
结论很明确:这个市场不值得进入,属于明显的低利润、低成功率市场,且已经开始呈现价格战特征。 现有样本里,新品牌只有2个、只看到3个新发布产品,成功率是0%,没有任何可复制的新人成功案例;对你来说,不管是大品牌还是小品牌,都不应把这里当成可正常进入的市场。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不值得进入,预算虽然够做单个ASIN的前期启动,但市场本身已经呈现出明显的低利润、低成功率信号。 你有50万人民币,足以覆盖像B0FS728YQ7这类产品的前期铺货和投放,但这类产品的利润率只有2.56%,而且另一个样本B0GDFZRJ27直接是-12.94%,说明不是“钱不够”,而是“市场回报太差”。
证据很集中:市场可识别盈利产品比例是0.00%,新发布产品盈利比例也是0.00%,新品牌新发布产品盈利率同样是0。 这已经不是正常竞争,而是价格战/低效投放区;当前样本里Olldide和Amolliar两个新品牌都没有盈利产品,Olldide旗下2个新产品都是非盈利,Amolliar 1个新产品也是非盈利。更关键的是,B0FS728YQ7虽有200月销量、月收入650600、168条评论,但依然只有2.56%利润率,接近靠规模硬撑;B0GDFZRJ27只有10条评论却已负利润,说明低价、常规款、缺少差异化的新品很难跑通。产品特征也印证了这一点:两款都是公共款收纳/家居容器,没有明显独占设计,属于“看起来能卖、实际上难赚钱”的典型。
对大品牌:可做但不应进入;对小品牌:也不应进入,除非你愿意长期烧钱并且做出明显创新。 参考案例里,Olldide/B0FS728YQ7是当前唯一看起来有销量的样本,但不是盈利样本;Amolliar/B0GDFZRJ27则是直接失败样本。小品牌不该跟随旧品牌,因为这里的旧品牌并没有展示出可复制的高盈利样本;真正的“小品牌成功案例”也没出现。你若硬要做,至少要达到B0FS728YQ7这种200月销量级别,并准备承受极低利润甚至前期亏损;但按当前数据,这不是好市场,建议直接放弃,不要进入。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合进入:新品牌新品几乎全军覆没,已经是明显的低利润/价格战风险市场。 现有数据里,能看到的新品成功率是0%,而且最近两个月只出现了新品牌新品,都是不盈利;这不是“少量失败”,而是当前可见样本里完全没有成功样板。
这个市场不值得进入,结论很明确:新品牌成功率为0%,而且已经出现明显的低利润价格战。 当前样本里3个新发布产品全部不盈利,盈利率0%,其中1个利润率只有2.56%(B0FS728YQ7,Olldide,售价$32.53,月收入$6,506),另1个直接是-12.94%(B0GDFZRJ27,Amolliar,售价$15.49)。这不是健康竞争,是低价挤压下的失败市场。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
![]() | B0FS728YQ7 | Olldide | 2025-11-03 | No | $32.53 | 200pcs | $6506.0 | 2.56% | $166.56 |
![]() | B0GDFZRJ27 | Amolliar | 2026-02-05 | No | $15.49 | -pcs | $- | -12.94% | $- |
![]() | B0FZSJ67JX | Olldide | 2025-11-05 | No | $- | -pcs | $- | -% | $- |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0FS728YQ7 | Olldide | 2025-11-03 | No | $32.53 | 200pcs | $6506.0 | 2.56% | $166.56 |
![]() | B0GDFZRJ27 | Amolliar | 2026-02-05 | No | $15.49 | -pcs | $- | -12.94% | $- |
![]() | B0FZSJ67JX | Olldide | 2025-11-05 | No | $- | -pcs | $- | -% | $- |
这个市场不适合进入,属于高风险且接近/已经陷入价格战。 现有数据里,新品牌新上架产品的盈利率是0%,整体可识别产品的盈利率也是0%;更关键的是,样本里没有任何真正跑通的新人案例,反而是新品牌在同类新产品上全线失败,说明新人很难靠正常打法进入。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
结论很明确:这个市场不值得进入,已经是高风险、接近价格战的市场。 近一年新品牌入场后几乎没有成功案例,当前样本里新品牌成功率为0%,而失败产品集中在低差异化、低利润结构,说明不是“能不能卖”,而是“进来后很难活”。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |