
这个市场不值得进入,已经接近/进入价格战区,而且对小商家非常不友好。 关键原因很直接:市场里可识别盈利产品只有29.79%,新品盈利率只有21.74%,而新品牌新品盈利率是0%;更糟的是,新增产品里77.27%都不赚钱,说明现在不是“有没有机会”,而是“绝大多数人都在被挤压”。
证据很明确。 这类市场的单个新品启动预算大约在3517.74到22789.14美元之间,但实际跑出来的主要是老品牌:Liuoud 作为老牌,利润产品有9个、非利润9个,整体还能靠9个利润款撑住,代表性利润款如 B0GTSZPB6P,售价22.76美元、利润率16.69%,月销900、月营收204.84万美元;B0DYTYHCMT 利润率16.12%,月销600。反过来,真正的新品牌样本里只有3个新品牌,3个新品牌新品全部是0%成功率,MsKitchen 的新品 B0G31NLFYS 直接是无销量不盈利。市场节奏也在变差,2026年4月后出现的 Liuoud 新品里,B0G8FH37ZT 只有5.21%利润率、月销50,B0GYWD3VK7 甚至已经转为不盈利,说明后来的进入者正在被更激烈的价格和流量竞争压住。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
不建议进入,这个市场已经接近/进入价格战区,而且对小商家并不友好。 你的预算 50万 CNY 远高于单个新上架 ASIN 的最低门槛,但这并不等于能安全进入;市场整体可盈利率只有 29.79%,新品可盈利率只有 21.74%,而新品牌新品盈利率为 0%,说明真正能跑出来的,主要还是老品牌在打仗。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进,已经进入明显的价格战/挤压区,新品牌几乎没有成功空间。 现有样本里,市场可识别的盈利产品占29.79%,但新品盈利率只有21.74%;更关键的是,新品牌新品盈利率为0%,而新品牌新品失败率高达66.67%,说明真正能活下来的几乎都是老品牌在抢位。
这个市场不值得进入,尤其不适合小品牌;整体已经接近价格战和成熟竞争区。 现有可识别利润产品里,只有29.79%是盈利,新的产品里只有21.74%盈利;而新产品的利润分布里,41.30%落在0%~10%,再加上2.17%是负利润,说明低毛利产品占主导,进入后很容易被压到薄利甚至亏损。市场新增节奏也在变差:2025年下半年到2026年,新增产品明显集中,但2026年4月后已出现一批连续非盈利新上架,说明竞争在加剧而不是变宽。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0GTSZPB6P | Liuoud | 2026-03-25 | Yes | $22.76 | 900pcs | $20484.0 | 16.69% | $3418.78 |
![]() | B0DYTYHCMT | Liuoud | 2025-02-28 | Yes | $21.98 | 600pcs | $13188.0 | 16.12% | $2125.91 |
![]() | B08YWJJWBH | MARMINS | 2020-11-08 | Yes | $16.56 | 500pcs | $8280.0 | 20.99% | $1737.98 |
![]() | B0D5XNQWVX | Liuoud | 2024-06-03 | Yes | $19.28 | 600pcs | $11568.0 | 12.75% | $1474.92 |
![]() | B0DYTV4G53 | Liuoud | 2025-02-28 | Yes | $24.66 | 300pcs | $7398.0 | 17.64% | $1305.01 |
![]() | B0GYC874B9 | Liuoud | 2026-04-24 | Yes | $30.47 | 200pcs | $6094.0 | 20.27% | $1235.26 |
![]() | B0DJXP1MT8 | Univivi | 2025-01-15 | Yes | $37.35 | 200pcs | $7470.0 | 16.05% | $1198.94 |
![]() | B0C65M5B6M | Perber | 2023-05-24 | Yes | $21.78 | 400pcs | $8712.0 | 13.34% | $1162.19 |
![]() | B0BTD2S6MK | MISSLO | 2023-01-30 | Yes | $27.28 | 200pcs | $5456.0 | 20.03% | $1092.84 |
![]() | B0CX1H61XJ | MISSLO | 2024-03-09 | Yes | $23.18 | 200pcs | $4636.0 | 23.12% | $1071.85 |
![]() | B08YD594FH | SLEEPING LAMB | 2021-04-09 | Yes | $25.8 | 400pcs | $10320.0 | 10.02% | $1034.07 |
![]() | B0GYCLZ1WD | Liuoud | 2026-04-24 | Yes | $32.45 | 100pcs | $3245.0 | 24.5% | $795.03 |
![]() | B0C2P74LPL | MISSLO | 2023-05-29 | Yes | $25.45 | 200pcs | $5090.0 | 14.77% | $751.8 |
![]() | B09GJYVVFN | MARMINS | 2020-11-08 | Yes | $29.4 | 100pcs | $2940.0 | 21.97% | $645.92 |
![]() | B0FNWT61CZ | MISSLO | 2025-10-13 | Yes | $26.68 | 100pcs | $2668.0 | 22.79% | $608.04 |
![]() | B0G8DYV7WX | Liuoud | 2025-12-18 | Yes | $23.94 | 200pcs | $4788.0 | 12.69% | $607.6 |
![]() | B0FGNFN1CM | MISSLO | 2025-08-22 | Yes | $26.2 | 100pcs | $2620.0 | 22.84% | $598.41 |
![]() | B0GY8CXFDD | Liuoud | 2026-04-23 | Yes | $27.55 | 100pcs | $2755.0 | 21.46% | $591.23 |
![]() | B0BTD528ZB | MISSLO | 2023-03-21 | Yes | $26.2 | 100pcs | $2620.0 | 20.77% | $544.18 |
![]() | B0BRPT1GS3 | HomeClean | 2023-01-06 | Yes | $22.66 | 200pcs | $4532.0 | 11.08% | $502.15 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GTSZPB6P | Liuoud | 2026-03-25 | Yes | $22.76 | 900pcs | $20484.0 | 16.69% | $3418.78 |
![]() | B0GYC874B9 | Liuoud | 2026-04-24 | Yes | $30.47 | 200pcs | $6094.0 | 20.27% | $1235.26 |
![]() | B0GYCLZ1WD | Liuoud | 2026-04-24 | Yes | $32.45 | 100pcs | $3245.0 | 24.5% | $795.03 |
![]() | B0FNWT61CZ | MISSLO | 2025-10-13 | Yes | $26.68 | 100pcs | $2668.0 | 22.79% | $608.04 |
![]() | B0G8DYV7WX | Liuoud | 2025-12-18 | Yes | $23.94 | 200pcs | $4788.0 | 12.69% | $607.6 |
![]() | B0FGNFN1CM | MISSLO | 2025-08-22 | Yes | $26.2 | 100pcs | $2620.0 | 22.84% | $598.41 |
![]() | B0GY8CXFDD | Liuoud | 2026-04-23 | Yes | $27.55 | 100pcs | $2755.0 | 21.46% | $591.23 |
![]() | B0FW4SM94N | MISSLO | 2025-12-08 | Yes | $27.53 | 50pcs | $1376.5 | 21.47% | $295.54 |
![]() | B0FW4JPKHQ | MISSLO | 2025-11-23 | Yes | $27.12 | 50pcs | $1356.0 | 20.75% | $281.37 |
![]() | B0GJ3PJB7W | LXLOVESM | 2026-01-22 | Yes | $11.71 | 100pcs | $1171.0 | 14.12% | $165.35 |
这个市场不值得进入,结论很明确:新品牌成功率只有21.74%,但真正的新品牌样本里是100%失败,市场已经被老品牌和既有款式锁死,属于高竞争、接近价格战的环境。 目前没有看到适合小品牌合法切入的真实成功样本;如果硬进,只能靠更高预算、强差异化,甚至接近掠夺式营销。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,结论很明确:新品牌几乎没有真正跑通,且最近的新上架正在明显变差,已经接近价格战/高竞争区。 现有数据里,新品牌新发布产品盈利率是0%,新品牌失败率100%;整体新发布产品盈利率只有21.74%,而新产品总盈利率也只有29.79%,说明大多数款式都在低利润或不确定状态里挣扎。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 1 | 4 | 1 | 4 | 0 | 0 | 17 |
| 2026 | 0 | 0 | 3 | 2 | 3 | 0 | 0 | 11 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 4 |
| 2025/12 | 0 | 1 | 3 | 1 | 1 | 0 | 0 | 11 |
| 2026/1 | 0 | 0 | 2 | 1 | 0 | 0 | 0 | 3 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 3 |
| 2026/4 | 0 | 0 | 1 | 0 | 3 | 0 | 0 | 2 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |