
这个市场不值得进入,而且不是“还能试一试”的状态,而是已经落入明显价格战区。核心故事很简单:新品牌几乎没有成功样本,利润为负或接近负值,现有可见的唯一新品牌 BOKUGE 两个新上架产品全部亏损,说明问题不是执行不够好,而是赛道本身已经卷到常规款很难赚钱。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很直接:这个市场不值得进入。 你的预算是50万人民币,表面上足够覆盖一两个ASIN的前期铺货与投放,但从数据看,成功路径几乎都被挤在低利润、低差异化的普通洗衣袋里;当前已出现明显的价格战和低回报信号,不适合大品牌也不适合小卖家贸然进场。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,已经是明显的价格战区。 目前样本里可判断盈利的产品盈利率是0%,新上新产品盈利率也是0%;而且新品牌BOKUGE的两款新上架ASIN都不赚钱,说明不是“做得不够好”,而是这个细分里常规款已经被卷到很难有利润空间。
这个市场不适合进入,结论很明确:新品牌几乎没有成功样本,而且已经出现明显的低利润/亏损带。 现有数据里,新品盈利率是0%,新品牌新品盈利率也是0%,说明不是单纯“竞争激烈”,而是已经进入了不值得下注的价格战区。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
![]() | B0GHRNTM3R | BOKUGE | 2026-03-26 | No | $4.29 | 3000pcs | $12870.0 | -31.02% | $-3992.27 |
![]() | B0GHRDGW1B | BOKUGE | 2026-01-20 | No | $- | -pcs | $- | -% | $- |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0GHRNTM3R | BOKUGE | 2026-03-26 | No | $4.29 | 3000pcs | $12870.0 | -31.02% | $-3992.27 |
![]() | B0GHRDGW1B | BOKUGE | 2026-01-20 | No | $- | -pcs | $- | -% | $- |
这个市场不值得进入,结论很明确:新品牌几乎没有生存空间,已经接近价格战/高竞争区。 目前可见样本里,新产品盈利率是0%,新品牌新上架产品盈利率也是0%;而且所有已识别的新品牌新产品都失败了,说明不是“偶尔做不好”,而是入场逻辑本身就很差。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经是高风险的价格战/过度拥挤状态。 近期香港样本里新品牌几乎没有成功案例:新品牌发布的新产品盈利率是0%,而且当前抓到的2个新发布样本全部亏损;这不是“偶尔失败”,而是明显的入场信号偏弱。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |