- Benchmark ASINB0G253MRW6
- MarketplaceUS
- Category ID695489011
- Analyzed Products
- Keywordkitchen organizers
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥16.43estimated
- Data Date2026-08-01
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不建议进入：当前只有 MOJOSCEND 1 个新品牌、2 个新上架产品，盈利率 0%，而且新品牌新上架成功率也是 0%。更关键的是，这不是“刚起步的空白市场”，而是已经出现低差异化、低利润、接近价格战的环境；500,000 CNY 预算看起来够做单个 ASIN 的前几个月铺货和投放，但在这里不足以抵消后续品牌、研发和持续推广成本。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing这不是一个适合进入的市场：新品牌新上架盈利率为0%，市场总体与新上架产品盈利率也都是0%，而且已出现高投入却仍不赚钱的案例。 你500,000 CNY的预算虽然能覆盖单个ASIN前期铺货、头几个月物流和投放，但按当前数据看，拿这笔钱进场大概率只能换来低回报，不足以解决这个类目里的竞争压力和长期品牌成本。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 普通塑料脏衣篮：通常价格更低、更轻，清洁更方便，适合只看重收纳功能、不在意材质质感的用户。
- 可折叠牛津布/涤纶洗衣篮：比棉绳编织款更便宜，重量更轻，搬运和收纳都更省事，适合宿舍或租房场景。
- 网布洗衣袋式收纳篮：入门成本低，透气性好，适合临时分类脏衣或快速收纳，不需要复杂结构。
- 现有塑料收纳箱/周转箱：很多家庭本来就有，几乎零新增成本，耐用且可叠放，适合作为替代脏衣收纳容器。
- 使用家中大号购物袋/环保袋作为临时脏衣收纳：几乎不额外花钱，上手最快，适合预算极低或短期过渡需求。
- 布艺收纳袋/储物袋：价格通常低于高颜值棉绳篮，能压缩收纳，适合不追求固定造型、只需要集中装衣物的用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论很明确：新品牌盈利率为0%，新发布产品盈利率也为0%，而且样本里只有2个新品牌案例，全部都亏损。 这不是可复制的健康市场，而是已经被价格和投放成本压到负回报的入场区；对大品牌和小卖家都不友好，不建议推进。
MOJOSCEND 是当前最直接的反面样本：品牌下2个新发布ASIN全亏损，盈利率0%；其中 B0G253MRW6 售价27.39美元，月销100、月营收2739美元，但利润率仍是-2.5%，早期投入高达5423.22美元，广告就吃掉1225.11美元，说明“有销量不等于有利润”。另一个 ASIN B0GPD77HCD 甚至是无销量的失败新款。产品形态也很普通：黑色编织、80L高筒圆柱、软提手、可折叠可机洗，属于常见家居收纳篮，没有明显壁垒；唯一看似差异化的是“棉绳、婴儿/内衣友好”，但仍然没有带来正利润。当前市场的总体信号也一致：市场盈利率0%，新品牌新发布盈利率0%，利润难度被标为“不明但偏弱”，结合持续的新品牌进入趋势，已经可以判断这是一个高风险、接近价格战的市场。
如果硬要给参考，只能给“该学什么、别学什么”。大品牌角度，唯一可对标的是 MOJOSCEND 的 B0G253MRW6：它证明了这个价格带能做出月销100，但也同时证明了需要较高前期投入、且利润被物流和广告吃掉，不是小品牌可轻易复制的路径。小品牌角度，目前没有任何真正成功案例可学；49条评价并不属于“低评价高潜力”的健康小卖家样本，更不算<300评价/年的真实成功标杆。你应该避免的是：照搬常见编织收纳篮外观、用低价硬冲销量、把广告当作唯一增长手段。若进入，必须先有明显功能创新、专利/结构差异或强品牌资金，否则只会继续亏损。
Most investment in new productsNew products with Highest revenueLeast investment in new productsMOJOSCEND
Recent Monthly Revenue (USD):-(-)B0GPD77HCDBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$2,739.00(100pcs/month)B0G253MRW6 (4.5/5 (49 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0G253MRW6 (4.5/5 (49 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0GPD77HCDBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：当前数据只有 2 个新发布产品、0% 盈利率，而且两个样本都亏损，已经是明确的失败信号，不是可做的增长市场。 MOJOSCEND 这类新进入品牌的结果说明：要么需要更高的投入和更强的品牌/投放能力，要么就会直接掉进亏损；对小商家来说，这里没有“自然成功”的空间。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0G253MRW6MOJOSCEND2025-11-29No$27.39100pcs$2739.0-2.52%$-69.02B0GPD77HCDMOJOSCEND2026-02-20No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0G253MRW6MOJOSCEND2025-11-29No$27.39100pcs$2739.0-2.52%$-69.02B0GPD77HCDMOJOSCEND2026-02-20No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入，结论很明确：新品牌几乎没有成功空间，而且目前看到的是典型的低利润、低差异化竞争。 用户预算 50万 CNY 看起来不低，但在这里并不能换来胜率，因为已抓到的新品牌样本里 2/2 全部亏损，整体新上架产品盈利率 0%，这不是可验证的机会，而是高风险市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
MOJOSCEND#Success Rate by Entry Time
Listing这个市场不适合进入，结论很明确：新品牌几乎没有成功空间，而且已经出现明显的价格战信号。 目前唯一可见的新品牌 MOJOSCEND 两个新上架产品全都亏损，市场新进入成功率为 0%，这不是可复制的机会，而是高风险试错场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 1 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 1 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases