- Benchmark ASINB0GVX5FC4L
- MarketplaceUS
- Category ID695489011
- Analyzed Products
- Keywordkitchen storage rack
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥9.71estimated
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很直接：这个市场不值得进入，已经是低利润、低成功率的高风险市场。 目前只有 Optish 这一个新品牌，2 个新上架产品全部亏损，整体新品牌成功率 0%，而且最近入场的两个产品一个只有 2.75% 利润率，另一个连稳定销售都没有，说明这里不是“还能试试”，而是“进去大概率被卷死”。
证据上看，市场明显在走向价格战，同质化也很重。 Optish 的 B0GVX5FC4L 售价 16.18 美元，月营收约 3,236 美元，但扣完头程、FBA、平台费和采购后只剩 2.75% 利润；B0H5TYW6V9 是同品牌新款，但没有形成可验证的有效销售。产品成功失败模式也很一致：细长可折叠收纳篮、窄空间收纳、常规黑白灰配色、基础功能点，几乎没有差异化，失败原因集中在“缺乏独特性 + 市场太小或竞争极端激烈 + 利润太薄”。时间上，2026 年新增的 2 个新产品全部失败，近期开店并没有变容易，反而更难。
对两类卖家都不成立。大品牌如果硬进，至少要准备明显高于单品前期铺货的钱，还得有产品更新、设计差异或品牌投放能力；但目前市场里看不到可复制的健康成功模板。小商家更不该进，因为没有任何真实的 <300 评价成功新进入者案例，看到的只有低毛利和失败样本。 你的 50 万人民币可以勉强覆盖一个 ASIN 的前期入场，但这只是“能启动”，不是“能赚钱”；而且这笔钱还没算研发、品牌和认证，长期投入会更吃紧。短结论：不要进入。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进，用户的50万人民币可以勉强覆盖单个ASIN的前期入场，但市场本身已经接近/进入价格战低利润区，不适合继续投入。 现有数据里，整体可判定利润产品占比是0.00%，新上架产品盈利率也是0.00%，说明不是“能不能做”的问题，而是“做出来也很难赚钱”的问题。
证据很直接：Optish 这个新品牌在这个类目里上了2个新产品，0个盈利、2个亏损，等于新品牌新上架成功率是0%；其中 B0GVX5FC4L 还有活跃销量，售价16.18美元，毛利率只有2.75%，扣完FBA、头程、平台费和采购后几乎没有利润空间，B0H5TYW6V9 甚至是无销售状态。产品形态也几乎没有差异化，都是常规细长可折叠收纳篮、基础配色、窄空间场景，说明这个市场更像是同质化堆量，不是靠创新就容易赢的地方。更关键的是，这类目里的新品牌样本已经显示出“新品牌进来全部亏损”，而且时间趋势上2026年新增的两个新产品全部失败，进入后并没有看到正向改善，反而是继续恶化。
对两类卖家都不友好：大品牌如果硬进，必须准备明显更高的品牌和投放预算，而且还要有差异化/研发，不然也会陷入低于10%的利润战；小商家更不该进，因为这里没有可复制的“真小商家成功案例”——现有样本里没有<300评价的真正成功新进入者，看到的只有低利润和失败。 你现在若只看单个ASIN，B0GVX5FC4L 的前期账面还能跑动，但它的2.75%利润率说明这已经不是健康机会；若按市场判断，应该直接放弃，不要把50万人民币投进去。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 可折叠收纳箱/收纳袋：比专用衣物篮更便宜，平时不用可压平收起，适合临时收纳衣物、玩具、床品。
- 塑料收纳筐/周转筐：在超市、五金店或网购平台更容易买到，价格通常更低，清洁也更方便。
- 加厚无纺布收纳袋：轻便、成本低，适合宿舍/租房/儿童房做临时衣物收集或分类。
- 旧纸箱/快递箱改造收纳：几乎零成本，适合短期过渡使用，尤其在搬家、整理季。
- 洗衣机旁置物架下的开放式收纳盒：如果用户本来就有置物架，可直接配合现有空间使用，不必再买独立洗衣篮。
- 门后挂袋/壁挂收纳袋：占地更小，安装简单，适合空间极窄、地面不想放篮子的用户。
- 带把手的大号购物袋/保温袋：更容易获得，适合把脏衣物从房间转移到洗衣区，价格通常远低于专用收纳篮。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论很直接：新品牌几乎没有成功窗口，已经进入低利润+高竞争区。 目前只看到1个新品牌 Optish，2个新品全都不盈利，新品盈利率是0%，而且2026年新增新品只有2个，说明不是靠“更多新品”扩张出机会，而是连基本利润都站不住。
Least investment in new productsNew products with Highest revenueMost investment in new productsOptish
Recent Monthly Revenue (USD):-(-)B0H5TYW6V9Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$3,236.00(200pcs/month)B0GVX5FC4L (4.2/5 (7 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0GVX5FC4L (4.2/5 (7 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0H5TYW6V9Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing结论很直接：这个市场不值得进入，属于低利润、低成功率的高风险市场。 目前没有老品牌可当标杆，只有 Optish 这一家新品牌，两款新上架产品全部亏损，且新品牌盈利率是 0%，说明不是“还没跑出来”，而是当前打法本身就不成立。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0GVX5FC4LOptish2026-04-20No$16.18200pcs$3236.02.75%$88.99B0H5TYW6V9Optish2026-06-18No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GVX5FC4LOptish2026-04-20No$16.18200pcs$3236.02.75%$88.99B0H5TYW6V9Optish2026-06-18No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入：新品牌与整体新产品成功率都为0%，而且样本里唯一的新品牌 Optish 2个新产品全失败，说明这里已经是高竞争、低回报的局面。 不是“还能试试”的市场，而是连新品牌都没有跑出来的市场；对大品牌和小商家来说都不成立。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Optish#Success Rate by Entry Time
Listing这个市场不值得进入，且已经是低成功率、价格战明显的高风险市场。虽然过去几年新增品牌并没有出现你定义的30~100+品牌爆发式涌入，但最近新品牌进入后几乎全军覆没：新品牌 Optish 的 2 个新上架产品全部亏损，成功率 0%，而整个市场可识别的盈利产品比例也是 0%，这说明不是“还有空间”，而是“进去就被卷死”。
证据很直接：Optish 作为新进入品牌，在 2026 年 4 月和 6 月推出的 B0GVX5FC4L、B0H5TYW6V9 都不赚钱，B0GVX5FC4L 月营收只有 3,236 美元但仍亏；两款产品都被归因于缺乏差异化、市场太小或竞争极端激烈、利润率偏低。从时间趋势看，2026 年只看到这 2 个新品牌新产品，而且都是失败案例；月度盈利表里只有 B0GVX5FC4L 落在 0%~10% 区间，B0H5TYW6V9 甚至没有形成可验证盈利，说明最近入场不是更容易，而是更难。你 50 万人民币预算只够单个 ASIN 的前期铺货、物流和营销，但这里连新品牌的可复制成功样本都没有，额外的研发、品牌和认证投入大概率会把风险继续放大。**
如果一定要看大品牌路径，也没有明确可抄作业的强势成功样本；目前能看到的只有失败模板，没有健康的高胜率品牌案例。对小生意来说更糟：市场里没有可确认的“真小商家”成功案例，反而是低毛利、低差异化、竞争拥挤的典型信号；若想硬打，往往需要很强的营销和可能带有“刷评式”打法，不能把这种打法当作正常进入策略。结论：不要进入。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 1 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 1 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases