研发、品牌和认证的真实成本还差一截。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很明确：这个市场可以由大品牌切入，但不适合小商家贸然进入；对小商家来说，当前只能把它当作高门槛、低容错的试错市场，而不是稳妥机会。 预算上，用户的50万人民币能覆盖单个ASIN前几个月的备货、头程、FBA和投放，但只能勉强对标一款已验证产品，离长期研发、品牌和认证投入还差一段距离。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):50.00%Which new brands have these successful new listings?Alternatives- 现有抽屉内分隔收纳盒/抽屉格：比门挂式挂架更便宜，安装零门槛，适合不想打孔、也不想占门背面空间的用户。
- 可调节无痕挂钩+S型挂钩组合：用来直接挂在门后、衣柜杆或墙钩上，成本更低，且能灵活搭配已有空间，不必买整套包袋收纳架。
- 床底收纳袋/真空压缩收纳包：如果目标是“收纳不常用包包”，这类方案更便宜、更能藏杂物，适合追求视觉整洁而非展示的人。
- 简易层架/鞋架改造：用家里已有的小层架或廉价鞋架就能临时放包，几乎无需学习成本，适合租房或短期过渡使用。
- 布艺悬挂收纳袋（衣柜内侧挂袋）：通常比硬质金属架更轻、更便宜，也更适合收纳轻型手包、围巾等小物，且不容易刮伤包面。
- 门后单排挂钩条/衣帽钩：如果只是想快速取用少量常用包，单排挂钩条比多层包架更便宜、占用更少，也更容易在任何门上实现。
- 可折叠储物篮/收纳筐：适合把包、帽子、腰带混合收纳，价格低且拿取直观，不需要按特定尺寸挂放，适应性更强。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进，已经进入明显的低利润竞争区。 现有证据只有一个新品牌样本，但它已呈现“同款微改+低毛利”特征：SWTYMIKI 的成功款 B0GBVJR7MQ 价格 $18.99，月销 50，月营收约 $949.50，利润率只有 11.9%，虽然能活，但离你要求的“新入场≥15%算可接受”还不够理想；它的失败款 B0FZC3X3ZJ 则是 0 销售、0 价格数据，说明同品牌里只做钩数变化并不能稳定跑通。
Least investment in new productsMost investment in new productsNew products with Highest revenueSWTYMIKI
Recent Monthly Revenue (USD):$949.50(50pcs/month)B0GBVJR7MQ (4.6/5 (143 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0GBVJR7MQ (4.6/5 (143 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0FZC3X3ZJBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：样本里只有1个新品牌SWTYMIKI、2个新品，利润率集中在11.87%这一档，且另一个新品直接亏损/无销量，说明当前不是健康扩张，而是刚起步但已经很脆弱的市场。 以现有数据看，市场成功率只有50%，但样本太小，不能当成真实机会；更重要的是，能够站住脚的利润只有11.87%，远低于你要求里“15%以上才算可接受”的安全线，属于偏弱的价格竞争区，不适合贸然进场。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GBVJR7MQSWTYMIKI2026-02-01Yes$18.9950pcs$949.511.87%$112.71Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GBVJR7MQSWTYMIKI2026-02-01Yes$18.9950pcs$949.511.87%$112.71#New Product Success Rates
Listing这个市场不值得进入：当前信号是“高门槛、低容错”的竞争场，不是适合新品牌或小卖家的机会。 你手上的可见样本里，新品牌新上架只有 2 个样本，盈利与亏损各 1 个，表面成功率 50%，但真正能复制的只有 1 个盈利款；而这个盈利款 B0GBVJR7MQ 仍然只做到 11.9% 利润率、月销 50 件、月营收 949.5 美元，意味着它只是“勉强过线”，不是宽松可复制的蓝海。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
SWTYMIKINonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
SWTYMIKI#Success Rate by Entry Time
Listing这不是一个值得进入的市场：当前信号显示已进入高风险、偏价格战状态，新品牌成功率只有50%，但样本只有2个新品牌产品，说明不是成熟机会而是极少数案例。 用户预算50万CNY足够覆盖单个ASIN的前期投入，但这不代表能穿过后续的品牌、研发和持续投放成本；按现有数据，贸然进入更像是在和少数强推产品拼资源，而不是在一个可复制的增长市场里赚钱。
证据很直接：近两年只有SWTYMIKI一个新品牌出现过结果，2025年B0FZC3X3ZJ为非盈利，2026年B0GBVJR7MQ转为盈利，说明入场门槛并不低，而且胜负完全取决于投放和执行。 B0GBVJR7MQ虽然是新品牌、纯新上架、白帽打法，评分4.6、143条评价、月销50、月营收949.50美元、利润率11.9%，早期投入2848.50美元，其中广告640.63美元；这个利润率只在10%~20%区间，勉强达标，但远谈不上舒服。更重要的是，市场里没有看到足够多的“真正新品牌”连续成功案例，也没有看到30~100+新品牌涌入的规模，因此严格说不是典型的品牌爆发机会，但也绝不是低竞争蓝海。现有唯一可借鉴的成功样本是SWTYMIKI 的 B0GBVJR7MQ；唯一失败样本是同品牌的 B0FZC3X3ZJ。对小商家来说，这两个案例都不够形成稳态参考，因为一个失败、一个只是刚过线盈利，说明需要持续投放和较强运营能力，而不是低预算轻松复制。
结论：不建议现在入场。 大品牌若硬要进，只能跟随SWTYMIKI的定价、白帽推广和同款模型打法，但要准备更高的长期投放和品牌成本；小商家不该进入，除非能做出明显差异化、并且接受前期利润很薄甚至先亏后赚的现实。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 1 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 1 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesSWTYMIKIB0GBVJR7MQ (4.6/5 (143 Reviews))SWTYMIKI Over the Door Purse Organizer - 2 Packs Wall Mounted Purse Rack with 5 Hooks Design, Hanging Handbag Organizer Storage Holds up to 10 Bags, Bag Rack for Closet, Door (White)
This listing is deemed profitablePrice (USD)$18.99Released TypeNew Release (2026-02-01)Brand is a new entry in this marketSize and Weight42.9 x 12.2 x 4.7 cm, 689.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
白色简洁款，偏家居百搭风格, 2件装壁挂/门背双安装，5挂钩竖向收纳结构，区别于常见单层置物架Key Buying Motive
可同时作为门背悬挂与墙面安装的双模式包包收纳架，并支持拆分使用，提升小空间收纳效率Target Customers
面向小户型、宿舍、租房及需要快速整理手提包/配饰的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$949.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight7.97% / 11.87%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-9.75% / -5.84%Peak / Non PeakSales & BSR Performance