- Benchmark ASINB0G1ZF4BYR
- MarketplaceUS
- Category ID1055398
- Analyzed Products
- Keywordhat organizer, baseball cap organizer, cap rack wall mount
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥11.70estimated
- Data Date2026-08-01
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不建议进入，已经明显进入价格战并接近超饱和。 近一年新品牌有17个，但真正能做出盈利的新品牌新品只有12.12%，新上架产品整体成功率也只有16.0%；同时新品利润区间最高只到14.56%，而大量样本落在低利润或不盈利区间，说明这里不是“靠普通选品就能赢”的市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不建议进入这个市场。 以你500,000 CNY的预算，单个ASIN的前期入场成本是够的，但这个类目已经明显进入价格战：新上架产品的整体盈利率只有22.90%，而新品牌新发布产品的盈利率只有12.12%，远低于你要求的健康水平；同时旧品牌新发布产品的非盈利率高达68.42%，说明连成熟玩家也在被压利润。第二层证据更直接：当前可见的最低可盈利新ASIN预算是1,349.09 USD，市场建议的新产品预算中位数是6,091.81 USD，常见可盈利新品预算区间约为134,909~687,474 USD；你这笔钱只能覆盖部分前期铺货、运费和投放，若要补研发、品牌和认证，实际压力会更大。
Early sourcing + logistics + marketing budget (USD)$1,349.09 - $6,874.74Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?36.53%New listing success rate (old brands):21.05%New listing success rate (new brands):12.12%Which new brands have these successful new listings?...Which old brands have these successful new listings?...Alternatives- 普通门后挂钩/门后衣帽钩：几乎零安装成本，价格更低，适合临时收纳几顶帽子；缺点是展示性和单帽保护性较弱。
- 衣柜内 S 型挂钩或多层裤架改用：利用现有衣柜五金即可实现低成本整理，比专用帽架更容易接受；但取帽不如独立帽架顺手。
- 廉价网格墙面收纳板（pegboard/网格墙）配通用挂件：可同时收纳帽子、钥匙、包等，灵活度更高，适合想要“一处多用”的用户；不过需要额外配件。
- 可调节抽屉式塑料收纳盒/收纳篮：如果用户主要目的是防尘堆放而非展示，抽屉盒更便宜、购买更容易，也不挑安装墙面。
- 真空袋或压缩收纳袋：适合季节性收纳和搬家场景，成本低、占地少；但不适合日常快速取用，也不适合保持帽型。
- 可替换的中性包装盒彩盒/鞋盒改造：用家里已有鞋盒进行分类，几乎无需额外支出，适合低预算用户；视觉效果和耐用性一般。
- 简单自粘圆形挂点/魔术贴点：直接把帽子贴挂在墙面或柜门内侧，材料更便宜、安装更快；但承重和美观通常不如专用帽架。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经接近/进入价格战区。 新品牌新上架产品里，盈利率只有12.12%，未盈利率高达87.88%；老品牌新上架里，盈利率更高也只有21.05%，但未盈利率仍有68.42%。这说明市场不是“谁都能赚”，而是“绝大多数新货都不赚钱”，小品牌尤其不适合硬闯。
Least investment in new productsMost investment in new productsNew products with Highest revenueMACOPRO
Recent Monthly Revenue (USD):$17,550.00(900pcs/month)B0G1ZF4BYR (4.3/5 (96 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableOld brand with the most profitable new productsHouoisheck
Recent Monthly Revenue (USD):$5,844.00(400pcs/month)B0FX8SJP5G (4.2/5 (4294 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsZohsha
Recent Monthly Revenue (USD):-(-)B0G594HZ71 (3.1/5 (22 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0GTYZDSRHBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 双向悬挂，功能差异最明显
- |
- 门后收纳场景强，适合快速浏览与取放
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- 展示感好，颜色陈列更容易吸引点击
B0FG3GS47K (4.5/5 (1334 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 白色极简外观，和常见黑色款区分明显
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- 弧形托位更突出帽檐支撑，视觉更整齐
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- 兼容软顶帽和无顶扣帽，适用人群更广
B08PNY245W (4.9/5 (23 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合现在进入，结论是偏高风险。 新品里只有 11/52（21.15%）落在 0-10% 利润，能算稳妥的 15% 以上也只有 17/52（32.69%），但真正能拿来当小卖家参考的“新品牌成功案例”很少，更多是老品牌或明显加大投入的品牌在撑场。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B001DTA6MYPerfect Curve2017-07-06Yes$14.125000pcs$70600.022.91%$16174.46B0FG3GS47KAoodaily2025-08-12Yes$15.622000pcs$31240.013.95%$4357.99
B0F9K58821Durmmur2025-05-22Yes$16.61900pcs$14949.025.52%$3814.99
B0DNF3G9YCDurmmur2024-11-15Yes$16.37700pcs$11459.025.34%$2903.72B0G1ZF4BYRMACOPRO2026-01-21Yes$19.5900pcs$17550.015.09%$2648.3
B0D12PQLFCDurmmur2024-04-07Yes$13.45700pcs$9415.018.62%$1753.08
B0G11MWTSRLifewit2026-01-26Yes$13.36900pcs$12024.012.85%$1545.09
B0CGCYH7K7Durmmur2023-08-23Yes$16.0400pcs$6400.022.28%$1425.92
B0F1MZRG4FDntorx2025-03-17Yes$11.471000pcs$11470.011.58%$1328.23
B0C4H4NW4CDurmmur2023-05-06Yes$10.681000pcs$10680.011.32%$1208.98
B0029Q7NDAPerfect Curve2011-04-09Yes$10.23900pcs$9207.012.31%$1133.39B0FX8SJP5GHouoisheck2025-10-22Yes$14.61400pcs$5844.016.64%$972.45
B0CGCZDWF4Durmmur2023-08-23Yes$16.32200pcs$3264.021.3%$695.24
B0GYWG2922Eanyiikick2026-06-12Yes$19.4200pcs$3880.015.4%$597.52
B0D12Q5VFFDurmmur2024-04-07Yes$13.44200pcs$2688.018.6%$499.97
B0DN272TNDKIMBORA2024-12-28Yes$15.78200pcs$3156.015.05%$474.98
B0DWXGYLPVDurmmur2025-02-12Yes$16.35100pcs$1635.025.09%$410.23
B0GL8BFVL6Fododo2026-02-10Yes$18.65100pcs$1865.020.74%$386.81B08PNY245WMIVYNQOZT2026-06-21Yes$18.09100pcs$1809.017.02%$307.9
B0CZ6XT4QYDurmmur2024-03-27Yes$18.01100pcs$1801.015.92%$286.72Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FG3GS47KAoodaily2025-08-12Yes$15.622000pcs$31240.013.95%$4357.99B0G1ZF4BYRMACOPRO2026-01-21Yes$19.5900pcs$17550.015.09%$2648.3B0G11MWTSRLifewit2026-01-26Yes$13.36900pcs$12024.012.85%$1545.09B0FX8SJP5GHouoisheck2025-10-22Yes$14.61400pcs$5844.016.64%$972.45B0GYWG2922Eanyiikick2026-06-12Yes$19.4200pcs$3880.015.4%$597.52B0GL8BFVL6Fododo2026-02-10Yes$18.65100pcs$1865.020.74%$386.81B08PNY245WMIVYNQOZT2026-06-21Yes$18.09100pcs$1809.017.02%$307.9B0GHQ9CZLSDntorx2026-01-20Yes$18.550pcs$925.017.03%$157.53#New Product Success Rates
Listing这个市场不值得进入：新品成功率只有16.0%，但新品牌单独看只有12.12%，而且新品牌失败率高达87.88%；更关键的是，真正能站住脚的不是普通小卖家，而是靠大投入和品牌势能做出来的少数赢家。 用户预算50万人民币只能覆盖单个ASIN的前期铺货、物流和基础推广，但这里的胜出案例里，MACOPRO单款已做到约13.49万人民币级别投入、月销900、月营收175.5万；Houoisheck这类老品牌头部款月营收更高，约2112.44万，总体上说明这是一个更偏向大品牌和重投入玩家的市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
DntorxFododoEanyiikickHouoisheckAoodailyLifewitMIVYNQOZTMACOPRONonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
FododoVocanoeOther#Success Rate by Entry Time
Listing这个市场不适合进入，已经明显走向超饱和。 近一年新品牌新上架产品的成功率只有12.12%，失败率高达87.88%，而且最近几个月新增产品大多落在非盈利区间；这不是机会市场，是竞争和价格压缩市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 2 0 10 2 0 0 0 16 2026 0 2 1 5 1 0 0 13 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 1 0 2 1 0 0 0 4 2025/9 1 0 2 0 0 0 0 2 2025/10 0 0 3 1 0 0 0 1 2025/11 0 0 2 0 0 0 0 1 2025/12 0 0 1 0 0 0 0 8 2026/1 0 1 1 3 0 0 0 0 2026/2 0 1 0 0 1 0 0 2 2026/3 0 0 0 0 0 0 0 6 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 3 2026/6 0 0 0 2 0 0 0 0 2026/7 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesMIVYNQOZTB08PNY245W (4.9/5 (23 Reviews))Hat Organizer for Baseball Caps, 2 Pack Hat Rack Wall Mount - 20 Hat Clips
This listing is deemed profitablePrice (USD)$18.09Released TypeNew Release (2026-06-21)Brand is a new entry in this marketSize and Weight40.2 x 6.7 x 6.7 cm, 408.00gProfitable Factors
Distinct functions and featuresUnique appearance designDesign & Appearance
白色款，偏极简家居风格，和竞品常见的黑色/灰色形成区分, 双包组合的壁挂式多层帽架，单层弧形托位更强调帽檐支撑和防压痕Key Buying Motive
更大的弧形托面（2.3英寸宽×2.7英寸深），对软顶帽、无顶扣帽的兼容性更强；支持胶贴和螺丝两种安装Target Customers
面向需要在衣柜门、宿舍、小空间里高密度收纳棒球帽，同时又希望减少帽型压痕的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,809.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight13.70% / 17.02%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight2.69% / 6.01%Peak / Non PeakSales & BSR Performance
Aoodaily Hat Rack for Door - Two-Way Hanging Caps with Display Hooks and Hanger, Hat Organizer for Baseball Caps, Over the Door Hat Storage Organizer for Bedroom, Entrance or Garage Doors - 2 Packs
This listing is deemed profitablePrice (USD)$15.62Released TypeNew Release (2025-08-12)Brand is an old entry in this marketSize and Weight24.5 x 12.6 x 6.6 cm, 440.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
双向悬挂设计，兼容帽顶纽扣和后部挂带，且带有防滑槽位Key Buying Motive
双向挂法+可调节间距，兼顾展示和取放便利，门上场景适配更强Target Customers
适合需要在卧室、玄关、车库门后集中收纳并快速浏览帽子收藏的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$31,240.002000 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight9.85% / 13.95%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-3.90% / 0.19%Peak / Non PeakSales & BSR Performance
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